View
763
Download
1
Category
Tags:
Preview:
DESCRIPTION
Citation preview
SEAMEO RETRAC 12th Governing Board Meeting and International ConferenceNha Trang, August 09 -14, 2009
Branding Asian University for Global Higher Education -A Case of Waseda
Kazuo KurodaProfessor of International Education Graduate School of Asia-Pacific Studies, Waseda University
2
Outline of Presentation
1. What’s Waseda University?
2. Waseda’s Global Network
3. Global and Asian Strategy for Branding Waseda for the World
4. Global and Asian Strategy for Branding Japanese Higher Education for the World
1. What’s Waseda University?
4
Waseda University: General Information
Founded in 1882
One of the most prestigious universities in Japan
Nurtured many leaders of many fields in Japan
Appropriate case for “branding” university as good and bad examples
5
Academic Organizations13 Undergraduate Schools17 Graduate Schools and 5
Professional Schools2 High Schools3 Affiliate High Schools2 Schools of Arts and Architecture
Extensive Alumni NetworkOver 490,000 alumni around the worldExcellent entrepreneurs creating prestigious firms such as Sony, Casio, etc.CEOs of first-class companies such as Fujitsu, Honda, Nintendo, Samsung, etc.
Current Situation of Waseda University
6
Waseda Graduates who became Primer
Shigenobu OKUMA1898- and 1914-
Toshiki KAIFU1989-1991
Keizo OBUCHI1998-2000
Yoshiro MORI2000-2001
Tanzan ISHIBASHI1956-1957
Noboru TAKESHITA1987-1989
Yasuo FUKUDA 2007-2008
7
School of Political Science and EconomicsSchool of LawSchool of Media, Culture and Society School of Humanities and Social SciencesSchool of EducationSchool of CommerceSchool of Fundamental Science and Engineering School of Creative Science and EngineeringSchool of Advanced Science and EngineeringSchool of Social SciencesSchool of Human SciencesSchool of Sport Sciences School of International Liberal Studies
13 Undergraduate Schools
8
Graduate School of Political ScienceGraduate School of EconomicsGraduate School of LawGraduate School of Letters, Arts and SciencesGraduate School of CommerceGraduate School of Fundamental Science and Engineering Graduate School of Creative Science and EngineeringGraduate School of Advanced Science and EngineeringGraduate School of EducationGraduate School of Human SciencesGraduate School of Social SciencesGraduate School of Asia-Pacific Studies Graduate School of Global Information and Telecommunication StudiesGraduate School of Japanese Applied LinguisticsGraduate School of Information, Production and Systems Graduate School of Sport SciencesGraduate School of Teacher Education
17 Graduate Schools
9
The Okuma School of Public Management
Waseda Law School
Graduate School of Finance
Graduate School of Accounting
Waseda Business School MBA Programs, Graduate School of Commerce
5 Professional Schools
10
21st Century COE (Center Of Excellence) Program and Global COE Program at Waseda University
Holostic Research and Education Center for Physics of Self-organization Systems (21)The Innovative research on symbiosis technologies for human and robots in the elderly dominated society (21)Constructing Open Political Economic Systems (21)Creating New Legal System for Corporation and Society (21)
Global COE for Practical Chemical Wisdom (G)International Research and Education Center for Ambient Soc (G)International Institute for Education and Research in Theater and Film Arts (G) Global Institute for Asian Regional Integration (G)
Excellent Programs
2. Waseda’s Global Network
12
Global Network of Waseda
Type of Agreement
Number of Agreements
Number of Institutions
Number of
Countries
University-to-University Agreements 311 382 74
Other Exchange Agreements / Contracts 162 163 26
Total 473 539 75
As of August, 2007
Agreements with Overseas Institutions
13
RegionNo of
CountriesNo of
Students%
Asia 22 1,984 81.5%
Europe 36 203 8.3%
North America 2 156 6.4%
Central-South America 11 36 1.5%
Oceania 4 33 1.4%
Middle East, Africa 14 23 0.9%
Total 89 2,435 100%
As of June, 2007
Student Exchange (Incoming)
International Students at Waseda (Region of Origin)
14
RegionNumber of Countries
Number of Students
%
North America 2 472 49.7%
Europe 22 297 31.3%
Asia 8 108 11.4%
Oceania 4 62 6.6%
Middle East & Africa 5 5 0.5%
Central & South America 3 5 0.5%
TOTAL 44 949 100%
As of October, 2006
Student Exchange (Outgoing)
International Students from Waseda (Region of Destination)
15
Overseas Bases of Waseda University
Waseda Education (Thailand)Waseda Education (Thailand)
Peking-Waseda Joint Center for Instruction Peking-Waseda Joint Center for Instruction and Research (China)and Research (China)
Waseda Oregon OfficeWaseda Oregon Office (( Portland, U.S.A.Portland, U.S.A. ))
KU Liaison Office (Korea)KU Liaison Office (Korea)
Waseda Shibuya Senior High School (Singapore)Waseda Shibuya Senior High School (Singapore)
Waseda-Olympus Bioscience Research Institute (Singapore)Waseda-Olympus Bioscience Research Institute (Singapore)
NTU-Waseda Double MBA Program (Singapore)NTU-Waseda Double MBA Program (Singapore)
Waseda University Singapore Branch Office (Singapore)Waseda University Singapore Branch Office (Singapore)
Fudan-Waseda Education & Research Fudan-Waseda Education & Research Institute (China)Institute (China)
Europe CenterEurope Center (( Bonn, GermanyBonn, Germany ))
Paris OfficeParis Office (( FranceFrance ))
16
Peking University (China)
Fudan University (China)
Korea University (Korea)
National Taiwan University (Taiwan)
National University of Singapore (Singapore)
Vietnam National University (Vietnam)
Australian National University (Australia)
Science Po (France)
Columbia University (U.S.A.)
University of California (U.S.A)
Some Major Partner Universities
17
Double-degree Programs with Partner UniversitiesJoint doctoral program with Peking University (2002-)
Double-degree programs with Peking University and Fudan University at undergraduate level (2005-)
Double MBA program with Nanyang Technological University, Singapore (2006-)
Double-degree program with National Taiwan University and National University of Singapore at undergraduate level (2007-)
Double-degree program with Columbia University at Ph.D. level (2008-)
Double-degree program with National Taiwan University at MA level (2008-)
Joint Academic Programs with Overseas Institutions – Double-degree Programs
18
School of International Liberal Studies (SILS)
Emphasis on Liberal Arts Education
Nurturing a Global Perspective and Vision/Using English and Japanese as Common Languages for
Learning
One-year Study Abroad Requirement
Helping Waseda become a World-class University
19
First Graduate School which offered Courses in English
Many International Students from Asian Countries
Driving Engine for “Asianization” of Education in Waseda
Graduate School of Asia-Pacific Studies
20
Asia Cyber College by Digital Campus Consortium
21
Participation in International Consortium
3. Global and Asian Strategy for Branding Waseda for the World
23
Development of International Education
1905 Accepted Chinese Students from Qing Dynasty1920s 25% of All Students were International Students1963 International Division (Bekka) Opened, Accepted 100 Students from U.S. Annually1990s Drastic Increase of International Agreements1998 Graduate Schools with English Courses Opened (GSAPS,
GITS, IPS, WBS)2001 School of International Liberal Studies (SILS) Opened2005 Double-degree Programs Started
241999 2000 2001 2002 2003 2004 2005 2006 2007
Undergraduate
MA
Ph.D.
Others
1,094 1,153
1,313
1,5021,593
1,779
2,076
2,368
2,435
Number of Student Exchange (Incoming)
25
Number of Student Exchange (Outgoing)
292
362
449 464 483520
842
949
1999 2000 2001 2002 2003 2004 2005 2006
26
International Office
Planning Global StrategyManagement of Overseas OfficeManagement of Global Network
Schools, Graduate Schools
Academic Affairs Division
International Affairs Division
Development of Exchange Programs
Education for International Students
Student Exchange Office
Center for International Education
Administrative Logistics for Global Strategy
Executive Board
27
Attracting Excellent International Students
/ Scholarship, Development of Programs, International Network, ….
Routinizing Multi-cultural Experiences
/ Foreign Language Education, International Community Center,
Educating Excellent Young Scholars
/ Promotion of Pioneering Research, Global COE Programs, …
Networking with Global Top Universities
/ “Global College” Scheme, Participation in International Consortium, ..
Four Pillars of Global Strategy
28
Domestic Reasons
/ Shrinking Domestic Market
/ Competition-oriented Governmental Policy
- Global COE and Global 30, etc.
Non-domestic Reasons
/ Global Competition in Education Industry
/ Rising Asian Economies
/ Prospect for Asian Regional Integration
Drives for Global Strategy
29
Rediscovery and Re-establishment of “Asian Dimension” of Waseda as its Global Strategy / “Bridging Ideas between East and West”: Waseda University’s Mission / Found Waseda as Asian Brand with Strong Alumni Network / Establishment of Graduate School of Asia-Pacific Studies to Nurture
Asian leaders / Establishment of Organization for Asian Studies and Recruitment of
Asian Study Specialists to Strengthen Asian Study at Waseda / Making alliances of Asian Leading Universities ⇒Two-step Strategy: Asian to Global
Uniqueness of Waseda’s Global Strategy
30
“Global College” Scheme: Selected Program by MEXT’s “College Education Programs for Internationalization of Japanese Universities” (2007-)
Image of Networking with Global Universities
Global CollegeGlobal College
Proof of completion Fulfillment of requirements by participant university student
Fulfillment of requirements by participant university student
Conferment of 2nd major from the Global College
Conferment of 2nd major from the Global College
Waseda University Columbia University Yale University National University of Singapore
Future Peking University Fudan University Korea University
4. Global and Asian Strategy for Branding Japanese Higher Education for the World
32
Trends in Number of International Students in Japan
http://www.jasso.go.jp/statistics/intl_student/data07_e.html
33
Number of International Students by Nationality http://www.jasso.go.jp/statistics/intl_student/data07_e.html (in 2007)
Country/regionNumber of students
% of total Country/regionNumber of students
% of total
China 71,277 (74,292) 60.2%
(63.0) Germany 449 (393) 0.4% (0.3)
Republic of Korea
17,274 (15,974) 14.6%
(13.5) United Kingdom 370 (333) 0.3% (0.3)
Taiwan 4,686 (4,211) 4.0% (3.6) Russia 337 (334) 0.3% (0.3) Vietnam 2,582 (2,119) 2.2% (1.8) Australia 330 (354) 0.3% (0.3) Malaysia 2,146 (2,156) 1.8% (1.8) Brazil 316 (342) 0.3% (0.3) Thailand 2,090 (1,734) 1.8% (1.5) Canada 307 (286) 0.3% (0.2) U.S.A. 1,805 (1,790) 1.5% (1.5) Cambodia 283 (278) 0.2% (0.2) Indonesia 1,596 (1,553) 1.3% (1.3) Egypt 283 (251) 0.2% (0.2) Bangladesh 1,508 (1,456) 1.3% (1.2) Laos 264 (266) 0.2% (0.2) Nepal 1,309 (998) 1.1% (0.8) Iran 229 (236) 0.2% (0.2) Sri Lanka 1,181 (1,143) 1.0% (1.0) Turkey 169 (171) 0.1% (0.1) Mongolia 1,110 (1,006) 0.9% (0.9) Uzbekistan 167 (139) 0.1% (0.1) Myanmar 849 (736) 0.7% (0.6) Saudi Arabia 159 (23) 0.1% (0.02) Philippines 538 (542) 0.5% (0.5) Sweden 145 (137) 0.1% (0.1) India 480 (525) 0.4% (0.4) Others 3,788 (3,732) 3.2% (3.2) France 471 (417) 0.4% (0.4) Total 118,49
8(117,927) 100.0
%(100.0
)
34
Inter-University Agreements http://www.mext.go.jp/b_menu/houdou/19/09/07090416.htm
34
35
Professorial exchange based on Japanese inter-university agreements (dispatch and acceptance)
http://www.mext.go.jp/b_menu/houdou/19/09/07090416.htm
35
36
Number of International Agreements with Japanese Universities by Countries in Asia
Country NumberChina 2565S. Korea 1467Thailand 455Indonesia 281Vietnam 199The Philippines 139Singapore 82Malaysia 75Laos 31Cambodia 13Myanmar 11Brunei 3ASEAN Total 891
37
Japanese University Branch Offices Abroad by Countries
National Universities
No. % AllUniversities
No. %
1 China 33 24 China 57 21
2 Thailand 17 12 USA 42 15
3 USA 12 9 Thailand 29 11
4 Indonesia 11 8 S. Korea 19 7
5 Vietnam 8 6 Indonesia 14 5
38
Branding Japanese Higher Education for the Future
Japan promotes "Plan for 300,000 Exchange Students“Japan selects and promotes “Global 30” leading universities Under the Japan-East Asia Network of Exchange for Students and Youths Programme (or the JENESYS Programme), Japan invites 6,000 youths to Japan every year from all across Asia.Proposals of Asian Version of ERUSMUS Programme
→ Japan as a whole is trying to promote and brand Japanese higher education to the world through linking more with Asia.
39
Waseda Bear
125th Anniversary Mascot Character
Waseda Bear
125th Anniversary Mascot Character
Thank You!Thank You!
Recommended