Creating A Culture of Experimentation

From:Traditional Thinking

To:Culture of Experimentation

4 + 4 = 8 8 = 4 + 4

= 2 + 6

= 4 X 2

= 12 - 4

= 24/3

Discovery of what is “right”.The so-called “correct” answer.

Discovery of what WORKS.An infinity of POSSIBLE answers.

Rapid Customer Experiments

observe idea

analyze&

present decision design build

launch&

market users

observe idea

analyze&

present decision design build

launch&

market users

observe idea

analyze&

present

designbuildtest decision design build

launch&

market users

Merlin GoConnect

Traditional Waterfall

l Spent

Better business results: Total spent and resulting users

SnapTax

Experiment Early & Often

Grand ChallengeCreate new business that improve financial lives of Indian farmers

Deep Customer Immersion

Vision: Raise farmer incomes by 10%

TM - Fasal

Green Chilli

Padra 75-95

Agent 9765590632

Baroda 80-95

Agent 9354240167

Ahmedabad 85-95

Agent 9845540421

+20% farm income

-75%cost/farmer

2010 2011 2012

CustomerBenefit Active Users Ops Cost

Happier Customers

Why Experiment?

Better Business Results

More Engaged Employees

Intuit: A Culture of Experimentation

From a handful…

Encompassing all areas …

• Legal• Customer Care• Marketing

• Product• IT• HR

To over 1300 experiments

8,000 innovators & entrepreneurs

threelessons learned

fall in love with the problem…

not the solution

scrappy does not mean crappy

there is no right answer other than getting started…

Creating A Culture of Experimentation

Documents

Creating a Service Culture

Schaffer on Innovation Printv5€¦ · & DESIGN IDEATION RAPID EXPERIMENTATION INCUBATION Kill Your Business Model Before It Kills You p. 2 How Thomson Reuters Is Creating a Culture

Creating a Coaching Culture

Creating An Ethical Culture

Creating a Social Culture

Creating an American Culture

Building Arts Organizations That Build Audiences · Creating a culture that embraces experimentation and learning. 3 . McCarthy and Kimberly Jinnett, A New Framework for Building

Creating Culture

Creating A Mentoring Culture

creating learning culture booklet

Microsoft...Creating initiatives and programmes for joint experimentation! Creating initiatives and programmes for joint experimentation: - Connecting small-scale interventions and

Creating Pop Culture Currency

Creating the Performance Culture

Creating a Culture of Experimentation (Lean Startup Conference talk)

Creating a Creative Culture

Creating an Agile Culture

Creating the Innovation Culture

Crafting a Culture of Experimentation

Creating Our Culture : Unity

Creating a Coaching Culture - Forge Leadership · Creating a Coaching Culture 2 Creating a Coaching Culture Creating a Coaching Culture introduces a new approach to line management