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CORPORATE CORPORATE COMMUNICATIONSCOMMUNICATIONS

>News Releases, General Publicity Efforts, Promotional Materials,

Standardization News, and Related PublicationsOFFICERS’ CONFERENCE SEPTEMBER 9–10, 2002

CCORPORATE ORPORATE CCOMMUNICATIONS OMMUNICATIONS MMAIN AIN FFUNCTIONSUNCTIONS

>Standardization News

>Public Relations

PPUBLICITY UBLICITY OOUTSIDE UTSIDE OF OF AASTMSTM

> More Participation In Your Technical Committee

> Awareness & Recognition Within the Field

> Support for Future Activities

NNEWS EWS RRELEASESELEASES> Primary Communications Vehicle to Outside Audiences> Originate from Staff Managers’ Trip Reports and Publicity Request Forms> Condensed from Tech News Articles> Contain Important Contact Information for Media

CCOMMITTEE OMMITTEE MMEDIA EDIA LLISTSISTS> Determine Where News Releases are Distributed> Every ASTM Technical Committee Has Its Own> Contain Titles of Industry Trade Journals> Editors’ Names & Addresses Updated Daily Via Internet> All Lists are Being Updated to Include International and Electronic Titles

> Committees to Review New Lists

CCLIPPING LIPPING SSERVICEERVICE> Feedback on Publicity Efforts

> Clippings of Media Coverage of ASTM

> All Clips are Forwarded to the Committees

> Gives Publication Name, Date of Issue, and Circulation Statistics

NNEWS BANKEWS BANK

COMMITTEE HOMEPAGESCOMMITTEE HOMEPAGES

>News & Upcoming Events• A Bank of News Releases is Posted on the ASTM Web Site

• Stored for One Year

• Posted Monthly

• News Releases are Posted on Individual Homepages

• Remain Posted for Approximately 3 Months

ASTM VIDEOASTM VIDEO

DISPLAY BOOTHDISPLAY BOOTH

HISTORY BOOKHISTORY BOOK

> 10 Minute Comprehensive Overview of ASTM

> Not Technical

> Testimonials from Industry Leaders & Lawmakers

> Footage of Committee Week Meetings & HQ

> Table-Top Display

> Easy to Assemble & Transport

> Posters and Materials Can Be Designed

> Covers ASTM’s First 100 Years

> Includes Timeline of When Committees Were Formed

> Totals 32 pages

WWHAT IS HAT IS AASTMSTM> 8 Panel, Business-Envelope Sized Brochure

> Answers Frequently Asked Questions About ASTM

> Also on the ASTM Web Site

Contact: Barbara Schindler,(610) 832-9603; bschindl@astm.org

HHANDBOOK OF ANDBOOK OF SSTANDARDIZATIONTANDARDIZATION

> 8 Page Overview of the Standards System

> Domestic and International

> Benefits of Standards

> Popular for Instructional Purposes

> Spanish, Chinese, and English edition

> Posted on the website

ANNUAL REPORTANNUAL REPORT

BOARD OF DIRECTORS BOOKBOARD OF DIRECTORS BOOK> Issued Annually

>Bios of Current Slate of Board Members

> Published Yearly in June SN> Mailed to Top Corporations> Also on the ASTM Web Site

NNEWS & EWS & IINFORMATIONNFORMATION

What What

WhoWho

What What

WheWhenn

are your committee’s goals?

do you need to reach?

do you want them to know?

Sufficient lead time for outside pubs to pick up story?

BBE E PPROACTIVEROACTIVE

QUESTIONS?QUESTIONS?

Standardization NewsStandardization News> 30,000 Members> 1,000 Subscribers

> Available to Everyone—24/7 Access

USEFUL MONTHLY INFO USEFUL MONTHLY INFO & Databases& Databases

Symposia> Calls for Papers> Programs> Press Releases Generated

Also Monthly:> Approved Standards Actions> ASTM Calendar—Current Meetings List

GLOBAL NOTEBOOK GLOBAL NOTEBOOK International International SceneScene

CONTACT: Maryann Gorman • 610/832-9606 • mgorman@astm.org

Global Notebook> News on Standardization from Around the Nation & the World

International Scene> News of ASTM International's Work with Industry Sectors & Standards Bodies Around the World

TECH TECH NewsNews

CONTACT: Clare Coppa • 610/832-9607 • ccoppa@astm.org

> Written by SN Staff

> Paragraph-Sized Item or 500- Word Article

> Press Releases Generated

PLAIN TALKPLAIN TALK For a New For a New GenerationGeneration

> Commentary from Jim Thomas

CONTACT: James A. Thomas • 610/832-9598 • jthomas@astm.org

FEATUREFEATURE Articles Articles> ASTM-Specific & Broader Standardization Topics

> Editorial Calendar

> Other Submissions Welcome

> 4-Month Lead Time

CONTACT: Maryann Gorman • 610/832-9606 • mgorman@astm.org

SOCIETY NEWS SOCIETY NEWS & People& PeopleSociety News> News of Members: Awards/Promotions Received by ASTM Members> Obituaries> Photo-essays of Some ASTM Award Presentations/ Society Activities> All ASTM Award of Merit & Society Award Winners

People> Hobbies, Interesting personal Activities of ASTM Members

CONTACT: Clare Coppa • 610/832-9607 • ccoppa@astm.org

CONTACT: Maryann Gorman • 610/832-9606 • mgorman@astm.org

6–8 WEEK6–8 WEEKMinimum Lead Time Minimum Lead Time for News to Go in for News to Go in SNSN

BUSINESSBUSINESS SupplementSupplement

ASTM Business Link> Semiannual Supplement to SN

> Links Business & Technical Communities

> Standalone Copies Sent to Corporate and Technical Audiences

INTERNATIONAL INTERNATIONAL PublicationsPublicationsChinese-Language SN> Joint Venture with China Association for Standardization> 9 Issues to Date> Distribution: 18,000> Published on ASTM Web Site This Year

Access ASTM International: The Newsletter for ASTM’s Global Customers> Published Semiannually> Currently Published in English, Spanish & Japanese> Distribution: Over 200,000 to All ASTM Customers & Targeted Overseas Mailing Lists

Questions?Questions?