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CROSS MEDIA PLANNER 2012
Cross Media Planner 2012
CROSS MEDIA PLANNER 2012
Information Do you help shape developments in the automotive industry? Do you want to demonstrate your know-how? Do you want to profile your company?Do you have something to say?
CommunicationWe offer five cross-media modules that allow you to quickly, easily, and effectively present topics to your partners in the automotive industry.
Combine:
Your topicsare our content.
Print Online Cell Events Services
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CROSS MEDIA PLANNER 2012
Your message is well received.Automobil Industrie turns to technical and commercial management in the automotive business, from OEMs and suppliers, to service providers and outfitters along the entire value-added chain.
We get your message across.
Current premium addresses for
theme-selective targeted dispatch.
Freshly compiled for every issue!
Electromobility Drives Chassis Light-
weight construction Light Batteries Air condi-
tioning Interiors Bodywork Electrics & electro-
nics Development Services Safety In-vehicle IT
IT in production Materials Production Quality Uni-
versities and colleges Air conditio-
ning Interiors Bodywork Electrics & electronics
Development Services Safety In-vehicle
IT IT in production Materials Production
Quality Universities and colleges Materials
Distribution:Registered recipients 52,765Total circulation 9,766 copies
Extra and exclusive.The magazine is received not only by its established reader base, but also by experts in various areas who are selected based on the topics and content covered in specific issues. This ensures that your message is recei-ved by automotive industry, as our name implies!
Sectors of industry of readers‘ companies
Manufacturers/OEMs
Suppliers
Equippers
Service providers
Other
10 20 30 40 %
34,3
45,1
7,6
8,1
4,9
Position of readers in the companies
Owners, directors, management 24,4%
Purchasing, sales, marketing directors 12.9%
Production managers, project engineers 17.7%
Development managers, construction managers 21.4%
Other 23,6%
23,3 24,4
12,9
17,7
21,4
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CROSS MEDIA PLANNER 2012
»Automobil Industrie« works.Use the cross-media approach for your information and advertising needs.
Readers, users Media Advertising customer
Competent source of information Print You leverage a wide reach for your message.
News and special interest Online You acquire leads; advertising impact can be measured.
Always up to date Cell You also reach your readers on the go.
Network meeting point for experts Events You position yourself in the industry.
Sustained communication Services You build on the value of the brand.
Print Online Cell Events Services
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CROSS MEDIA PLANNER 2012
Cross-media advertising for maximum impact.
The newsWebAcquire leads! Increased reach Progress checks Lead generation
The newsWeb
Cell phones & TabletsAdvertising on the go Any time, anywhere High level of
recognition Quick responses
Cell phones &
Lightweight concept summitWhere the experts gather! Prominent position
for sponsor Presentation areas Contacts
& networking
Lightweight
Strategic partnershipsTake advantage of the topic offense! Special issues in all
languages Webcast & live
transmission YouTube & pre-
sentations in 3D
Strategic
The magazineProfit from increased reach! Brand building Image Awareness
The magazine
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CROSS MEDIA PLANNER 2012
Dates and Topics 2012
66
OnlineOnline MobileMobile EventsEvents ServicesServicesPrintPrint
Issue Dates Feature Topics Special Report On Trade Fairs / Conferences
1/2 Jan./Feb. DOP: 2/1ACD: 1/10PMT: 1/19
ElectronicsInfotainment, telematics
SafetyActive and passive
InteriorControls, seats
Detroit Auto Show N.A.I.A.S., Detroit (1/9 – 1/22)Embedded World, Nuremberg (2/28 – 3/1)CeBIT, Hanover (3/6 – 3/10)Int. Automobilsalon, Geneva (3/8 – 3/18)Automobil Industrie Lightweight Design Summit, Wuerzburg (3/13 – 3/14)
3 March DOP: 3/15ACD: 2/22PMT: 3/2
Logistics/SCM
Development service providers
Materials
E-mobilityElectric motorsBattery technology
VDI Kunststoffe im Automobil (VDI plastics in automobiles), Mannheim (3/21 – 3/22)
4 April DOP: 4/12ACD: 3/19PMT: 3/28
ManufacturingAutomation,Sustainable production
Powertrain and exhaust systems
Portrait: The new BMW 3 Series
ChassisActive suspensions
Hannover Fair/Mobilitec (4/23 – 4/27)SAE International, Detroit (4/24 – 4/26)Vienna Motor Symposium, (4/26 – 4/27)Car und Sound, Friedrichshafen (4/28 – 5/1)PCIM, Nuremberg (5/8 – 5/10)Control, Stuttgart (5/8 – 5/11)Safety Week, Aschaffenburg (5/8 – 5/10)
Special issue DOP: 4/12 ACD: 3/20 PMT: 3/29 Automotive career guide Booklet format DIN A5, glued into issue 4
5 May DOP: 5/14ACD: 4/19PMT: 4/30
SafetyActive and passive
Body/materialsLight engineering
Portrait: The new Porsche Boxster
ElectronicsFairs/checking/testing
Sensor + Test, Nuremberg (5/22 – 5/24)AMI, AMITEC, AMICOM, Leipzig, (6/2 – 6/10Automotive Testing Expo, Stuttgart (6/12 – 6/14) BAIKA Annual Congress “Innovative suppliers“, Ingolstadt (7/4)
Special issue DOP: 5/14 ACD: 4/20 PMT: 5/2 Development service providers Booklet format DIN A5, glued into issue 5
6 June DOP: 6/11ACD: 5/15PMT: 5/25
Networked vehicle
Data management/IT
Portrait: The new Audi A3
InteriorDisplay systems, Operating systems,Seats
Auto Shanghai (6/12 - 6/15)VDI congress on transmissions in vehicles (6/19 – 6/20)
7 July DOP: 7/17ACD: 6/25PMT: 7/4
Manufacturing
E-mobility
Electronics
Portrait: The new VW Beetle Convertible
PowertrainHybrid drives,gasoline and diesel engines,alternative drives Advertising copy test
Specific advertisement offers and prices apply for special issues. These will be announced in good time.
CROSS MEDIA PLANNER 2012
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Dates and Topics 2012
7
OnlineOnline MobileMobile EventsEvents ServicesServicesPrintPrint
Specific advertisement offers and prices apply for special issues. These will be announced in good time.
Issue Dates Feature Topics Special Report On Trade Fairs / Conferences
8 August DOP: 8/7ACD: 7/16PMT: 7/25
OEM Partners 2012 Product report andcompany profiles
The annual standard work:Products, procedures, and services in theauto-motive industry
9 September
DOP: 9/6ACD: 8/14PMT: 8/24
Lightweight construction
Powertrain and exhaust systems
Data management/IT
Portrait: The new Mercedes A-Class
IAA Commercial Vehicles fair
Messeausgabe
Automechanika, Frankfurt (9/11 – 9/16)IAA Commercial Vehicles, Hanover (9/20 – 9/27)FachPack, Nuremburg (9/25 – 9/27)Int. Automoblilsalon Paris, (9/29 – 10/4)MOTEK, Stuttgart (10/8 – 10/11))
Special issue DOP: 9/6 ACD: 8/10 PMT: 8/22 Lightweight construction DIN A4, dispatched with issue 9
10 October
DOP: 10/5ACD: 9/12PMT: 9/21
Electronics
Interior
Safety
Portrait: The new Focus Electric
IZB
eCarTec
Messeausgabe
IZB, Wolfsburg (10/10 – 10/12))Aachener Kolloquium, Aachen (Oct.)eCarTec/MATERIALICA, Munich (10/23 – 10/25)electronica, Munich (11/13 – 11/16)MIDEST, Paris (Nov.)SPS/IPC/Drive, Nuremberg (11/27 – 11/29)
Special issue DOP: 10/5 ACD: 9/13 PMT: 9/24 Automotive career guide Booklet format DIN A5, glued into issue 10
11/12 Nov./Dec.
DOP: 12/7ACD: 11/15PMT: 11/26
ManufacturingSustainable production
Chassis
Development service providers
Portrait: The new VW Golf VII
Networked vehicle VDI conference on electronics, Baden-Baden (Nov.)VDI conference on commercial vehicles, A-Steyr (Nov.)
Special issue DOP: 12/07 ACD: 11/14 PMT: 11/23 The Top 20 OEM platforms DIN A4, Poster included, dispathed with issue 11/12
1/2 Jan./Feb.2013
DOP: 2/4ACD: 1/11PMT: 1/22
ElectronicsInfotainment, telematics
Safetyactive and passive
InteriorControls, seats
Detroit Auto Show N.A.I.A.S., January 2013CeBIT, Hanover (3/5 – 3/9, 2013)
Trade fair issue
Trade fair issue
OnlineOnline CellCell EventsEvents ServicesServicesPrintPrint CROSS MEDIA PLANNER 2012
Advertisement formats
1/2-page
94 x 270Bleed
104 x 297
1/8-page
46 x 134
1/8-page 190 x 32
1/4-page
94 x 134
1/8-page94 x 66
1/3-page
62 x 270Bleed
72 x 297
1/3-page
190 x 88Bleed
210 x 102
1/1-page190 x 270 Bleed
210 x 297
9/16-page(junior page)136 x 190 Bleed
149 x 210
1/4-page190 x 66Bleed 210 x 82
1/2-page
190 x 134Bleed
210 x 148
1/4-page
46 x 270Bleed
56 x 297
Delivery of bleeded ads:
Including 3 mm trim allowance per bleed edge!
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Reductions (Bei Abnahme innerhalb eines Jahres)
Series contract 3 × 6 × 12 × 24 ×
5 % 10 % 15 % 20 %
Space contract 1 page 3 pages 6 pages 12 pages
5 % 10 % 15 % 20 %
Technical services are not subject to discounts.
Surcharges Color charges (in €) (not subject to discounts), special colors available
on request: For each additional color (Euro scale) (prices in €):
1/1-page 1/2-page 1/3-page 1/4-page and smaller
2nd Color 560 410 390 3603nd Color 560 410 390 3604nd Color 560 410 390 360
4-color 1,680 1,230 1,170 1,080
Rates for preferred placementOf base price (b/w) + 10 %
Prices for special formats in € (subject to discount)(for printing costs and technical costs please inquire)Front cover with window fold, 4-color 13,570
(= can be folded out into a double-page) 2 consecutive pages recto/verso, 4-color 6,400
Cover wrap, 4-color 12,750(around front cover and back cover, motif of back cover not hidden)
Front cover package band, 4-color 13,130
Rates for format advertisements.
Format Width x Height in
mm
Base Price, S/W
2-Color 3-Color 4-Color
2/1-page 8,540 9,660 10,780 11,900
1/1-page 190 × 270 4,270 4,830 5,390 5,950
Juniorpage 136 × 190 2,660 3,070 3,480 3,890
1/2-page 190 × 134 94 × 270 2,135 2,545 2,955 3,365
1/3-page 190 × 88 62 × 270 1,420 1,810 2,200 2,590
1/4-page 46 × 270 94 × 134 190 × 66 1,170 1,530 1,890 2,250
1/8-page 46 × 134 94 × 66 190 × 32 590 950 950 950
Prices are quoted in €, excluding V.A.T.
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Specific advertisement offers and prices apply for special issues. These will be announced in good time.
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OnlineOnline CellCell EventsEvents ServicesServicesPrintPrint CROSS MEDIA PLANNER 2012
Bound inserts • loose Inserts • postcards
Bound inserts (rates in €):Paper Weight 2-Page 4-Page 6-Page 8-Page
To 135 g/m2 4,270 6,405 8,540 10,675Fr. 136–150 g/m2 4,690 7,035 9,380 11,725Fr. 151–180 g/m2 5,340 8,010 10,680 13,350Over 180 g/m2 6,405 9,600 12,810 16,010
Under 90 g/m2 upon request, with sample; the same applies to bind-ins with more than 8 pages.
Discounts: According to series contract or space contract; also in conjunction with advertisements.
Basic: 1 sheet = 1 advertising page 3 sheets = 2 advertising pages
2 sheets = 1.5 advertising pages 4 sheets = 2.5 advertising pages
A sample must be provided prior to order acceptance.Format: 216 mm wide, 306 mm high including 6 mm head and 3 mm
outer trim per edge. Bound inserts with four or more pages must be delivered already folded.
Loose inserts (rates in €):Not subject to discounts, insert prices per thousand.
2-4 pages 8 pages 12 pages über 12 pages
Up to 25 g 290 295 300 305
For each additional 5 g in total: € 15.00 per thousand.
The width and height of the loose insert must each be at least 10 mm smaller than the trimmed size of the magazine.
Maximum size: 200 mm wide × 287 mm tall, Minimum size : 148 mm wide × 105 mm tall.
A complication surcharge of € 16 per thousand is applied for partial circulations (minimum circulation 3,000). A sample must be provided prior to order acceptance.
Pasted postcards: Mechanically pasted postcards (attached parallel to the gutter, no oblique positioning) size DIN A6, maximum weight 5 g, in conjunction with a 1/1 page advertisement or bound insert.
33 % of the gross page rate b/w or the 2-page bind-in rate plus pasting costs of € 35.00 per thousand (not subject to discounts). Placement possibilities must be checked in advance.
Pasting in of brochures, CDs, and sample products, etc. on request.
Delivery address for loose inserts and bound inserts: Free to:
Vogel Druck und Medienservice, Leibnizstrasse 5, 97204 Höchberg, Germany
(citing Automobil Industrie and the issue number) Delivery to adverti-sing copy deadline.
Prices are quoted in €, excluding V.A.T.
OnlineOnline CellCell EventsEvents ServicesServicesPrintPrint CROSS MEDIA PLANNER 2012
Lend what you have to say an editorial flair! We will adapt your content to our layout.
Advertorial Communication in magazine style.
Junior pageJunior-page panorama, through gutter
1/1-page2/1-pageFormat Width× Hight
in mm4-color
2/1-page 420 × 270 11,900
1/1-page 190 × 270 5,950
Juniorpage Panorama
312 × 190 7,780
Juniorpage 136 × 190 3,890
Prices are quoted in €, excluding V.A.T.
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OnlineOnline CellCell EventsEvents ServicesServicesPrintPrint CROSS MEDIA PLANNER 2012
Job marketThe professionals you are looking for: our readers, our users
Format Width × Height in
mm Price B/W€ 3.16
mm Price, 4-C € 4.40
1/1-page 190 × 270 3,416 4,760
1/2-page 190 × 134 94 × 270
1,708 2,380
1/4-page 46 × 270 94 × 134 190 × 66
854 1.190
1/8-page 46 × 134 94 × 66 190 × 32
427 595
Prices are quoted in €, excluding V.A.T.
Reductions
Series contract 3 × 6 × 9 × 12 x 5 % 10 % 15 % 20 %
Technical services are not subject to discounts.Want-ads (employment): mm/1 = € 2.00
Online placement on www.automobil-industrie.de free of charge:Reine Online-Platzierung: 150 €Run time: 4 weeksBox no. charge: 11 €2012 Automotive Career Guide
You profile your company; we leverage your potential:
• Skilled personnel and managers
• Young professionals
• University graduates
Two-page recruiting ad € 3,900Booklet in DIN A5 format, incl. online presence, free prints, special distribution Details in timetable, pages 6 & 7.
II• I
Recruiting with online videos
Successful personnel management begins with a video that presents the company as an attractive employer to applicants.
We want to hear from you!Details in timetable, pages 6 & 7.
Will be sent to approx. 2,000 personal addresses at all technical colleges!
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OnlineOnline CellCell EventsEvents ServicesServicesPrintPrint CROSS MEDIA PLANNER 2012
Company portrait in the product report
Special feature: Specially edited company portrait in the respective product group.Format: One double-pageComponents: Color photo, company logo, accompanying text about the company, all key data, complete address. Company por-traits are drawn up in close consultation with the editorial office.
One double-page € 4,950
Print advertisements1/1-page, 4-c € 5,9501/2-page, 4-c € 3,365
Standard company profile
Placement on a text page Uniform format, 1/16 page (94 mm x 32 mm) Includes: Logo, address data, phone, fax, e-mail, web
address, product range
Per entry and product group € 399
The annual standard work for the automobile industry.Products, processes, and services for buyers, planners, and developers.
High market coverage among decision makers in the automotive industry
Perfect combination of print and online presence Recognized as a standard work
Company portrait in the product report
»OEM Partners« Products & profilesBuyers’ guide for the automotive industry
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Prices are quoted in €, excluding V.A.T.
OnlineOnline CellCell EventsEvents ServicesServicesPrintPrint CROSS MEDIA PLANNER 2012
Banner – always in view.
Preise zzgl. MwSt.
Format Size (px) Prices
Leaderboard 728 x 90 € 100
2 Skyscraper 160 x 600, 120 x 600 € 100
Hockeystick 728 x 90 + 160 x 600 € 130
Wallpaper Size upon request € 200
Content Ad 300 x 250 € 150
Teaserbox Solo150 x 150 Pixelmax. 200
€ 150
Video Ad € 150
Business-paper € 150
PagePeel Size upon request € 200
Wrap-around sleeve Ad
Transparent, size upon request
€ 295
Page peelWrap-around sleeve ad
87
Teaser box,
6
WallpaperHockeystick
43
SkyscraperLeaderboard
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The Automobil Industrie Web site (www.automobil-industrie.de) boasts an entire range of modern online ad-vertising formats. Detailed success checks can be down-loaded at any time from the online customer center through-out the duration of the advertisement.
Prices per thousand contacts in €, exclusive of VAT.
video ad,business paper
Max. data size: 50 kb
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Content Ad5
OnlineOnline CellCell EventsEvents ServicesServicesPrintPrint CROSS MEDIA PLANNER 2012
The Automobil Industrie newsletter reports on top industry news three times per week. Number of subscriptions: 20,000 1), potential contacts/week: 60,000 1)
Newsletter advertising Get personal!
Newsletter sponsoringExclusive sponsoring of a newsletter dispatch including:
Co-branding with logo and “sponsored by” claim
Sponsor advertisements only
Prize: € 2.000 per dispatch for the booked period
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Format Size (px)
Prize per dispatch for the booked period
Price per week
Price per month
Full-size banner (top placement) 2)
468 x 60 600 1,200 4,800
Full-size banner(interm. placement)3)
468 x 60 520 1,040 4,160
Skyscraper 160 x 600 680 1,360 5,440
Text Ad 4) – 950 – – 1) Based on number of subscriptions in 09/20112) Placement: Initial newsletter advertisement: One banner preceding and following top news3) Placement between messages4) Your topic packaged as a message teaser
Five lines with link to your company’s homepage. Limit: 1x per week. Label “Anzeige” (advertisement).
Prices are quoted in €, excluding V.A.T.
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5
Newsletter reach officially verified.
Themen-NewsletterLightweight construction KW 11
New BMW 3 Series KW 15
Hannover Fair KW 17
Careers/HR KW 18
Electric mobility KW 29
IZB KW 41
Career/personnel KW 4215
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OnlineOnline CellCell EventsEvents ServicesServicesPrintPrint CROSS MEDIA PLANNER 2012
Präsentation.pdf
Live Webcast – interactive TV on the PC.With leads guarantee.
Offer• One live broadcast• Possible participation as presenter/host• Participation reminder via e-mail• Placement of the recording in the Webcast database
for registered users (runtime: 3 months)• Link to relevant topic field at www.automobil-industrie.de• 5 free registration questions (for marketing purposes)• All leads in the booking period
Promotion• (Co-branded) e-mail advertising• Teaser box at the home level of
www.automobil-industrie.de as „Webcast of the Week“
Total prize: € 6.900 Euro
OptionalLeads after the booking period at € 50 per lead
Display area for accompanying sketches and animations, photos, and films
Presentation
Chat function for online dialog
Chat function
Speakers
Up to 4 speakers
Live broadcast of the results of a parallel survey with download option
Surveys and downloads
Prices are quoted in €, excluding V.A.T.
CROSS MEDIA PLANNER 2012
Topic sponsoringOccupying an entire topic channel
Promotes:
Presentation of customized editorial content, range, awareness, brand building, image, presentation in editorial context, generation of high-quality contact data (provided that corporate Webcasts/whitepapers were booked)
Online SpecialYour company and products as an integral part of www.automobil-industrie.de
Initial setup Navigation Graphical design Entry of editorial content Premium company entry in the “OEM Partners” database Production, online advertising media
Price: € 5,000
Monthly services Content maintenance Accompanying advertising measures:
– Banner on www.automobil-industrie.de– Text advertisements in the Automobil Industrie newsletter- Teaser on the online special homepage
Reporting: range & leadsPrice: € 7,000 (minimum runtime of 3 months)
Double bonus: »Automobil Industrie« magazineOne promotional advertisement in 1/1, 4-c formatOne editorial promotion (advertorial) in 1/1, 4-c format
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Promotes:
Reach, awareness, brand building, image, and presentation in an editorial context
Integration of logo in the respective topic channel or editorial topic special with “sponsored by” claim and corresponding link
I5,000 co-branded banners on www.automobil-industrie.deEditorial homepage teaser (“InfoBox”)Wallpaper underlay or full use of all available banner formats in the topic channel
ILink to online specials (if available)Price: € 4,900/month
17 Prices are quoted in €, excluding V.A.T.
CROSS MEDIA PLANNER 2012
Your cross-media campaign as focused on ...reach (example).
Effective media mix comprising magazine, Web site, and online newsletter
High reach, high advertising impact Placement of advertising formats in a defined topic environment Reach guarantee: min. of 80,000 dispatches
Offer Price Benefit
2 x ½ page, 4-c ad in »Automobil Industrie« Circulation: approx. 10,000 copiesRe-ach: approx. 20,000 dispatches
6,516.50 Placement in topic environment
Topic channel sponsoring, with teaser box on the www.automobil-industrie.de homepage, in the respective topic envi-ronmentRuntime: 3 months
4,900.00 Corporate profiling in prominent areas
Exclusive sponsoring of online newsletter3 online newsletters on www.automobil-industrie.de, with logo and “sponsored by” claim, reservation of all advertising spaces, 20,000 newsletter subscriptions, 60,000 dispatches
6,000.00 Corporate pre-sentation among exclusive users/experts
Total price 17,416.50
Offer Price Benefit
1 whitepaper or 1 webcastat automobil-industrie.deRuntime: 3 months
1,500.00 Lead generation as direct path to specialist audience
Co-branded ad in »Automobil Indus-trie« magazineJunior page format, 4-c Circulation: 10,000 copies
3,890.00 Corporate profile in distinguished form
Teaser box on www.automobil-industrie.de homepage20,000 dispatches guaranteed
3,000.00 Increased reach with placement in news
Co-branded banner in defined topic environmentScyscraper format, www.automobil-indus-trie.de20,000 dispatches guaranteed
2,000.00 Increased reach for corporate profile
Co-branded stand-alone online newsletterScyscraper format, www.automo-bil-industrie.de20,000 dispatches guaranteed
2,500.00 Exclusive aware-ness for improved lead opportunities
Total price 12,890.00
...leads (example).
Effective media mix comprising magazine, Web site, and online newsletter
High awareness: min. of 70,000 dispatches of your company name, including a whitepaper/Web cast preview
Lead guarantee: min. of 60 qualified contacts
Prices are quoted in €, excluding V.A.T.
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ServicesServicesServicesServicesServicesServicesPrintPrintPrintPrint
CROSS MEDIA PLANNER 2012
Products and know-how from skilled partners in the automotive business.
Fast access to search functions You create your own profile and update content at any time
Free standard entryBrief profile with address data, contact(s), and product assignment
Premium entry with online features Substantial upgrade of the standard entry, with communi-
cation data, company photo and portrait, company news, dates, product showroom, and links
Higher reach thanks to top placement before the standard entries in the listing view
Exclusive: premium entries are also displayed on “www.automobil-industrie.de” in the context-based environment (search engine logic)
Base price per month € 82.50(minimum booking period of 12 months)
Show your profile!Components
Base packageAddress data:Company name, post office box, street, zip code, town/city Number of contacts: Any Product assignment: Unlimited num-ber of links to defined product categories (no link to company homepage)
PremiumAdditional features such as:
Corporate photos and brief portrait Logo Contact information: phone number,
fax number, e-mail address, Web site Profile data: Number of employees,
sales, founding year, branches, parent/subsidiary companies, owner-ship structure, certifications, refe-rence customers
Company news Dates Product showroom and
individual links Download area for
company information
Components
Base packageAddress data:Company name, post office box, street, zip code, town/cityNumber of contacts:Product assignment:
Logo
Firmennews, Termine, weiteres
Infomaterial
Produkte
Unter-nehmens- fotos und
Kurzportrait
ber of links to defined product categories (no link to company homepage)
PremiumAdditional features such as:
Product assignment:ber of links to defined product categories
www.oem-partners.de
OnlineOnline CellCell EventsEvents ServicesServicesPrintPrint
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CROSS MEDIA PLANNER 2012
Mobile InternetThe newcomer in B2B marketing
Modern smartphones have allowed the “mobile Internet” to also reach the world of B2B and are already becoming more popular than the PC in many areas of communication.
When Vogel Business Media conducted a survey among B2B decision makers, they discovered that 65 percent use a mobile end device for business!
Most popular infos: news (37 %) and newsletters (32 %)
Mobile advertising with »Automobil Industrie«. Act now!
Mobile BannerAdvertising for cell phones
http:mobil.automobil-industrie.de
For smartphones and tablet PCs, system-neutral, without a „store diversion“. Automatic browser detection for optimal display.
8,000 ad impressions,08/2011.And rising!
Cell(16.2 %)
BlackBerry(16.5 %)
iPhone(22.3 %)
Smartphone(27.3 %)
17.7 % reported using other devices such as PDAs or eReaders.
Format Size (px) PlavementPrice per Month
Mobile banner1) 216 x 36 Run of site2) € 300o 1) File size: 3 KB as a .gif or .jpg file (no Flash or animated files). 2) - On the homepage (“Home”): after the second news item - In the detailed article viewing area: after the third paragraph- In the image gallery: after the second image and under the caption- In the topic areas: above the imprint Prices are quoted in €, excluding V.A.T.
Reach officially verified.
OnlineOnline CellCell EventsEvents ServicesServicesPrintPrint
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CROSS MEDIA PLANNER 2012
Spice up your advertisement with a kiosk.
The kiosk appThe kiosk app from Vogel Business Media allows iPad users to download a digital version of Automobil Indus-trie. Simply enter “Vogel Business Media Kiosk” in the Apple Store search field and navigate to the automotive section (“Automobil”) in the app.
Highlight: A digital issue (rich media paper) can beenriched with multimedia effects, from link to movie.
Format Product scope Prize
Multimedia display
Print advertisement with added multimedia content such as:• Links• Video files• Audio files• Picture galleries
€ 490*
Sponsoring of an issue
• Sponsor logo• Additional page• Enrichment with e.g.: Links,
video files, audio files, picture galleries
On request
*Price in €, exclusive of VAT; excludes price for a print advertisement
OnlineOnline CellCell EventsEvents ServicesServicesPrintPrint
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CROSS MEDIA PLANNER 2012
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OnlineOnline CellCell EventsEvents ServicesServicesPrintPrint
The two-day event focuses on constructive dialog between manufacturers, suppliers, and service providers:• Strategies and sustainability• Components and technologies• Experience and perspectives
Have your say!
Platinum package, € 12,500 Gold package, €8,500 Silver package, € 5,500Platinum package, € 12,500 Gold package, €8,500 Silver package, € 5,500
• Speaker slot for convention
• Podium position for discussion
• Exhibition and media package
• Guest tickets at a reduced price
• Webcast production
• Speaker slot for convention
• Exhibition and media package
• Guest tickets at a reduced price
• Speaker slot for convention
• Exhibition package and logo presence for media and event
• Guest tickets at a reduced price
Organizer:
13. und 14. März 2012VCC, Würzburg
The networking event for experts.
The „Leichtbau-Gipfel” (lightweight design summit), together with the »Automobil Industrie«, provides you with a print, online, and event-based communications platform that allows you to convey your topics to partners in the automotive business very efficiently.
Prices are quoted in €, excluding V.A.T.
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Special issues (magazine) Online topic pages Events in the “Vogel Convention Center” Live online transmission
Webcast production YouTube product channels 3D product presentations
Talk with us.
Special issues Online topic pages Webcast & YouTube, live & 3D
Automobil Industrie – your strategic partner.Let us help you!
Ideas are borne through discussion.
Publisher: Vogel Business Media GmbH & Co. KG, Automotive Media
Address: Automobil Industrie, D-97064 WürzburgTel.: +49 (0) 931 418-2049Fax: +49 (0) 931 418-2779
All prices mentioned in the Cross-Media Planner are net prices excluding VAT.The general terms & conditions of Vogel Business Media GmbH & Co. KG apply: www.automobil-industrie.de/media_abo
A detailed version of the media data is available at:www.automobil-industrie.de/media_abo
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Claus-Peter KöthEditor-in-Chief+49 (0) 931 418-2049claus-peter.koeth@vogel.de
Christine GeistKey-Account-Manager+49 (0) 931 418-2241christine.geist@vogel.de
Peter VoigtProduct Marketing Manager+49 (0) 931 418-2271peter.voigt@vogel.de
Susanne SeehuberKey-Account-Manager+49 (0) 931 418-2956susanne.seehuber@vogel.de
Florian FischerCEO+49 (0) 931 418-2430florian.fischer@vogel.de
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