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CURRENT STATE/ FUTURE STATE (SPIN)
SEARS PRODUCT INFORMATION NETWORK (SPIN)
CURRENT STATE/ FUTURE STATE
__________________________________
SPIN (Online Business Unit)
Created by
BONNIE ALICEA PhD, abd
CHANGE MANAGEMENT ANALYST
For internal use only. Nothing contained herein shall be disclosed outside Sears Holding Corporations without proper authorization.
1
CURRENT STATE/ FUTURE STATE (SPIN)
AREA OF STATE CHANGE OVERVIEW
Area Current State Future StateProcess Flows 7 Different process flows with built timeframes
ranging up to 6 weeks2 different flows to create items (external and internal providers)
System of Record No system of record results in redundant updates and increased errors
SPIN will be the one system of record.
Build and Enrichment Single Third party vendor owns build and enrichment
Reduce dependency of 3rd Party service
Metadata Internally built content metadata requires enrichment by external vendor
Reduce dependency of 3rd Party service
Data Governance Lacks true data governance Establish and controls data governanceQuality Management Lacks quality management
• Limited quality management processes• Content quality varies across categories • Multiple integration points lead to high
reject rates
• Formal quality management processes• Content quality improves with system of
record and 3P software• Reduced integration points
Time • Systems and process complexity• 2-6 week average build cycle
• Systems and process simplified• 1 day – 2 week average build cycle
2
CURRENT STATE/ FUTURE STATE (SPIN)
TAKE WITH FLOW
Item Lifecycle Phase
Task Current State Performed by Future State Performed By Effort req/task
Process Change?
1 Initiation 1A Select, buy
merchandise from supplier
FLS buyer (FLS org)
Unchanged FLS buyer (FLS org) N
1B Create item data in legacy systems (IMA, CORE, RIM, etc.)
The Merchandise Support Team builds TW items directly into IMA that we are responsible for (i.e., Tool catalog items that are stocked).
FLS buyer (FLS org)
Unchanged? FLS buyer (FLS org) N
1C Obtain and attach digital assets
Task happens in Complete Item Build phase (task 2E)
ARS Gather and load digital assets into IMA from manufacturer vendor
FLS buyer (FLS org) Y
2 Content Creation
2A Import items from IMA into content system
Items are imported into WEBCON from IMA
IMA, TCN Items are imported into SPIN from IMA. IMA WebTab data is primary source content.Where there is no IMA Web Tab data, IMA base data is taken.
IMA, SPIN Y
2B Confirm items to sell online
FLS buyer (FLS org) works through list of newly imported items from IMA and selects those that will be sold online. Kmart buyers do this fully in webcon, Sears buyers download some info from webcon and complete the process using spreadsheets sent to ARS.
FLS buyer (FLS org)
Confirm item to be sold online; if yes start build process with Task 2C; if no flag item for 'excluded'
FLS buyer (FLS org) Y
2C Specify Item Details: Enter product title
in Webcon FLS buyer (FLS org)
Information provided by the vendor on the IMA Web Tab will be utilized, so this task may be reduced.
FLS buyer (FLS org), Vendor
Y
3
CURRENT STATE/ FUTURE STATE (SPIN) Item
Lifecycle Phase
Task Current State Performed by Future State Performed By Effort req/task
Process Change?
Specify Item Details: Enter product description
in Webcon FLS buyer (FLS org)
Information provided by the vendor on the IMA Web Tab will be utilized, so this task may be reduced. Items sent to Schawk for image will have copy provided by Schawk
FLS buyer (FLS org), Vendor, Schawk
Y
Specify Item Details: Select web hierarchy
in Webcon Online Merchant (OBU org)
user will select Item Class - web hierarchy(cross-categorization) will be derived from the selected item class
FLS buyer (FLS org) Y
Specify Item Details: Attach attributes individually
in Webcon FLS buyer (FLS org)
No longer applies. All the user has to do in SPIN is specify the item class, and the system will automatically attach the appropriate set of attributes.
FLS buyer (FLS org), SPIN
Y
Specify Item Details: Fill in attributes Values for each item
in Webcon FLS buyer (FLS org)
Unchanged FLS buyer (FLS org) Y
2D Image - Option 1 (Vendor image): Obtain digital assets from vendor, mfg etc.
ARS This should done at the beginning of the process by the FLS buyer (FLS org) but can be done here on an exception basis.
N/A Y
Image - Option 1 (Vendor image): Submit image
Image is copied to ARS ftp site FLS buyer (FLS org)
Image is loaded directly in SPIN FLS buyer (FLS org)
Image - Option 2 (3P Photo shoot): Attain sample/handover to photo vendor
FLS buyer (FLS org)
Unchanged FLS buyer (FLS org)
Image - Option 2 (3P Photo shoot): Specify photo instructions
Kmart in WebCon UI; Sears uploaded via spreadsheet into WebCon
FLS buyer (FLS org)
No longer applies. Photo instructions will be defaulted according to item class. However, the user will have the option to overwrite the default.
FLS buyer (FLS org), SPIN
Item Task Current State Performed by Future State Performed By Effort Process
4
CURRENT STATE/ FUTURE STATE (SPIN)Lifecycle Phase
req/task Change?
2E Additional Build Options: Define bases/variations
in Webcon Online Merchant (OBU org)
SPIN will recommend groupings but confirmation will need to be done by a user.
FLS buyer (FLS org) Y
Additional Build Options: Define collections - identify/select collection items, provide collection title
in webcon, TCN or through ARS Online Merchant (OBU org)
FLS buyer (FLS org)
Additional Build Options: Define collections - input collection image instructions (if needed)
in webcon or added to the upload/download image request
Online Merchant (OBU org)
(is there a default for collections too?)
FLS buyer (FLS org)
Additional Build Options: Define collections - flag collection for bundle pricing
via ARS?? Online Merchant (OBU org)
FLS buyer (FLS org)
Additional Build Options: Specify coordinating items
in WebCon or TCN Online Merchant (OBU org)
Online Merchant (OBU org)
Additional Build Options: Specify Accessories
in WebCon or TCN Online Merchant (OBU org)
Online Merchant (OBU org)
2F Approve/Submit for build
Kmart users flag for send in WebCon UI; Sears submits spreadsheet to ARS
FLS buyer (FLS org), Online Merchant (OBU org)
Users will be able to publish and/or assign items to 3P. If assigned to 3P, a task appears on 3P content specialist's dashboard. Item never leaves the system; 3P content specialists performs work in the system
FLS buyer (FLS org), Online Merchant (OBU org) via SPIN
Y
Item Lifecycle
Task Current State Performed by Future State Performed By Effort req/task
Process Change?
5
CURRENT STATE/ FUTURE STATE (SPIN)Phase
2G Optional 3P tasks: Create/colorize swatches
ARS
Optional 3P tasks: Create color chips
ARS
Optional 3P tasks: Alter images (crop, change background color, etc.)
ARS Image provider/photo agency will be responsible for creating finished images.
Image provider Y
Optional 3P tasks: Proof content with manufacturer
ARS No longer applies. N/A Y
2H Shoot images (when requested) - 3P
Schawk, RRD Unchanged Schawk, RRD
Send images (when requested) from 3P photo shoot to ARS
Schawk, RRD Photo agency will be responsible for creating finished images and systemically sent/loaded to the SHC system.
N/A Y
Upload images to S7
ARS SPIN will send images to S7 as they are loaded into the system. No human intervention is required.
SPIN Y
Receive manifest file
ARS Manifest will be replaced with response from API call. No human intervention is required.
SPIN Y
Update item with image URL
ARS SPIN will rename loaded images according to naming conventions, and will update the item with the appropriate image URL. No human intervention is necessary.
SPIN Y
Upload PDFs to AKAMAI.
pdf is sent via email to ARS or Content Specialist; pdf is loaded directly into Akamai and url of pdf is added to the item along with type of PDF (owner's manual, warranties etc.)
ARS SPIN will rename loaded PDFs according to naming conventions, and will update the item with the appropriate PDF URL. No human intervention is necessary.
SPIN Y
Item Lifecycle Phase
Task Current State Performed by Future State Performed By Effort req/task
Process Change?
3 Publish
6
CURRENT STATE/ FUTURE STATE (SPIN)3A Load items to
content system (items, bases and collections)
ARS sends exports to TCN daily. ARS, TCN No longer applies. Items are created in the system as soon as they are imported from IMA
IMA, SPIN Y
3B Send items to WCS
TCN, WCS Processing time will be reduced dramatically by utilizing Seller Portal-WCS Web service approach.
SPIN, WCS Y
4 Maintain Add/remove skus
as part of a base ARS Instead of relying on ARS, internal
content specialists or the vendors themselves will be able to perform this task
Internal Content Specialist, Vendor, FLS buyer (FLS org), Online Merchant (OBU org)
update image ARS, Content Team
Instead of relying on ARS, internal content specialists or the vendors themselves will be able to perform this task
Internal Content Specialist, Vendor, FLS buyer (FLS org), Online Merchant (OBU org)
Item Lifecycle Phase
Task Current State Performed by Future State Performed By Effort req/task
Process Change?
7
CURRENT STATE/ FUTURE STATE (SPIN) re-categorize ARS, Content
TeamInstead of relying on ARS, internal content specialists will be able to change the Item Class that the item is associated to. Web hierarchy associations to Item Classes will be managed by the Taxonomists.
Internal Content Specialist, Vendor, FLS buyer (FLS org), Online Merchant (OBU org). Web hierarchy changes for an item class will be done by the taxonomists.
update copy (title, descriptions etc.)
ARS, Content Team
Instead of relying on ARS, internal content specialists or the vendors themselves will be able to perform this task
Internal Content Specialist, Vendor, FLS buyer (FLS org), Online Merchant (OBU org)
Item inactivation ARS, Content Team
Instead of relying on ARS, internal content specialists or the vendors themselves will be able to perform this task
Internal Content Specialist, Vendor, FLS buyer (FLS org), Online Merchant (OBU org)
Add/remove catalog associations
ARS, Content Team
Instead of relying on ARS, internal content specialists will be able to perform this task
Internal Content Specialist, Vendor, FLS buyer (FLS org), Online Merchant (OBU org)
Marketing, Ads/promos
ARS, Content Team
Not handled by the current content management system; not in scope for SPIN
FLS buyer (FLS org), Online Merchant (OBU org)
Item Lifecycle Phase
Task Current State Performed by Future State Performed By Effort req/task
Process Change?
Dimension updates
IMA Unchanged IMA
8
CURRENT STATE/ FUTURE STATE (SPIN) Add brand ARS Update Brand
display name ARS
Create dummy brand logo
ARS
update brand logo
ARS
modify pid/websku
associate services to items
Can Carry Change - Kmart Only
Currently TW items that are chosen to be carried by the online buyer are transmitted via a Webcon report to team to add store 7840 to the can carry. This allows the KIN to get pricing
Merchandise Support
Can Carry codes will still need to be changed. A report needs to be send to Merchandise Support from SPIN
Spin, Merchandise Support
VENDOR DIRECT FLOW
Item Lifecycle Task Current State
Performed by Future State Performed By
9
CURRENT STATE/ FUTURE STATE (SPIN)
Phase1 Initiation
On-board vendorSet up vendor in legacy vendor master systems
Vendor Onboarding Team Unchanged
Vendor Onboarding Team
Send spreadsheet of new vendor data to Content Team
Vendor Onboarding Team
Insert link to SPIN in Good News Letter that goes out to new vendors.
Vendor Onboarding Team
Load spreadsheet into TCNContent Team No longer applies. N/A
Vendor logs in to SPIN initially with Pay and Order DUNS numbers. SPIN authenticates credentials using data from IMA, then allows the vendor to set up profile with appropriate user ID and password. Vendor
Train vendor on content management system
Content Team
No longer applies. System will provide hints to guide the user through every task. N/A
2 Content Creation
2A Option 1: Vendor bulk-loads items into SHC Content application
Send product class information to vendor
Content Team
No longer applies.
Item Lifecycle Phase Task Current State
Performed by Future State Performed By
10
CURRENT STATE/ FUTURE STATE (SPIN)
Send item bulk load template to vendor
Content Team
Vendor downloads item bulk load templates from SPIN. Templates are item class specific, so the vendor simply fills in each attribute with the appropriate value. Vendor
Fill in standard item fields on spreadsheet Vendor Unchanged Vendor
Add class-specific attributes on spreadsheet Vendor No longer applies. N/A
Fill in class-specific attributes on spreadsheet Vendor Unchanged Vendor
Additional Build Options: Define bases/variations
Vendor
Unchanged
Vendor
Additional Build Options: Define collections - identify/select collection items, provide collection title
Not available via TCN n/a Available in SPIN y
Additional Build Options: Define collections - input collection image instructions (if needed)
Not available via TCN n/a Available in SPIN Y
Item Lifecycle Phase Task Current State
Performed by Future State Performed By
Additional Build Options: Define collections - flag collection for bundle
Not available via TCN n/a Available in SPIN
11
CURRENT STATE/ FUTURE STATE (SPIN)
pricing Additional Build
Options: Specify coordinating items
Not available via TCN n/a Available in SPIN
Additional Build Options: Specify Accessories
Not available via TCN n/a Available in SPIN
Upload spreadsheet into TCN Vendor Unchanged Vendor
Send items to IMA (via batch process) TCN Unchanged SPIN
Load items into IMA; result status returned to TCN
Automated batch process? Unchanged N/A
Update status of successful IMA loaded items; send report of rejected?
Automated batch process? N/A
2B Option 2: Vendor works with ARS
Send product class information to vendor
OBU merchant? No longer applies. N/A
Send item AI load template to vendor ARS
Vendor downloads item bulk load templates from SPIN. Templates are item class specific, so the vendor simply fills in each attribute with the appropriate value. Vendor
Item Lifecycle Phase Task Current State
Performed by Future State Performed By
Fill in auto-intake sheet Vendor No longer applies. N/A
Additional Build Options: Define collections - identify/select
OBU merchant?
Available in SPIN y
12
CURRENT STATE/ FUTURE STATE (SPIN)
collection items, provide collection title
Send auto-intake sheet to ARS Vendor No longer applies. N/A
Load auto-intake sheet in system ARS No longer applies. N/A
Additional Build Options: Create collections
ARS
Available in SPIN
Vendor
y
Additional Build Options: Create collections - flag collection for bundle pricing
ARS (at instruction of OBU merchant?)
Available in SPIN
Vendor
Additional Build Options: Specify coordinating items
?
Available in SPIN
Vendor
Additional Build Options: Specify Accessories
?
Available in SPIN
Vendor
Prepare IMA DSD sheet ARS No longer applies. N/A
Send DSD sheet to SHC (IMA) ARS No longer applies. N/A
Load DSD sheet in IMA
Merchant Support Analyst No longer applies. N/A
Item Lifecycle Phase Task Current State
Performed by Future State Performed By
Option 3: Vendor creates items 1x1 (via UI) into SHC Content application
Fill in standard and class-specific attributes via UI
Fill in standard and class-specific attributes via UI Vendor Unchanged SPIN
Additional Build Options: Define collections - identify/select collection items,
Not available via TCN n/a Available in SPIN y
13
CURRENT STATE/ FUTURE STATE (SPIN)
provide collection title
Additional Build Options: Define collections - input collection image instructions (if needed)
Not available via TCN n/a Available in SPIN y
Additional Build Options: Define collections - flag collection for bundle pricing
Not available via TCN n/a Available in SPIN
Additional Build Options: Specify coordinating items
Not available via TCN n/a Available in SPIN
Additional Build Options: Specify Accessories
Not available via TCN n/a Available in SPIN
Send items to IMA Send items to IMA TCN Unchanged SPIN
Load items into IMA; result status returned to TCN
Load items into IMA; result status returned to TCN
Automated batch process? Unchanged N/A
Item Lifecycle Phase Task Current State
Performed by Future State Performed By
Update status of successful IMA loaded items; send report of rejected?
Update status of successful IMA loaded items; send report of rejected?
Automated batch process? N/A
Add'l tasks Applicable to all build options
RIM Record Creation - Sears VD - new
RIM Record create new Sears VD items that are uploaded via the TCNIMA id
Merchandise Support
RIM Record create new Sears VD items that are uploaded via the SPIN user id
Merchandise Support
Change RIM Record Creation to new vendor - Vendor
Make sure that RIM is pointing to the new vendor for the newly created IMA vendor Pack
Merchandise Support
Make sure that RIM is pointing to the new vendor for the newly created IMA vendor Pack. In
SPIN, Merchandise Support
14
CURRENT STATE/ FUTURE STATE (SPIN)
Pack addedorder to do this, we will need a SPIN report of data added.
Information updates to Vendor Pack data, that was not accepted
Sell, attribute, RSOS code, etc. data update where vendor pack data was added. (IMA does not accept this data, keeps data it already has on the item).
Merchandise Support
Sell, attribute, RSOS code, etc. data update where vendor pack data was added. (IMA does not accept this data, keeps data it already has on the item). In order to do this, we will need a SPIN report of data added.
SPIN, Merchandise Support
Work items that have IMA errors
Items that are missing data or have incorrect data that get stuck in the IMA workflow process
Merchandise Support Unchanged
Merchandise Support
3 Publish
Load items to content system (Option 2 only) ARS sends exports to TCN daily. ARS, TCN
No longer applies. Items are created in the system as soon as they are imported from IMA IMA, SPIN
Send items to WCS TCN, WCS
Processing time will be reduced dramatically by utilizing Seller Portal-WCS Web service approach. SPIN, WCS
Item Lifecycle Phase Task Current State
Performed by Future State Performed By
4 Maintain
Add/remove skus ARS
Instead of relying on ARS, internal content specialists or the vendors themselves will be able to perform this task
Internal Content Specialist, Vendor
update image ARS, Content Team
Instead of relying on ARS, internal content specialists or the vendors themselves will be able to perform this task
Internal Content Specialist, Vendor
re-categorize ARS, Content Team
Instead of relying on ARS, internal content specialists will be able to perform this task
Internal Content Specialist
update copy (title, descriptions etc.)
ARS, Content Team
Instead of relying on ARS, internal content specialists or the vendors themselves will be able to perform this task
Internal Content Specialist, Vendor
15
CURRENT STATE/ FUTURE STATE (SPIN)
Item inactivation ARS, Content Team
Instead of relying on ARS, internal content specialists or the vendors themselves will be able to perform this task
Internal Content Specialist, Vendor
Add/remove catalog associations
ARS, Content Team
Instead of relying on ARS, internal content specialists will be able to perform this task
Internal Content Specialist
Marketing, Ads/promos
ARS, Content Team
Not handled by the current content management system; not in scope for SPIN
Internal Content Specialist
Dimension updates IMA Unchanged IMA
16
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