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Creating Customer Value And Customer Relationships
What is the lifetime value of customers
and how can marketers maximize
it ?
PROFITABLE CUSTOMER
LIFETIME REVENUE STREAM > COST OF SELLING,ATTRACTING
AND SERVING
CALCULATING CUSTOMER LIFETIME VALUE
GC=yearly gross contribution per customerM=retention cost per customer per year
N=the horizon(in years)R=yearly retention rated=yearly discount rate
Kanak chaudhary
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