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COVID-19 Travel Impact AnalysisIdentifying the Inflection Point

By Sara Pastor, MD Destinations EuropeMay 11th 2020

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Middle East trendsOrigin: Global, Hotel & Flight Searches

SEARCHES

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And some good news… China

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EMEA trendsOrigin: Global, Hotel Business vs Leisure + Leisure Trip Planning

BOOKINGS

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Future trendsHotel & Flight Combined Searches in the next weeks

SEARCH

EUROPE MIDDLE EAST

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Key Indictors to identify the Inflection Point

• Searches & Bookings (Hotel & Flight)

• Historical & Future

• Proximity/Open Borders (short term - micro) vs All International (mid/long term - macro)

• China trends & Covid-19 Trends

• Business/Leisure – Families/Couples/Solos

• Other Indicators: Air Capacity & Security Perception Index

Inflection Point

Sara Pastor• Managing Director, Destinations EMEA

• Email: sara.pastor@adara.com

• https://www.linkedin.com/in/sarapastor/

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