CRCC Corporate Overview

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Classic Rock Coffee Co. (CRCC) was created from a love of coffee and a love of great classic rock music. Zeppelin, The Who, Pink Floyd, The Beatles, CCR, Elvis, AC/DC, ZZ Top, Fleetwood Mac… this list could go on forever.

Since coffee is a stimulant, we thought it made sense to create a concept that is an alternative to the laid back, read a book and take a nap, type of coffee shop. Our tag line says it all “Our Coffee Rocks”!

Our International Headquarters is in Springfield, MO, and CRCC has been offering franchises since 2013.

History

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Concept and Atmosphere

Step through our doors and you’ll know we are not like any other coffee shop you’ve ever seen, tasted, or heard. Unlike typical laid back, read a book and take a nap coffee shops, we’re a rock n roll infused, specialty coffee, java joint. Classic rock music plays through an awesome sound system; espresso based drinks crafted right in front of you; guitars, albums and memorabilia everywhere; and comfy seating. You can get your drink to go, or sit down, relax and get “Comfortably Numb” (you know, the Pink Floyd song).

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Concept and Atmosphere

We deal in specialty coffees, which are defined as quality crafted coffee-based beverages. Beverages are based on beans that have been grown in specific regions in various geographical areas, and meet the highest standards for green coffee along with exceptional standards for roasting, storing and brewing.

Our concept is truly unique, innovative and fun. Not only do customers drive across town to see what we are about, but potential employees seek us out, as they recognize our methods, standards and procedures as top in the industry.

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The United States:

Corporate Stores — 1Locations Sold — 16

Locations Operating (June 2015) — 3

Internationally:

Locations Sold — 46Locations Operating (June 2015) — 5

For Updated Listings Seehttp://classicrockcoffee.com/locations/

franchise overview

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Menu

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Menu

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Roasting

CRCC sources our green coffee beans from primarily from Guatemala, Costa Rica, Brazil, Ethiopia, Indonesia.

They are very unique, because:

• We get the 1st pick of the harvest (in other words, they are the BEST beans from the farm.

• We get single origin coffees. They are not blended, naturally flavored, and the highest quality.

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Roasting

The 14 Day Rule.CRCC is unique in the fact that we ONLY serve coffee to customers that has been roasted within the last 14 days … regardless of where our stores are in the world. Why? Because after day 14 coffee begins

to lose is flavor, and we can’t have that happen for our customers!

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Roasting

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Roasting

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Brands

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Brands

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Brands

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Kent Morrison – Managing Member

Business Experience

Mr. Morrison has been our Managing Member since our inception. In 2003, Mr. Morrison founded and developed Shake This in Springfield, Missouri. In 2011, Mr. Morrison relocated the Shake This distribution center to Springfield, Missouri and built the first Classic Rock Coffee Co. Store.

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Brett Payne – Director of Franchise Operations

Business Experience

Mr. Payne joined Classic Rock Coffee Co. in January 2013. From September 2007 to May 2012, Mr. Payne served as the Chief Executive Officer for Endis, Inc. in Springfield, Missouri.

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Contact

TOLL FREE: 866.224.8265www.ClassicRockCoffeeFranchise.com

franchise@classicrockcoffee.com