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E - marketing Based on Digital system
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DIGITAL MARKETING
Presented by:-Rahul Gautam
PGDM 2014-16
DEFINITION
The promotion of products or brands via one or
more forms of electronic media. For example,
advertising mediums that might be used as part of the
digital marketing strategy of a business could include
promotional efforts made via the Internet, social
media, mobile phones and electronic billboards, as
well as via digital and television and radio channel.
OBJECTIVES
Promoting your brand. These campaigns have a
few different subsets, but most often, they are joined
with other media to show a holistic advertising
strategy. You may be trying to drum up awareness of
your product or brand or improving your image or
reputation.
CONTD…
Increasing online sales. These campaigns focus on
growing sales through the brand’s website. These
campaigns specifically aim to generate sales on the
brand website or on partner networks. Such
campaigns can also simultaneously pursue
conversion and branding objectives.
CONTD…
Stressing your brand message. Many marketers
supplement a traditional ad campaign with a digital
one in order to increase the likelihood that the
message will resonate with your.
CONTD…
Increasing offline sales. This goal can be
accomplished by promoting an in-store sale online
through the use of a digital coupon or voucher.
B E N E F I T S A N D I M P O RTA N C E O F D I G I TA L M A R K E T I N G
For a business to succeed in today’s world, it is
important to have a strong digital footprint within
the internet. Therefore, when a business is defining
its marketing plan, it must incorporate a solid digital
strategy. Without a digital marketing strategy in
place, new client acquisitions, brand visibility, and
impactful revenue generating opportunities will
likely be damaged.
CONTD…
Mobile Considerations - 90% of consumer
transactions are started on one device and finished
on another. (Neil Mohan, Google) Further, in 2014,
smartphone and tablet sales grossly outnumber pc
sales. Learning what is possible with mobile and
marketing to those users are crucial in today’s
digital world. Every aspect of your digital marketing
campaign should reflect mobile considerations
Organic Search - Consumers get wanted information online through a
variety of methods, the most prominent being search engine results.
The first part of getting your website in front of potential customers
and clients is to correctly optimize your website. Optimizing your
website correctly will help the search engines identify what your site is
all about, and how it relates to what the user is looking for.
Implementing a solid organic search strategy will increase your
website’s visibility within the search engines and help drive more traffic
to your website, increasing your potential for a variety of positive
opportunities.
Social Media Marketing - Social media marketing
is a great medium for a business to build and
increase brand presence throughout the Internet. It
also provides a very powerful tool to share
information and distribute content about products
and services. Utilizing a variety of social media
platforms creates new opportunities to interact and
connect with potential customers and clients.
WHY ITS IMPORTANT???
Digital marketing and its associated channels are important – but not to the
exclusion of all else. It’s not enough to just know your customers; you must
know them better than anybody else so you can communicate with them
where, when and how they are most receptive to your message. To do that, you
need a consolidated view of customer preferences and expectations across all
channels – Web, social media, mobile, direct mail, point of sale, etc. Marketers
can use this information to create and anticipate consistent, coordinated
customer experiences that will move customers along in the buying cycle. The
deeper your insight into customer behavior and preferences, the more likely
you are to engage them in lucrative interactions.
CONCLUSION
Digital media is so pervasive that consumers have access to information
any time and any place they want it. Gone are the days when the messages
people got about your products or services came from you and consisted of
only what you wanted them to know. Digital media is an ever-growing
source of entertainment, news, shopping and social interaction, and
consumers are now exposed not just to what your company says about your
brand, but what the media, friends, relatives, peers, etc., are saying as well.
And they are more likely to believe them than you. People want brands they
can trust, companies that know them, communications that are personalized
and relevant, and offers tailored to their needs and preferences.
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