Dr. Qudsia Huda EHA WHO EMRO. WHO and the H1N1 pandemic

Dr. Qudsia HudaEHAWHO EMRO

Main message

Main message

Get a SOCOSingle

OverarchingCommunication

Objective

1. Focus on your area of concern

2. Identify one specific problem to address NOW

3. What is the change you want to see?

Active Resisters

Blockers

Active Supporters

Champions

Passive Resisters

Avoiders

Passive Supporters

Silent Boosters

Ener

gy in

vest

ed

Common interest

Communicating risk is risky!

We don't all understand risk the same way

Experts: Decide what is risky based on analysis of the hazardPublic: Decides what is risky based on their values, emotions.

Opportunity

for control

Risk Communication for PHEs

CRISIS

Preparation

Start of emergency

Response and Control Recovery

Evaluation

Assess Coordinate: committee Crisis and media plan Listening mechanisms Message development Training

Activate crisis plan Social mobilization Don’t forget: decision-makers &

health professionals Message Development

Evaluate strategy & plan Document & share lessons

learned Identify actions/plan better Use documents developed

as templates for future

Risks that KILL people and risks that ALARM them are often completely different.

Risk = Hazard + Outrage

Concept from Vicent Covello and Peter Sandman

1. Precaution Advocacy2. Outrage Management3. Crises Communication4. Health Education and Stakeholder

Relations

Outrage management

Precaution Advocacy

Crises Communication

Health Education;Stakeholder Relations

Out

rage

& F

ear

Hazard

Precaution Advocacy

Out

rage

& F

ear

Hazard

Outrage them to your levels of concern so that they take action

Arouse emotionsRequired to prevent secondary crisisWATCH OUT!

Outrage management

Out

rage

& F

ear

Hazard

Listen, acknowledge truthApologise for errorsShare control and credit"CALM DOWN…..respectfully"

Health Education;Stakeholder relations

Out

rage

& F

ear

Hazard

Communications surveillanceIdentify and address outrage early on

Crises Communication

Out

rage

& F

ear

Hazard

Explain what is happening, but do not over-reassure

Deal with emotionsGive something to doWE ARE ALL IN THIS TOGETHER

National Security