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Lucy RobinsonDesign Council20 October 2009
Co-designing public transport:
How collaborative design led to transport accessibility in rural areas
What is Design?
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1. Problem solving process2. Collaborative and inclusive in approach3. Borrows tools and techniques from
a variety of disciplines
What is Design?
1. Problem solving process2. Collaborative and inclusive in approach3. Borrows tools and techniques from
a variety of disciplines
Not only about products and logos
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Places users at the centre of uncovering problems
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Collaboratively design solutions with users and providers
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Prototypes solutions before delivery with users
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The Design Council is the UK’s strategic body for design.
Its mission is to inspire and enable the best use of design to make the UK a more competitive, creative and sustainable nation.
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Dott is a programme of activities focusing on social and economic change using design.
It is based in one region at a time and lasts about two years.
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Dott aims to engage and faciltate the public and communities in developing new solutions to solving social and economic problems
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A Dott programme is developed in partnership with a regional body and responds to that region’s social and economic priorities
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Dott is an exploratory programme of pilot demonstration projects, events and educational work.
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The first programme: Dott 07 in the North East of England
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The Dott approach to solving problems
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Dott process
- diagnose- co discover- co design - co develop- deliver
CASE STUDY: Move Me
Working with a rural community and transport providers to improve access to transport without the need for more cars or new roads
Outcomes: A new transport hub that reflects the needs of the community. A toolkit and model that enables others to scale or replicate the process within other communities.
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MOVE ME: Local context
Existing transport services under used
Need for improved transport services as little access to private vehicles
Pilot project in Berwick: Rural accessibility and mobility project (RAMP)
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MOVE ME: Policy context
Some people still face what can seem insurmountable barriers in simply getting to where they need to go.Prime Minister’s Foreword in Making Connections: Final Report on Transport and Social Exclusion
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MOVE ME: Environmental context
50% more CO2 produced per person in rural communities than in urban communities
The ‘last mile’ environmental issue
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Improve access to transport without the need for more cars or new roads
Toolkit to replicate the process within other own community
Model of best practice for engaging communities
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Project aims
MOVE ME: Project objectives
−Review mobility needs
−Work in partnership
−Plan more integrated journeys
−Share vehicles
−Explore value
−Create a sustainable solution
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MOVE ME:
Diagnose
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MOVE ME: Stakeholder mapping
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Dott Corporate Presentation 24
MOVE ME:
Co-discover
MOVE ME: Cultural probe kits: borrowing from ethnography
Users become the researchers
Design Council www.designcouncil.org.ukService Design Tools www.servicedesigntools.org
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MOVE ME:
Co-design
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MOVE ME: Generating ideas
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MOVE ME: Prototyping the ideas
Service provider toolkit
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MOVE ME: Reviewing the ideas
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MOVE ME:
Co-develop
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MOVE ME: Existing services more accessible and meet users’ needs
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MOVE ME: Developing and launching a new service
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Lift exchange
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Impact of Dott approach
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Local impactGreater community engagement and participation
Model scaled to 50 other small communities in the region.
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National impact
Government White paper: Innovation Nation
A replicable model and approach to developing new rural transport solutions using lift share toolkit
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Social impact
Greater use of public transport solutions by community
Solving problems such as access to school, childcare and jobs
Connecting other social organisations together
Impact on development of children by involving them in the research process
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EconomicimpactGreater transport accessibility to and from village
Thank you
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Slideshow available at
Lucy.Robinson@designcouncil.org.ukwww.designcouncil.org.uk
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