View
3
Download
0
Category
Preview:
Citation preview
DISRUPT.TRANSFORM.
GO MOBILE.
DISRUPT. TRANSFORM. GO MOBILE.
Marketing in the Age of the Shareable Moment
DAVID A. ROMANChief Marketing Officer and SVP
Lenovo
Six secrets to branding in the age of the shareable moment
@iamdavidroman
4
1.Design a brand that never stands still
Category Buzz
5
1.Design a brand that never stands still
Category Buzz
6
2.Let interesting people tell your story
7
Category Buzz2.Let interesting people tell your story
8
Category Buzz2.Let interesting people tell your story
9
Category Buzz3.Use influencersfor targeted reach
10
Category Buzz3.Use influencersfor targeted reach
11
Category Buzz3.Use influencersfor targeted reach
12
Category BuzzKnoarSuper rare for me to like a sponsored video with product placement, but you done did it!
Varun AgarwalThose mods are sick ...need to get one... Ur raps+ mods were sick....
shiinigzthis was one of the first times a video sponsor actually made me want to buy the product. Great Job!
Munib Abidthat projector thing is bad ass..... give it a year a so and apple and samsungwill steal it and call it the newest thing out
ISAACATRONDude that phone is badass! Thanks for the advertising, I'm now going to purchase one
Michael Forde (michaforde)marketing done the right way. I actually want to buy those products. and it was a great video???? great job with the product integration!!!
3.Use influencersfor targeted reach
13
4.Go big around passion points
Category Buzz
14
4.Go big around passion points
Category Buzz
15
Category Buzz4.Go big around passion points
16
Category Buzz4.Go big around passion points
17
Category Buzz4.Go big around passion points
18
Category Buzz4.Go big around passion points
19
5.Go big around culturaltrends
Category Buzz
20
5.Go big around culturaltrends
Category Buzz
21
5.Go big around culturaltrends
Category Buzz
142 countries61 million video views7.6 million engagements
22
6.Show the world whydifferentis better
Category Buzz
23
6.Show the world whydifferentis better
Category Buzz
2016 Lenovo Internal. All rights reserved.
Recommended