Do Now What does logos appeal to in an advertisement? Give three examples

Do NowWhat does logos appeal to in an advertisement?

Give three examples.

Premise and

Conclusion8th Grade Language Arts

PremiseA statement upon which

an argument is based or from which a conclusion is drawn

An assumption that something is true

ReasoningSound reasoning stems from a valid argument whose conclusion follows from its premises

For Example – Consider the Following Argument:

Premise: A implies B;Premise: B implies C;Conclusion: Therefore, A implies C.

We do not know what statements A, B, and C represent, but we can still judge the argument as valid

For Example – Consider the Following Argument:

Premise: A implies B – Smoking is bad for your health

Premise: B implies C – Smoking causes cancer

Conclusion: Therefore, A implies C – Smoking is bad for your health, it causes cancer

An Argument is “Sound” If…The argument is valid and all the statements, including the conclusion, are true

Argumentative Structure

Two premises and one conclusion forms the basic argumentative structure. Aristotle held that any logical argument

could be reduced to two premises and a conclusion.

Premises: If Socrates is a man, and all men are mortal

Conclusion: then Socrates is mortal

Who was Aristotle?

Philosopher & Scientist

Aristotle had new ideas on how the world should be studied. He liked to make detailed observations of the world, taking notes and records of what he saw.

Who was Aristotle? This was very different

from the ideas of other philosophers of the day. They did all their work in

their mind, thinking about the world, but not observing it.

In this way Aristotle laid the foundation of science today. 

Who was Socrates?

Philosopher

When Socrates was in his forties or so, he began to feel an urge to think about the world around him, and try to answer some difficult questions.

He asked, "What is wisdom?" and "What is beauty?" and "What is the right thing to do?"

He knew that these questions were hard to answer, and he thought it would be better to have a lot of people discuss the answers together, so that they might come up with more ideas. 

Who was Socrates?

Together… Read page137 Article Review definitions of logos, ethos and

pathos

On Your Own… Page 138 Reading Questions