Copyright 2008-2009 Linked Into Business All Rights Reserved 1 Seven Best Practices Seven Best...

Copyright 2008-2009 Linked Into Business All Rights Reserved 1

Seven Best PracticesSeven Best Practices

Viveka von RosenLinkedIn@TheExecutiveCenter.comwww.linkedin.com/in/linkedinexpertwww.LinkedIntoBusiness.com970-212-4711

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Disclaimer and DisclosureLinked into Business (LIB) is not associated in any way with LinkedIn® Corp. LIB is an independent company that caters to the networking needs of end users of such systems. Any reference to the contrary is purely accidental.

Feel free to share information, but please reference the author. Any unauthorized use of this information will result in liability for any and all damages incurred by LIB directly or proximately resulting from any unauthorized disclosure.

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Best Practice One: Branding

Personal or Business?Mission StatementKeywordsSocial Media Policy

Create Your Profile in a Word Document

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Best Practice Two: Optimize

Optimize Your HeaderOptimize Your ContentOptimize Your UpdatesOptimize Your Summary

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My keywords – My IndustryJob TitleOffersProductsServicesMy ClientsMy Company NameMy Client’s Industry

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Best Practice Three: Customize

Customize Your WebsiteCustomize Your Public ProfileCustomize Your Summary

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Best Practice Four: Specialize

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Specialize and Expand Your ExperienceSpecialize and Expand Your Education

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Best Practice Five: TOMAJoin Groups and then Join their DiscussionsProfile ForwardingLinkedIn Apps – Events– Blog– Twitter– Box.net

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TOMA: Groups

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TOMA: News Articles

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TOMA: Profile Forwarding

Forward to up to 200 connectionsChoose Location or IndustryCustomize Subject LineHighlight the profile and why applicable to your company/ event

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TOMA: Apps

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Events

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Six: Network BuildingJoin GroupsCreate a GroupInvite Open NetworkersRespond to every Invitation

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Inviting Open Networkers

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Respond to Every Invitation

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Be A Thought Leader in your Market

Use “Answers”Use “Events”

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Answers

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Bonus Slide: LION or LaMB*www.themetanetwork.com (LIONs home page and place to join to get an excel list of people who will accept your invites)

www.toplinked.com (List of 4000 people who will accept your invite & opportunity to receive invites - for a fee) Remember YOU only have 3000 invites.

www.toplinked.com/top50.html (Invite these people IMMEDIATELY to build your network strategically – even if you want to be a LaMB)

www.opennetworker.com (for $49 a year you can have inviations sent to you!)

*Look at My Buds – Courtesy Of Laurie Macomber and Blue Skies Marketing

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The LinkedIn Slap

Don’t Break the EUAOnly 3000 InvitesThe IDK

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“Old Fashioned” Etiquette

Be Courteous. Be Relevant! Be ResponsiveEmail!Pick up the phone!Help someone out!

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Contact Me

Please feel free to invite me to connect: Viveka@LinkedIntoBusiness.comwww.linkedin.com/in/linkedinexpertTweet me @LinkedInExpertCall me at: (970) 212-4711

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