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CS 410 Orange TeamFeasibility PresentationNovember 8, 2010
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Introduction and Personnel Problem and Characteristics Solution Software/Hardware Competition G.A.S. Cannot Provide Benefits to Customer Market Analysis Risks References Image Credits
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Dr. Stephan Olariu
Consultant
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Traveling in unfamiliar places is troublesome and inefficient
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Amount of money spent traveling
Time on the road due to traffic
No idea where anything is
Distracted driving due to non auto-delivery apps
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10 %Points of Interest
23%Lodging
23%Food & Drinks
44%Transportation
Source: U.S Bureau of Labor Statistics
“In 2008, the average U.S. household spends about $1,415 on transportation, lodging, food and drinks, and points of interest while on vacation and pleasure trips”1
“U.S. Travel Association forecasts [this year] that there will be 450.9 million business trips in the U.S. and up to 480 million in 2012”2
Sources: 1. U.S. Bureau of Labor Statistics and 2. U.S. Travel Association
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In 2009, National Business Travel Association states, in regards to travel management, “Among the top ten cost cutting measures, number 1 is reducing non-essential travel and number 10 is reducing prices of hotel bookings.”
Source: National Business Travel Association8 November 2010 CS 410 Orange Team 11
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In 2007, wasted time in traffic totaled 4.2 billion hours
Total amount of wasted fuel topped 2.8 billion gallons
Overall cost based on wasted fuel and lost productivity reached $87.2 billion
Source: Texas Transportation Institute
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4 out of every 5 accidents are attributed to distracted drivers.
In 2008, almost 6,000 people were killed and 500,000 were injured in crashes related to driver distraction.
Source: Edgar Snyder & Associates
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G.A.S.
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Geographical Auto-Delivery System
Save time and money for the travelers
Make money for the businesses
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Utilize existing phone application technology
Automatically inform traveler of road conditions, traffic reports, and weather
Use a server to push real time updates
Configure GPS coordinates to user profile
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Define constraints of user profile
Develop scenario based algorithm
Cross application development for all smart phones, ensure reliability and compatibility
Market the product18188 November 2010 CS 410 Orange Team
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Start Trip
Stop For
Dinner
Anger,Broke
Expensive Gas Prices
Traffic
Frustration,
Behind/Late
Stop For Gas
No idea where food
is
Road Rage
Terrible Trip
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20
Start Trip
Stop For
Dinner
Avoid Traffic
Expensive Gas Prices
Traffic
Stop For Gas
No idea where food
is
G.A.S.
Cheap Gas
G.A.S.
G.A.S.
Favorite Restauran
t
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Websites GAS Gas Buddy Mapquest MSN Autos AAA
Autonomous X
Real-Time X
Gas Prices X X X X X
Map X X X X
Traffic X X X
Points of Interest
X X X
Phone Application
X
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AnDroid Apps GAS Where TripIt WeatherBug Waze
Autonomous X
Real-Time X X
Gas Prices X X
Restaurants X X X
Traffic X X X
Hotels X X X
Points of Interest
X X
Weather X X X X
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iPhone AppsGAS
AroundMeCheap
GasYelp
UrbanSpoon
Google Earth
Autonomous X
Real-Time X
Gas Prices X X X
Restaurants X X X X X
Traffic X
Points of Interest
X X X
Hotels X X
A stress free car rideCompletely prevent distracted
drivingFind businesses not located in the
databaseAutomatically make a user profileTell you if the point of interest you
are driving to is worth the trip
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Quicker travel to locationsAvoid traffic, road and weather
problemsFind places to eat easier Explore and enjoy popular
attractions and points of interest within an unknown area
Less money spent on travel overall
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Bilal Syed, RaceCoast gas station owner, stated he is willing to pay $50/month for service.
Dr. Olariu said he is willing to pay, as a traveler, $15/month.
Popular services, which provide traffic updates, gas prices, weather reports, and news info MSN Direct : $29.95 Monthly XM Nav Traffic : $9.94 to $16.94 Monthly FM Traffic : $49.99 Monthly
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41
Risk Matrix
Probability
Impact
Very High High Low Unlikely
Very High L1, F1, S1
T2
High L2 U2, T1
Low U1
Very Low
Risk Matrix Legend
User
U1 Privacy/Security
U2 Business Fraud
Legal
L1 Data Mining/Scraping
L2 Distracted Driving
Financial
F1 Business Participation
Technical
T1 Server Load
T2 Existing Phone Applications
Schedule
S1 Business Participation
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Privacy/Security Mitigation: Password Encryption,
Wireless Encryption.
Business Fraud Mitigation: Business Agreement
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Data mining/scraping Mitigation: Service Level Agreement
(SLA).
Distracted Driving Mitigation: Text to Speech system
Source: http://itsm.fwtk.org/service-level-agreement.htm
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Business Participation Mitigation: Marketing Plan, Viral
Marketing.
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Server Load Mitigation: Topology based design,
Concurrent design.
Existing Phone Applications
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Business Participation Mitigation: Marketing Plan
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You can’t get anywhere without
G.A.S.
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United States Department of Labor: Bureau of Labor Statistics http://www.bls.gov/spotlight/2010/travel/
U.S. Travel Association: U.S. Travel Forecast Charts http://www.ustravel.org/sites/default/files/page/
2009/09/ForecastSummary.pdf National Business Travel Association
http://www2.nbta.org/Lists/Resource% 20Library/NBTA2009Forecast.pdf
Edgar Snyder & Associates: Car Accident Cell Phone Statistics http://www.edgarsnyder.com/car-accident/cell-phone/
statistics.html Texas Transportation Institute: Economic Factors Tap
the Brakes on Traffic Congestion http://mobility.tamu.edu/ums/media_information/
press_release.stm8 November 2010 CS 410 Orange Team 49
Family, Slide 4 http://www.buzzle.com/img/articleImages/15911-43med.jpg
Business Man, Slide 4 http://www.gnurf.net/v3/wp-content/uploads/2008/04/031-busy-business-
man.png Restroom Sign, Slide 5
http://happyberfdaytome.files.wordpress.com/2010/07/restroom_sign.jpg Fast Food Chains, Slide 5
http://www.babble.com/CS/blogs/strollerderby/2008/11/16-22/fast-food-logos.gif Dollar Sign, Slide 5
http://pslawnet.files.wordpress.com/2010/05/dollar-sign.jpg Clock, Slide 5
http://www.webeden.co.uk/blog/wp-content/uploads/2009/07/real-time-search.jpg
Traffic (HRBT), Slide 6 http://i.ytimg.com/vi/S0-GSHdQxII/0.jpg
Vacation Family, Slide 47 http://www.toonpool.com/user/496/files/vacation_50845.jpg
Business Man, Slide 47 http://us.cdn4.123rf.com/168nwm/yayayoy/yayayoy1006/
yayayoy100600039.jpg
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