Dr. D. Y. Patil Vidyapeeth · Certificate Programme in Digital Marketing Course Code Course Title...

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FULL SCHOLARSHIP PROGRAMME

Dr. D. Y. Patil Vidyapeeth , Pune (DPU) INDIA has always been in offering quality online Degree and certificate programmes . After the success of phase I (Pan-Africa eNetwork Project), we are honoured to be associated with the Phase II.

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INTRODUCTION

• Founded in 2000 under leadership of Dr. P. D. Patil

• Dr.D.Y.Patil Vidyapeeth,Pune,India was accordedthe status of University under Section 3 of theUGC Act, 1956, in 2003

• Started with one institute Dr. D Y Patil Medical,College & Research Centre.

• Over the last 19 years, 10 more professionalinstitutions added

• Medicine, Dentistry, Nursing, Physiotherapy,Optometry, Biotechnology, Homoeopathy,Ayurveda and Management.

Dr. P. D. Patil

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Name of the HEI: Dr. D. Y. Patil Vidyapeeth

Type: Deemed to be University

NAAC Score & period: Re-Accredited by NAAC in 2015at ‘A’ Grade: with CGPA of 3.62 on a four-point scale.

NIRF Ranks in Overall category (NIRF), conducted byMHRD:

2018: 52nd in University Category in India

2019: 46th in University Category in India

2020: 46th in University Category in India

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INTRODUCTION OF HEI

• Full scholarship program.

• UGC approved online Degree & Certificate programs.

• Innovative & Industry experts learning Experience.

• Designed to fit your schedule

• Study and collaborate with International Students.

• Localized Examination Facility.

• 24/7 student support.

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OUR VALUE PROPOSITION

CERTIFICATE PROGRAMME IN DIGITAL MARKETING (CPDM)

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PROGRAMME STRUCTURE

• Learners to learn at their ownpace.

• 5 courses of 4 credits each.

• 20 credits

• Duration:6 Months

• Validity - double the duration

PROGRAM OUTCOMES

• The practical exposure of digital marketing activities

• The ability to start a website (blog)

• The ability to start an app/video channel monetizes

• The knowledge to start a Digital Marketing Agency

• The basic concepts of this course, which will lead one to develop skills in technical aspects

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Certificate Programme in Digital Marketing

Course Code

Course Title Credits

Marks

Total Marks

Total Learner’s

Engagement in hours

Formative Continuous Assessment

Summative Proctored Assessment

DM-101 Introduction to Digital Marketing 4 40 60 100 60

DM-102Search Engine Optimization 4 40 60 100 60

DM-103 Integrated Marketing Communication 4 40 60 100 60

DM-104Social Media Marketing 4 40 60 100 60

DM-105 Emerging Trends in Information Technology 4 40 60 100 60Total 20 500

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LEARNER ENGAGEMENT

• e-books, illustration, video demonstrations,

• Web Resources open content on the Internet

• case studies

• e-Tutorial will contain- video and audio contents,

• Animation, simulations, virtual labs.

• Self Assessment

• Discussion Forum

• Assignments

• Quizzes

Quadrant IV

Quadrant I

Quadrant II

Quadrant III

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Eligibility Criteria

• Eligibility Criteria for Admission: A Bachelor’s degree from a recognized university in any discipline with a minimum of 50% aggregate marks.

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Documents for online admission

• Government ID (PDF/JPG)/ Passport copy(JPG/PNG) /

• Degree Certificate / Passing Certificate(PDF/JPG/PNG)

• Graduation Marksheets (PDF/JPG/PNG)

• Students Photo (PDF/JPG/PNG)/

• Students Signature (PDF/JPG/PNG)

Note: Make sure that each document size is not more than 600kb

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DPU Center For Online Learning Edge

• World class faculty

• Edge- of-your-Seat online anytime anywhere learning

• Global Peer collaboration and networking

• Real-world case based learning

• Industry driven capstone project

• Textual and audio video learning material

• Continuous Performance Assessment System

• Provision of online Assessment & Project work

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Thank you

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Link to register for Certificate Programme in Digital Marketing :-

https://ilearn.gov.in/explorer?searchText=%20digital-marketing.php