Cultivating Service Brand Equity

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Cultivating service brand equityLeonard L BerryAcademy of Marketing Science. Journal; Winter 2000; 28, 1; ABI/INFORM Globalpg. 128

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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

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