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BRANDS REFERENCE
Created in 1978 by Ennio De Rigo, Longarone Italy
Family owned
5,000 employees
Revenue: $1B
The Group is active in all the major markets of the world
with its own brands Lozza, Police and Sting and with the
licensed brands Blumarine, Carolina Herrera, Chopar d,
Ermenegildo Zegna, Escada, Fila, Furla, Givenchy,
Lanvin, Loewe, Tous, and Victor Hugo .
PROFILE USA
PORFOLIO OF BRANDS USAUSAUSAUSA
De Rigo Vision USA features a dynamic portfolio of brands, offering your customers a wide range
of top fashion luxury brands. A dynamic brand selection that is unmatched in the optical industry.
CHOPARD, ZEGNA, GIVENCHY, LANVIN, ESCADA, CAROLINA HERRERA, FURLA and POLICE
Price -
Price +
Conservative Designer
Unique positioning
Sophisticated & Prestige
Men achiever 30 to 55
Leading luxury menswear
brand
Brand recognition 96%
Attention to detail, quality
and specialized materials
ZEISS sunlenses and Rx
Unique positioning
Fashion & Femininity
70% women – 30% men.
30 to 50 year old.
Fashion conscious and
distinctive
Brand recognition 98%
Top 5 Couture Designer
Top 3 fragrances in the
world
Hottest Celebrities
Unique positioning
Contemporary Chic
Upscale fashion market
Unisex 30 to 55
Albert Elbaz
Ranked #1 designer
Worn by the celebrities
(Unique products,
ultimate design
Unique positioning
Luxury, Quality, Creativity
Brand recognition 95%
Unisex 35 to 55
Red Carpet brand
Made in Italy
23K Gold
International Guarantee Serial
number
Highest margin on the product,
more money per sale
Unique positioning =
Metropolitan & Fashion
100% women collection
25 to 40 year old
Colourful and brand driven.
TOP 1 fragrance brand
sold in Latin America.
Carolina NY and the bridge
collection CH
Affordable Designer
products
Unique positioning =
Cool glamour & Elegance
100% women collection
35 to 55 year old
Understated chic,
metropolitan allure
and cool femininity.
1,100 points of sale
Voted in the top 5 brands
most admired by women
Unique positioning = urban
spirit –trendy look
Men 80%-Women 20%
15 to 45 year old
Top 3 sunglass advertiser
#1 sunglass collection sold
in 4 countries; France, UK,
Spain and Italy
30 year anniversary
Blue lenses legend
Hottest ambassador's
Unique positioning = Creative
spirit, understated design and
100% women collection
15 to 50 year old
Distinctive handbags & shoes
296 Furla stores
Exceptional value for the price
Personality and joyful
collection based on famous
Candy bag collection
REFERENCE MANUAL
� CHOPARD EYEWEAR MVP
• Unique positioning = 1 of 3 true luxury collection in the world
• Luxury – Quality – Creativity / Made in Italy
• Upscale market. Unisex 35 to 55
• Brand recognition 95%
• Precious materials
• Highest margin on the product more money per sale
• International Guarantee / Serial number
• Hottest ambassador's
CHOPARD, the excellence in action, precious materia ls and stylish details.
Who is Chopard?
It all began in 1860 in the small village of Sonvilier in Switzerland when Louis
Ulysse Chopard , a talented young craftsman, established his workshop.
For 150 years , Chopard has offered watch and jewelry creations of exceptional
quality.
Today Chopard distribution covers 1600 Point of Sales in 120 coun tries ,
including 143 Chopard Boutiques , 196 corners and 180 wall units in dept stores.
CHOPARD, the excellence in action, precious materia ls and stylish details.
Other important information about Chopard
• Official partner of Cannes Film Festival : Chopard celebrates 15th consecutive years as official partner of the Cannes Film Festival.
• The Red Carpet collection It is 65 unique pieces, 9,000 carats of precious stones, 5 months of work and 13’000 working hours
• Tribute to Marilyn Monroe The Marilyn Tribute set from the Red Carpet collection is composed of a necklace in 18-carat white gold set with beads diamonds (151.64 cts), heart shaped diamonds (30.72 cts) and diamonds (18.53cts).
• The Mille Miglia Since 1988Chopard is main sponsor and official timekeeper of the Mille Miglia, acknowledged by connoisseurs as the most beautiful race in the world – «la corsa più bella del mondo ».
CHOPARD EYEWEAR,THE EXCELLENCE IN ACTION
• Chopard Eyewear frames are hand assembled by our highly trained craftsmen
• Each piece is unique and require over 200 hoursfrom start to end
• Made in Italy in our workshop with the respect of the tradition
THE KNOW-HOW
• 5 microns of 23K gold
• Stunning finishing ; Palladium, Bronze, rose gold and gold
THE FINISHING
• Swarovski crystal
• For more than 100 years the brand SWAROVSKI reflects itself
in ingenuity, poetry, and technology and has developed its
supreme mastery in precision-cut technology, to become the
world’s leading producer of cut crystal, genuine gemstones and
created stones.
THE JEWELRY
• Precious wood; Wenge, Bubinga and Padauk
• Wenge is a member of the great tree from Zaire and other small countries of West Africa. The heartwood is dark brown, almost black.
• Bubinga , sometimes called African Rosewood, is used frequently in veneering applications, fine furniture, cabinetry, paneling and luxury decorative pieces.
• African Padauk is a one-of-a-kind exotic hardwood, exhibiting a vivid reddish orange color that changes to a purplish-rose colored hue with age and exposure.
NOBLE MATERIALS
• Unique Cellulose Acetates from MazzucchelliMazzucchelli 1849 is the worldwide leader in the manufacture and distribution of cellulose acetate, a plastic material traditionally used in the production of spectacles and sunglasses.
• Composite rubberWe use only the most effective composite rubber, tested at high temperatures and extreme low temperatures. Jeweller quality offering maximum resistance and comfort
CONTEMPORARY MATERIALS
The IMPERIAL series
KEY DESIGN ELEMENTS
The RADIANT series
The LOTUS series The MILLE MIGLIA series
The ICE CUBED series
5 microns of 23K gold
Hand polished
Genuine Swarovski crystals inserted
by handLogo plaque
3 dimensional inserted logo
Key components of a Chopard Eyewear
� Modern luxury
� High quality and exclusive details
� Handmade in Italy / 200 hours
Internationally register serial number
World’s Most Expensive Sunglasses by Chopard
These pricey sunglasses produced for Chopard by De Rigo Vision, are embellished with a total of
51 full-cut River diamonds and trimmed in the temples with 60 grams of 24K gold!
Sold for $95,000
THE HAUTE-JEWELRY
• A unique piece of jewelryEach frame bears a serial number that certifies its authenticity.
• Made in ItalyThe “made in Italy” certifies that the frame was produced in our workshop following a strict process
• International guaranteeEach Chopard frame is covered by an international guarantee for 24 months against all manufacturer defects
• PackagingEach Chopard frame comes with the appropriate signature case, a presentation gift box, a lens cloth and a certificate of authenticity
THE WARRANTIES
BRAND REMINDER/ 1PC DISPLAY
PERMANENT MARKETING SUPPORT
2PC DISPLAY 4PC DISPLAY
TRAY COUNTER CARDS, BANNER
WITH SEVERAL SIZES
2014 NEW CHOPARD ADV CAMPAIGN
Summary
Extreme luxury, quality, femininity, racing spirit, elegance and a fashionable touch:
these are the features of the exclusive Chopard eyewear collection that expresses
the indissoluble union between the refined design of the eyewear and the precious
and exclusive details of the watches and jewels of the House of Chopard.
CHOPARD, the excellence in action, precious materia ls and stylish details.
REFERENCE MANUAL
� POLICE EYEWEAR MVP• Unique positioning = urban spirit –trendy look
• Style conscience individual. Mostly Men achiever 25 to 45
• Top 3 advertiser in the sunglass industry in the world
• #1 sunglass collection sold in 4 countries; France, UK, Spain
and Italy
• 1 out of every 4 targeted men walking into the store will
purchase a Police frame
• 30 year anniversary
• Hottest ambassador's
• The only true competitor to Ray ban out there
POLICE: Back to blue, the most famous example of a lifestyle brand
Who is POLICE ?
Created in 1983 , POLICE has been one of the most famous examples of a
lifestyle brand since the ‘80s, influencing everything surrounding it with its
urban spirit .
The Police collection features models with a refined design and a strong
personality , which pay attention to current fashion trends though also
stand out with their personal and unique way of creating their own style .
POLICE: Back to blue, the most famous example of a lifestyle brand
• Today POLICE is a lifestyle brand with perfumes, watches, jewelry,
leather goods and apparels.
• The first ambassador of the brand was Bruce Willis followed by George Clooney,
David Backham, Antonio Banderas and Neymar Jr and Austin Dillon in 2014 .
• Police is distributed over 40,000 retail stores over the world.
• 2013 is the 30 years anniversary of the brand
28
He plays for Barcelona team and for the national Brazilian teamPeople magazine say he’s the new Pelè and he’s considered one of the best players in the world.In June 2014 we will watch one of the most anticipated events in the world: The World Soccer Cup in Brazil. Neymar Jr. will be a focal point and the Police Ambassador.
NEYMAR JR
POLICE: Back to blue, the most famous example of a lifestyle brand
OVER 9 MIL FOLLOWERS ON TWITTER
OVER 16 MIL FANS ON FACEBOOK
NEYMAR JR
POLICE: Back to blue, the most famous example of a lifestyle brand
30
NASCAR drivers Austin Dillon and Ty Dillon have signed an agreement with internationally-
known Police branded eyewear for the 2014 season. Their exclusive agreement calls for the
brothers to wear POLICE Sunglasses, during their respective Sprint Cup and Nationwide Series
season.
AUSTIN DILLON
POLICE: Back to blue, the most famous example of a lifestyle brand
31
NASCAR POLICE CAR – Jason White –
Nationwide Cup
POLICE: Back to blue, the most famous example of a lifestyle brand
POLICE Eyewear
• 80% men -20% women collection
• Blue mirrored lenses and Polarized lenses are a “must have” for the Police
collection
• Sophisticated acetates with a vintage feel, even with two-color versions.
• Attention to details
• The Police logo , reinterpreted with confidence and available as a gothic-style trim
applied on metal inserts or as the iconic winged P , becomes an integral design element
of recognition.
� Made in Italy
POLICE: Back to blue, the most famous example of a lifestyle brand
LENSES
The blue-mirrored lenses became a ‘must have’ in the late 1980s-early 1990s when
POLICE introduced them to the market. It was an incredible success, acknowledged all over the
world as a part of the POLICE heritage.
POLICE: Back to blue, the most famous example of a lifestyle brand
LENSES
POLICE sunglasses are available with Polarized lenses
CR39 sunlenses
400 UVB and UVC protection.
High quality index
POLICE: Back to blue, the most famous example of a lifestyle brand
CR39 sunlenses
400 UVB and UVC
protection.
High quality index
Blue lenses
Polarized
Integrated design
Adapted fitting technology
Hand polished and detailed
finishing - Enamel
3D iconic logo integration – jewelry
quality finishing
Key components of a Police Eyewear
� Fashionable/Trendy look
� High quality Materials
� Perfect fitting
Communication
Summary
Since its inception, the Police brand has burst onto markets all over the world,
challenging its competitors, being ready to revolutionize the system and change
the rules of the game with its fresh, immediate language that communicates with
the general public.
Launched in Europe though inspired by the American "on the road" spirit, Police
glasses are unisex and find their roots in the street style of large cities.
The brand's style is aggressive, with an urban, metropolitan vocation.
The brand's target loves breaking the rules and identifies itself only with a
community: that of the fans of Police glasses.
POLICE: Back to blue, the most famous example of a lifestyle brand
REFERENCE MANUAL
� GIVENCHY EYEWEAR MVP
• Unique positioning = Fashion & Femininity
• 70% women – 30% men.30 to 50 year old. Fashion conscious
and distinctive
• 98% name recognition in the US
• Top 5 Couture Designer in the world (Riccardo Tisci)
• Top 3 fragrances in the world
• New women fashion collection to compete with Chanel
• Hottest ambassador's
Innovative Haute Couture: Aristocratic and distinctive, sober and mysteriously sensual
Who is GIVENCHY ?
The house of Givenchy was founded in 1952 by designer Hubert de Givenchy .
The most famous black dress of Audrey Hepburn was in Breakfast at
Tiffany's .
The House of Givenchy is located 28 Rue Du Faubourg Saint-Honoré, Paris .
Innovative Haute Couture: Aristocratic and distinctive, sober and mysteriously sensual
Other important information about GIVENCHY
• Givenchy, one of the leading purveyors of contemporary luxury have its business based
on three activities: Fashion, accessories and Fragrances-Cosmetics
• 750 stores and corners around the world
• Since 2005, Riccardo Tisci has been appointed Artistic Director and became the
friend of the stars
• Givenchy: shaped by the spirit of Fashion
PRIME NUMBERS:PRIME NUMBERS:PRIME NUMBERS:PRIME NUMBERS:
The 2014 Sun collection is splitted into 4 main groups and namedwith prime numbers .
Each serie represents a different inspiration and theme
o ELEVEN 11 = Geometrical and symmetry – Simple shape and triangle
o FIVE 5 = Stylized logo and functionality – Square and mixed materials
o SEVEN 7 = Buckles and screws – Industrial and round
o SEVENTEEN 17 = Edgy shape and design – Large and twisted
o ELEVEN 11 = Geometrical and symmetry – Simple shape and triangle
ELEVENELEVENELEVENELEVEN
SGV871 SGV873
SGV872 SGV874
SGVA12 SGVA16
o FIVE 5 = Stylized logo and functionality – Square and mixed materials
FIVEFIVEFIVEFIVE
SGV875 SGV876
SGV877 SGV885
SGV886 SGVA14 SGVA15
o SEVEN 7 = Buckles and screws – Industrial and round
SEVENSEVENSEVENSEVEN
SGV878 SGV880
SGV879 SGV884
SGVA11 SGV897
o SEVENTEEN 17 = Edgy shape and design – Large and twisted
SEVENTEENSEVENTEENSEVENTEENSEVENTEEN
SGV883 SGVA17
SGVA18 SGVA19
CR39 sunlenses
400 UVB and UVC
protection.
High quality index
Integrated logo under
resin
Quality acetate/Mazzucheli and
integrated stainless steel end
tips
High resistance stainless steel lug
with 3D shape (MIM technology)
Key components of a Givenchy Eyewear
� Integrated Design: Integrated hinges…
� High quality Materials
� Avant-Gardism/ trendsetter
Adapted fitting technology
Woman fitting
Worn by the celebrities…
Kit counter cards 3PC display + brand reminder + shopping bags
Merchandising
New visuals 2014
Summary
True to the essence of this French couture House, the Givenchy Eyewear
collection embodies the flair of its creative director, Riccardo Tisci. The Givenchy
eyewear collection is rich in style content, expressing a self-confident femininity.
All reveal extreme refinement and attention to the slightest detail such as metal
decorations on acetate, contrasted inserts or prints.. Aristocratic and distinctive,
sober and sensual, the Givenchy woman’s style reflects the path of Riccardo
Tisci has taken: far-reaching.
Innovative Haute Couture: Aristocratic and distinctive, sober and mysteriously sensual
REFERENCE MANUAL
� ZEGNA EYEWEAR MVP
• Unique positioning = Sophisticated & Prestige
• Upscale market. Men achiever 30 to 55
• Leading luxury menswear brand
• 96% men name recognition in the US
• 1 of very few high-end men's eyewear collections
• Attention to detail, quality and specialized materials
• Best sunlenses by ZEISS
• Highest margin on the product more money per sale
ZEGNA: refined symbols for a tasteful choice.
Who is Ermenegildo Zegna?
Founded in 1910 in Trivero, Italy by Ermenegildo Zegna , whose vision was to
ethically create the world’s finest textiles through innovation and sourcing
the noblest fibers directly from their markets of origin.
The Ermenegildo Zegna Group is a leading luxury menswear brand
and one of the most renowned luxury goods company in Italy
Passion for details : From the unwavering commitment to innovation and
eco-sensitivity to the absolute attention to detail, the passion for nature and
aesthetics are intrinsically interwoven.
ZEGNA: refined symbols for a tasteful choice.
Other important information about Zegna
• Today there are over 560 Zegna stores in 87 countries around the world.
• The total Group revenues in 2012 reached $1.5 Billion.
• The world of Ermenegildo Zegna today provides a complete lifestyle
wardrobe for a modern man: Couture, Made to measure, Zegna Sport and Z
Zegna.
Zegna Eyewear – Passion for Details
• Detail of the materials : precious woods, composite alloy, titanium and richness of the acetates
ZEGNA: refined symbols for a tasteful choice.
Zegna Eyewear – Passion for Details
• Detail of the design: special attention on the appearance of the logo on the frame, casual chic color
matches, tone-on-tone and chevron effects
• stunning polishing, tactile effects (mat, soft, scratched), natural touch and passion for textures
ZEGNA: refined symbols for a tasteful choice.
Zegna Eyewear – Passion for Details
• Detail of the ergonomic : dedicated structure for man morphology, perfect fitting, ultimate comfort
and timeless elegance of the shapes
ZEGNA: refined symbols for a tasteful choice.
Zeiss lenses
CR39 sunlenses
400 UVB and UVC
protection.
High quality index
Polarized
Integrated designintegrated arrow steel end tips
Key components of a Zegna Eyewear
� Passion for Details
� High quality Materials
� Dedicated to men
Adapted fitting technology
Man morphology
Stunning finishes: mat, shiny, brushed
3 dimensional inserted
logo
High quality materials
Precious wood or Napa leather
Titanium
New visuals 2014
BRAND REMINDER/ 1PC DISPLAY
SET OF COUNTER CARDS AND BANNERS
2PC-4PC DISPLAY
Merchandiding
Summary
The Eyewear Collection from Ermenegildo Zegna is the finishing touch to the
look of a man whose elegance is refined, contemporary, never flaunted. The
mood of the collection mirrors the very same concepts of luxury and style
embodied in the main collection: natural and extreme luxury materials, thin lines
and the latest fashion trends, always in the name of creativity, innovation and
attention to detail: the real distinctive signs of the Ermenegildo Zegna style.
Contemporary design and high-tech materials create items that are simple and
sophisticated at the same time
ZEGNA: refined symbols for a tasteful choice.
REFERENCE MANUAL
� ESCADA EYEWEAR MVP
• Unique positioning = Cool glamour & Elegance
• 100% women collection / 30 to 50 year old
• Consumer profile – understated chic, metropolitan allure and
cool femininity.
• With around 1,100 points of sale, ESCADA is present in over
80 countries worldwide.
• Aggressive store opening in the US
• Voted in the top 5 brands most admired by women
ESCADA is the symbol of the modern elegance,
cool glamour and sensual femininity
Who is ESCADA ?
1976 – ESCADA was founded in Munich
The origin of the ESCADA name itself came from Margaretha
and Wolfgang Ley, who bet on a full-blooded Irish racing horse of the
same name and won
1998 - Introduction of ESCADA Eyewear
The ESCADA Group is a globally operating group of companies in the luxury segment and ranks among
the worldwide market leaders for ready-to-wear women’s fashion in the high-end segment.
ESCADA produces and sells clothing and accessories under the product lines ESCADA and ESCADA SPORT.
With around 1,100 points of sale, ESCADA is present in over 80 countries worldwide.
The Retail Value of the ESCADA products is approx. $1Billon,
Today the Escada Group has 2.300 employees worldwide
2012-2013 Key Openings
• Opening of ESCADA Store (Franchise) in Salmiya, Kuwait (Oct. 2012)
• Opening new ESCADA Store (Franchise) in Tehran, Iran - (July 2012)
• Opening new ESCADA Store (Franchise) in Abu Dhabi, UAE (July 2012)
• Opening of ESCADA Store (Franchises) in China: Beijing (Oct. 2012),
Changchun (Jan 2013), Nanjing, (Dec 2012), Shenzen (Aug. 2012),
Wuxi (Dec 2012), Shenyang (Sept. 2012), Hefei (Aug 2012)
• Opening of ESCADA Store (DOS) in Florence, Italy (July 2012)
• Opening of ESCADA Store (DOS) In Spain: Valencia (July 2012),
Madrid (Aug 2012)
• Opening of ESCADA Store (DOS) in Toronto, Canada – End of 2012
• Opening new ESCADA Store (Franchise) in Russia: Moscow (End of 2011),
Krasnodar (March 2012), Nizhni (End of 2011), Perm (July 2012),
St Petersbourgh (March 2013)
• Opening of ESCADA Store (DOS) in UK: Birmingham (Aug 2012),
Edinburgh (Aug 2012), Leeds (Aug. 2012), London (July 2012)
• Opening of ESCADA Store (DOS) in USA: Miami Bal Harbour (Aug. 2012),
New York (July 2012), Palm Desert (Oct 2012) and Chicago
Heidi Klum
MET Gala, New York
Emma Roberts
MET Gala, New York,
Minnie Driver
Vanity Fair Party,
Hollywood,
Poppy Delavingne
British Academy Film
Awards, London,
Bar Rafaeli
Amfar Gala, Milan
Carmen Kass
Collection Princess
Grace de Monaco Gala,
Monaco
Andy MacDowell Elettra Rossellini Wiedemann
Thomas Sabo party, Berlin,
Inspired by the cool glamour, sensual femininity and modern elegance of
the ESCADA fashion and the accessories, the Sunglasses Collection offers
easy chic styles embellished with vintage and very sophisticated details.
ESCADA is the symbol of the modern elegance,
cool glamour and sensual femininity
CR39 sunlenses
400 UVB and UVC
protection.
High quality index
Insert logo plate
Details on the temple, smalll studs,
lace and matelasse effects
Logo intergration
Key components of a Escada Eyewear
� Understated chic / Modern Elegance
� High quality Materials
�
Adapted fitting technology
Woman morphology
The Double “E” theme: it’s the new
interpretation of the “squared” logo theme, already proposed in
the 2012 sunglass collection. The LOGO theme is always a key
element and a subtle embellishment to be used in the eyewear
collection.
ADV STYLE CODE VES259
The LACE as metal embellishmentThe starting point for the development of this detail are
rigid Escada bracelets that combine a romantic and feminine
element like the lace with a metallic structure.
The STUDS/CHIC moodAnother key element in the eyewear collection is the
studs theme, offered in a very feminine and chic way!
The ROPE theme keeps bringing in the
collection newness and freshness. Taking the idea from the
weaved handles of some of the Escada handbags, the same
motif is proposed in the front and in the temple of some
styles
The METALLIC WIRES ConceptAnother strong theme in the collection is the Mettalic Wires
idea that links to the new Escada jewellery collection. The
embellishment on the temple recall the seventies mood of
the collection with a modern twist!
STYLE CODE VES264
SEASONAL MARKETING SUPPORT
WOMAN 3PC CARDBOARD DISPLAY
COUNTER CARDS, BANNER
WITH SEVERAL SIZES
HOLIDAY SEASON WINDOW DISPLAY
PERMANENT MARKETING SUPPORT
BRAND REMINDER/ 1PC DISPLAY
2PC DISPLAY 4PC DISPLAY
TRAY
REFERENCE MANUALREFERENCE MANUAL
CAROLINA HERRERA – KEY DATES
FASHION FRAGRANCES ACCESSORIES
�1939: Carolina Herrera born in Caracas, Venezuela
�1981: launch of the first Carolina Herrera New York collection
�1987: launch of the first Carolina Herrera Bridal collection
�1988: launch of the first carolina Herrera perfume
�1990: Pratt Institute, First prize to the best fashion design
�1995: International Fashion Center Award in New York
�1997: launch of 212 perfume
�2001: launch of CH brand
�2004 CFDA Women’s design of the year
�2007: launch of CH perfume
�2008: CFDA lifetime Award
CAROLINA HERRERA’ WORLD
FASHION FRAGRANCES ACCESSORIES
FRAGRANCES WORLD
FRAGRANCES WORLD
REGIONAL LEADER
�SPAIN: TOP 3 BRAND
�LATIN AMERICA: TOP 1 BRAND
�MIDDLE EAST: TOP 5 BRAND
�RUSSIA: TOP 10 BRAND
�UK: 212 TOP 20 BRAND
�INDIA : TOP 10 BRAND
�TRAVEL RETAIL: TOP 15 BRAND
NEWS FROM CAROLINA HERRERA’S WORLD
CAROLINA HERRERA & TWILIGHT
Carolina Herrera designed the Bella’swedding dress in “Breaking dawn”, thelast episode of Twilight saga
CH L’eau is a recent reinterpretation of the CH style ai its freshest, most upbeat and fun
CH L’EAU – THE NEW FRAGRANCE
VIP IN CAROLINA HERRERA
VIP IN CAROLINA HERRERA
CAROLINA HERRERA AND DRV – THE EYEWEAR LAUNCH
CH – THE LINK BETWEEN MOTHER AND DAUGHTER
AGE: 25- 40 years old
SEX: Woman
SOCIAL STATUS: high-end consumer, self confident, great
attention to fashion, product quality, Brand
driven
URBAN LOCATION: mainly large cities, or average cities with high
personal income population
CH COMPETITORS IN FASHION: Ralph Lauren, D&G, Burberry, Paul Smith
(woman line)
CH TARGET
CH BRAND VALUES
�ELEGANCE
� CASUAL CHIC
�STYLE
CH WORLDWIDE PRESENCE – 2011
72 STORES
198 CORNERS
Argentina Portugal
Bahrain Qatar
Brazil Saudi Arabia
Colombia Spain
Kuwait Switzerland
Mexico UAE
PanamaUK
USA
CH EYEWEAR POSITIONING
PRICE
CLASSIC FASHION
STYLE
Cartier
LUXURY
CHOPARDMontblanc
BulgariChanel
Ferragamo
TRENDY
Alain MikliDolce e Gabbana
Christian DiorPrada Gucci
Giorgio Armani
Versace ValentinoPersol
Ray BanEmporio Armani
D&GPOLICE POLICEFURLA
Vogue
STING
DKNYDiesel
cK
Oxydo
FILA
Jean Paul Gaultier
Web
CH Positioning:
On Bridge price segment it sits perfectly between Trendy and Fashion brands
PRODUCT LINKS - LOGOMANIA
PRODUCT LINKS – PUNCHED LOGO
PRODUCT LINKS - THE BI-COLOUR THEME
PRODUCT LINKS - CH DOUBLE LINE METAL LOGO
PRODUCT LINKS – CH LOGO
THE COLOURS PALETTE
INSTITUTIONALGRADIENT OTHERS
Spring hinges
Metal logo plate
inserted
Universal fitting
Easy to sell
Quality acetate and color
combination
Metal logo plate
Logomania / brand attraction
Key components of a CH Eyewear
� Affordable luxury / Designer
� Great quality
� Design
MERCHANDISING SUPPORT
BRAND REMINDER
3PC DISPLAY 4/5PC DISPLAY
SET OF COUNTER CARDS CASES
REFERENCE MANUAL
� LANVIN EYEWEAR MVP
• Unique positioning = Contemporary Chic – Art Deco
• Upscale market / Unisex 30 to 55
• Customer profile – Sophisticated – City dweller
• Ranked #1 designer for the last 6 years (Albert Elbaz)
• Worn by the celebrities (Nicole Kidman, Beyonce…)
• Unique products, ultimate design
• Highest margin on the product more money per sale
LANVIN EYEWEAR: Luxurious and Architectural
Who is LANVIN ?
Jeanne Lanvin founded the company in 1889 , starting as a milliner’s boutique, later
became her own Fashion House
She was the first Designer to see Fashion as a life style
Today , Lanvin is one of the most desire brand in the fashion world . It is a brand
that represents both the past and the present, instilled with the core values of Jeanne
Lanvin and the heart of the new head of the genius designer Alber Elbaz .
LANVIN EYEWEAR: Luxurious and Architectural
Other important information about LANVIN
• For the sixth consecutive time, Lanvin and Alber Elba z are ranked as #1
by the prestigious “Journal du Textile”
47 retails & 58 shop in shop: Boutiques in New York, Miami, Los Angeles and
Chicago
• The eyewear collection is a combination between industrial and contemporary
chic : a duality that blends industrial aesthetics and sleek luxury.
Materials• The Collection reflects modernity, also in the use of metallic/mirrored surfaces reached
throughout a chemical process with the silver powder .
• High Tech and Tradition• Modern mirrored surfaces, bright contrast colors and small industrial details like pins or
screws personalize the whole eyewear range!
• Ethnic Jewellery• Rough, noble materials are transcended by chains and pieces of shiny metal, offering a
new take on ethnic jewelry.
• Hammered Metal• The most distinctive material in the woman range is the hammered metal combined with
raw/natural materials on the metal plaque
• Geometric Cuts & Art Deco’ Bijoux� Temples embellished with small metal bar and antiqued finishing Swarovski rhinestones
• Bi-colors Effect• This collection is all about lines and brilliance, in which graphic colors come together
punctuated with a palette of Pacific blues with a shimmering mother-of-pearl finish, Indian pinks and bright shades of purple
CR39 sunlenses
400 UVB and UVC
protection.
High quality index
Laser engraved logo
Stunning finishes: shiny, antiqued,
brushed. Jewelry details
Quality Mazzucheli acetate and
integrated logo plaque
High resistance stainless steel lug
with 3D shape (MIM technology)
Key components of a Lanvin Eyewear
� Unconventional Couture brand
�Bold and detailed Design
� High quality Materials
Genuine Swarovski crystals inserted
by hand
Worn by the celebrities…
ACTRESS JULIENNE MOOREACTRESS JULIENNE MOOREACTRESS JULIENNE MOOREACTRESS JULIENNE MOORE BEYONCEBEYONCEBEYONCEBEYONCE JESSICA ALBAJESSICA ALBAJESSICA ALBAJESSICA ALBA NICOLE KIDMANNICOLE KIDMANNICOLE KIDMANNICOLE KIDMAN
LANVIN EYEWEAR L EDITORIAL COVERAGE
Lanvin – 2014
Merchandising
INSTITUTIONAL 5 PC
Metal structure, mirrored base,
plexi shelves, 3d Lanvin logo
INSTITUTIONAL 3 PC
DISPLAY: Metal structure,
mirrored base, plexi shelves,
3d Lanvin logo
INSTITUTIONAL 1 PC
Metal structure, mirrored
base, 3d Lanvin logo
INSTITUTIONAL LOGO PLATE
AUTHORIZED
Metal structure, mirrored
base
INSTITUTIONAL TRAY
Metal structure, fabric base, serigraphy Lanvin logo
Summary
The models of the Lanvin eyewear collection reveal the brand's special attention
to research into materials and its extreme eye for detail. Horn is the star of the
collection, together with gun, bronzed and golden metals featuring a special
antique finishing. Jewel details along with screws, nails and small studs are the
exclusive features that turn each Lanvin model into a unique and inimitable
accessory. The color palette is rich in natural beige and brown nuances, though
also ocean blue hues, which embellish even the classic and timeless black and
havana with innovative color combinations.
LANVIN EYEWEAR: Luxurious and Architectural
REFERENCE MANUAL
� FURLA EYEWEAR MVP
• Unique positioning = Cosmopolitan and Urban Chic
• Mid range market / Woman 20 to 45
• Customer profile – Attention to detail – Contemporary modern
• Ranked #1 young woman designer for the last 5 years in Italy
• Unique products, fashion handbags / Candy collection
• Affordable Designer brand
• Considering the European Coach
A company that has been creating-strictly in Italy-and distributing high-quality bags, shoes and accessories of essential elegance throughout the world since 1927.
Its headquarters is in Bologna, in a historic 18th century villa. From here, with constant commitment, the company promotes and develops its international markets.
From London to Tokyo, New York to Singapore, the Furla brand is an expression of
authentic Italian style, which means natural elegance, refinement and creativity.
The collection is aimed at a womanCOSMOPOLITAN CHIC and URBAN
COSMOPOLITAN because she is traveling and she has an open mind for the international
research and she has a taste transverse.
URBAN CHIC because she combines the clothing and accessories in a personal and
original way, she let coexist different materials and styles, with extreme attention to detail
MOOD OF COLLECTION
The development objectives of the collection view
MODERNITYIDENTITY COLOURHIGH QUALITY STANDARDS
are completed with a skillful job of expression of the brand identity, through the sunglasses collection that brings with it the image of the brand in its most fashionable.
Clear architecture of the collection with a precise correspondence in the price
positioning.
A sophisticated use of color that surprises with the “twist” effect of the terminal.
The collection is aimed at a womanCOSMOPOLITAN CHIC and URBAN
COSMOPOLITAN because she is traveling and she has an open mind for the international research and she has a taste transverse.
URBAN CHIC because she combines the clothing and accessories in a personal and original way, she let coexist different materials and styles, with
extreme attention to detail
BRAND IDENTITY
BRAND IDENTITYdeclined in its values
FUNCTIONAL VALUE I need EMOTIONAL VALUE I like ASPIRATIONAL VALUE I want
35%FUNCTIONAL VALUE
«I NEED IT»
represents the brand in its basic essence, is connected to
the elements “continuous”
KEY WORD
life style
50%EMOTIONAL VALUE
«I LIKE IT»
is the soul youthful, colorful of the brand
KEY WORD
cool
15%ASPIRATIONAL VALUE
«I MUST HAVE IT»
The capsule collection inspired by the must-have Furla, the
Candy Bag
KEY WORD
iconic
COLOR CHART
LEATHER ACETATE
STRUCTURE OF THE COLLECTION
MODELS
14 SUNGLASSES8 OPTICAL
10 ACETATE
SU4847SU4848SU4849SU4850SU4851SU4852SU4853SU4854SU4855SSU4856S
SU4835-SU4836new colours
SUNGLASSES
4 METAL
SU4289SU4290SSU4291SU4292
OPTICAL
6 ACETATE
VU4857VU4858VU4859SVU4860SVU4861VU4862
2 METAL
VU4293VU4294
«I NEED IT»
SERIE JASMIN
FOCUS: leather insert
In line with the view of optical models 2013, this series is characterized by a metal rod with a shiny finishing, the leather insert discreet and modern in
color
SU4853SU4854SU4289
«I NEED IT»
SERIE FRIEDA
FOCUS: precious metals and light points
Hinge lock with Swarovski for the sun model and baguette for optical.
Series glamorous, feminine, top of the range
SU4855SSU4856SSU4290S
VU4859SVU4860S
«I LIKE IT»
SERIE CORTINA
FOCUS: modernity
Two-tone engravings, freshness of the forms, a touch COOL for SU4849 model given by the insert
plexiglass
SU4847SU4848SU4849SU4849V
SERIE CORTINA
Inspired by a new concept of folding travel bag for the true cosmopolitan woman who
puts her whole world in a suitcase
«I LIKE IT»
SERIE PELION
FOCUS: graphic
Target young, competitive price, graphic identification
SU4850SU4851
VU4857VU4858
«I LIKE IT»
SERIE FLORE
FOCUS: leather spoiler
Cult reinterpreted with lightness and elegance.An exquisite range of spring colors
Spoiler removable
SU4291
«I LIKE IT»
SERIE MERIDIENNE
FOCUS: animalier
Refined game rolling with lizard pattern in the colors of the season.
A metal model that takes the game animal in high relief.
SU4852
VU4861VU4293
SU4292
VU4862VU4294
The gold Candy eyewear
«I MUST HAVE IT»
SERIE CANDY
FOCUS: rubber and leather
Back protagonist of the auction with exclusive rubber and leather combined with a front drop
shape.
The candy gold finds its expression of color.
SU4835 and SU4836 color range is completed with warm golden colors.
Here come two models from view
«I MUST HAVE IT»
SERIE CANDY
FOCUS: rubber and leather
SU4835 and SU4836 color range is completed with warm golden colors.
SU4835 new colour SU4836 new colour
A leaflet for every precious eyewear and sunglasses collection Candy
THE NEW ADV CAMPAIGN
CARDBOARD DISPLAY
3PCS CARDBOARD DISPLAY
PUESX426S01
mod. SU4849 & VU4844
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