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Lesson 5
Twitter – Managing the Chaos
Presented by:
Daniel Gilligan Course Educator
Diploma in Social Media Marketing - Part I
Lesson 4 Recap
Introduction to Facebook
Facebook pages
Facebook timeline
Advertising – Introducing targeting
Analysing our data - Insights
Today’s Lesson
Introduction to Twitter
Leveraging hashtags & trends
Best practices for Twitter
Twitter for business – Ads & Analytics
Managing our Twitter
Something Special …
Summary
Next Lesson
Q & A
Let’s Begin
Introduction to Twitter
Introduction to Twitter
Tweet
Retweet
Like
Terminology
Mention
Hashtag
Direct Message (DM)
Terminology
Who?
• 1.3 Billion Total - 310 Million MAU
• 83% of World Leaders use Twitter
• 24% of verified accounts are journalists
• Fastest to 1 million followers – Caitlyn Jenner
Why?
• Viral Content
• Interaction with brands/celebrities
Why Use Twitter?
expandedramblings.com
Engagement
Feedback / Customer Satisfaction
Virality
Reach & Brand Building
Data Integration
Rewards of Using Twitter
Leveraging Hashtags & Trends
Hashtags & Trends
What content do
you share on Twitter?
Hashtag (#)
Trend
Hashtags & Trends
The Bad
The Good
The Creative
Best Practices For Twitter
Best Practices
Quantity
Stick to 110 characters or less
Get the frequency right: 1 – 5 post per day
Scheduled posts
Reply to others regularly (30% +)
Content
“Please Help” & “Please Retweet” (Retweet > RT)
Include visuals & video
Conversational – Use questions & polls
Add your own insight when linking to content
Influencers & Competitors
Retweet others
Use “quotes” & @mentions
Monitor competitors
FollowerWonk
Bitly.com
Consistency across
platforms
ReadabilityTracking
Link Shortening Tools
Reason
Context
Media
Link
Spelling
Are you sure?
Geo-tagging
Company Account
Best Practices For Tweeting
Twitter For Business - Advertising
Twitter For Business
Why has advertising become more important on Twitter?
Advertising on Twitter
Twitter Analytics
Twitter Analytics
• Data driven approach to social media
• We can examine:• Activity
• Engagement
• Impressions
• Profile Visits
Twitter Analytics
Managing Our Twitter
Managing Our Twitter
Real time content
Platform for Customer Service
Weekend Activity
What tools do you use?
Managing Twitter
Gaining followers takes time!
Few simple tips:
Relevant , well produced content
Leverage hashtags and trends
Follow other popular accounts
Stay on top of customer comments
Analyse your posts
Building Your User Base
https://twitter.com/shawacademy
https://twitter.com/ShawSocialDan
#ShawSocial
Class Interaction
Something Special …
We Haven’t Reached the Magical Land… Yet
Now Is The Time!
Summary
Introduction to Twitter
Leveraging hashtags & trends
Best practices for Twitter
Twitter for business – Ads & Analytics
Managing our Twitter
Next Lesson
• The next session is “LinkedIn – Professional Networking”
• A brief history
• Demographics & user base
• Optimising your profile & content
• Advertising & analytics
• Attend all of the lessons LIVE and your knowledge will grow
• Shaw Academy Lifetime Membership Prize during Lesson 8
Q&A
• You will learn The reasons for using LinkedIn, How to optimise your profile &
content, Advertising & Analysing
• Build on our knowledge of the basics, reinforcing and refining best practices
• You will understand how to use LinkedIn for business networking
Next Lesson is:
www.facebook.com/shawacademy
www.twitter.com/shawacademy www.shawacademy.com
LinkedIn – Professional Networking
See local numbers on website
@ShawSocialDansocialmedia.marketing@shawacademy.com
danielgilligan@shawacademy.com
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