DEVELOPING YOUR BRAND) - CSUSM · Developing Your Brand - Resume Author: Joshua Galeai Created...

Joshua Galea’iCareer Counselor

(DEVELOPING YOUR BRAND)RESUME

HIRING PROCESS

Job Search Assistance | Networking Strategies Major and Career Exploration | Career Counseling

Graduate School Research & Prep

Resume & Cover Letter Critiques (careers@csusm.edu)Mock Interviews | Job & Short Term Employment Postings

(Handshake)

Job Fairs | Etiquette Dinners | Industry Panels

Online Resources | Workshops | 10 Minute Drop-Ins

CAREER CENTER SERVICES

YOUR BRAND W/ IN THE RESUME

Convey Your Professional Image

What You

Your Audience

Yourself

BEFORE YOU START, KNOW…

Low GPAGrammatical ErrorsInconsistent Format

Personal InformationPhotographs

Salary Expectations Unrelated Experiences

NegativityWild Font Colors

References

•Students & New Grads: 1 page•Experienced: 2 pages, if relevant

NUMBER OF PAGES

•10-12 point, professional-looking font•Capitalize, Bold, Italicize, Bullet, IndentFONTS

•½ inch to 1 inch all around MARGINS

RESUME OVERVIEW

9/20/2019 8

Header Others?

WHAT TO INCLUDE…

PROFESSIONAL HEADER

OPTIONAL: OBJECTIVE AND/OR SUMMARY OF QUALIFICATIONS

OBJECTIVE

SUMMARY OF QUALIFICATIONS

EDUCATION

EXPERIENCE

“STAR” STATEMENTS

Situation | Task

Action

Result

WORK EXPERIENCE: ACTION STATEMENTS WITH & WITHOUT “STAR”

Passive Active STAR

Responsible for team meeting.

Coordinated team meetings and activities.

Coordinated team meetings and activities resulting in increased cooperation among departments.

Duties included answering phones.

Answered busy telephones and directed callers to appropriate person.

Answered busy, complicated multi-lined telephone system with 100% accuracy.

Able to provide customer service.

Provide outstanding customer service.

Provide outstanding customer service; awardedEmployee of the Month three times in last year.

9/20/2019 15

9/20/2019 16

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YOUR BRAND ONLINE

Check out students.linkedin.com for tips and job search!

Online Presence is Key!

THE PO

OF PER

of professionals first search online for information on a new colleague or prospective hire.

Curate your online brand.

Source: Landit

USE LINKEDIN TO…

Connect with employers, alumni, etc.

Conduct informational interviews

Research industries of interest

Join career-specific groups

Learn new skills

Conduct a job search

Promote your business

ELEMENTS OF A STRONG PROFILE

Neat and professional profile Picture (smiling, well-lit, neutral background)

Complete Name (first and last) and Headline

Impactful, personalized Summary

Comprehensive Education including coursework

Experience, Organizations, Volunteer Experience

Skills consistent with desired industry

Customized, public url

Media files and website (in contact information for clickable link)

Recommendations to lend additional credibility

Add a Photo

Members with a photo get up to:

OFESSIO

9xMore connection requests

21xMore profile views

36xMore messages

Add Your Industry

• More than 300,000 people search by industry on LinkedIn every week

OFESSIO

9xMore profile views than those without industry information

Draft a Compelling Summary

• Focus on career accomplishments, aspirations, and strengths

• 40 words or more

OFESSIO

SAMPLE SUMMARY

“A dynamic leader with the ability to drive change and proven track record of high accomplishments in various areas. Highly organized individual, believes in

empowerment and team work, highly adaptable, strong business sense, effective communicator, result-oriented, and can-do attitude.”

Courtesy https://www.workitdaily.com/

SUMMARY GUIDELINES

Write in first-person

Keep it concise

Focus on what’s common for a particular industry (ex: mission-based, creative, etc)

Include relevant keywords

Offer actionable step if appropriate (check out this website, connect with me here, etc).

Detail Your Work Experience

Members with up-to-date positions receive up to:

OFESSIO

5xMore connection requests

8xMore profile views

10xMore messages

Add Examples of Your Work

• Upload photos, presentations, and videos

• Give a dynamic, visually appealing representation of your professional story

OFESSIO

Add Skills and Get Endorsed

• Add at least 5 skills (soft skills & technical skills)

OFESSIO

27xMore likely to be found by recruiters via search than members with less than 5 skills

YOUR BRAND IN PERSON

WHERE/When: Networking EventsInterviewsCareer Fairs

Check Career Center website for hours!

Joshua Galea’i

76 0 - 750 - 4902

jg a le a i@c s u s m .e d u

QUESTIONS?

DEVELOPING YOUR BRAND) - CSUSM · Developing Your Brand - Resume Author: Joshua Galeai Created...

Documents

Developing A Brand Logo

Career story: Developing your personal brand · Developing employABILITY Career story - Developing your personal brand . Page 3/6. student.developingemployability.edu.au contactdevelopingemployability.edu.au

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IPPF's brand development: Developing the brand, building an identity

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MKTG5605: Digital Brand & Product Managementdigitalmarketing.temple.edu/.../sites/175/...Developing-Brand-Strategy.pdf · MKTG5605: Digital Brand & Product Management Developing your

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Scorpio – Developing Brand Identity

Developing your professional brand online

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Kazumi Slott, M.s. kslott@csusm Rika Yoshii, Ph.D. ryoshii@csusm

HTC - Developing a Global Brand

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