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Creativity in Management
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Creativity
What is Creativity? It is the reorganization of experience
into new configurations.
A function of knowledge, imagination,
and evaluation
Three domains of creativity
Art (ah!) as in beauty
Discovery (aha!) as in enlightenment.
Humor (haha!) as in joyful pleasure.
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Creativity and Innovation
Innovation vs. creativity
Creativity = the idea
Innovation = putting into place
Innovation essential to establish andmaintain competitive advantage
New approaches
Options for adaptation
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Creative Personality
An ability to generate large numberof ideas
To give different perspectiveUnusual Novel answer
Ability to handle ambiguity
Intellectual abilitiesAdequate knowledge
Confidence
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Learning to Be More Creative:
Mental Locks That Block Creativity
Looking for the
right answer.
Always trying tobe logical.
Strictly following
the rules.
Insist on being
practical.
Becoming too
specialized.
Not wanting tolook foolish.
Saying Im not
creative.
Avoiding
ambiguity.
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TEN MENTALLOCKS ON CREATIVITY(continued)
For Discussion: Which of these mental
locks typically stifle your own creativity?
What can you do to avoid them?
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Creativity: why promote it?
Leads to more rigorous and criticalthinking
Objectives are achieved more readily
Increases motivation, deepconcentration and engagement
Improves relationships
Develops the talent of the individualDevelops skills for adult life
adaptability, coping with uncertainty and
change
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Creative Process
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A Model of Creativity
EXPLORATION- examine
- analyse
- interprete
- select
GENERATION
- formulate
- apply
- refine
- transform
EVALUATION
- analyse
- test
- refine
- reformulate
CONTRIBUTORS
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Stages Of Creativity
Exploring: Questioning andchallenging
Inventing: Making significant
connectionsSelecting: Playing with ideas, keepingoptions open
Implementation:Applying learning innew ways and contexts
Evaluation: Evaluating ideas and
actions
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Phases of the Creative
ProcessPreparation (Step One) The individual learns about the
problem.
This includes understanding theelements of the problem and howthey relate to each other.
It may include looking at the problemfrom different perspectives or askingother people what they know or thinkabout the problem.
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Phases of the Creative
ProcessIncubation (phase two)
In this stage, the prepared decisionmaker explores a multitude of different
paths toward new alternatives. Production or generation of new
alternatives
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Phases of the Creative
ProcessIllumination (phase three)This is the instant of becoming
aware of a new candidate solution
to a problem, that flash of insightwhen all the pieces come together,either spontaneously or as the
result of careful study and work.
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Phases of the Creative
ProcessVerification (phase four)In the final step the decision
maker must verify that the
candidate solution does in facthave merit.
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Enhancing creativity
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How to develop your
Creativity
Tools forDeveloping Creativity
-The Global Brain:Internet, Blog,
Wikipdedia
-The Local Brain: Brain storming
-TheIndividual Brain:
Eating,
Drinking,Playing, Exercising, Sleeping
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How to develop your
Creativity
Tips on Enhancing Creativity
- Always keep a notepad around towrite down your thoughts.
Even at night, write down what one
can remember from my dreams.
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How to develop your
CreativityTips on Enhancing Creativity
(continued)
-Always keep the computer handy so
that you can enter more well-
developed thoughts from your
notepad.
-Whenever feasible, get on the
Internet to do a search to find related
ideas.
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How to develop your
Creativity
Tips on Enhancing Creativity
(continued)-Newspapers and magazines offer
important clues.
-To invent, you need a goodimagination and a pile of junk.
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Creativity Techniques
Fluent and flexible thinking
Idea checklists (Alex FOsborn)(Add, Substract, Alter, Rearrange, Adapt, Magnify,
Opposite, Minify, Other, Alternative)
Brainstorming (Alex FOsborn)
Synectics (W J J Gordan)
Delphi Method
Six thinking Hats (Dr. Edward De Bono)White- Information; Green-Alternatives; Yellow
benefits; Black- Judgment; Red Emotions;Blue-Control
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Creativity Techniques
(Contd.)Morphological (Fritz Zwicky) 3 to the
power 3
Mind Mapping (Tony Buzan)
Lateral thinking (Edward De Bono)Guided Visualization
(Chris Musselwhite and Cheryl De
Ciantis)
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Determinants of
Organizational Creativity
Five major organizational factors that
enhance creativity in a work environment:
Organizational climate Leadership style
Organizational culture
Resources and skills
The structure and systems of an
organization
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