Danske Bank Program on Management Development Day3: Communicating business strategy

Danske BankProgram on Management DevelopmentDay3: Communicating business strategyDate

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Slide 2

Review of yesterday

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What you're going to do

• Learn how to make your message inspirational and memorable

• Using the work you have done so far, identify what you want your team to do

• Write it down in a way that is clear and persuasive

• Present it to the group• Get feedback

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The importance of clear communication

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The importance of clear communication

To: Office Manager: PeruSubject: Employee ListPlease provide head office with full details of factory and office head count, broken down by sex.

To: Head Office PersonnelSubject: Employee ListAs per your request, we detail the following:• 249 Factory workers• 31 Office personnel• 3 Sick Leave

None of these is broken down by sex. Our problem is alcohol.

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Good, clear communication is vital!

On Day 1, you prepared a message to translate the business strategy for your team

Today you are going to present it to others

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Your talk should include…

• What you believe is important and why• What you want people to do and why• What will you do for them• No more than can be delivered in 3 minutes

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Your talk…

• Will be inspiring, exciting and outstanding

• It will have impact and be memorable

But first, we need to push some buttons…

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Make Your Message Stick!

Story Simple

Unexpected

Concrete

Credible Emotional

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Good Ideas

Source: Made to Stick, by Chip and Dan Heath

Story Simple

Unexpected

Concrete

Credible Emotional

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http://www.ted.com/talks/hans_rosling_shows_the_best_stats_you_ve_ever_seen.html

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Good Ideas

Source: Made to Stick, by Chip and Dan Heath

Story Simple

Unexpected

Concrete

Credible Emotional

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Simple is Powerful

If you were Bill Gates, how would you make the case that the world can reduce mortality rates by

focusing on human health?

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Lifespan has gone up

Number of kids who die

has gone down

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Simple is Powerful

Aim for simple elegance:• Take your idea down to its essence.• Make tough choices about which points and details

to include and exclude:• What will really resonate for your audience?

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Good Ideas

From Made to Stick, by Chip and Dan Heath

Story Simple

Unexpected

Concrete

Credible Emotional

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Unexpected

What’s the best advertisement ever?

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Good Ideas

From Made to Stick, by Chip and Dan Heath

Story Simple

Unexpected

Concrete

Credible Emotional

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Concrete

How do you explain touch screen phones in words?

http://www.youtube.com/watch?v=2k3zvI2tyPM&feature=related

http://www.youtube.com/watch?v=2k3zvI2tyPM&feature=related

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Good Ideas

From Made to Stick, by Chip and Dan Heath

Story Simple

Unexpected

Concrete

Credible Emotional

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Credible

How do you get people to see pollution in a different way?

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Credible

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Good Ideas

From Made to Stick, by Chip and Dan Heath

Story Simple

Unexpected

Concrete

Credible Emotional

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Emotional

How do you make the business case for aid to Africa?

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Emotional

http://www.ted.com/talks/lang/eng/ngozi_okonjo_iweala_on_aid_versus_trade.html

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Now prepare your presentation

30 minutesDon’t over-elaborateKeep it simple

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Now present it in groups

3 minutes eachWith feedback

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Plenary

How was that?What did you learn?What will you have to do to present this leadership message to your team?

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Action Plan

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Now turn to your Development Account and capture your learning

Danske BankProgram on Management DevelopmentDay 3: Consolidating Learning

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Why is this important?

• Because leadership is difficult and organisations are complex

• Because translation doesn't happen automaticallyBecause making deep lasting personal change is difficultWe need to understand ourselves to be able to change, and to understand others to help them changeIt takes discipline (and a few tricks)

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What we're going to do• Explore why we

don't change following leadership development programmes

• Think of ways that we can improve our and our reports' chances of success

• Share it with each other in facilitated groups

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Why is it so hard to change our behaviour?

• It's difficult to break old habits• We're scared of making mistakes• Everyone expects us to be the same and is suspicious when

we change• Our work environment still encourages our old behaviour• Everyone else needs to change too!

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Breaking the chain

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How do you change your behaviour and sustain the changes?

1. Be courageous, take a risk, make mistakes, burn your fingers (and allow others to do the same)

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How do you change your behaviour and sustain the changes?

2. Be prepared for slow progress, the odd failure as you take new skills on board, two steps forward, one step back, be patient

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How do you change your behaviour and sustain the changes?

3. Seek support from "critical friends". Ask for their feedback on the changes you are trying to make (and give it willingly to those you are trying to develop)

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How do you change your behaviour and sustain the changes?

3. Try to catch yourself at the right moment, either just before you do/say something or just afterwards (and be vigilant/present in order to help others)

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How do you change your behaviour and sustain the changes?

4. Know yourself and what kinds of things you will do to keep moving forward, know how you might sabotage your own progress (and those direct reports you are trying to develop)

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How do you change your behaviour and sustain those changes?

5. Do you see yourself as a leader at this/the top level?

- Do you want to be a leader? Do you value what leaders do?

- Do you think you are capable of changing?

- Do you want to change?- Play to your strengths and

manage your weaknesses(and those of others you are trying to help)

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Share your aspirations with others

5. Do you see yourself as a leader at this/the top level?

- Do you want to be a leader? Do you value what leaders do?

- Do you think you are capable of changing?

- Do you want to change?- Play to your strengths and

manage your weaknesses(and those of others you are trying to help)

Danske BankProgram on Management DevelopmentDay 3: Action Planning

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Final opportunity!

In the next10 minutes • make sure your Leadership Message is good

enough to share with your team• Make sure your Performance Improvement is

going to help the business• Make sure that the objectives you have written

will deliver the improvement

Now prepare to meet your Action Learning Group and facilitator in the Dragon’s Den

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Share your plans in the Dragon’s Den

Present your ideas for improvement to the “Dragons’ Den”Listen carefully to their feedback and to that of your colleaguesNote what their reaction is and revise your plan.

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Review

• How was that?• How did people

see you?• Was it how you

saw things yourself?

• What did you learn?

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So, next steps?

In your Development Account, write your next steps

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Closing Circle, nuggets of gold

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Thank You and Good luck!