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February 2019
Criteo Retail Media101
2 •2 •
Retailers are facing a tough financial equation
Choice Price Service
Increasing customer demands put downward pressure on marginRetailers are looking for additional profitability
3 •3 •
Are retailers getting their full piece of the pie?
The next opportunity for growth? Brand budgets going digital.
13%
11%
13%
43%
20%
Shopper Marketing Consumer Promotion Traditional Trade Digital
Source: 2017 Marketing Spending Industry Study; Cadent Consulting Group
Advertiser Budget Spend
To unlock shopper marketing and traditional advertising budgets, offer advertisers ways to achieve their reach, awareness, and sales goals.
4 •4 •
Amazon is.
• 3rd largest digital ad firm
• Proven technology
• A powerful ecosystem
• Complete infrastructure for brand advertisers
Source: Full Interview: Scott Galloway; Recode Code Commerce 2018
Amazon's advertising business:$18B by 2019
$138B
$89B
$18B
5 •5 •
Not structured to maximize brand budget capture
Heavy operational workload
Disparate point solutions are hard to maintain
Retailers are building media businesses…
…but these are increasingly difficult to scale.
Brand needs are quickly evolving
6 •
What retailers need:
Maximize Yield Enable Advertisers Monetize Audiences
Enable your brand advertisers with a self-
service tool they can use to manage their
marketing campaigns and achieve their
reach, awareness, and performance goals.
Monetize your first-party shopper data and
enable your brand advertisers to securely
segment and target them with relevant
content, on your site and off.
Offer a breadth of media placements
for your brand advertisers and prioritize
based on premium reserved inventory.
Our mission:Retailer monetization
To deliver a flexible, easy-to-use
retail monetization solution for retailers to
compete for advertising budgets by
activating shopper data, at scale.
8 •
A self service solution purpose-built for retail
Audience ExtensionMonetize shopper audiences by
enabling brands to target them offsite
Commerce DisplayOffer brands branded, dynamic ecommerce ads to promote their brand and products
Sponsored Products ExtensionRetarget shoppers once they leaveecommerce environment
Sponsored ProductsDrive brand demand with native product
recommendation based placements
Criteo Retail Media
9 •
History
10 •10 •
Sponsored ProductsCriteo Retail Media
DYSON SUPERSONIC HAIR DRYER, FUCHSIA/IRON259,99 €
BenefitsOffer brands native product recommendation
based placements that increase conversion
personalized recommendations based on shopper’s unique journey
BudgetTrade and Performance
Pricing
CPC
11 •11 •
398,25 €
DYSON Aspirateurbalai DYSON V7
Animal
Sponsored Products ExtensionCriteo Retail Media
BenefitsEnable brands to retarget customers with relevant
product recommendations across Criteo’s premium
publisher network
personalized recommendations based on shopper’s unique journey
BudgetTrade and Performance
Pricing
CPC
12 •12 •
Benefits for sellers on the Marketplace• Access best-in-class, commerce marketing technology
• Drive incremental, high-quality traffic and more sales
• Activate campaigns immediately – no integration required
Benefits for Marketplaces• Unlock new revenue by reselling Criteo Dynamic Retargeting
• Boost overall Gross Merchandise Value (GMV)
• Increase merchant loyalty with proven technology for sales growth
Criteo Retail MediaCriteo Reseller Program
13 •13 •
DYSON SUPERSONIC HAIR DRYER, FUCHSIA/IRON259,99 €
Commerce DisplayCriteo Retail Media
BenefitsEnable brands to increase consideration and
conversion with ecommerce display placements,
including guaranteed inventory
dynamic ecommerce features based on product catalog, availability, and other factors
BudgetShopper Marketing and National Media
Pricing
CPM
14 •14 •
Audience ExtensionCriteo Retail Media
DISCOVER
branded, standard display
BenefitsEnable brands to build shopper audience
segments and target them across Criteo’s
premium publisher network
BudgetNational Media
Pricing
CPM
15 •15 •
Commerce Display Campaign SetupDemo
Retailers are at a disadvantage to compete against walled gardens
Criteo is well positioned to help
retailers generate new sources of incremental
revenue
Building out a fully functioning self-
service solution is a key priority for 2019
Summary
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