Data Insight Service - Transport for West Midlands · Data Outcomes Transport / Planning Insight...

Data Insight Service“A centre of excellence for data, insights and forecasting contributing towards attracting investment and achieving

positive outcomes for the region”

Stuart Lester – Data Innovation Lead

Working with Partners

Aims of New Service

Overall Aims

Improved Communication – information, schemes

Support development of infrastructure schemes

Monitoring – operational, schemes

Open ecosystem – approach, data, tools

Wider exploitation of systems, data

Enable innovation

Value for money

Agile and rapid use of information, analysis and modelling

Full Exploitation of Data

Collection / Observation

Presentation

Data Collation

Analysis

Synthesis /

Forecasting

Data

Insight

Operational

Strategic

Modelling

Managing, integrating & visualising data

Tools:• Data catalogue• Tableau dashboards• Raw data access• Maps• Apps

In-sourced Capability:• Visualisation• Data Management• Insight• Communication• Surveys

Data:• Transport• Land Use Planning• Environment• Demographics• Economic

Commercial Support:• Data Collection• Data Management• In-depth Analysis• Transport Planning

Managing, integrating & visualising data

Hindsight

Insight

Foresight

Stop

Locations

Trip

Updates

Zones

Stations

Schedule

UTMC

Service

Updates

Fare

Tables

SIRINetEx

GTFS

Prepared

Data

XML

CSV

Costs

ChoiceOD Matrix

ModesNetwork

OD Matrix

Values stored in zones

that aggregate to match

Model scale

Data Insight Service

Dashboards Download Partners

Land Use & Planning

Road Traffic Incidents

Congestion (TrafficMaster)

1 3

Programmes & Plans

Survey

Catalogue MapsReports

Mobile / GPS

Web Platform

Consultancy

Cordon Reports

700 point survey

Surveys / ATCs

Road Traffic Incidents

2 654

Cycling

Demographics

Dashboards1

Land Use & PlanningRoad Traffic IncidentsCongestionProgrammes & Plans

Catalogue2

SearchOpen DataDownload

Download3

Surveys / ATCsRoad Traffic Incidents

Reports4

Cordon Counts700 Point SurveyTravel Trends

Maps5

Location of transportAnalysisView over timeStory MapsCollaborate with partners

Partners6

Mass Movement Data & Analysis:

Data Platform:

Transport Surveys:

Consultancy:

• Nationwide• Streetwise• Tracsis

Manual counts, WiFi, ATC, Video

• Atkins & EE• Inrix• O2 Telephonica

Mobile network data & GPS

• Inrix• Mott McDonald &

OpenDataSoft

Storage, access and visualisation• Atkins• CityScience• Mott McDonald• Wood• WSP

Data manipulation, analysis. Transport planning

Additional Services

Collating, validating and managing data

• Programmes and Plans

• Project Reporting

• Housing Monitoring

• Employment Land Monitoring

• Transport Surveys

Spreadsheet

Mapping

Programmes and Plans

Finance

Outputs / Benefits

Dashboards

Spatial Data

Tactical and Strategic Insight

Programmes and Plans

Finance

Outputs / Benefits

Spatial Data

Programmes and Plans

Finance

Outputs / Benefits

Build up the use of the data

Scheme IDs provide Single Source of Truth

Programmes, Plans, Project Reporting

The Future

2017 2020or sooner…..

Joint Data Team Data Insight Service

Tools

Skills

SQL Server

Tableau

Spreadsheets

Excel Formulas

Database querying (SQL)

Hadoop

Spark

Kafka

Data Science

Machine Learning

Programming

Data

Outcomes

Transport / Planning Insight

Regional data collation

Start automation of data manipulation

Greater data volume

Quality and Standards

Hindsight & Insight

Foresight

Data automation (collation and validation)

Massive volumes of data (big data)

Longer term research and learning

Insight patterns develop support tools

Core CA region dashboard

DeliveryInternal resource

Framework of specialists

Internal resource (improved specialisms)

Partnership with private sector

Frameworks to supplement resource

Contact Us

e-mail: datainsight@wmca.org.ukWeb: https://www.tfwm.org.uk/strategy/data-insight/