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Press cuttings and social media evaluation
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Press Coverage and Social Media Evaluation
April 2014
The Green Magazine – April 2014
The Green Magazine – April 2014
The Business Magazine – April 2014
Raring to Go magazine – April 2014
Blackmore Vale magazine – April 2014
Dorset Business – April 2014
Compass Magazine – April 2014
West Country Food Lover Magazine – 01.04.14
Bournemouth Echo – 01.04.14
Poole Together – 02.04.14
AFC Business News – 02.04.14
InDorset – 02.04.14
Bournemouth Echo – 03.04.14
Bournemouth Echo – 03.04.14
Dorset Echo print and online – 04.04.14
Dorset Echo – 04.04.14
Dorset Echo online – 04.04.14
Wessex FM – 04.04.14
Interview with Coping with CHAOS regarding the swimming sessions in Wareham
Wessex FM – 04.04.14
Bournemouth Echo – 04.04.14
InDorset - 05.04.14
Bournemouth Echo – 07.04.14
Dorset Post – 07.04.14
Poole Together – 09.04.14
Bournemouth Echo – 09.04.14
Bournemouth Echo – 09.04.14
Media Trust – 09.04.14
Wharf Valley – 10.04.14
Poole Together – 10.04.14
Lyme Regis News – 10.04.14
Poole Together – 11.04.14
The West Country Food Lover – 11.04.14
InDorset – 12.04.14
Bournemouth Echo – 12.04.14
Bournemouth Echo online – 12.04.14
Bournemouth Echo – 12.04.14
Bournemouth Echo online – 12.04.14
InDorset – 12.04.14
Poole Together – 14.04.14
Wessex FM – 14.04.14
AFC Business News – 14.04.14
Bournemouth Echo – 15.04.14
InDorset - 16.04.14
Bournemouth Echo – 17.04.14
Bournemouth Echo – 18.04.14
Poole Together – 22.04.14
Dorset Echo – 22.04.14
Dorset Echo online – 22.04.14
Media Trust – 22.04.14
Hot Radio – 22.04.14
Interview with Rachel Turner who is undertaking the Arctic Challenge and Hugh from Central Office
Bournemouth Echo – 22.04.14
Poole Together – 23.04.14
Dorset Post – 23.04.14
Dorset Post – 23.04.14
Media Trust – 24.04.14
Daily Echo – 26.04.14
Poole Together – 27.04.14
Poole Together – 27.04.14
Bournemouth Echo online – 28.04.14
Bournemouth Echo – 28.04.14
Bournemouth Daily Echo – 28.04.14
Bournemouth Echo – 28.04.14
Poole Together – 28.04.14
Forest FM – 29.04.14
Interview with Beccy regarding the Great Dorset Bake Sale 2014
InDorset – 29.04.14
Bob Walter MP website – 29.04.14
Bournemouth Echo – 29.04.14
InDorset – 30.04.14
Social Media Evaluation
2014 Jan Feb Mar Apr
New Likes 423 92 980 336
Total Likes to date 1468 1560 2540 2802
People talking about the page 994 792 2506 2074
Number of people engaging with the page 2568 1925 5331 4241
Number of people reached 84453 28573 127301 139090
New Followers 32 45 47 16
Total Followers to date 637 682 729 745
Number of retweets 36 41 40 24
Number of @mentions 18 52 23 35
Number of posts 'favourited' 9 11 19 13
Total interactions 63 104 82 72
Klout Score/100 47 47 47 47
Followers n/a n/a 191 199
Interactions n/a n/a 2 15
Impressions n/a n/a 609 2263
Clicks on posts n/a n/a 3 8
Engagement n/a n/a 1.15% 4.57%
You Tube
Subscribers n/a n/a 1 1
Likes n/a n/a 1 3
Video views n/a n/a 151 229
Video shares n/a n/a 1 0
Pages to watch – Facebook
The above shows that we are engaging with our audience in a more effective way compared to Julia’s House and Weldmar. Considering we have fewer
likes on our page, than both of these charities, this is very positive for us. As you can see, our engagement level is higher than Julia’s House even though
we have 2.7k fewer likes. It shows that the audience we have are interacting with us more successfully.
You can also see that Naomi House is doing well, even though they have less likes than Julia’s House, they are engaging with their audience better. It
could be that Julia’s House are posting too many updates on its page and losing the interest of its audience.
Facebook Post Reach
Facebook Likes, Comments and Shares
Facebook Page Visits
Popular Facebook Page Posts
Twitter Page – Example of tweets
Twitter page – example of interactions
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