Dr. Mark Drapeau - Social Media for Nonprofits

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Social Media for Nonprofits

Dr. Mark DrapeauMicrosoft

@cheeky_geeky

Awareness+

Fundraising

99%

Dirty secret:

No one cares about your cause!

Goal

Audience

StoryMedia

Feedback

Make inspirational things your community wants to share

DC Chicago LA

Twitter is a dynamic homepage

for your brand

Pinterest can be a valuable tool for

visualizing for your audience

what they can aspire to

Create or curate content that makes your community

aspirational

Microsoft / Publicyte.com

UNICEF

Long-form content is still valuable.

So are discussion boards.

MARK DRAPEAU

markdrap@microsoft.com @cheeky_geeky

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