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Social Media for Nonprofits
Dr. Mark DrapeauMicrosoft
@cheeky_geeky
Awareness+
Fundraising
99%
Dirty secret:
No one cares about your cause!
Goal
Audience
StoryMedia
Feedback
Make inspirational things your community wants to share
DC Chicago LA
Twitter is a dynamic homepage
for your brand
Pinterest can be a valuable tool for
visualizing for your audience
what they can aspire to
Create or curate content that makes your community
aspirational
Microsoft / Publicyte.com
UNICEF
Long-form content is still valuable.
So are discussion boards.
MARK DRAPEAU
markdrap@microsoft.com @cheeky_geeky
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