David Meerman Scott Office Hours with HubSpot Large Customers

David Meerman Scott Office Hours with HubSpot Large Customers

Agenda

• “From the mind of David Meerman Scott”

• Your questions,his answers

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From the mind of David Meerman Scott

What is the most effective marketing mechanism for building followers?

How do I determine how someone would look for services we offer?

What's the latest marketing “discovery” that wowed you?

Does requiring people to fill out formsturn them away?

What quick wins would you suggest to B2B vendors who want

to leverage real-time?

What enables a company to compete with a larger one?

How would you suggest a one-person department prioritize their

lead generation efforts?

If I can only chose one to start using for our company, would you

recommend Facebook or Twitter?

When is the best day and time to send e-mails during the summer?

My company doesn't believe in making content easily available. They

want to guard & restrict everything. How would you counter?

Is a website with its own self-contained video platform content preferable to a YouTube channel?

Do you think social coupon sites (Groupon, Living Social, etc.) are

limited to specific industries (restaurants, travel, etc.)?

How do you get salespeople to take "top-of-the-funnel" leads seriously?

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Thank you!