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• FY 2007 WW sales $5.538B
– +2.2%
• Case lot sale results
– May 1.8% increase PY
– September $13.8M, 10% increase PY
• Europe - 9.6%
• East - 2.7%
• West - 6.8%
• FY 2007 WW sales $5.538B
– +2.2%
• Case lot sale results
– May 1.8% increase PY
– September $13.8M, 10% increase PY
• Europe - 9.6%
• East - 2.7%
• West - 6.8%
Where We Have Been
Where We Have Been
• Perishables accounted for 87 of DeCA’s 124
million dollar gain in FY 2007
• 70% of the Agency’s gain with 42% of the
Agency’s sales
• Perishables accounted for 87 of DeCA’s 124
million dollar gain in FY 2007
• 70% of the Agency’s gain with 42% of the
Agency’s sales
Where We Have BeenWhere We Have Been
• Summer Club Pack Sales +$29 million
– 22% increase
• Quarterly program to include seasonal club
pack opportunities
• Promotes dialogue
• Maintain the “Treasure Hunt”
• Summer Club Pack Sales +$29 million
– 22% increase
• Quarterly program to include seasonal club
pack opportunities
• Promotes dialogue
• Maintain the “Treasure Hunt”
Where We Have BeenWhere We Have Been
1. Fort Bragg (09)*
3. Anderson (90)
5. Travis (16)
7. Miramar (11)
9. Orote (89)
1. Fort Bragg (09)*
3. Anderson (90)
5. Travis (16)
7. Miramar (11)
9. Orote (89)
2. Nellis AFB (17)
4. Fort Lewis (07)
6. Anchorage (24)
8. Jacksonville (13)
10. McChord (06)
2. Nellis AFB (17)
4. Fort Lewis (07)
6. Anchorage (24)
8. Jacksonville (13)
10. McChord (06)
Top 10 Club Pack StoresTop 10 Club Pack Stores
*Number in Parentheses Represents Store Sales Rank in DeCA*Number in Parentheses Represents Store Sales Rank in DeCA
Where We Have BeenWhere We Have Been
• 40 non-edible category reviews accomplished
since January
– 13.7% reduction in total SKUs
– 10.6% reduction in K-1 SKUs
• 14 edible category reviews accomplished since
January
– 12.7% reduction in total SKUs
– 12.5% reduction in K-1 SKUs
• 40 non-edible category reviews accomplished
since January
– 13.7% reduction in total SKUs
– 10.6% reduction in K-1 SKUs
• 14 edible category reviews accomplished since
January
– 12.7% reduction in total SKUs
– 12.5% reduction in K-1 SKUs
Where We Have BeenWhere We Have Been
• Million CFL bulb goal in FY 2008
• Reusable green bags
• Organics = healthy growth!
• Green clean products
• Recycled products
• Million CFL bulb goal in FY 2008
• Reusable green bags
• Organics = healthy growth!
• Green clean products
• Recycled products
Environmental Focus Areas
Environmental Focus Areas
• Continue to share all review results with all
participants
• Significant reduction in number of reviews
• Allow time for implementation and
evaluation of prior reviews
• Standardized format
– Specific actions and goals
• Continue to share all review results with all
participants
• Significant reduction in number of reviews
• Allow time for implementation and
evaluation of prior reviews
• Standardized format
– Specific actions and goals
Where We Are GoingWhere We Are Going
• Expansion of “Store of the Future” concepts
into future resets
• Costs for each concept estimated
• Greatest payback potential – Power Aisle
• Premium in-line candy rack
– Implement in 11 stores
• Measure impact on total category
• Expansion of “Store of the Future” concepts
into future resets
• Costs for each concept estimated
• Greatest payback potential – Power Aisle
• Premium in-line candy rack
– Implement in 11 stores
• Measure impact on total category
Where We Are GoingWhere We Are Going
• Review allocation of space within the box
– Analysis by category and segment
• Missing opportunities
– Recurring out of stocks
– New categories
– New consumer directions
• Maintain days of supply
• Review allocation of space within the box
– Analysis by category and segment
• Missing opportunities
– Recurring out of stocks
– New categories
– New consumer directions
• Maintain days of supply
Where We Are GoingWhere We Are Going
• One size does not fit all
• Future assortments to be strategically
aligned
• Demographic influence on assortment
– Regional influences
– Installation mission = specific demographic
– Cognizant of distributor partner
• One size does not fit all
• Future assortments to be strategically
aligned
• Demographic influence on assortment
– Regional influences
– Installation mission = specific demographic
– Cognizant of distributor partner
Where We Are GoingWhere We Are Going
• Promotional Planning
– Look long term
• Sales & savings targets
– What is the expectation
– Impact on the benefit
• Display ready
– Pallets
– Cases
• Promotional Planning
– Look long term
• Sales & savings targets
– What is the expectation
– Impact on the benefit
• Display ready
– Pallets
– Cases
Where We Are GoingWhere We Are Going
• Elevate perishable promotions, to include
more Manager’s Specials and Power Buys
• Cross merchandising opportunities with road
shows and farmers markets
• More focus on frozen food promotions
• Elevate perishable promotions, to include
more Manager’s Specials and Power Buys
• Cross merchandising opportunities with road
shows and farmers markets
• More focus on frozen food promotions
Where We Are GoingWhere We Are Going
• Expanding seafood road shows to all
locations
• Expanding fresh sushi
• Potential use of end caps to feature frozen
and chilled foods in stores with no display
areas
• New $60 million bagged salad program
• Meat and produce ads in base papers
• Expanding seafood road shows to all
locations
• Expanding fresh sushi
• Potential use of end caps to feature frozen
and chilled foods in stores with no display
areas
• New $60 million bagged salad program
• Meat and produce ads in base papers
Where We Are GoingWhere We Are Going
• Front end racks
– Preliminary meeting underway
• Increase in beverage coolers
– Design selection November
– Roll out January 2008
• Front end racks
– Preliminary meeting underway
• Increase in beverage coolers
– Design selection November
– Roll out January 2008
Where We Are GoingWhere We Are Going
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