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Dot Media's 2013 Media Kit, outlining the opportunities available to advertisers and sponsors to connect with brands and agencies through our various properties
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MobileMarketing
MEDIA KIT
2013
Audience MobileMarketing
The Mobile Marketing website www.mobilemarketingmagazine.com was launched on 1 November 2005 and attracts 35,000 visitors every month. The site is news driven, but also features analysis, interviews with industry leaders and showcases for the latest whitepapers. It is updated 10 – 12 times every business day.
Mobile Marketing also manages and runs more than 40 events per year in the mobile, digital and social media sectors. These include Mobile Marketing Live, the Mobile Retail Summit, the Mobile Gambling Summit, the Effective Mobile Marketing Awards and the Masterclassing series.
Mobile Marketing Magazine is published quarterly. It is available as a printed magazine, or a download from the website and as an iPad app.
Geography Demographics
UK - 40%
Americas - 23%
Europe - 19%
Asia - 14%
Oceania - 2%
Africa - 2%
Other - 1%
OceaniaAfrica Other
UK
Americas
Europe
Asia
Brands/Advertisers inc. Retail, Finance, Publishing, Broadcast, Travel, Transport, Public Sector and more - 54 %
Advertising Agencies/Digital Agencies/ Mobile Agen-cies - 31%
Mobile Operators - 15%
15 %
31 %54 %
Mobile Marketing’s audience is drawn from just about every sector and from more than 200 countries around the world. Our database of registered users numbers some 15,000 mobile and digital marketing executives working in industries as diverse as retail, the third sector, oil & gas, transport and sport & leisure. Below are some of the job titles of registered users on our database, which gives a hint of the variety of business people who rely on Mobile Marketing to stay informed about this fast-changing business:
Director of Business Development - Entertainment company Head of Mobile - RetailerSenior Fundraiser- Charity Head of Apps Propositions - Mobile operatorBrand Manager - Major FMCG/CPG brand Mobile Marketing Manager - Credit card company European Sales Manager - Construction �rm Marketing Manager - Handset makerInvestment Director - VC �rm Digital Integration Manager - Global automotive manufactureriPhone Developer - Software �rm Lecturer - UniversityPurchasing Manager - Major FMCG/CPG brand Director of Marketing - Financial services �rmStrategy Director - Ad agency Director of Marketing - UniversityMarketing Director - Mobile operator Digital and CRM Brand Manager - Major London tourist attraction
Audience summary
Mobile Operators
BrandsAgencies
Multiple reach
Magazine
Digital EDition
Tablet edition
Website
Mobile Site
NEWS | VIEWS | ANALYSISISSUE 12 • DECEMBER 2012
THE 4TH ELEMENTWhat the dawn of 4G in the UK means for mobile marketing
BREAKINGRECORDS7digital CEO & co-founderBen Drury on taking musicto the mobile industry
TEXT TURNS 20After 20 years of SMS, we chart its history and its future
PLUS: INFLUENCE MARKETING • MAN CITY ON MOBILE • EXPERT OPINION & ADVICE
AWARDSSPECIALCelebrating the mobile industry’s stellar year
36 www.mobilemarketingmagazine.com
MAKING SENSE OF MOBILE PAYMENTS
Mobile channels are
now a significant source
of revenue for retailers.
According to a study by the
Centre for Economics and
Business Research (CEBR) and
NetSuite, mobile now accounts
for 10 per cent of UK High Street
spend, with mobile-optimised
commerce sites and smartphone
apps expected to generate sales
totalling £56bn in 2012.
According to an IMRG
CapGemini report, payments
via smartphones and tablets
leapt 356 per cent in June 2012
compared to the same month
last year, against online payment
growth of 12.5 per cent. Average
order values for mobile and
online are now comparable.
These figures prove what most smartphone
users already know: it’s convenient and easy
to research product information and buy on
mobile devices. In one IAB study, 42 per cent
of shoppers interviewed said they use mobile
because it’s the easiest way to research and
buy, and 49 per cent of those who did not
currently engage in mCommerce said they
planned to do so.
Many believe the banks and credit card
providers have had it their way for too long,
and it’s no surprise to see multiple mobile
payment models and consortium partners
jostling for position in the race to develop
convenient, secure, and trusted mobile
payment solutions. Here’s a summary of
the main runners and riders.
Person-to-person payments Apps that allow money to flow between people
via SMS have proved popular in developing
markets, where few people have access to
bank accounts, and several new services have
now emerged in more developed mobile
markets. Barclays Pingit is one such example
– an app that allows anyone in the UK with
a UK-based mobile phone and a current
account with any UK bank to pass sums of
money to their friends and family.
The eventual winners in this market
will be those who succeed in combining a
seamless and easy user experience, secure
payment processing, and flawless tech and
data integration at the back end.
On-device payments Two main rivals provide on-device b2b and
b2c payments: Square and PayPal Mobile.
Twitter co-founder Jack Dorsey set up Square
to enable anyone to take credit card payments
on smartphones. Users simply attach the
white ‘Square’ device to Apple or Android
phones and insert the card into the device.
The card transaction is verified and validated
Rob Thurner, mobile consultant and lead trainer at the Mobile Training Academy, analyses the mobile payments landscape
BEST PRACTICE DECEMBER 2012
In store, consumers can
already see High Street and
shopping mall merchants
accepting Google Wallet,
providing a quick, easy, and
fast checkout experience
with real-time reporting of
all transactions and loyalty
program redemptions.
@mmmagtweets
via a secure connection. Apple
and Android charge a 2.75 per
cent commission for each
swiped payment.
In the other corner, PayPal
Here enables businesses to
take payments using a similar
(albeit blue and triangular) credit
card reader device, which is
plugged into the smartphone’s
headphone jack. The card data is
encrypted before transmission,
and the customer receives email
confirmation of the transaction.
Contactless payments There is extensive interest
and investment in contactless
payments and all the key players
are at the table, including banks;
mobile operators; point-of-sale
technology providers; mobile app
and site developers; and device
manufacturers. The stakes are
high – the prospect of contactless
payments brings the potential for
making margins on hundreds of
millions of transactions, and real
competitive advantage in winning
and retaining customers.
Contactless payments are
just one of the data exchanges
enabled by NFC (Near Field
Communication) technology,
which requires a second chip
(or ‘tag’) to be installed in the
handset. At the time of writing,
there are very few handsets (the
Android-powered Samsung
Galaxy S II and SIII are two notable
examples), that are equipped with
this second chip. Many industry
commentators were surprised by
Apple’s decision to omit a second
chip from its iPhone 5 model. That
said, there are a number of retrofit
solutions, such as NFC-enabled
stickers which can be attached
to the handset, as well as NFC-
enabled SIM cards.
To date, use of NFC on
mobile devices has been
confined to social interface,
transport and ticketing, mobile
ID recognition, and customer
loyalty programmes. NFC’s use
for mobile payments, whether
person-to-person or with
retailers, remains at a nascent
stage of development, with low
transaction values.
Mobile walletsWe’ve left this one till last because,
while it promises to have the most
radical impact on consumers’
shopping behaviour, there are
some considerable barriers to
adoption to overcome first.
For mobile wallets to become
part of an end-to-end consumer
experience, the process has to
be more convenient, and as
user-friendly and secure as the
traditional payment options. All
eyes are on Google, as usual, to
see how the ‘Mobile-first’ internet
giant will roll out its solution.
Google has teamed up with
Citi MasterCard as its credit
card partner. Users can also
select a Google Prepaid card.
As you’d expect, connectivity sits
at the heart of the Google Wallet
offer, with Google Offers synced
automatically to the handset.
Users can lock their Google
Wallet with a secure PIN.
Google Wallet is available as
an app that securely stores your
customers’ credit cards and offers
on their phones. When they
check out at bricks-and-mortar
stores that accept Google Wallet,
they can pay and redeem offers
quickly, by simply tapping their
phone at the point of sale.
How various service providers are embracing NFC
NFC in the market
37
DECEMBER 2012 BEST PRACTICE
Visa & Samsung payWave
This joint NFC wireless payment
system launched in London for the
2012 Olympic Games. Some 3,000
wireless payment terminals were
installed across Olympic venues,
enabling Visa customers to make
contactless transactions. Samsung,
one of Visa’s fellow Olympic
sponsors, weighed in with its
NFC-enabled Galaxy S III handset.
Barclaycard and Orange Quick Tap
One of the most high-profile NFC services on the market, Quick
Tap was launched by Barclaycard and Orange in April 2011,
enabling Barclays debit and credit card customers to make
payments via their handsets using NFC. The limit for single
payments was increased in June 2012 from £15 to £20 to meet
growing customer demand, and retail outlets now accepting
Quick Tap include McDonald’s, Subway, EAT, and Pret a Manger.
Barclaycard PayTag
PayTag is a plastic sticker, one third of the size of a credit
card, which users stick to their handset to make contactless
payments. PayTags are linked to customers’ traditional credit
card accounts, and can be used by mobile users regardless
of their handset, whether smartphones or feature phones.
Published four times a year in March, June, September and December. The Average Print Circulation is 8,000 globally.
Available to read on all desktop devices in an interactive navigable format. The digital editions are read by 5,000 on average per edition.
Available to read on the iPad. Average downloads are currently 3,000 per edition.
The website is growing exponentially, with 35,000 unique visitors coming back to the site every month.
Fully mobile-optimised site which receives 7,000 unique visitors every month.
NEWS | VIEWS | ANALYSISISSUE 11 • SEPTEMBER 2012
GET THE LOWDOWN ON OUR ESSENTIAL EVENT
BRAND
NEW L
OOK
VOICE OF REASON Why device makers are
talking up voice control
PLUS: PROJECT GLASS • MOBILE COUPONS • EXPERT OPINIONS • BEST PRACTICE
MISSING A TRICKAre mobile operators late to the mobile marketing party?
AHEAD OF THE GAME
Adfonic’s Victor Malachard on how to stay competitive as
mobile advertising grows up
DATE LINEHow internet dating
met its mobile match
MobileMarketing
Our quarterly magazine complements the website with a more in-depth analysis of the hot topics and trends in mobile marketing. In each issue, we take a look at three or four major themes, such as Mobile Advertising, Location-based Services, Mobile Payments and Augmented Reality, and examine the current state of the market and where it’s heading. This is supplemented by insightful opinion pieces from our regular columnists, including Helen Keegan and Russell Buckley. The magazine is also available online as a digital edition, and as an iPad app.
MAGAZINE / FEATURES
In addition to our daily coverage on the website, our quarterly magazine delivers in-depth business analy-sis on the crucial issues affecting the mobile marketing business. It is offered in print, iPad and digital formats in response to the needs of our global audience.
MobileMarketing
March 2013
June 2013
september 2013
December 2013
Responsive web designWe investigate the design concept that’s revolutionising the mobile web, delivering a quality experience across devices
Future devicesHow mobile devices are set to develop, according to our man on the ground at the Consumer Electronics Show in Las Vegas
Mobile in educationHow teachers and teaching institutions are using tablets and connected devices to enhance the learning experience
Tablet publishingMobile presents an opportunity for the ailing print business – we investigate how publishers and readers are embracing tablet publishing.
Festival marketingWith it’s savvy young audience, cut off from the world for a weekend, the summer festival season presents a perfect opportuni-ty for mobile marketing. We look at how brands engage with festival-goers
Hubs of mobile activityLondon’s ‘Silicon Roundabout’ isn’t the only hub of mobile innovation and commerce. We look to the cities around the country and beyond developing their own mobile start-up scene
Reading on the goFrom Kindles to tablets and smartphones, reading on mobile devices has come of age. What does it mean for books and how does the ebook industry work?
Mobile Marketing LiveYour complete guide to the biggest event in the mobile calendar – Mobile Marketing Live promises a stellar line up of thought leaders and a networking opportunity like no other
Mobile healthWe look at how the healthcare industry is embracing the mobile channel and using connected devices to improve services and patient health
Banking appsHigh Street banks recognise that their customers want to bank on the move on their mobile handsets – so now a flurry of mobile banking apps have landed. How are they faring?
Effective Mobile Marketing AwardsFind out who scooped the gongs at our prestigious gala Awards Ceremony, as well as the lowdown on the work that impressed the judges this year
The newsHow news providers are approaching mobile, from tablet editions to mobile websites via the rise in citizen journalism
Clients/Testimonials
Telegraph Media GroupI have indeed been involved as a speaker at Mobile Marketing Live and Masterclass eventsand can confirm that:A. The events were expertly run. David is a true professional!B. The events attracted senior and good quality delegates, testament to the pre-marketing efforts.C. The events were very enjoyable to be at in terms of content and speaker quality.
Recommended!
AMErican ExpressI just wanted to say I’m really looking forward to the next Mobile Masterclass! Last time I was there we ended up meeting and almost immediately hiring one of your presenters, and they have now been our creative, UX/UI agency on multiple projects over the last year. There are always some really interesting and knowledgeable mobile experts there and it’s a great environment to bounce ideas with other industry leaders.
Betfair
The Sports & Leisure Masterclass on the 18th September was excellent again, and I was able to take back to the office some straight off the presses updates on HTML5 that have gone into practice, and the latest geo-fenced messaging technologies. Entertaining, informative and worthwhile.
Clients/Testimonials
Mark Challinor,Director of Mobile Platforms
Chris Lomas,Senior Manager, Digital StratEgy & Innovation
Christine KelloggMobile Acquisition Marketing Manager
Global bay
“What I’d say is different about the Mobile Retail Summit is the quality of the people we’ve seen on the breaks. They have been of a calibre that is different to other events, and secondly we have found that the people that spoke to us had a requirement that they are specifically interested in and want to meet with us pretty soon to take that forward.”
Justin CowardTechnical Account Manager, Global Bay
Propel
We have partnered with the Mobile Marketing team on numerous event and initiatives over the past 18 months and found the partnership to be an extremly fruitful one. The events the guys put on are always brilliantly organised and well attended by senior digital marketers, and we find the magazine's excellent reputation rubs off on us by dint of our association with it.
Melina JacovouFounder, CEO
MobileMarketing
NETWORK PARTNER PACKAGES
Silver
Platinum
Gold
∤ 1 video interview with our team (max 5 mins)∤ 1 Month Banner Advertising - run of site∤ 1 Advertorial/Case Study in the Quarterly Magazine - option of March, June, September or December∤ Host up to 2 whitepapers at: www.mobilemarketingmagazine.com/whitepapers
£5,500
· 2 video interviews with our team (max 5 mins each)· 2 Months Banner Advertising - run of site· 2 Advertorials/Case Studies in the Quarterly Magazine - option of March, June, September or December∤ Host up to 4 whitepapers at: www.mobilemarketingmagazine.com/whitepapers∤ e-blast to our database promoting your whitepaper∤ Interview published on the website
· 4 x video interviews with our team (max 5 mins each)· 4 x Advertorials/Case Studies in the Quarterly Magazine - all four editions: March, June, September and December· 6 Months banner advertising - run of site· Host up to 6 whitepapers at: www.mobilemarketingmagazine.com/whitepapers· One e-blast to our database promoting your whitepaper∤ Interview published on the website· A seat on one of our Making Sense of Mobile Webinars. Subjects incude mCommerce, Gamification, Apps, Sites and Mobile CRM/Loyalty
£7,500
£12,500
All of the packages below are valid over a period of 12 months. This means that you will have a year to take up any of the deliverables in the network packages.
MobileMarketing
EventsEvents
MOBILE RETAILSUMMIT
MobileMarketing
The Mobile Retail Summit launched in 2012, bringing retailers and mobile marketing experts together for a day of insight, education and inspiration. Feedback for the event was excellent.
We launched Mobile Marketing Live in 2012, bringing together leading brands to talk about their experiences in the mobile chan-nel, and leading practitioners to update delegates on the latest developments in their area of expertise. The event was a great success and will run again in October 2013.
GAMBLINGSUMMITMM
There has been a huge increase in social gaming and gambling on mobile devices in recent years, and this event reflects that trend. The event will bring together gambling company executives and mobile experts to explore how mobile can be used to increase loyalty and generate new revenue streams.
We run the Mobile, Digital and Social Masterclassing series of events in partnership with Camerjam. Each half-day event focuses on a particular sector, such as Retail or Financial Services. Delegates attend for free to hear 10-minute presentations from six experts. After the presentation, each expert spends 15 minutes on each table, answering questions from delegates, before moving on to the next table, giving each delegate the opportunity to talk to each speaker about their particular needs and plans.
EFFECTIVEMOBILEMARKETINGAWARDS
We launched the Effective Mobile Marketing Awards in 2010. Last year’s Awards program attracted more than 200 entries from lead-ing global brands, including Barclays, Easyjet, Mazda and Starbucks. The Call for Entries for the 2013 Awards will be issued in the Spring.
Mobile retail summit
Mobile marketing live
Mobile gaming & Gambling Summit
Masterclassing
EFFECTIVE MOBILE MARKETING AWARDS
In the last two years alone, we have staged more than 50 events, from conferences to private dinners. If you need help in organising an event to get your message across, our events team will be happy to help. Just call Lisa Slavin on +44 (0) 20 7183 5285.
BESPOKE EVENTS
BESPOKEEVENTS
The Mobile Training Academy, which we run in partnership with digital marketing expert Rob Thurner (ex-Clear Channel, Incentivat-ed) offers off-the-shelf and bespoke training solutions to brands and agencies, to help them understand the mobile marketing landscape, and develop their own mobile marketing solutions. Rob runs inter-mediate and advanced courses for the IDM, IPM and the IAB where he was a founding member of the Mobile Leadership Council. He’s also Course Tutor on The IDM’s Diploma in Digital Marketing.
Mobile Training Academy
WebinarS / Client list MobileMarketing
Making Sense of Mobile Webinar Series
We launched the Making Sense of Mobile webinar series in 2012 to offer brands and agencies advice and education on some of the key mobile marketing tools at their disposal. Over the course of the year, more than 1,000 delegates tuned in to the series.
Each webinar in the series is moderated by Mobile Marketing editor, David Murphy, and presented by a maximum of four speakers, who each have 10 minutes to show their expertise on the subject in question. At the end of the presentations, there’s a Q&A session where delegates can put questions to the speakers to address anything they have not understood, or dive a little deeper into one partic-ular aspect.
In 2013, we are running five webinars as part of the Making Sense of Mobile series. The dates are:
13 February - Making Sense of Mobile Apps10 April - Making Sense of Mobile CRM12 June - Making Sense of Mobile Advertising18 September - Making Sense of Gamification6 November - Making Sense of Commerce
CLIENT LIST
advertising rates
Magazine rates
website rates - Mobilemarketingmagazine.com
Newsletter rates
Mechanical data - Magazine
1 insertion 2 insertions 3 insertions 4 insertionsFront Cover Sponsorship £7,500 £6,400 p/issue £6,100 p/issue £5,500 p/issue
Double Page Sponsored Feature £5,500 £4,900 p/issue £4,500 p/issue £4,250 p/issue
Single Page Sponsored Feature £2,650 £2,450 p/issue £2,250 p/issue £2,150 p/issue
Double Page Spread £4,500 £4,300 p/issue £4,200 p/issue £4,000 p/issue
Outside Back Cover £3,050 £2,750 p/issue £2,550 p/issue £2,350 p/issue
IFC or IBC £3,050 £2,750 p/issue £2,500 p/issue £2,350 p/issue
Full Page £2,250 £2,150 p/issue £2,050 p/issue £1,950 p/issue
1/2 Page £1,250 £1,000 p/issue £900 p/issue £800 p/issue
1/4 Page £700 £650 p/issue £600 p/issue £550 p/issue
Header MPU 250 x 250
Small Rectangle 120 x 240
Skyscraper120 x 600
Mobile Site
3 months £1,250 p/mth £1,150 p/mth £800 p/mth £1,050 p/mth £550 p/mth
6 months £1,050 p/mth £950 p/mth £600 p/mth £850 p/mth £500 p/mth
9 months £950 p/mth £850 p/mth £500 p/mth £750 p/mth £450 p/mth
12 months £850 p/mth £750 p/mth £400 p/mth £700 p/mth £400 p/mth
Newsletter AdvertisingWeekly £650
Monthly £1,550
DPS Full page 1/2 page (Horz) 1/4 (Vert)Trim size 420 x 280mm 210 x 280mm 210 x 140mm 90 x 120mm
Bleed Size 430 x 290mm 220 x 290mm 220 x 145mm n/a
Copy area 40 x 260mm 190 x 260mm 190 x 130mm n/a
MobileMarketing
Contact Details
Dot Media Ltd114-116 Curtain RoadLondonEC2A 3AH
EditorialEditor: David Murphydavid.murphy@mobilemarketingmagazine.com
Magazine Editor: Andy Penfoldandy.penfold@mobilemarketingmagazine.com
Online Editor:
Alex Spenceralex.spencer@mobilemarketingmagazine.com
Advertising/SponsorshipPublishing Director: John Owenjohn.owen@mobilemarketingmagazine.com
Business Development Manager: Richard Partridgerichard.partridge@mobilemarketingmagazine.com
Events
Events Logistics: Rebecca McRobbrebecca.mcrobb@mobilemarketingmagazine
MobileMarketing
Sales Director: Shelley Dowsettshelley.dowsett@ mobilemarketingmagazine.com
Events Sales Executive: Lisa Slavinlisa.slavin@mobilemarketingmagazine
.com
Reporter: Kirsty Styleskirsty.styles@mobilemarketingmagazine.com
Tel: +44 (0) 207 183 2920
Masterclassing Sponsorship Sales: Fraser McGruerfraser@masterclassing.com
.com
Mobile Training Academy: Rob Thurnerrobthurner@mobiletrainingacademy.com
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