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Definition
What is Corporate Social Responsibility?
CSR! Is that really for me? So
technical, very expensive!!
I’m overwhelmed
Definition
What is Corporate Social Responsibility?
‘Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large’.
– World Business Council For Sustainable Development
The responsibility of business towards the society
Corporate Social Responsibility
CONNECTIVITY BETWEEN BUSINESS AND SOCIETY
A voluntary initiative on the part of a business to contribute to a better society and a greener and
cleaner environment.
Objectives
• Understanding the basics and fundamental principles of Corporate
Social Responsibility (CSR)
• To appreciate the impact of CSR on businesses
• To discuss how CSR initiatives can benefit businesses
To create and maintain a stable level of employment.
Create jobs and provide support to socially vulnerable groups.
Social entrepreneurship promotes development of entrepreneurial skills.
Compensating countries narrow place.
FUNCTIONS
Benefits of CSRLegislative Framework
Benefits of CSR
Winning new businesses
Enhancing your influence in the
industry
Attracting, Retaining and
Maintaining a happy workforce
Increase in customer retention
Differentiating yourself from the
competitor
Saving money on energy and operating cost
Access to funding opportunities
Media interestand goodreputation
Ben
efits
Ben
efits
Enhanced Relationship with
stakeholders
CSR Initiatives
CSR Projects for Businesses
Market focused initiative
Product focused initiative
Employee focused initiative
Society focused initiative
Environmental focused initiative
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