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CSR: Am I My Brother’s Keeper?Giving “Your” Voice To Values
John L. Keifer, JD MBABrazilian Executive Seminar
August 2013
In B-schools and Beyond, Ethics Matter, but the 'Bottom Line' Trumps
(Posted on Huffington Post: 07/20/2012 6:14 pm)
Importance of Ethics
“There is no such thing as business ethics….There’s just ethics; and we all have to practice them every day in everything we do.”
– Peter Drucker
Levels of Analysis
Macro AnalysisMacro AnalysisMeso AnalysisMeso AnalysisMicro AnalysisMicro AnalysisMicro-Micro Analysis
Micro-Micro Analysis
CSR – A New Paradigm
To think comprehensively and systematically about
• The role of business in development
• The manner in which the business is conducted
• Corporate Governance
• Poverty alleviation
• Corporate contribution to peace and war against terror
• Business, government and civil society partnership- common ground and collective action
Barriers to CSR
Macro: Country/Society Level – Lack of creative pressure from the government and civil society.
– Lack of support from the consumers
– Lack of peer support through business associations - reluctance of other companies to follow
– Lack of economic/market incentives
CORPORATIONS AS SOCIAL MOVEMENTSCORPORATIONS AS SOCIAL MOVEMENTS
The blurring between social movement and corporation is evidenced in the incorporation of
Occupy Portland, an offshoot of the Occupy Wall
Street movement in Portland, Oregon.http://en.wikipedia.org/wiki/File:Occupy_Portland,_first_day.jpg
Meso: Industry Barriers to CSR
• When in Rome– Moving offshore– Outsourcing– Meeting and beating competition
• Competition Laws
Barriers to CSR
Micro: Corporate/Business Level- Lack of leadership and vision- Too much focus on short-term goals- Inability to recognize opportunities- Lack of entrepreneurial spirit and
innovation- Limitations in the area of vital resources
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Competitiveness
Corporate Governance
Corporate Social
Responsibilities
Business Conduct/Ethics
Leadership and
Values
Micro-Micro Barriers to CSR
• Pressure to meet unrealistic business objectives/deadlines
• A desire to further one’s caree
• A desire to protect one’s livelihood
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Doing the Right Thing
• What have we come to learn about human happiness!
• What neuroscience teaches us about how humans make decisions!
• What we now know about why we know the right thing to do (even if we do not do it)!
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