Digital Kids Conference 2013: Nancy MacIntyre Fingerprint

Shared Devices, Shared Experiences

Mobile Gaming for Kids and Parents Together

The Process

Some InsightsLook & FeelFeature SetFamily Safe

Finding Game PlaymatesParent Insights

Just for MeGraphics should bechild-like

Real GamesKids wanted to feel grown-up

Grown-up Graphics + Whimsy Aged up the look for kids 6-10

FunctionalitySimple game list and messages would get kids to the platform

FFFFFFFUN!Fun in all features was key—give kids reason to play, parents a way to see it

Gamify EverythingAdd engagement for parents and kids like Avatars, Coin-o-Copia, and Shareability

Real Names With PermissionReal names with parent registration

AnonymityKids preferred funny names and parents wanted safety

Safe and Just for MeCreated a nickname engine that got lots of support from kids and parents

Games With FamilyKids and Parents wanted to play with personal friends and relatives

More Games FasterKids will play anyone! Parents like anonymous player matching

Parents Off the Hook, Always a Game Ready“Random match” starts play immediately

Play Data and Learning ProgressShow parents progress about learning

What to Buy NextFew parent expectations around reports – want insights

Play Me! Show Me!Create engagement opportunities for parents and kids

Coming Soon…

Thanks!

To partner with Fingerprint:nancy@ fingerprintplay.com

@fingerprintplayfacebook.com/fingerprintplay