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CSR and hypermodernity: Of humanism, identity, experiences and spectacles
Ganga S Dhanesh
College of Communication & Media Sciences
Zayed University
Today
Hypermodernity
(Gilles Lipovetsky) CSR
CSR in hypermodern
times
Hypermodernity -Paradoxes
Hyperindividualism & Hypermodern organizations
Hyperindividualism
Extracting the most out of life
Qualitative experiences
Me, me, me
Living in the moment
Hyperindividualism
Anxiety of the future
Crises: health, wealth, environment
Human rights, charity, sustainability
“Humanistic deepening of
individualism”
Hyperindividualism
Extreme autonomy
Absence of identities handed down
New needs for meaning, security
And a sense of belonging
Reflexive deliberation
Hypermodern organizations
Excessively speedy
Agile
Hyper flexible
Technology-mobilized
Transient
Short term
Hypermodern organizations
Adopting codes of social
and environmental
responsibility
A longer term vision
Corporate social responsibility
and its communication
Organizational Identity
Stakeholder Identification
CSR in Hypermodern times
for organizations and individuals
For Organizations
Hyperspectacles
Experiential & Emotional
For Individuals
Craft meaningful identities
Contribute to a caring and humane world
FUTURE RESEARCHand implications
Identity-building bridge
Emotive connections
Hyperspectacles, skepticism
Intersections between CSR & HM
CSR that's well-aligned to HM publics
CSR as a bridge between HM publics and organizations
Thank you
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