Dhaka City Campaign 2016

Post Report onAarong Dairy Cluster Market

Activation&

Aarong Dairy Channel Partners Meet

Objective of the Campaign:

The main objective of this campaign is to enhance the market presence of Aarong Dairy by making connection with sellers and in Dhaka South City corporation through cluster market.

Before the activation proper training has provided to each team regarding Aarong Activation Campaign

• Advance team goes to several shop of the market of Dhaka South city corporation area.

• Here are target group is retailers.

Aarong Activation

Activation in a Nutshell

Campaign Schedule

Date:Activation Start Date: 16 October, 2016Activation End Date: 18 October, 2016

Time Schedule:Start time: 8 amEnd time: 5 pm

Campaign Working Days: 3 days

Aarong Dairy activation has conducted in 254 places of Dhaka South City Corporation area

Team Summary Report

Sl Working Day

Team Number

Number Of Area

Visit Shope Qty Order Qty. Order Amount Dangler Leaflet Shelf Talker Slip Pad Fastoon

1 3 A 45 2626 391 282176 4704 13130 8211 2072 507

2 3 B 58 2971 466 362534 5216 8829 4654 1848 591

3 3 C 48 1566 344 285875 4199 8923 2728 1518 563

4 3 D 44 2324 324 186595 5356 10524 5026 2324 470

5 3 E 56 3109 518 450556 5525 8594 4381 2238 750

Total 251 12596 2043 1567736 25000 50000 25000 10000 2881

Aarong Database ReportAarong Cluster Market Activation-2016

Work Status Shop Analysis Category Shop Analysis

Team Working Day First Visit Shope Qty Re-Contact Shope Qty Total Visit A B C Existing Contact New Contact

Team-01 3 746 63 809 206 320 283 484 262

Team-02 3 795 85 880 403 185 292 569 226

Team-03 3 807 73 880 438 187 255 581 226

Team-04 3 694 227 921 492 137 292 359 335

Team-05 3 760 165 925 559 120 246 402 358

Team-06 3 818 269 1087 668 216 203 566 252

Team-07 3 616 60 676 381 112 183 597 19

Team-08 3 472 78 550 186 238 126 458 14

Team-09 3 768 66 834 489 120 225 751 17

Team-10 3 664 85 749 227 272 250 476 188

Team-11 3 611 66 677 284 241 152 414 197

Team-12 3 623 76 699 359 178 162 265 358

Team-13 3 963 142 1105 779 102 224 455 508

Team-14 3 950 73 1023 562 244 217 400 550

Team-15 3 861 40 901 426 133 342 465 396

Total 11148 1568 12716 6459 2805 3452 7242 3906

Photo Journey of the Campaign

Team picture of Aarong Dairy

Team picture of Aarong Dairy

Aarong Dairy Gate Setup in different area

Conversation with the retailers

Branding Aarong Dairy through Dangles, leaflet, Shelf Talker, Festoon.

Branding Aarong Dairy through Dangles, leaflet, Shelf Talker, Festoon

Obstacles faced during the Activation

There were few retailers who were not interested to talk with our BP.

Some shop didn’t have enough space to brand Aarong Dairy.

Aarong Dairy Channel Partners Meet

Main Gate of The Event

Event Venue

Registration Desk of the Event

Aarong channel partners meet was held on 20 October, 2016 at Rahmania International Rooftop Restaurant

250 Retailers including 50 Aarong Dairy Officers were invited in that event

Managing Director of Aarong Dairy has given speech regarding the Event and thanked all the retailers for coming and being

member of Aarong Dairy

Foods and Special gifts has provided to the Retailers at the end of the event

Thank You