Copywriting. THE LANGUAGE OF COPYWRITING CopywriterNamesWriting StyleEffective Copy
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- Slide 1
- Copywriting
- Slide 2
- THE LANGUAGE OF COPYWRITING CopywriterNamesWriting
StyleEffective Copy
- Slide 3
- THE LANGUAGE OF COPYWRITING CopywriterNamesWriting
StyleEffective Copy
- Slide 4
- THE LANGUAGE OF COPYWRITING CopywriterNamesWriting
StyleEffective Copy
- Slide 5
- THE LANGUAGE OF COPYWRITING CopywriterNamesWriting
StyleEffective Copy
- Slide 6
- THE LANGUAGE OF COPYWRITING Tone of Voice Grammar
CopywriterNamesWriting StyleEffective Copy
- Slide 7
- WRITING PRINT COPY
- Slide 8
- Writing Headlines General Principles Target Stop and Grab
Identify Change Scanning to Reading
- Slide 9
- Writing Other Display Copy
- Slide 10
- Writing Body Copy
- Slide 11
- Requirements of Print Media
- Slide 12
- WRITING RADIO COPY Tools of Radio Copywriting The Practice of
Radio Copywriting Planning the Radio Script
- Slide 13
- WRITING RADIO COPY Voice Music Sound Effects Tools of Radio
Copywriting The Practice of Radio Copywriting Planning the Radio
Script
- Slide 14
- WRITING RADIO COPY Tools of Radio Copywriting The Practice of
Radio Copywriting Planning the Radio Script
- Slide 15
- WRITING RADIO COPY Tools of Radio Copywriting The Practice of
Radio Copywriting Planning the Radio Script
- Slide 16
- WRITING TELEVISION COPY
- Slide 17
- Tools of Television Copywriting
- Slide 18
- Planning the TV Commercial Scenes and Key Frames Scripts,
Storyboards, and Photoboards
- Slide 19
- Scenes and Key Frames The key frame is the shot that sticks in
the mind and becomes the image viewers remember
- Slide 20
- Scripts, Storyboards, and Photoboards
- Slide 21
- COPYWRITING FOR THE INTERNET