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TSX-V: SIM | OTCQX: SYATF
Corporate Presentation
March 2020
Disclaimer
References herein to this presentation shall mean and include this document, any oral presentation accompanying this document provided by Siyata Mobile Inc. (the “Company”) and any further information that may be
made available in connection with the subject matter contained herein. By viewing or receiving or reading this presentation or attending any meeting where this presentation is made, you agree to be bound by the
limitations, qualifications and restrictions set out below:
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This presentation is confidential, is intended for the recipient only and thus may not be forwarded, reproduced, redistributed or passed to any other person or published in whole or in part for any purpose. If this document
has been received in error, it must be returned immediately to the Company. By receiving this presentation, you become bound by the above-referred confidentiality obligation. Failure to comply with such confidentiality
obligation may result in civil, administrative or criminal liabilities.
This presentation contains inside information with regard to the Company and/or its securities. Recipients of this presentation should not deal or encourage any other person to deal in the securities of the Company until
the transaction described in this presentation is either announced or abandoned by the Company. Dealing in securities of the Company when in possession of inside information would result in liability for breach of insider
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This presentation is not directed to, or intended for distribution to or use by, any person or entity that is a citizen or resident or located in any locality, state, country or other jurisdiction where such distribution, transmission,
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No securities of the Company have been or will be registered under the Securities Act of 1933, as amended (the “Securities Act”), or under any state securities laws, and the securities of the Company may not be offered or
sold in the United States (or to, or for the account or benefit of U.S. Persons) except pursuant to an exemption from, or a transaction not subject to, the registration requirements of the Securities Act. The Company does not
intend to register in the United States any portion of its securities or to conduct a public offering of any of its securities in the United States. Any offer or sale of the securities of the Company in the United States is limited to
“accredited investors” as defined in Rule 501(a), both under the Securities Act. Any securities issued will be “restricted securities” as defined in Rule 144 of the Securities Act.
This presentation may include forward-looking statements that are subject to risks and uncertainties. All statements within, other than statements of historical fact, are to be considered forward looking. Although the
Company believes the expectations expressed in such forward-looking statements are based on reasonable assumptions, such statements are not guarantees of future performance and actual results or developments may
differ materially from those in forward-looking statements. Factors that could cause actual results to differ materially from those in forward-looking statements include market prices, the ability of the Company to protect its
intellectual property rights, the Company’s ability to retain customers, the Company’s ability to develop technologies, continued availability of capital and financing, and general economic, market or business conditions.
There can be no assurances that such statements will prove accurate and, therefore, readers are advised to rely on their own evaluation of such uncertainties. We do not assume any obligation to update any forward-looking
statements except as required under the applicable laws.
TSX-V: SIM | OTCQX: SYATF siyatamobile.com 2
Company Overview
TSX-V: SIM | OTCQX: SYATF siyatamobile.com 3
About Siyata Mobile Inc. Siyata Mobile Inc. at a Glance(1)
Siyata Mobile is a leading developer and provider of cellular
communication systems for enterprise customers.
Siyata provides high quality and technologically advanced
in-vehicle mounted smartphone devices for global first
responders, commercial fleets and vehicles based on Push
to Talk Over Cellular (PoC) technology.
Siyata develops and manufactures its devices and licenses
the industry-recognized Uniden brand
Headquarters: Canada
Founded: 2012
IPO: 2015
Operating in: United States, Canada, Europe, Australia,
Middle East
Ticker: SIM
Exchange: TSXV
Stock Price ($ CAD): $0.30
Basic Shares Outstanding(2): 125.2 million
Market Capitalization ($ CAD): $37.6 million
LTM Revenue ($ CAD): $12.8 million
SIM Trading History
(1) Data as of 2/24/2020
(2) 154.7 million fully diluted shares outstanding
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$0.25
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$0.70
Investment Highlights
TSX-V: SIM | OTCQX: SYATF siyatamobile.com 4
Leading global developer of enterprise connected vehicleproducts
Large global telecommunication customers
New innovative products primed for growth
Experienced manufacturing team
Competitive cost structure
Strong management and board of directors
1
2
3
4
5
6
Primary Target Markets
TSX-V: SIM | OTCQX: SYATF siyatamobile.com 5
First Responders
~3.5 million(1) emergency vehicles
estimated in the United States
~17 million(1) commercial trucks in the
United States and over 3.5 million in
Canada (2)
Commercial FleetsFire trucks, ambulances, police cars Transportation, taxis, waste management,
natural resources
(1) https://www.bts.gov/sites/bts.dot.gov/files/docs/browse-statistical-products-and-data/national-transportation-statistics/223001/ntsentire2018q3.pdf#page=41(2) http://www.statcan.gc.ca/tables-tableaux/sum-som/l01/cst01/trade14a-eng.htm
Siyata’s Market- PoC
TSX-V: SIM | OTCQX: SYATF siyatamobile.com 6
What is PoC?
• PoC is wireless two-way communication that connects over a cellular network instead of a radio
network at the push of a button.
• PoC is replacing legacy Push-to-Talk (PTT) solutions that operate over land mobile radio (LMR).
• Both PoC and PTT offer instant communication for first responders and enterprise customers.
Siyata’s devices operate using Push-to-Talk over Cellular (PoC).
The outlook for PoC solutions is addressed in VDC Research’s report, Key Success Requirements For In-Vehicle Push to Talk Communications
Solutions(1)
PoC Market Research
The report’s findings include:
• The US population of PoC users is expected to grow from 4.5M in 2019 to 7.5M by 2023, a CAGR of 13.6%
• Cost savings over existing PTT solutions is the leading investment driver for PoC
• Out of the 4+ million PoC end users in the US, the public sector remains the largest user segment
• Research has shown that demand for PoC in-vehicle devices is growing, with one in four respondents opting for in-vehicle solutions
TSX-V: SIM | OTCQX: SYATF siyatamobile.com 7
[1) https://kincommunications.com/wp-content/uploads/2019/08/2019-Siyata-WP-VDC.pdf
Legacy Land Mobile Radio (LMR) Limitations
TSX-V: SIM | OTCQX: SYATF siyatamobile.com 8
• LMR hardware can be excessive and inefficient, cluttering in-vehicle cabins and creating additional costs
• Two-way radio, also known as Land Mobile Radio (LMR) has limited coverage, creating dead zones for first responder
vehicles and public transportation
• LMR is restricted in functions — local available radio bandwidth can only provide talk services
Limited coverage zone for LMR LMR Dead ZoneLMR Dead Zone
• LMR limits the ability for first responders to communicate with each other, while PoC allows for a unified network
0
5000
10000
15000
2012 2015 2018
Legacy Hardware Problems
TSX-V: SIM | OTCQX: SYATF siyatamobile.com 9
Commercial vehicle cabins are often inefficient and
distracting due to numerous communication
devices, and mapping and fleet management tools,
all from different vendors
CANbus Black Box
Fleet Management
Tool
Corporate Phone
Land Mobile Radio
(LMR/PTT)
Navigation System
Excessive and Redundant Hardware Limitations and Excessive Costs of Land
Mobile Radio (LMR)(1)
LMR Licensing Activity
LMR systems involve
hardware and
infrastructure
maintenance that is very
costly
Restricted in functions —
local available radio
bandwidth can only
provide talk services
2018 set record low for
new LMR subscriptions(1)
[1] https://urgentcomm.com/2019/01/03/public-safety-lmr-licensing-activity-sets-new-low-during-2018/
The world’s first and only dedicated in-vehicle smartphone with 4G/LTE capabilities specifically designed to optimize mobile
communications while driving. The UV350 is the ultimate IoT device for commercial vehicles and has received North American
government and industry certifications, including FCC, PTCRB, GMS and IC[1].
The Solution: Uniden® UV350
TSX-V: SIM | OTCQX: SYATF siyatamobile.com 10
5.5” Display
Android Operating
System
Enables users to eliminate
redundant hardware via apps
Push-to-Talk Over Cellular
(PoC)
Capable of group and one-to-one voice talk
4G/LTE
4G/LTE high speed data,
up to 150 Mbps
Noise Cancellation
Clear sound with dedicated microphone &
speaker
WiFi Hotspot
Extended cellular range and
data capabilities
Always Powered
Hardwired to vehicle battery ensures device
always powered
Economic
Far lower price compared to using
multiple devices
Accessories
Can be equipped with microphone
[1] Industry Canada certification (IC) is only for Canada
What The Uniden® UV350 Offers
TSX-V: SIM | OTCQX: SYATF siyatamobile.com 11
Siyata’s UV350 provides users with high network coverage levels, enhanced safety and increased functionality, while
decreasing CAPEX and OPEX.
CAPEX OPEX Safety Network
Coverage
Functionality
“The decision (to replace aging LMR systems with PoC) saved the county more than $16 million in upfront costs and more than $2 million annually.” Mike Newburn,
Wireless Manager for FairFax County, Virginia [1]
[1] https://urgentcomm.com/2016/08/18/fairfax-county-michael-newburn-explains-replacement-of-general-government-lmr-system-with-carrier-enhanced-ptt-service/.
Market Opportunity
TSX-V: SIM | OTCQX: SYATF siyatamobile.com 12
(1) http://www.statcan.gc.ca/tables-tableaux/sum-som/l01/cst01/trade14a-eng.htm(2) https://www.bts.gov/sites/bts.dot.gov/files/docs/browse-statistical-products-and-data/national-transportation-
statistics/223001/ntsentire2018q3.pdf#page=41
• Large addressable enterprise vehicle market with over 17 million(2)
commercial trucks in the United States and over 3.5 million in
Canada
• Large addressable first responder market, with over ~3.5 million(2)
emergency vehicles estimated in the United States
• Opportunity for future recurring revenue from third party fleet
application (e.g. enterprise mapping software) and accessory (e.g.
microphones, boosters etc.) sales
• To our knowledge, North American market hosts no competing,
carrier-grade, 4G capable, in-vehicle mobile device
• Certified for use on FirstNet, a $100B government grant to AT&T to
build a dedicated first responder cellular network (see more on slide
15)
Siyata is focused on growing sales in the strategic
North American market in 2020
Targeting:
Our Sales and Distribution Partners
TSX-V: SIM | OTCQX: SYATF siyatamobile.com 13
Siyata integrates devices with leading cellular carriers and their distributors who sell to their existing enterprise customers.
Cellular technology allows carriers to compete in market segments traditionally dominated by LMR.
Operating in U.S. Operating in
Canada
9.61M subscribers153M subscribers
Operating in U.S.
450K
subscribers
The UV350 is now in enterprise sales channels with carrier partners which collectively have over 200 million
cellular network subscribers and in most cases is the first cellular device allowing them to get a sim card into
millions of commercial vehicles currently using Land Mobile Radio.
Operating in
Canada
10.8M subscribers
Operating
worldwide
Operating in U.S.
118.7M subscribers
UV350 Customer Testimonials
TSX-V: SIM | OTCQX: SYATF siyatamobile.com 14
South Florida School District Testimonial
"We wanted a communications system that would not only deliver on our existing
requirement for loud and clear voice communications with the bus drivers, but also one that
would allow us to add more functionality in the future, and that would eliminate our
maintenance costs with the aging equipment and tower sites."
Leading Canadian Road Paving Heavy Construction Company Testimonial
"With a patchwork of different communications systems it limited our team's ability to
communicate, so we needed to find a better solution. Push-to-Talk over Cellular made the
most sense for us due to our requirements to communicate with our drivers. and field
workers in different regions and provinces, and because Push-to-Talk over Cellular works
throughout the country wherever there is cellular coverage."
DARTS Hamilton Testimonial
"While the old system of tablets and two-way radios was still working, the total op-ex
cost of the system and some operational challenges caused us to rethink what would
work best for our vehicle communications system today, and for the future."
First Responder Network Authority
TSX-V: SIM | OTCQX: SYATF siyatamobile.com 15
1,000,000+ FirstNet Connections
[1] https://washingtontechnology.com/blogs/editors-notebook/2017/03/att-firstnet-award.aspx
UV350 is the only dedicated in-vehicle PoC device that is
certified FirstNet ReadyTM
$100 Billion government grant to create FirstNet, a
broadband LTE network in the United States[1]
10,000+ public safety agencies
UV350 Sales Pipeline[1]
TSX-V: SIM | OTCQX: SYATF siyatamobile.com 16
The UV350 sales funnel is growing with initial customer engagements moving forward into full scale
operational trials.
Prospects/Customer Engagement
– ~$22M+
Proof-of-Concept and Trials –
~$20M+
Total Sales
Opportunity Pipeline
~$42M+
Objective: Aggressively grow sales by building and maintaining an opportunity pipeline of >$100M.
Available through:
[1] All numbers in $ CAD
Our 4G/LTE Product Portfolio
TSX-V: SIM | OTCQX: SYATF siyatamobile.com 17
Category In-Vehicle Rugged Boosters
Devices(s) UV350, CP250 UR7 U60, U65, U70, UM50, Link
Generation 4G 3G / 4G All 2G, 3G & 4G
Technology PoC PoC -
Launched 2018 2018 2018
Target MarketCommercial vehicles, First responder
vehiclesMobile worker industry
Commercial, Retail, and
Industrial
Multiple cellular operators, over 50 dealers and leading retailers offering Siyata’s products both in North America & globally
$66.5 million in sales to date
Financial Performance
TSX-V: SIM | OTCQX: SYATF siyatamobile.com 18
[1] 19.9% decrease in revenue due to lower 3G sales as existing carriers begin process of migration for 4G devices
1
3
5
7
9
11
13
15
2014 2015 2016 2017 2018 2019
$7.4M $9.9M $12.3M $17.7M
0
5
10
15
20
25
30
Gross Margin (%)
$14.2[1]
Rev
en
ue
(MM
CA
D)
$10.0
Revenue (MM CAD)
Ma
rgin (%
)
(Q1, Q2, Q3)
Condensed Consolidated Balance Sheet September 30, December 31,
($ CAD) 2019 2018
Cash 1,888,133$ 2,420,205$
Total Assets 21,082,938 17,784,342
Total Liabilities 7,193,940 8,754,274
Accumulated Deficit (28,475,535) (22,619,168)
Total liabilities & shareholders' equity 21,082,938$ 17,784,342$
Siyata’s Condensed Balance Sheet & Capitalization
TSX-V: SIM | OTCQX: SYATF siyatamobile.com 19
Common Shares Outstanding 125.2M
Warrants
@ $0.60 (Dec. 21) 4.6M
@ $0.60 (Aug. 21) 3.7M
@ $0.45 (Dec. 22) 7.9M
Agent Options
@ $0.60 (Dec. 21) 0.2M
@ $0.415 (Dec. 21) 0.7M
Options @ $0.47 12.4M
Debenture Debt
(Exp. June 2020) $1.3M
(Exp. Dec 2021) $7.9M
Fully Diluted Shares Outstanding 154.7M
Capitalizat ion Table [1]
[1] All numbers in $ CAD except numbers of shares outstanding
Operating Targets for 2020
Over 50% Organic Revenue Growth
Emphasis on commercial vehicle & rugged devices solutions in North America
Establish Industry Leading 4G Portfolio in Main Target Market
Accessing ~$17B CAD North American Market Through Cellular Carrier Sales Channels
Achieve Industry Leading Profitability
100,000 Devices Sold by 2022
TSX-V: SIM | OTCQX: SYATF siyatamobile.com 20
4
3
2
1
Management and Board of Directors
TSX-V: SIM | OTCQX: SYATF siyatamobile.com 21
Marc Seelenfreund – Founder and CEO
- Over 20 years of experience in the telecom and cellular arena;
- Founder of a leading telecom distribution company representing multiple global telecom vendors;
- Has a law degree and is Chairman of the Board at a leading private university.
Gerald Bernstein – CFO
Glenn Kennedy – VP Sales
- Spent 20 years focusing on private equity financing and tax efficient corporate structuring in multi-jurisdictional
arenas;
- Holds a Bachelor of Commerce as well as a Graduate Diploma in Public Accountancy, both from McGill University;
- Member of the Canadian Institute of Chartered Accountants since 1987 and a professional chartered accountant.
- Over 25 years of sales experience in the telecommunications industry;
- Has managed sales nationally for Motorola Canada, HTC Communications Canada and Sonim Technologies;
- Holds a Bachelor of Arts in Honors Business Administration from the Richard Ivey School of Business at the
University of Western Ontario.
Management and Board of Directors (cont’d)
TSX-V: SIM | OTCQX: SYATF siyatamobile.com 22
Stephen Ospalak– Board Member
Michael Kron– Board Member
- Over 20 years in telecom, currently SVP Marketing & Operations at BMG Inc.;
- Served as VP of Products & Services at TELUS Communications Inc. responsible for an annual spend > $US 1 billion
and has held management positions at AT&T.
- Over 20 years of experience in investment and corporate finance, currently Chairman and CFO at
AnywhereCommerce Inc.;
- Co-founder and CFO of Miazzi Ventures where he founded Mamma.com Inc.. Which was later sold to
Intasys Corporation at a $44M valuation.
Brian Budd– Board Member
- Extensive management & corporate development background with over 25 years of entrepreneurial & sales
leadership experience in high tech and resource industries;
- Experienced in the areas of penetrating new markets, hiring and developing sales teams, implementing sales
techniques and strategies and building pipeline.
Richard Hoy– Board Member
- Over 30 years in telecom, served as SVP of Operations at Ledcor for the past 7 years;
- Held a Managing Director and SVP Sales role at TELUS for four years, leading a declining sales division into a highly
profitable and engaged enterprise sales team.
23
SIM@kincommunications.com
+1 (604) 684-6730 (Local)
+1 (866) 684-6730 (Toll-Free)
THA NK YOU
TSX-V: SIM | OTCQX: SYATF
siyatamobile.com
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