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Marketing Automation Bootcamp Presentation; Delivered 5/2 at CU Boulder.
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Using Marketing Automation to Differentiate Your Sales Executives From the Competition
Presented by:Wendy Brache| wendy@getmoreaccess.com
Access Marketing Company
Sales Force Branding and Marketing Automation
Wendy Brache, Senior B2B Consultant,
Access Marketing Company,Creator, Sales Force Branding
About Wendy
What we’ll cover today
What you’ll leave here with
Understanding Buyer Behavior
Social Proof
Online Presence
Sales Force Branding
Q&A
Using Marketing Automation to Differentiate Your Sales Executives From the Competition
Sales Force Branding and Marketing Automation
People no longer buy from companies.
People buy from people.
Who is representing your product and your company?
Why Does This Matter to Me?
Sales Force Branding and Marketing Automation
Understanding Relationship Between Buyer Behavior and Social Media
Sales Force Branding and Marketing Automation
Win 85%
Win 15%
You want to become part of the buyer’s decision making process. 85% vs 15%
Sales Force Branding and Marketing Automation
Understanding social proof and how it relates to your sales executives: Thought Leadership
Sales Force Branding and Marketing Automation
Bad Results:
Sales Force Branding and Marketing Automation
Good Results:
Sales Force Branding and Marketing Automation
YOUYOU
Win 85%
Win 15%
You want to prove you are a thought leader in your industry to whom they want to turn as they begin the decision making process.
Sales Force Branding and Marketing Automation
Improving Your and Your Sales Executives’ Online Presence: 1) Sales Executive Pages
Sales Force Branding and Marketing Automation
Improving You and Your Sales Executives’ Online Presence: 2) Published Articles
Sales Force Branding and Marketing Automation
Improving Your Sales Executives’ Online Presence: 3) Value add to LI and trade groups, and 4) Expert answers on LinkedIn Q&A
Sales Force Branding and Marketing Automation
Improving Your Sales Executives’ Online Presence: 5) Use Google Alerts
Sales Force Branding and Marketing Automation
Sales Force Branding: 1) Create a customized, personalized email campaign
Sales Force Branding and Marketing Automation
Sales Force Branding: 2) Creating a consistent flow of informational, value-add, proof of thought leadership method of communication via M.A.
Sales Force Branding and Marketing Automation
Questions
Contact InformationWendy Brache| wendy@getmoreaccess.com
Access Marketing Company
Wendy Brache, Senior B2B Consultant,
Access Marketing Company,Creator, Sales Force Branding
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