Corporate Vision

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VISION

MISSION

& OBJECTIVES

CORPORATE

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GROUP-5GROUP-5

DIVYA.S. NAIRDIVYA.S. NAIR

JISMOL.C. VARGHESEJISMOL.C. VARGHESE

NIJIYA.FAROOKNIJIYA.FAROOK

NISHA.SNISHA.S

RIJO.AUGUSTNERIJO.AUGUSTNE

KIRAN.K.SKIRAN.K.S

CONTENTSCONTENTSCorporate Enterprises?

What is an Organization?

Vision and its characteristics.

Mission and its characteristics.

Objectives its characteristics.

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The corporate Vision, Mission and Objectives of two leading Corporate

TATAAIG Conclusion

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CCorporate orporate EnterprisesEnterprises

The business entities which are independent of their owners are known as corporate enterprises. These are recognized by virtue of the legislation, administrative regulations or registration.

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Corporation in legalCorporation in legalPoint of viewPoint of view

A corporation is a separate legal entity, usually used to conduct business. Corporations exist as a product of corporate law.

The defining feature of a corporation is its legal independence from the people who create it.

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CCharacteristics of New haracteristics of New CorporationsCorporations

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Delegated management.Limited liability.Investor ownership.Separate legal personality.

OOrganizationrganization

“ An organization is a systematic arrangement of people working together in a structured way to accomplish some specified purpose”.

The main goal of the organization is maximum profit at minimum cost. Organization is related to organism i.e.

HUMAN BODY.

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VISIONVISION What is a CORPORATE VISION? Kotter (1990) defines it as a,

“Description of something (an organization, corporate culture, a business, a technology, an activity) in the future”.

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Einamaki (1992) considers it as a

“ mental perception of the kind of environment an individual, or an organization, aspires to create within a broad time horizon”.

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Miller and Dess (1996) view it simply as the “category of intentions that are broad, all inclusive, and forward thinking”.

Thus VISION is, being future aspirations that lead to an inspiration to be the best in one’s field of activity.

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Characteristics of VisionCharacteristics of VisionGood visions are inspiring and

exhilarating.Good visions help in the creation of a

common identity and a purpose. Good visions are competitive, original

and unique. They make sense in the market place as

they are practical.

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Good visions foster risk taking and experimentation

Good visions foster long term thinking.

Good visions represent integrity, they are truly genuine and can be used for the benefit of people.

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Corporate Vision of VCST

To be the best performing producer of

high technological and mechanical components and systems globally.

MISSIONMISSION

Mission is what an organisation is and why it exists.

Mission is a statement, which defines the role that an organisation plays in a society.

Hunger and Wheelen (1999) say that mission is the “purpose or reason for the organization’s existence”.

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Characteristics of MissionCharacteristics of Mission

It should be feasible. A mission should always aim

high but it should not be an impossible statement.

It should be precise. A mission statement should not be

so narrow as to restrict the organisation’s activities nor should it be too broad to make itself meaningless.

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It should be clear. A mission should be clear enough to

lead to action.

It should be motivating. A mission statement should be

motivating for members of the organization and of society, and they should feel it worthwhile working for such an organization or being its customers.

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It should be distinctive.

It should indicate how objectives are to be accomplished.

Besides indicating the broad strategies to be adopted a mission statement should also provide clues regarding the manner in which the objectives are to be accomplished.

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NOKIA’S MISSIONNOKIA’S MISSION The company’s 2006 Mission is

about ‘the awesome potential in connecting people’

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OBJECTIVEOBJECTIVE

These are set of statements that lead to the accomplishment of purpose or mission of an organisation.

Characteristics of ObjectiveCharacteristics of Objective

The Objectives helps to define the organisation in its environment.

The organisations justify their existence to their stakeholders in the environment.

Objectives provide standards for assesing organisational performance.

Objectives help in coordinating decision and decision making.

Stated objectives impose some constraints on the behaviour of employees and modify it towards the desirable direction.

It helps in formulating Strategies

Objectives Of VCSTObjectives Of VCST

Satisfied customers: by product quality, cost efficiency, on time delivery, flexibility

Satisfied shareholders: by exploiting the capacity of our production process optimaly

Satisfied employees: by good leadership, involvement, working conditions

Satisfied society: attention to the neighbourhood, minimum disadvantageous influence of our actvities on the environment

Values of VCSTValues of VCST

VCST is characterised by:

Devotion Flexibility Speed Faith Openness Respect Correctness

CORPORATE

VISION, MISSION

& OBJECTIVE

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TATATATA

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About TATAAbout TATA

The Tata Group is one of India' largest business conglomerates established by Jamshedji Tata (Jamshedji) in the second half of the 19th century. After Jamshedji, Jehangir Ratanji Dadabhoy Tata (JRD) became the Chairman of the Tata Group and played a significant role in continuing the vision of the group.

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WINGS of TATAWINGS of TATATata TeaTata Consultancy servicesTata MotorsTata ChemicalsTata Steel

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“One must forever strive

for excellence or even

perfection, in any task

however small, and

never be satisfied with

the second best….”

…. JRD Tata, 1965

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TATA –CORPORATE TATA –CORPORATE VISION,MISSION AND VISION,MISSION AND OBJECTIVE.OBJECTIVE.

VisionEnrich the quality of life by offering products and services that meet the essential needs of people.

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MissionWe shall be the most respected company in the businesses and geographies we operate in. Our growth and success will be achieved by:

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Enhancing the value we deliver to our customers.

Being globally competitive

Internationalisation of our business

Improving shareholder value Commitment

Strengthening stakeholder relationships

Providing new and innovative offerings

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Values Excellence

Integrity

Innovation

Fairness

Care

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ObjectivesTo understand the vision that has

driven the Tata group till Ratan Tata joined.

To analyse the contribution made by Ratan Tata to the Tata Group

To analyse if conglomerates can be driven by leaders' vision and not necessarily by a strategy

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To analyse the leadership style of Ratan Tata

To analyse the succession dilemma at the Tata Group

To analyse what kind of leadership is required for Tata Group after Ratan Tata steps down.

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AIGAIG

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AIG At A GlanceAIG At A Glance American International Group,

Inc. (AIG), a world leader in insurance and financial services, is the leading international insurance organization with operations in more than 130 countries and jurisdictions. AIG companies serve commercial, institutional and individual customers worldwide.

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VISIONVISION

To be the world's first-choice provider of insurance and financial services. We will create unmatched value for our customers, colleagues, business partners and shareholders; as we contribute to the growth of sustainable, prosperous communities.

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MISSIONMISSION

To provide people and business with financial security through: Actively developing market driven

product

Investing in people development

Giving prompt and caring services

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VALUESVALUESPeople: Develop diverse talent. Reward

excellence.

Customer Focus : Anticipate their priorities. Exceed their expectations.

Performance : Be accountable. Manage risks. Deliver AIG's strength.

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Integrity : Work honestly. Enhance AIG's reputation.

Respect : Value all colleagues. Collaborate with one another.

Entrepreneurship : Seize opportunities. Innovate for and with customers.

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FOLLOW UPFOLLOW UPCORPORATE ENTERPRISECORPORATE IN LEGAL POINT OF

VIEWCharacteristics of new

corporizationsDelegated management.Limited liability.Investor ownership.Separate legal personality.

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ORGANISATIONVISION:- Description of something in future

CHARACTERISTICS OF VISIONInspiringCreation of common identity and a purpose.Competitive original & uniquevisions foster risk taking and experimentationvisions foster long term thinking.Represent integrity, they are truly genuine and can be used for the benefit of people.

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Mission. Characteristics of mission.It should be feasible.It should be precise. It should be clear.It should be motivating.It should be distinctive.It should indicate how objectives are to be accomplished.objectives .Characteristics of objectives. Objectives helps to define the organization in its environment.Justify their existence to their stakeholders in the environment.Provide standards for assessing organizational performance.

THANK YOU

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QUESTIONS PLEASE!!!

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