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Denny Patzer - MASBDania H. Bazzi, PhD - Ferndale Public Schools
Introductions
• Name• District• Role
Value Continuum Activity / Tool
Imagine there is an invisible line straight across the room
You can’t stand right on the middle of the line
Look at each picture then silently move to the area of the line that represents which you prefer
Value Continuum Activity / Tool
Value Continuum Activity / Tool
Value Continuum Activity / Tool
Value Continuum Activity / Tool
Be Smart Work Hard
Value Continuum Activity / Tool
The value continuum is an activity to guide people through the importance of understanding that we all have differentvalues, preferences and ideas, but when it comes to our school family we must be on the same page to moveforward with the core of our work with students. We have to have a common vision to support student learning.
Value Continuum Activity / Tool
Struggles with unity of vision
Getting Started• Unified Board• Hire Architect & Construction Manager• Study the District Voting History• Be Open & Transparent - Earns Trust• Be Good Listeners - Be Patient
It’s a process
Data Sources• Facility Study - Board Tour All Facilities• History of Recent Maintenance/Repair Costs• Financial Bonding History/Current Capacity• District - Enrollment, Staffing, Budget• Conduct a District Survey • Ask Questions
Know the facts - rely on data!
Hiring reliable firms is key to a successful bond campaign!• Do you research!• Interview architectural firms.• Select architectural prior to construction firm.
Hire Architectural and Construction Firm
EPIC MRA Survey• We had one failed Bond attempt at Galesburg-Augusta
in 2015. So we asked….• What was the single most important reason why you voted No on the
bond proposal? • 20% Stadium-Athletics
Listen to your voters!
• All survey respondents were asked what the Galesburg-Augusta Community School District should do in the future about another bond proposal. The top response, at 42 percent, was to develop a “different bond proposal for voters to consider,” 27 percent said a “proposal should be placed on the ballot that is similar to the one defeated,” 14 percent said “the same proposal should be placed on the ballot again,” and 12 percent said the district “should NOT develop a new bond proposal at all.”
• All respondents were asked how they would vote if two proposals were placed on the ballot. A 43 percent plurality said they would vote “yes” on both proposal, with another 31 percent saying they would vote “yes” on the main proposal to improve existing school buildings, but they would vote “no” on the stadium proposal, which would likely produce a combined total “yes” vote of up to 74 percent for the main proposal of $11 million.
Listen...
Seeking Community Support• Takes Time - Be Good Listeners• Vision for Future Student Learning• Set up Key Communicators• Present Only 1 Story• Repeat Over & Over
Telling your story
Meetings, Meetings, Meetings• Personal Contact - Go to the People• Forums, Coffees, Door to Door Canvassing• Updates at every Board Meeting• Parents AND Those Without Students• Provide the Data Clearly & Keep it Simple
Telling your story cont...
Accentuate the Positive• Designate or Hire Someone
Dedicated to Communications• Written Materials, Brochures• Website, Twitter, FaceBook,
Videos, Instagram, etc
Communication
Game Changers• Impact of Social Media• Increase of Absentee Voters• Will Be Positive (supportive) and Negative (critical)• Managing the Negative (critical)
Communication
Social Media Example
Video 1 Video 2
Print Example
Social Media, Videos, and Print!
Community Support• Campaign Steering Committee - Campaign Slogan,
Fundraising• Presence at school/community events, networking• FAQ’s, fast facts, postcards, signs, wristbands, etc.• Voter Identification - Absentee Voters
Working towards YES!
Focus on Yes Voters• Monitor precincts• Election Day Reminders -
cell, text, email, etc.• Possibly Provide
Transportation• Evening Celebration
Election Day
Thank You
Questions?
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