Digital Trends 2012

10/20/30Digital Presentation

Trend #1Establishing Thought Leaders

Trend #1What is a Thought Leader:A thought leader is an individual, firm or product that prospects, clients, referral sources, intermediaries and even competitors recognize as one of the foremost authorities in selected areas of specialization, resulting in its being the go-to individual or organization for said expertise.

Trend #1Why is a Thought Leader Important: With the changing landscape of Search Engine indexing and the rise of Social Networks Thought Leaders will rise to the top of consumer minds, search results and industry in general

Trend #1How To Establish A Thought Leader: For Business

Establishing Thought Leaders for a Business: Social Media Meet-ups

Establishing Thought Leaders for a Business: Social Media Meet-ups

•  Establish Switch as a social Thought Leader

•  Transfers an established professional network into a real world environment

•  Use the face to face meet up to maximize the client or consumer experience

•  Brands: Bring brand advocates together

•  Businesses: Establish themselves as the industry leaders

Establishing Thought Leaders for a Business: Social Media Meet-ups

Trend #1How To Establish A Thought Leader: For Product

Establishing Thought Leaders for a Product: Social Media Interaction

Establishing Thought Leaders for a Product: Social Media Interaction

•  Use of Facebook and Twitter, etc as the go to place for product information

•  Post relevant useful content that your users will want to share and/or use

•  Post content that invokes interaction or a response

Establishing Thought Leaders for a Product: Social Media Interaction

Trend #2Why Establishing A Thought Leader Is Important: 1 of 2

Using the Thought Leader: Now that SEO Is Over The Hill?

•  Searchable content is changing, thus changing the landscape of online publishing

•  Google is putting less emphasis on ‘backlinks’ and website content

•  With a recent Google algorithm change they are now putting more relevance to social content, likes, shares, tweets, reddits, etc.

•  Invest in real, valuable, relevant content that your audience wants

•  Grow your internal Thought Leaders to where they can add value to your audience and elevate your positioning in the market place

Using the Thought Leader: Now that SEO Is Over The Hill?

Using the Thought Leader: Now that SEO Is Over The Hill?

Interesting byproduct: Remove your personal social content from search results: https://www.google.com/webmasters/tools/removals

Trend #3Why Establishing A Thought Leader Is Important: 2 of 2

A good social strategy can result in free: Inbound Consumers

A good social strategy can result in free: Inbound Consumers

•  Inbound Marketing: Having consumers find you through peer group word of mouth

•  Connecting with other Thought Leaders and having them sing your praises

•  Consumers who come to you through peer group approval are more qualified than consumers who find you through a blind search

Trend #4Real Time Marketing

Real Time Marketing

•  Real-time marketing means businesses reacting in real or near-real time

•  It’s about relevant messaging, and it‘s achieved in social channels by listening to and anticipating customer needs

•  Delivering a message at the ‘point of need’

Real Time Marketing

•  Real time monitoring of Twitter

•  Identify who is “in need of a snack”

•  Offer free product Sample

•  4.2 Million earned media impressions

•  Delivered 3,600 free samples

•  Sales increase 87% over previous year

Real Time Marketing

•  Use of Foursquare to reach consumer when they check in, in-store

•  Social / Local / Mobile

•  Offer free product Sample

•  Coupon can be scanned directly from phone

•  Don’t discount or take for granted mobile phone usage for consumer products, b2b or events

•  We need to use Responsive Design for future applicable client projects

Real Time Marketing

Real Time Marketing

Trend #5Gamification

Gamification

•  Gamification is the use of game design techniques and game mechanics to engage audiences

•  Badges, points, rewards, leaderboards to keep consumers coming back and spreading the word

•  Increase retention and repeat users •  MDChallenge, NattyLight (if

launched), Foursquare

Gamification

Gamification

Questions?