View
13
Download
0
Category
Preview:
Citation preview
SEO CSC309
SEO - Search engine optimization
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results.
- https://en.wikipedia.org/wiki/Search_engine_optimization
Key Components
On-Site
Off-Site
On-Site
Content is the King!
1. Unique
2. Relevant
3. Pictures and videos
On-Site
Structure/Code
1. Title
2. Tags (h1, strong)
Architecture
1. Anchor links
2. Navigation (3 clicks max)
3. Breadcrumbs
On-Site
Updates
1. Blog/News
Improve Website Speed (gzip)
SEO Friendly URLs
Mobile Responsive
Local Identifiers (Address, Phone Number)
On-Site
Social Media Engagement
Trust Signals
1. SSL
2. Partners
Monitor Behaviour:
1. Bounce-off
2. Optimize Pages
Off-Site
Links
1. The more relevant, the Better
2. EDU, GOV are the gold
3. Link exchange
Reviews
1. Google +, Yelp, Facebook
2. Review for Products
Off-Site
Social-Media
1. Link profiles to the website
2. Share new posts/products/pictures
3. Separate page for a company
Local Representation:
1. Google Map
2. Yelp, Groupon
Keywords Search
1. Keywords Search Tool
2. Focus on phrases, not words
3. Target Locally (“Korean Restaurant in Toronto”)
4. Use synonyms
5. Use Keyword in Title and, maybe, in domain
6. Use in URLs (“www.mysite.com/red-backpack-for-sale”)
Dont’s a.k.a SEO Black Hat
1. Copy content
2. Auto-generate Content (write for users)
a. http://googleresearch.blogspot.ca/2014/11/a-picture-is-worth-thousand-coherent.html
3. Buy (sell) backlinks
4. Have multiple domains
5. Hide pages (robot.txt)
6. Hide text, link, etc.
7. Doorway Pages
8. Ads Above the fold
Resources
Online courses:
https://www.coursera.org/specializations/digital-marketing
https://www.udemy.com/seo-training/
http://www.lynda.com/SEO-training-tutorials/1469-0.html
Courses:
https://moz.com/learn/seo
http://www.tutorialspoint.com/seo/
Recommended