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Dublin Institute of Technology
Faculty of Applied Arts
School of Art, Design & Printing
BA (Hon) Print and Digital Media Technology Management Department of Print & Digital Media
Part B: Programme Document
March 2010
1
print·ing n.
1 The art, process, or business of producing printed material by
means of inked type and a printing press or by similar means.
2 The act of one that prints.
3 Matter that is printed.
4 All the copies of a publication, such as a book, that are printed
at one time.
5 Written characters not connected to one another and
resembling those appearing in print.
Houghton Mifflin
2
Section B Programme document
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Degree in Print & Digital Media Technology Management – Section B
Requis
List of contents Section B
Programme background and structure................................................ 8
School of Art Design and Printing .....................................................................8
Introduction: Faculty of Applied Arts..................................................................8
Departments in the School of Art Design and Printing ......................................9
Title of programme, award sought and date of submission.............................11
Programme aims and learning outcomes........................................................11
Aims.....................................................................................................11
Learning outcomes...............................................................................13
Nature, duration and general structure of programme ....................................14
Strand 1: Technology...........................................................................15
Strand 2: Operations ............................................................................15
Strand 3: Business...............................................................................16
Strand 4: Professional development ....................................................16
Delivery philosophy: .............................................................................17
Relationship with professional bodies .............................................................21
NNI.......................................................................................................21
IPF .......................................................................................................21
FÁS......................................................................................................21
Print and Packaging Forum..................................................................22
Enterprise Ireland.................................................................................22
AMICUS Trade union...........................................................................22
IPG/SIPTU Trade union .......................................................................22
Programme advisory board..................................................................22
Access, transfer and progression ...................................................... 23
Transfer and progression ................................................................................23
Admission requirements..................................................................................23
Recognition of prior learning (RPL)......................................................24
Curriculum, assessment and syllabii ................................................. 26
Year 01 ................................................................................................26
Programme curriculum....................................................................................26
Year 02 ................................................................................................27
Year 03 ................................................................................................27
Year 04 ................................................................................................28
Schedule of assessements .............................................................................29
Examinations: marks and standards ....................................................29
Eligibility for assessment......................................................................29
Participants – general ..........................................................................29
Assessments........................................................................................29
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Semesterised timetable for Year 01 ................................................................30
Semesterised timetable for Year 03 ................................................................32
Semesterised timetable for Year 02 ................................................................31
Semesterised timetable for Year 04 ................................................................33
Module descriptors............................................................................... 34
ν Management ................................................................................................35
Year 01 ...........................................................................................................34
ν Introduction to Design/Prepress Technology................................................38
ν Introduction to Print and Digital Media..........................................................41
ν Quantitative Methods ...................................................................................43
ν Communications...........................................................................................46
ν Introduction to Information Technology ........................................................49
ν Post-press and Packaging ..........................................................................51
Module descriptors............................................................................... 53
ν Financial Accounting ....................................................................................54
Year 02 ...........................................................................................................53
ν Economics....................................................................................................57
ν Operations Management..............................................................................59
ν Materials and Paper Technology..................................................................61
ν Industry Structure and Regulatory Issues ....................................................63
ν Human Resource Management....................................................................66
ν Management Accounting..............................................................................68
ν Marketing .....................................................................................................71
ν Services and Production Management.........................................................75
ν Information Technology 2.............................................................................77
ν Law...............................................................................................................79
Module descriptors............................................................................... 83
ν Digital Asset Management ...........................................................................84
Year 03 ...........................................................................................................83
ν Estimating for Print .......................................................................................86
ν Marketing and Sales.....................................................................................88
ν Procurement.................................................................................................91
ν Industrial Placement.....................................................................................94
Module descriptors............................................................................... 96
ν Strategic Management .................................................................................97
Year 04 ...........................................................................................................96
ν Quality Management ..................................................................................100
ν Research Methods .....................................................................................104
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ν Finance ......................................................................................................107
ν New Technology.........................................................................................112
ν Environmental Management ......................................................................110
ν Entrepreneurial Studies..............................................................................114
ν Dissertation ................................................................................................118
Assessment breakout, criteria and guidelines................................ 121
Introduction: Report Assignments ......................................................124
Structuring Reports .......................................................................................124
1. Report Structure.............................................................................124
2. General Production of Report ........................................................127
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List of tables Table 2.1 — Overview of the four strands of study for each year. .......................20
Table 2.3 – Strand Combinations of Study for year 01 ........................................26
Table 2.2 – Increased stream of potential applicants through RPL policy. ..........24
Table 2.4 – Strand Combinations of Study for year 02 ........................................27
Table 2.5 – Strand Combinations of Study for year 03 ........................................28
Table 2.6 – Strand Combinations of Study for year 04 ........................................28
Table 2.7 – Year 01 Timetable: Learning hours, ECTS, Module weighting .........30
Table 2.8 – Year 02 Timetable: Learning hours, ECTS, Module weighting .........31
Table 2.9 – Year 03 Timetable: Learning hours, ECTS, Module weighting .........32
Table 2.10 – Year 04 Timetable: Learning hours, ECTS, Module weighting........33
Table 2.11 – Modules, Learning hours, ECTS, Assessment weighting .............122
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Programme background and structure
Introduction: Faculty of Applied Arts
The Faculty of Applied Arts at the Dublin Institute of Technology is the
pioneering educational leader in the creative, visual and performing arts
and media in the country. It provides a wide and unique range of
innovative, multidisciplinary and professional-level educational and
research programmes in film, broadcasting, audio, art & design, music,
photography, journalism, public relations, printing and publishing,
animation and computer imaging, multimedia, and the management of
the new information and communication technologies. Programmes are
offered at both undergraduate and postgraduate level and all share a
strong commitment to linking creative practice with critical theory and
new technology. The Faculty’s underlying philosophy is to provide
education and training in the key disciplines within the cultural
industries while also acknowledging the significant technological and
cultural changes that are currently occurring. Thus the programmes
seek to preserve the best of the creative, performing and media arts
while meeting the challenges of the digital age.
School of Art Design and Printing
The first Technical Schools of Art and Science in Dublin were
established in 1887 in Kevin Street. When the Vocational Education
system was established in 1930, these technical schools came to be
administered by the City of Dublin Vocational Education Committee
(CDVEC). In 1971 the national network of the Regional Technical
Colleges was established throughout the country and included Art and
Design education in their programmes of study. At the same time the
CDVEC set up its own whole-time programme in Art and Design in
what was to become the College of Marketing and Design. The current
programmes in Fine Art and Design were developed in the 1970s. The
success and continued popularity of these programmes is exemplified
by the high profile of the graduates in the marketplace and by the
number of applicants for places on an annual basis.
The School of Art, Design and Printing provides a wide range of
innovative, inter-disciplinary and professional level educational and
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research programmes in visual communication, multimedia design,
illustration, interior design, furniture design, product design, painting,
sculpture, printmaking, printing technology, printing management and
professional design practice. In 2003, the School launched a BSc
programme in Product Design in collaboration with the Faculties of
Engineering and Business at DIT. Most recently, the School has
developed an innovative on-line distance education programme in the
visual arts with the Sherkin Island Development Society on Sherkin
Island off the west coast of Cork. This programme has now completed
its pilot phase and has been developed into a four year programme in
Visual Arts. The School has also developed an active postgraduate
research profile and the number of MPhil and PhD students has
increased to eleven since 1999. The School has also developed
community links with The National Drug Treatment Centre, the LARKIN
Centre for the Unemployed, the Mater and Children’s Hospital
Development Initiative. The school is represented on the board of ELIA
(European League of the Institutes of the Arts) and is a member of
CUMULUS.
Departments in the School of Art Design and Printing
The School is organised into three departments: the Department of
Design, the Department of Fine Art and the Department of Print and
Digital Media. The focus in the Department of Design is on the
provision of professional certificate and degree level education in
Display Design, Visual Communication, Interior Design, Product Design
and Furniture Design. The Department of Fine Art offers degree level
education in fine art theory and practice. Learners can specialise in
painting, sculpture, fine art printmaking and interdisciplinary studies.
The School of Printing has historic links with Bolton Street since it’s
opening in 1911, when classes were moved from Chatham Row. By
1914, the School was offering compositor and letterpress
apprenticeship on a ‘day release’ programme. This was replaced in
1964 with a National Block Release scheme open to apprentices
throughout the country. The School later amalgamated with the School
of Art and Design in 2001, to become the School of Art Design and
Printing. Today the Department of Print and Digital Media in
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conjunction with FÁS, is the sole provider of Print Media Apprenticeship
training in the country.
Management courses were also offered on a part-time basis. Growing
demand saw the introduction of the ‘two-year’ Certificate in Printing
Technology in 1977. This was followed by the introduction of a third
year Diploma in Printing Management. The BSc in Printing
Management eventually replaced this programme. The Department’s
close links to industry and the Print & Packaging Industry Forum has
resulted in the successful employment of many graduates within the
industry. The Department of Print and Digital Media has strived to
respond to the needs of industry and has taken cognisance of current
developments within this sector through referencing the Print Forum
report.
Alongside this, the Department developed and also delivers service
teaching on an MA in Professional Design Practice, which was
validated in 2003. This unique programme allows participants to take
full advantage of the facilities within the Department giving great insight
into the relationship between graphic design and print in industry.
Consultancy and training remains a key feature within the Department
where short programmes are designed specifically to address current
changes and developments in the industry. The School is represented
on the Print and Packaging Industry Forum and continues to remain
informed of trends that occur within the printing industry. These
provisions run in tandem with other exciting opportunities offered by the
Department of Design and the Department of Fine Art within the
School.
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Title of programme, award sought and date of submission
The programme is designed to meet the terms and conditions for the
level 8 award of BA (Hon) Degree in Print and Digital Media
Technology Management with honours classification as approved by
the Dublin Institute of Technology with grade of Pass, Lower Second
Class Honours, Upper Second Class Honours or First Class Honours.
Date of submission
November 2009
Programme aims and learning outcomes
On successful completion of this programme the student will be able to
articulate a compelling vision, mission and strategy that incorporates a
diverse company-wide technological and managerial perspective that
connects employees, shareholders, suppliers and customers in the
Print & Digital Media industry. The aims and learning outcomes of the
BA (Hon) Degree in Print and Digital Media Technology Management
are as follows:
Aims To provide participants with a tailored education in the discipline
of Print & Digital Media Technology Management.
To provide an integrated under-graduate programme that
encapsulates both practice and theory within a supportive
knowledge acquisition and application environment.
To enable participants develop effective key skills such as
problem solving, communication (verbal and written) and project
management to actively pursue a career in the printing industry
or associated sectors
To enable participants to become autonomous learners, flexible
and multi-skilled in order to capitalise on career and research
opportunities and promote an ethos of life-long learning.
To provide participants with the appropriate business acumen to
make an active contribution to the industry through employment,
intrapreneurship or entrepreneurship.
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Learning outcomes Within the context of the programme aims outlined on the previous
page and appropriate to level 8 award type ‘K’ in the National
Qualification Framework as set out by the National Qualifications of
Ireland –
On completion of the programme participants will be able to
demonstrate knowledge of:
01. the nature, role and potential of management in the Print & Digital
Media sector in the Irish economy;
02. the role and responsibilities of the various stakeholders involved in
the Print & Digital Media sector;
03. the current technology and production processes associated with
various media;
04. the professional, legal, ethical, technological and environmental
issues that impact on the Print & Digital media sector.
05. the nature, role and the potential of printing, packaging and paper
sector in the Irish economy and abroad;
On completion of the programme participants will demonstrate a
mastery of:
06. current technological skills required to participate within the Print &
Digital Media industry;
07. the business skills essential to actively contribute to the
development of the Print & Digital Media sector;
08. the professional skills required to select, disseminate and articulate
appropriate information through written and verbal forms of
communication.
On completion of the programme participants will demonstrate
competence in:
09. appropriate research and analytical abilities to pursue a career or
further studies within the Print & Digital Media or related sectors;
10. desirable key skills such as team-working, communication,
problem-solving, time and project management.
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Nature, duration and general structure of programme
The BA (Hon) Degree in Print and Digital Media Technology
Management is a four-year, modular full-time honours degree
programme. The programme aims to deliver high quality education in
the discipline of Print and Digital Media Technology Management. The
structure of the programme is based on Kolb’s experiential learning
cycle where the learner goes through the stages of experience,
reflection and learning by participating on projects where there is major
emphasis on ‘learning by doing.’ It combines contemporary teaching
practices, meaningful industry links and excellent facilities to deliver a
programme that is a combination of research, practical laboratory work,
critical theory and development of relevant technology skills.
Continuous input from the industry contributes to the development and
delivery of the programme. This link ensures that participants on the
programme understand the context within business and the economy.
The BA (Hon) Degree in Print and Digital Media Technology
Management is a modular programme taught in semesters. Each
semester comprises fifteen weeks – twelve teaching weeks, one review
week and two assessment weeks. It is envisaged that the programme
content over the four years is delivered through a series of group
projects.
The overall structure of the programme is based around four main.
strands of study –
ν Technology;
ν Operations;
ν Business;
ν Professional development.
These strands focus the subject modules and contextualise skills and
knowledge within the field of Print Media Technology Managment. All
module content is centrally driven by group projects. These projects
develop the learner’s abilities in the planning and management of
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projects over a scheduled period of time as well as promoting problem
solving and independent learning. The group-work promotes the
development of students’ key skills in areas such as communications
and teamwork. The production of a report enables the learner to
articulate the learning that has taken place over the semester. Each
student is also required to reflect on their own learning to foster a
process of evaluation of strengths and weaknesses and identification of
implications for future practice. The fourth year of the programme
requires students to undertake an independent research project within
the broad area of Print Media Technology Management – they are
required to design and complete a dissertation in partial fulfilment of the
programme, which will utilise, enhance and develop the research skills
of the learner.
Strand 1: Technology The modules provided under this strand of study introduce students to
the technological aspects of Print and Digital Media. These modules
are delivered in our laboratories and workshops and are centred on
production items related to the industry, some of which will be
displayed at an end of year School Exhibition. There is a heavy
weighting afforded Technology in the 1st year to ensure that all
participants reach a level of understanding and a mastery of the skills
and language of the profession. This Strand is then revisited in the
latter part of the programme to bring the students up to-date with any
new technology before graduating. It is expected that ‘Industry’
applicants will request RPL for some of these modules, but all CAO
candidates will be required to successfully complete them as part of
their study for the award of BA (Hon) Print and Digital Media
Technology Management.
Strand 2: Operations This consists of modules to effectively enhance the student’s
understanding of the duties, functions and responsibilities of an
employee in the operation of a production and service enterprise. This
strand will build on the technological strand and allow the student to
understand the operational and implementation stages of the
production cycle. It is at this level of the enterprise that we expect the
majority of our (CAO) graduates to enter the workplace and to make a
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significant contribution to the firm, hence the students will be
encouraged to ‘solve’ real-time production problems (through problem-
based learning) identified within the industry.
Strand 3: Business All of the projects undertaken over the four years of the course will
require a contribution from this area of study. It provides participants
with the appropriate business acumen to enable them to graduate into
the higher echelons of the enterprise and to contribute a higher level of
decision-making. It is expected that some of the ‘industry’ students may
have proficient managerial and technological skills that they will
graduate into the firm at this management level, and that ‘CAO’
students will graduate to this level after a few years of work-related
industrial experience with the firm. The areas covered reflect directly
the recommendations recently made in the Print and Packaging Forum
Report. These subjects also reflect trends towards a cerebral economy.
Strand 4: Professional development The professional development aspect of the programme will run
simultaneously with the other areas of study fostering the development
of research, key skills and professional practice through Projects in all
subjects. Focussed in the latter part of the programme, this strand
maintains a strong discipline on business research and independent
study through the in-built Projects culminating in a major research
project – the Dissertation. Both of these skills will invariably enhance
the broadening of the scope of the firm and will assist in offering the
proprietor a new way of viewing the market and the formulation of
strategy for the future.
Work placement
Students are encouraged to engage in work-based opportunities during
the summer semesters of the programme in years 1, 2, and 3. Where
students successfully secure ‘placement’, they can apply for ‘credit’
under the provision of our ‘Recognition of Prior Learning’ scheme. This
is realised through negotiation of a ‘learning contract’ specifying the
learning outcomes achieved, accompanied by a ‘project report’
articulating the accumulated knowledge. All applications for RPL will be
placed before a sub-committee comprising: the RPL officer; the lecturer
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for which the credits are being sought; the Professional Development
officer; the Industry Liaison Officer and the Programme Chairperson.
In year 3, the 2nd semester is devoted entirely to an obligatory ‘Work
Placement’ module in industry which will be organised with each
student through the assigned departmental Industry Liaison Officer.
Dissertation
Participants must select a topic relevant to the professional practice of
Print Media Technology and complete a written dissertation of
approximately 15,000 words. Upon completion of the dissertation a
participant should be able to demonstrate an in-depth critical
understanding of their chosen topic. Participants will be appointed a
tutor who will guide them through the dissertation process. The finished
dissertation should demonstrate a sound understanding of the chosen
area with informed and original contributions. The dissertation will
require approximately 400 hrs of the participant’s time.
Delivery philosophy: The Programme delivery system will be driven through strategies
designed to empower the student to research and learn at a pace
suitable to them while energizing them in a team building fashion to
develop their skill-sets through the solution of pre-determined and
realistic problems in a student centred environment.
Problem-based learning (PBL) will allow the student the opportunity to
reflect on their experiences in industry (RPL) and to draw on practical
industry based solutions honed during their work-based learning to
solve problems posed by both industry and academic sources.
Each module descriptor should include a select array of suitable
delivery systems, a number of which are as follows:
01. Problem based learning (PBL) This is the overall driving philosophy of the Programme both for
CAO and industry participants and is central to student centred
education.
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02. Work based learning (WBL) This is a period of intense learning in industry which is structured
and relevant to both sets of the student population. Having
predetermined learning outcomes, the achievement of the
outcomes are assessed within a report accompanied by a marking
criteria.
03. Computer based learning (CBL) A highly desirable form of delivery, CBL offers flexibility, particularly
to industry participants and reinforces a mature approach to
learning while providing a USF to the programme.
04. Tutorials Tutorials provide students with a fixed resource for advice and
direction as well as providing a mechanism for the Lecturer to
monitor participation, engagement and performance which are vital
for accurate student Assessment
05. Lectures Conventional lectures should be no more than 45 minutes duration
with strict learning objectives for each lecture, professional
materials (hand-outs, electronic overhead etc) with time afforded
for questions and feed-back from students.
06. Role playing Particularly in the former stages of the programme this form of
education is highly participative and permits deep learning.
Students play the part (through negotiation skills) of employer,
employee, supplier, buyer, seller etc. while those participating take
time to ‘reflect’ while the observers provide constructive feed-back
to the participants.
07. Industrial visits Industrial Visits are highly desirable when they are intrinsically
linked to the module and accompanied by a learning outcome and
assessment criteria. Industrial Visits should including a selection of
companies, seminars, conferences and OEM’s etc.
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08. Visiting lecturers and guest speakers Visiting Lecturers and Guest Speakers should be identified from
the relevant field of study and drawn from both industry and
academia. The Visits should be co-ordinated in such a way so as
the assembly of all students in the Department are available and
present as one consolidated group for the visitor.
09. Practical demonstration Using our workshops and laboratories as a unique feature of our
Programme – it is vital that they be utilised to demonstrate the
practical application of Print Media – they too must have pre-
determined learning outcomes. The Practical Demonstration must
precede Hands-on Application. This delivery system may be
provided by lecturer or qualified technical staff.
10. Hands-on application Again, utilising our unique resource base, Hands-on Application is
a substantial motivator as it fully engages the students and
produces immediate products for appraisal and reflection.
11. Self learning It has been said that self learning is the best form of learning, so it
is envisaged that the student will be taught the essential skills of
how to manage their own learning. Both time and opportunity must
be afforded to the student to explore their own strengths and
weaknesses.
12. Project based learning (PjBL) Projects are a meaningful way to engage students while allowing
for their immediate assessment. Projects should be Team-based
and have direct relevance to the outcomes of the Module while
providing full engagement for each member of the Team and
should be highlighted as a unique feature of our Programme.
13. Theme based learning (TBL) Themes or Topics could be selected by the students as part of their
self directed learning philosophy. Usually theme/topics are drawn
from what resonates with the student and like the PjBL the
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products could be displayed at the end of the year. A themes/topic
is a major item of exploration that can be broken down into different
parts and approached by each team so that when the whole is put
together it makes sense and is complete – eg. Ireland without a
printing industry! or Survival Strategies for the Printing Industry
during a recession!
Table 2.1 — Overview of the four strands of study for the programme across eight
semesters, showing active and passive strands for each year.
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Relationship with professional bodies
The Programme Development Committee have established many new
links with professional bodies who have given their approval and
support to the development of the BA (Hon) Printing and Digital Media
Technology Management Programme. The Committee has also
consolidated older links with bodies that have been supportive in the
past and have offered their continued support in the future.
The purpose of these links is to involve the industry in the development
and delivery of the BA programme. Representatives have contributed
to the programme development to date and have also expressed their
ongoing commitment to involvement in the development and delivery of
the BA programme.
NNI The National Newspapers of Ireland (NNI) represents nine newspaper
publishers in the state who between them produce twelve titles.
Promoting the benefits of newspaper advertising is a central role of
NNI. In this age of unprecedented media activity we feel it is more
important than ever to point out that newspapers still offer one of the
most efficient and effective environments in which to advertise. NNI has
been responsible for many advances in how the media in Ireland
operate whether it is through their work in advertising, circulation,
research or campaigning.
IPF The Irish Printing Federation (IPF) is the representative organisation of
the printing industry employers. The IPF has its own representative
structures, including an executive council elected by its members.
FÁS The mission of FÁS is to increase the employability, skills and mobility
of job seekers and to assist employers to meet labour market needs,
thereby promoting competitiveness and social inclusion. FÁS also
provides training for the employed. FÁS is extensively involved in the
provision of both initial training and continuous training for the Paper,
Print and Packaging industry.
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Print and Packaging Forum The printing and packaging forum was formed in 2001. The objective of
the Forum is to facilitate sustainability through consultation. The forum
consists of all social partners including Dublin Institute of Technology,
FAS, Enterprise Ireland, Irish Print Group, Graphic, Paper and Media
Union, Irish Printing Federation and Institute of Packaging.
Enterprise Ireland Enterprise Ireland’s role is to accelerate the development of world class
companies to achieve strong positions in global markets resulting in
increased national and regional prosperity. The agency has
responsibility for indigenous manufacturing and internationally traded
services companies employing more than 10 people. It interacts with
client companies both on an individual and on a sectoral/group basis.
Enterprise Ireland’s interventions focus on technology/innovation,
production/operations, human resource development, market
development and internationalisation.
AMICUS Trade union Formerly the GPMU, AMICUS is involved in the representation of craft
persons within the pre-press area of the sector.
IPG/SIPTU Trade union The Irish Print Group/SIPTU is the main representative association of
the majority of employees in craft and transport areas.
Programme advisory board John O Connor, Head of School,
School of Art Design and Printing, Faculty of Applied Arts;
Dr Kevin Byrne, Head of Department of Print and Digital
Media;
Eamon Byrne, Structured Lecturer, Print and Digital Media;
Louise Reddy, Assistant Lecturer,
Print & Packaging Forum, Sub Committee on Education
FÁS, Family of Trades Committee
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Access, transfer and progression
Admission requirements
To be considered for entry into the BA (Hons) Printing and Digital
Media Technology Management Programme applicants must:
make a formal application through the CAO system.
minimum entry requirements are a Leaving Certificate with a
grade C3 in two Higher Level subjects and a grade D3 in four
Ordinary or Higher Level subjects including Mathematics and
English.
mature applicants (aged 23 or more on Jan 01 of the year of
application) may apply for a place on the programme once they
have satisfied suitable criteria laid down by the DIT.
non standard applications are accepted from applicants who
have completed a relevant apprenticeship training programme
(level 6), Diploma in Print and Digital Media or equivalent.
Applications are also accepted from those with relevant industry
experience.
Transfer and progression
In accordance with the framework for national qualifications outlined by
the NQAI, BA (Hons) Printing and Digital Media Technology
Management is an award type K at level 8. The BA (Printing and Digital
Media Technology Management) (award type k) offers transfer to
programmes leading to Higher Diploma (award type l) and progression
to programmes leading to Masters degree or Post-graduate diploma
(award types M or N) or in some cases to programmes leading to a
Doctoral degree (award type O). It also allows for progression
internationally to second cycle (Bologna masters) degree programmes.
Students who fail to progress beyond Year 03 will be awarded a
Diploma in Print and Digital Media Technology Management, in
keeping with DIT policy.
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Recognition of prior learning (RPL) RPL (recognition of prior learning) is a process which acknowledges,
and gives value to, learning achieved prior to registration for a DIT
programme or prior to seeking a DIT Award.
Prior learning may be a result of successful participation in a formal
learning programme for which the applicant was awarded certification.
If the applicant uses their prior certificated learning towards a DIT
award, the process is called: Accreditation of Prior Certificated Learning
(APCL).
Prior learning may also be an outcome of non-formal or informal
learning achieved through work, voluntary activities or private study, for
which you may not have a certificate. The process of using this type of
learning for higher education purposes is called: Accreditation of Prior
Experiential Learning (APEL).
Table 2.2 – Increased stream of potential applicants and flexible access opportunities
through RPL policy.
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Under an RPL process, the BA (Hon) in Print & Digital Media Technology Management offers both APCL and APEL to prospective candidates.
Assessment for RPL
Applicants for RPL may be required to provide all or some of the
following information which will be determined by the RPL Committee in
the Department:
Evidence of appropriate past learning
Copies of appropriate certification
Self Assessment Exercise
Preparation of a File or a Portfolio
An Interview with the RPL Committee
A Demonstration under the auspices of a Subject Matter
Expert (SME)
Assessment Task under the auspices of an SME.
RPL Committee
The RPL committee shall meet each month during the academic year
to assess applications. The Committee shall consist of:
Head of Department
Programme Chair
Departmental RPL or Quality Assurance Officer
Subject Matter Expert (SME)
The RPL Committee shall make recommendations to the Programme
Team and where an application is unsuccessful the RPL Committee
shall offer advice and direction to the applicant on options available to
strengthen a re-submitted application.
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Degree in Print & Digital Media Technology Management – Section B
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Curriculum, assessment and syllabii Programme curriculum
Year 01 The first semester of year 01 is primarily concerned with providing
students with knowledge of the printing processes and the technology
involved in providing this service within the sector. Therefore, there is
heavy emphasis given to modules within the Production strand.
However, students are expected to place this knowledge within a
business context and will begin to develop professional skills in the
areas of communication and presentation. The second semester
requires students to bring the knowledge acquired in semester one into
the fields of study in modules that focus on the business and operations
strands, again developing their professional practice through the
assessment tools required within their subject areas.
Table 2.3 – Strand Combinations of Study for year 01
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Degree in Print & Digital Media Technology Management – Section B
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Year 02 Following on from year 01 the emphasis in the first semester of year 02
lies primarily within the business and operations strands as students
begin to develop a more critical understanding of the required business
skills, so that these skills can be more effectively applied to the print
media and packaging sector. Semester 02 sees a re-introduction of the
technology strand that focuses on IT, building students skills in using
media more effectively to communicate which is linked to professional
practice. This runs in conjunction with management subjects.
Table 2.4 – Strand Combinations of Study for year 02
Year 03 The first semester of year 03 again builds on the business and
operations modules from year 02, with an emphasis on management.
This coincides with the introduction of modules within the professional
strand that focus on key areas of law and research which are
fundamental to successfully operating within the sector. The second
semester draws on the three strands of technology, entrepreneurship
and business with an emphasis on growth and development; identifying
ways to enhance the enterprise and how to strategically manage it.
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Degree in Print & Digital Media Technology Management – Section B
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Table 2.5 – Strand Combinations of Study for year 03
Year 04 The final year of the programme sees the introduction of the technology
strand as an active part of the students learning with a focus on IT and
technological developments that can enhance business and operations
within the sector. This has to be cost effective and feasible so there is
an emphasis on finance within the final year. Professional practice
plays an active role in the production of the student dissertation.
Table 2.6 – Strand Combinations of Study for year 04
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Degree in Print & Digital Media Technology Management – Section B
B | 29
Requis
Schedule of assessements
Examinations: marks and standards Examinations are conducted in accordance with the Regulations of the
Academic Council of the Dublin Institute of Technology (07/03/90).
Assessments are in accordance with the Harmonisation of Marks and
Standards document of the Institute (09/06/93). All assessment
procedures are fully compliant with DIT General Assessment
Regulations (June 2009).
Eligibility for assessment To be eligible for assessment, registered participants must have
complied with the specific regulations of their course and the General
Regulations of the Dublin Institute of Technology.
Participants – general Examination registration and timetables of examinations will be posted
to participants at the beginning of the first term. The onus lies with each
participant to take note of the dates of relevant examinations. All
candidates for examination must make application on the prescribed
form to the General Office by the due date. A penalty fee will be
imposed for late applications. Where a participant is permitted to sit a
supplemental examination, notice must be given to the General Office
on the prescribed form and by the due date. Participants, who, through
illness or other extraordinary circumstances, are prevented from
presenting themselves for examination or submitting work for
assessment should forward a medical certificate, or other acceptable
evidence, to their year co-ordinator or department head immediately for
consideration and deliberation by the Programme Team. Medical
certificates or such evidence will not be accepted in explanation of poor
performance.
Assessments The system of continuous assessment is applied across all semesters
of the programme. For assessment breakout and criteria see page 111-
116. Throughout the dissertation process participants realise a body of
research work reflecting their particular interests within the print and
packaging industry.
Degree in Print & Digital Media Technology Management – Section B
Semesterised timetable for Year 01
Table 2.7 – Year 01 Timetable: Learning hours, ECTS, Module weighting
BA (Hon) in Print and Digital Media Technology Management
Year 01
Semester 01
Type Code Lecturer(s) Module Title Credits Examination
ECTS Lecture Lab Studio Workshop Total Contact Independent Total Marksx100
Totals > 30 6 0 4 2 12 144 456 600 400
core MGMT 1004 Management (part 01) 5 2 2 24 76 100 100
core IDPT 1001 C Heelan / L Reddy Intro Design & Prepress 10 4 4 48 152 200 100
core IPMT 1002 N Bright/V O'Leary/S Wearen Intro Print & Digital Media 10 2 2 4 48 152 200 100
core MATH 1000 Quantitative Methods (part 01) 5 2 2 24 76 100 100
BA (Hon) in Print and Digital Media Technology Management
Year 01
Semester 02
Type Code Lecturer(s) Module Title Credits Examination
ECTS Lecture Lab Studio Workshop Total Contact Independent Total Marksx100
Totals > 30 8 2 0 2 12 144 456 600 500
Weekly contact hours Total Semester learning hours
Weekly contact hours Total Semester learning hours
core MGMT 1004 Management (part 02) 5 2 2 24 76 100 100
core MATH 1000 Quantitative Methods (part 02) 5 2 2 24 76 100 100
core COMM 1100 Communications 5 2 2 24 76 100 100
core INTG 1016 C Heelan Intro Information Tech 5 2 2 24 76 100 100
core IPPT 1003 N Bright / A Horan Post-press & Packaging 10 2 2 4 48 152 200 100
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Degree in Print & Digital Media Technology Management – Section B
Semesterised timetable for Year 02
Table 2.8 – Year 02 Timetable: Learning hours, ECTS, Module weighting
BA (Hon) in Print and Digital Media Technology Management
Year 02
Semester 01
Type Code Lecturer(s) Module Title Credits Examination
ECTS Lecture Lab Studio Workshop Total Contact Independent Total Marksx100
Totals > 30 12 0 0 0 12 144 456 600 600
core ACCT 2012 Financial Accounting 5 2 2 24 76 100 100
core ECON 1000 Ecomomics 5 2 2 24 76 100 100
core OPMT1012 A Horan Operations Management 5 2 2 24 76 100 100
core MAPT 1004 A Horan / N Bright Materials and Paper Technology 5 2 2 24 76 100 100
core ISRG 1008 G Glynn Industry Structure & Regulatory Issues 5 2 2 24 76 100 100
core HRMG 3002 Human Resource Management (part 01) 5 2 2 24 76 100 100
BA (Hon) in Print and Digital Media Technology Management
Year 02
Semester 02
Type Code Lecturer(s) Module Title Credits Examination
ECTS Lecture Lab Studio Workshop Total Contact Independent Total Marksx100
Totals > 30 9 2 0 1 12 144 456 600 600
Weekly contact hours Total Semester learning hours
Weekly contact hours Total Semester learning hours
core ACCT 2014 Management Accounting 5 2 2 24 76 100 100
core MRKT 1001 A Conway Marketing 5 2 2 24 76 100 100
core SPMT 1019 A Horan Services & Production Management 5 1 1 2 24 76 100 100
core INTG 1016 C Heelan Information Technology 2 5 2 2 24 76 100 100
core LAW 2005 Law 5 2 2 24 76 100 100
core HRMG 3002 Human Resource Management (part 02) 5 2 2 24 76 100 100
B | 31
Degree in Print & Digital Media Technology Management – Section B
Semesterised timetable for Year 03
Table 2.9 – Year 03 Timetable: Learning hours, ECTS, Module weighting
BA (Hon) in Print and Digital Media Technology Management
Year 03
Semester 01
Type Code Lecturer(s) Module Title Credits Examination
ECTS Lecture Lab Studio Workshop Total Contact Independent Total Marksx100
Totals > s 30 11 0 0 1 12 144 456 600 400
core DAMT 1026 C Heelan Digital Asset Management 10 4 4 48 152 200 100
core ESTP 1013 K Byrne Estimating for Print 10 4 4 48 152 200 100
core MKSL 1010 E Byrne Marketing and Sales 5 1 1 2 24 76 100 100
core LOGT 3001 Procurement 5 2 2 24 76 100 100
BA (Hon) in Print and Digital Media Technology Management
Year 03
Semester 02
Type Code Lecturer(s) Module Title Credits Examination
ECTS Lecture Lab Studio Workshop Total Contact Independent Total Marksx100
Totals > s 30 0 0 0 0 0 0 600 600 100
core INPL 3005 S Wearen Industrial Placement 30 0 0 600 600 100
Weekly contact hours Total Semester learning hours
Weekly contact hours Total Semester learning hours
B | 32
Degree in Print & Digital Media Technology Management – Section B
B | 33
BA (Hon) in Print and Digital Media Technology Management
Year 04
Semester 01
Type
core
core
core
core
core
core
BA (Hon) in Print and Digital Media Technology Management
Year 04
Semester 02
Type
core
core
core
core
Code Lecturer(s) Module Title Credits Examination
ECTS Lecture Lab Studio Workshop Total Contact Independent Total Marksx100
Totals > 30 11 1 0 0 12 144 456 600 600
STMG 4005 Strategic Management (part 01) 5 2 2 24 76 100 100
MGMT 4009 Quality Management 5 2 2 24 76 100 100
RSRH 4005 Research Methods 5 2 2 24 76 100 100
FNCE 3007 Finance 5 2 2 24 76 100 100
ENMT 1029 G Glynn Environmental Management 5 2 2 24 76 100 100
NTGL 1031 N Bright New Technology (part 01) 5 1 1 2 24 76 100 100
Code Lecturer(s) Module Title Credits Examination
ECTS Lecture Lab Studio Workshop Total Contact Independent Total Marksx100
Totals > 30 6 1 0 0 7 84 516 600 600
STMG 4005 Strategic Management (part 02) 5 2 2 24 76 100 100
NTGL 1031 N Bright New Technology (part 02) 5 1 1 2 24 76 100 100
MGMT 4005 Entrepreneurial Studies 5 3 3 36 64 100 100
DIST 1033 Dissertation 15 0 0 0 300 300 300
Weekly contact hours Total Semester learning hours
Weekly contact hours Total Semester learning hours
Table 2.10 – Year 04 Timetable: Learning hours, ECTS, Module weighting
Semesterised timetable for Year 04
Degree in Print & Digital Media Technology Management – Section B
Requis
Module descriptors
Year 01
Semester 01 & 02
B | 34
Degree in Print & Digital Media Technology Management – Section B
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Dublin Institute of Technology
ν Management
Module author Vivienne Byers
Module description This module introduces students to the key concepts, theories and practices of
effective management.
Module aim The aim of this module is to introduce students to the fundamentals of management.
Thus the aim of the module is to provide students with an in-depth understanding
and appreciation of the key theoretical and practical issues in management.
Learning outcomes On completion of this module, learners will be able to:
01. Describe and illustrate the key concepts and theories of management.
02. Comprehend and examine the management process and its key stakeholders.
03. Explain key management concepts and theories and critically evaluate the role
of management processes within the organisation.
04. Develop a comprehensive awareness of the environmental context in which
management operates and adapt the theoretical knowledge of management
acquired to the business context.
05. Develop analytical, evaluative and problem solving skills required in
management.
Learning and teaching methods The delivery of this module will involve a combination of lectures, analysis of case
studies, video, class discussion, problem solving exercises and self directed
learning, including readings and project work.
Pre-Requisite Modules code(s)
Co-Requisite Modules code(s)
ECTS Credits
Module Code
Module Title
10 MGMT 1004 Management (part 01 and part 02)
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Degree in Print & Digital Media Technology Management – Section B
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Module content Introduction to Management:
Introduction to the management process. Key roles and activities of management.
History of management theory. Introduction to contemporary issues in management.
The environmental context of Management:
The organisation and its environment. The global environment.
Competing in a global economy. The multicultural environment.
Planning and decision making:
The planning and decision making process. Organisational, tactical and operational
planning. Decision making and problem solving.
The Leading Process:
Individual behaviour in organisations. Teams in organisations.
Employee motivation and performance. Leadership and interpersonal relations.
Conflict in organisations.
The Organising Process:
Designing and grouping jobs. Authority and reporting relationships.
Co-ordination of activities. Managing organisation design. Change management.
The Controlling Process:
Types of control. Managing control in organisations.
Operations, quality and productivity control. Managing information.
Development of the Irish Business Sector:
Key business sectors in Ireland, Future prospects.
Module assessment Assessment to consist of continuous assessment (40%) and
end of term examination (60%).
A summative assessment will be used in testing the comprehension of the material
on the course by examination. This assessment will account for 40% of total marks.
Formative assessment using a variety of assessment methods including case study
evaluations, class assignments, individual and group assignments will be used to
allow students demonstrate their awareness and knowledge of management theory
and analytical techniques.
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Degree in Print & Digital Media Technology Management – Section B
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Recommended reading list Griffin, R.W (2004) Management, 8th ed, Houhhton Mifflin.
Additional information Course to be delivered in semester one and two of year one. Class contact: two
hours per week.
Date of Academic Council approval:
B | 37
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Dublin Institute of Technology
Pre-Requisite Modules code(s)
Co-Requisite Modules code(s)
ECTS Credits
Module Code
Module Title
10 IDPT 1001 Introduction to Design and Prepress Technology
ν Introduction to Design/Prepress Technology
Module author Louise Reddy
Module description In order to effectively oversee all aspects of the entire supply chain, to identify the
potential of unique selling points in the provision of services and workflow and
sustain competitive advantage, it is necessary for managers to have knowledge of
the services that they provide as well as those that they may contract. This should
range from the production process, the sequence of operations, the technology that
supports workflow and the specific roles that both staff and suppliers play in the
provision of services and final product.
Module aim The aim of this module is to introduce participants to the concepts of graphic design
and prepress technology and the role that they play in the print media production
process. This provides learners with an opportunity to acquire appropriate
foundation knowledge in both areas that can be later applied in the development of
a theoretical framework to effectively manage operations in print and digital media
technology.
Learning outcomes On completion of this module, learners will be able to:
01. Describe the different stages of the design process and identify the purpose and
importance of each stage for both the designer and the client.
02. Explain the range of design services that clients can avail of and the differences
between theses services.
03. Describe the different stages of prepress and the relationship between this area
of production and the areas of design, press and post-press operations.
04. Identify current technology and developments that can be adopted in the
prepress department and explain their function in production and workflow
procedures.
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Degree in Print & Digital Media Technology Management – Section B
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05. Demonstrate skills in the area of communication both written and verbal as well
as problem solving, independent learning and team-work abilities.
Learning and teaching methods The module adopts a range of learning and teaching methods that are employed to
facilitate acquisition of knowledge but also to ensure students adopt good practice in
how they learn that can be developed through subsequent years of study on the
programme. These include lectures where appropriate, visiting lecturers and
industry visits, discussion, role-play and presentation, problem-solving exercises,
project work, tutorials and self-directed learning.
Module content The design process:
Tendering and briefing, the client and designer roles
Design methodology and approach within different services
Variables to be considered within specific design projects—identity, promotional,
editorial, web etc.
Prepress technology:
Current and future developments
Phases of production: input/generation, artwork production, output
Colour management,
Quality control and production issues
Module assessment The assessment method for this module will be in 2 parts:
Part 1 Presentation of a Group Project based on a Case Study (30%)
Part 2 Presentation of a Group Project based on a Host Company Project (70%)
Recommended reading list Johansson, K (2007) A guide to graphic print production, John Wiley, Chichester.
Lawler, B (2006) The official Adobe print publishing guide, Adobe Press, London.
Lindstrom, P (2006) Developments in prepress technology, Pira, Surrey.
Fraser, B (2005) Real world color management: industrial-strength production
techniques, Peachpit, Berkeley.
Newark, Q (2002) What is graphic design? RotoVision, Mies.
Twemlow, Alice (2006) What is graphic design for?, RotoVision, Hove.
Best, K (2006) Design management: managing design strategy, process and
implementation, AVA Publishing, Switzerland.
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Degree in Print & Digital Media Technology Management – Section B
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Foote, C (2002) The business side of creativity: a complete guide for running a
graphic design or communications business, Norton, London.
Samara, T (2005) Publication design workbook: a real-world guide, RotoVision,
Hove.
Supplemental reading list Marin, J & Shaffer, J (2004) The PDF print production guide, GATF Press,
Sewickley.
McCue, C (2007) Real world print production Peachpit, Berkeley.
Dolin, P (2006) Exploring digital workflow, Thomson Delmar, NY.
Field, G (2004) The field guide to color reproduction GATF Press, Swickely.
Williams, R (2004) The non-designers design book, Peachpit, Berkeley.
Heller, S (2008) The design entrepreneur: turning graphic design into goods that
sell, Rockport, Beverly Mass.
Heller, S (2008) Design disasters: great designers, fabulous failures, and lessons
learned, Allworth Press, NY.
Heller, S (2007) The anatomy of design: uncovering the influences and inspirations
in modern graphic design, Rockport, Gloucester.
Samara, T (2007) Design elements: a graphic style manual, RotoVision, Hove.
Web Web references and online journals specified for particular aspects of the module
available on web.courses.
Additional information Course to be delivered in semester one. Class contact: four hours per week.
Date of Academic Council approval:
B | 40
Degree in Print & Digital Media Technology Management – Section B
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Dublin Institute of Technology
Pre-Requisite Modules code(s)
Co-Requisite Modules code(s)
ECTS Credits
Module Code
Module Title
10 IPMT 1002 Introduction to Print and Digital Media
ν Introduction to Print and Digital Media
Module author Noel Bright
Module description In this module the learner will be introduced to the technologies of the printing
processes used in the print-media industry. The learner will gain knowledge of the
effects of selecting the correct materials and printing process for a range of
products. This module introduces to the learner, the technical terminology and
descriptive language of images, texts and materials. The learner will develop the
skills which will enable them to analyse printed products for their print quality, the
print production processes and their materials and consumables. They will be able
to identify the printing processes and will have an insight into the equipment used in
print production and their process limitations. The learner will develop the basic
skills of print-media materials handling, selection and quality-control.
Module aim The aim of this module is to develop in the learner a critical and observant attitude
towards printed products and their processes. To introduce the learner to the role of
print media technology as a solution provider. The module aim is to expose the
learner to the application and limitations of print media technologies and materials
and to experience the different stages of planning, communicating and overseeing
the value-added print media production. To develop in the learner the confidence
required to effectively communicate their needs to print production personnel. To
enthuse the learner with the nature of a diverse and exciting industry where change
is constantly taking place.
Learning outcomes: On successful completion of this module the learner will be able to:
01. Use the correct terminology to explain how the printing processes work and
identify the links or stages in the production chain.
02. Demonstrate skills in handling and selecting substrates i.e. paper and card of
various kinds and their impact on the quality of the finished printed product.
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Degree in Print & Digital Media Technology Management – Section B
Requis
03. Demonstrate the ability to process inks for pantone colour matching and to
process lithographic plates for single colour printing.
04. Explain the application of and need for quality controls and procedures in the
printing processes.
Learning and teaching methods The module will be delivered using a combination of methods including workshop
demonstrations, practical work and exercises involving both materials and printing
equipment, lectures, tutorials and industrial visits to the 3 sectors of the industry.
The module will be delivered by means of discussion, case study, problem-solving
exercises, problem based learning.
Module content The print media market
Print media terminology
The 3 categories of printed product
Printing processes and their limitations
Key issues which influence quality, delivery/production-time and price of printed
products
Issues concerning the printing materials i.e. paper ink and image carriers and the
quality of printed products.
Print finishing and print enhancement for value-added print media production
Module assessment The assessment method for this module will be in 2 parts:
Part 1 Presentation of a Group Project based on a Case Study (30%)
Part 2 Presentation of a Group Project based on a Host Company Project (70%)
Recommended reading list Speirs, H (2001) Introduction to printing and finishing, Pira International ltd.
Supplemental reading list Kipphan, H (2000) Handbook of print media, Springer.
Additional information Course to be delivered in semester one. Class contact: four hours per week.
Date of Academic Council approval:
B | 42
Degree in Print & Digital Media Technology Management – Section B
Requis
Dublin Institute of Technology
Pre-Requisite Modules code(s)
Co-Requisite Modules code(s)
ECTS Credits
Module Code
Module Title
10 MATH 1000 Quantitative Methods (part 01 and 02)
ν Quantitative Methods
Module author Pauline Barnwell
Module description This course provides the students with a detailed understanding of both the role and
purpose of quantitative techniques. It focuses on the practical uses of these
techniques. The course involves the collection, presentation and analysis of data.
Module aim The aim of this course is to provide an introduction to quantitative techniques and
statistics which are widely applicable in solutions to business problems.
Learning outcomes On successful completion of the module, learnerss will be able to:
01. Apply a wide range of statistical techniques to appropriate data and
02. Understand how to prepare and analyse statistical data using computer
software.
Learning and teaching methods The course will be delivered through a series of lectures and worked exercises will
be provided. The students will then use the information for problem solving.
Module content Introduction:
Important statistical terms. The general nature of statistics and it’s role in Business.
Uses and abuses of statistics.
Presentation of Data
Construction of frequency and relative frequency tables. Using one, two and three-
way tabulations of data. Techniques for presenting data using histograms, pie
charts, pareto charts, stem-and-leaf plots and boxplots.
Measures of Central Tendency
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Degree in Print & Digital Media Technology Management – Section B
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The nature of the distribution. Representative values. Mean, median, mode,
midrange and weighted mean. Selecting the most appropriate measures. Concept of
‘skewness’.
Variation in Populations and Processes
These measures of dispersion are defined: range, standard deviation, mean
deviation and variance.
Normal Distribution
The most important continuous probability distribution. Determining the values of
scores (z-scores) that correspond to various given probabilities.
Index Numbers
Calculating price and volume index numbers using the methods of Laspeyre,
Paasche and Fisher. The Consumer Price Index. Using a price index to ‘deflate’ a
series of figures.
Review of basic Mathematical Concepts
Real numbers, properties of real numbers, priority of mathematical operations,
mathematical functions and linear equations.
Systems of Linear Equations and Inequalities
Linear supply and demand analysis, break-even analysis. Solutions of systems of
inequalities.
Assessment Continuous assessment will consist of two assignments during the Semester –
one group assignment and one individual assignment (40%).
End of Semester examination (60%).
Recommended reading list Francis, A (2004) Business Mathematics and Statistics 6th ed, Thompson Learning
Owen, F and Jones, R (2003) Statistics, Pitman Publishing Limited
Web Central Statistics Office: http://www.cso.ie
Statistics and Research Information Site: http://www.rba.co.uk
Research Information Resource Site: http://www.researchinfo.com
B | 44
Degree in Print & Digital Media Technology Management – Section B
Requis
Additional information The module will be delivered in two semesters comprising of 12 weeks with 2 hour
sessions.
Date of Academic Council approval:
B | 45
Degree in Print & Digital Media Technology Management – Section B
Requis
Dublin Institute of Technology
Pre-Requisite Modules code(s)
Co-Requisite Modules code(s)
ECTS Credits
Module Code
Module Title
5 COMM 1100 Communications
ν Communications
Module author Martin Gallagher
Module description Effective communication lies at the heart of successful business practice. The
subject of Business Communications seeks to provide the student with an
understanding of core and derivative concepts within this field and an appreciation
of the practical skills required to translate theory into practice.
Module aim This course in business communication aims to introduce the student to the
theoretical (academic) and practical aspects of communication with specific
reference to the context of business. Allied to this central aim is the desire to equip
the student with practical oral and writing skills that will allow him/her, upon
completion of the Higher Certificate, to be an effective player/agent in the workplace
of the 21st century. More immediately, the course seeks to facilitate greater learner
self-directedness and thus enable the student to become a more effective and
efficient scholar at the DIT.
Learning outcomes On completion of the module, students will be able to:
01. Exhibit a detailed comprehension of the communicative demands of the
business environment.
02. Demonstrate a possession of a range of context-specific communication skills.
03. Show an understanding of the context and processes of interpersonal
communication.
04. Demonstrate an ability to transfer and apply theoretical concepts learned on the
course to the context of business.
05. Adopt and apply a range of appropriate technical and creative skills to varying
business contexts.
06. Manifest a capacity to assess and identify their personal learning needs.
B | 46
Degree in Print & Digital Media Technology Management – Section B
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07. Demonstrate an awareness of the socio-linguistic verbal and non-verbal
demands of a wide range of business contexts and the appropriate
interpersonal responses required.
08. Provide evidence of a heightened capacity critically to adjudge the merits and
demerits of arguments, opinions, positions, assessments, in the context of
business practice.
Module content Defining and exploring the theoretical aspects of communication
(Models of Communication) Organization structure, organization culture and
organizational communication
Interpersonal communication (context, role, process)
Non-verbal behaviour
(Non-verbal communication: Kinesics, & Proxemics)
The skill of listening.
The self-concept, self-disclosure, self-presentation & self-monitoring.
The Johari window
Communicating within groups
Meetings and discussions (The conduct of meetings)
Writing skills development (What makes a good writer)
Reading skills development (SQ3R or SQRRR)
Speaking and writing compared
Presenting information (Public Speaking)
Researching (Process, procedures & pitfalls)
The interview – preparation for & performance at structured & unstructured
interviews
Report writing (Business & Academic; typologies; differing report structures)
Electronic communication
Exploring your CV
The nature & importance of language (*Vocabulary development)
*Study skills and habits
Assessment Formative assessment: three short written assignments: 30%
The underlying rationale for this mode of assessment is the desire to evaluate the
capacity of the student to unkennel information from a variety of sources and his/her
ability to evaluate, articulate, present, analyse and submit a comprehensible and
coherent work on a specific topic.
End of the module written examination in May: 70%
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Degree in Print & Digital Media Technology Management – Section B
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Students will be afforded the opportunity to demonstrate the breadth and depth of
their learning and their capacity to summarise and express their views, arguments,
opinions and matters of fact in a coherent manner.
Recommended reading list The Economist
Journal of Personality and Social Psychology
Training and Development Journal
Web www.cso.ie: http://www.cso.ie
Additional information This module is one semester with two hours of lectures per week.
Date of Academic Council approval:
B | 48
Degree in Print & Digital Media Technology Management – Section B
Requis
Dublin Institute of Technology
ν Introduction to Information Technology
Module author Kevin O’Brien
Module description Basic principles of communication and information systems and their relevant
technologies are explored in this module as well as methods of digital data
acquisition, storage, manipulation and transmission. Students are introduced to
appropriate methodologies that can be used to perform calculations, equations and
work with graphs and tables. Participants are provided with an opportunity to
examine current trends in communication and information technologies relevant to
the sector
Module aim The aim of this module is to enable learners to develop relevant information
technology (IT) skills by successful completion of their work and enhance their
knowledge by developing a significant understanding of IT systems relevant to the
print media sector.
Learning Outcomes: On completion of this module, the learner will be able to:
01. Demonstrate knowledge of the key concepts, issues and technologies
associated with IT.
02. Communicate information effectively through a variety of different media and for
different audiences.
03. Use software tools to produce and analyse documents, give and receive
feedback and improve learner's work.
04. Work as part of a group where the collaboration is used by communication
technologies.
Learning and teaching methods Lectures, problem-solving exercises, work-based learning, project work and
dissertation.
Pre-Requisite Modules code(s)
Co-Requisite Modules code(s)
ECTS Credits
Module Code
Module Title:
5 INTG 1016 Introduction to Information Technology
B | 49
Degree in Print & Digital Media Technology Management – Section B
Requis
Module content Communication and Information Systems
Digital Data
Information Technology: Software/Hardware
Information Technology: Industry and Sector
Module assessment The assessment method for this module will be in 2 parts:
Part 1 Presentation of a Group Project based on a Case Study (30%)
Part 2 Presentation of a Group Project based on a Host Company Project (70%)
Essential reading list Microsoft Learning, Microsoft office system inside out.
Supplemental reading list Tupte, EP, Envisioning information.
Web references
www.medialifemagazine.com
Additional information This module is one semester with two hours of lectures per week.
Date of Academic Council approval:
B | 50
Degree in Print & Digital Media Technology Management – Section B
Requis
Dublin Institute of Technology
ν Post-press and Packaging
Module author Andrew Horan
Module description This module focuses on the basic Print Finishing and Packaging operations
associated with the Printing Industry. In order to effectively manage and streamline
operations within a print company, managers must have a complete understanding
of the production process and the issues associated with it. Working within a
competitive environment, materials also need to be considered as part of the supply
chain in the production of products and provision of services.
Module aim The aim of the module is to introduce the learner to the materials, procedures and
processes associated with a post press department. The knowledge acquired during
this module provides students with a solid foundation of post-press and paper
technology that can be utilised in subsequent modules when they are required to
determine ways of effectively managing operations within a print company
Learning outcomes On completion of this module, learners will be able to:
01. Define the Finishing Packaging Operations.
02. Conduct research on Finishing Operations and Packaging.
03. Describe Print finishing sequences.
04. Explain paper sizes and the various types of adhesives.
05. Describe the Carton Making sequence.
Learning and teaching methods Learning activities to help meet module objectives include lectures, group projects,
problem based learning, demonstrations and site visits.
Pre-Requisite Modules code(s)
Co-Requisite Modules code(s)
ECTS Credits
Module Code
Module Title
10 IPPT 1003 Post-press and Packaging
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Module content Post Press –
Guillotine, Paper Folding, Wire Stitching, Magazine Assembly, Forms of Knife
Trimming, Paper and board sizes and Adhesives
Packaging –
Carton Making
Module assessment The assessment method for this module will be in 2 parts:
Part 1 Presentation of a Group Project based on a Case Study (30%)
Part 2 Presentation of a Group Project based on a Host Company Project (70%)
Essential reading list Speirs, H (1998) Introduction to printing and finishing, BPIF.
Supplemental reading list Barnard, M (1999) Bookbinding and adhesives, Blueprint.
Evans, I (1998) Paper, Blueprint.
Web www.mullermartini.co.uk
www.kolbus.com
www.horizon.co.jp
www.ghe.co.uk
www.wohlenberg.com
www.heildlberg.com
Journals Irish printer.
Panorama
Print and paper Europe
Additional information This module is one semester with four hours of lectures per week.
Date of Academic Council approval:
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Module descriptors
Year 02
Semester 01 & 02
Degree in Print & Digital Media Technology Management – Section B
Requis
Dublin Institute of Technology
ν Financial Accounting
Module author Edward Fleming
Module description This module introduces students to accounting in respect of the recording financial
transactions, reporting these transactions in financial statements and the analysis
and interpretation thereof.
Module aim To provide students with a knowledge and understanding of financial accounting
processes and the capacity to interpret financial statements as well as the statutory
and non statutory requirements of incorporated entities.
Learning outcomes On completion of this module, learners will be able to:
01. Record financial transactions and prepare financial statements.
02. Understand and apply the regulatory framework governing the production and
presentation of financial information.
03. Identify the various stakeholders interests in financial information.
04. Interpret financial performance from financial statements and understand the
primary differences between accounts for a single company and those of a
group.
05. Appreciate the effect of accounting conventions, valuation rules and
management judgements on the presentation of financial information.
06. Develop a comprehensive awareness of the content differences between
knowledge based company accounts and those of asset based companies.
Learning and teaching methods The module will incorporate a range of learning and teaching methods including:
lectures, group work, e-learning, class assignments, class discussions and case
studies.
Pre-Requisite Modules code(s)
Co-Requisite Modules code(s)
ECTS Credits
Module Code
Module Title:
5 ACCT 2012 Financial Accounting
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Module content Financial Information Purpose of financial accounting.
The users of financial statements; their uses of the information.
The characteristics of useful financial information.
Recording of transactions in a double entry system.
Mechanics of preparing a set of Financial Statements
The terminology used in published financial statements: balance sheets, profit &
loss accounts, cash flow statements.
The major features of the Directors' Report and the Chairman's Statement, and the
significance of the information
Financial Analysis Prepare relevant financial statistics and ratios to assess the
performance and position of an organisation.
Prepare a cash flow statement.
Distinguish between cash flow and profit.
Use financial statistics and ratios on the published
The Regulatory Framework
The regulatory framework within which financial statements are prepared and used,
including: the legal framework; the role of the Financial Reporting Council /
International Accounting Standards Board and constituent bodies;
The Valuation of assets and income measurement.
The valuation rules and procedures for fixed assets and current assets commonly
used in the preparation of historical cost accounts.
Examples of the effects of different valuation rules and procedures, and the groups
of companies
The preparation of accounts for groups of companies;
the differences between group accounts and the financial statements for a single
company.
Simplified group accounts from the financial statements of a parent company and
subsidiary
Assessment Formative assessment (30%) – single assignment where the learner will develop a
deeper understanding of accounting theory and practice through application
Summative assessment (70%) - End of semester written examination where the
learner will be able to explain the nature and purpose of financial accounting and to
apply the knowledge gained to the preparation and interpretation of financial
information.
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Recommended reading list Dyson, J.R. (2003) Accounting for Non-Accounting Students 6th ed, Pitman
Publishing, London
Web http://www.booksites.net/dyson
http://www.accountingnet.ie
Additional information This module is delivered on a semesterised basis of two hour lecturers per week
over a 12 week period.
Date of Academic Council approval:
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Dublin Institute of Technology
Pre-Requisite Modules code(s)
Co-Requisite Modules code(s)
ECTS Credits
Module Code
Module Title:
5 ECON 1000 Economics
ν Economics
Module author John Murray
Module description Introduction for the student to the science of economics and in particular the
structure and role of the market in allocating society's resources. This module forms
the first part of the Economics component of the degree. The second part is in year
two and has a focus on macro-economics.
Module aim The aim of this module is to introduce the student to the basic principles of
economics and the workings of the market.
Learning outcomes On completion of this module, the learner will be able to:
01. Understand how the science of economics helps mankind allocate its scarce
resources through the market structures.
Learning and teaching methods Lectures, classroom discussion and debate.
Module content Detailed Description of syllabus content covered in module.
Introduction: definition, concepts and systems, factors of production: land, labour,
capital and enterprise
markets: demand and supply and the market equilibrium
government market intervention: price controls, subsidies, taxation, quotas and
rationing, elasticities: price, income, cross and supply
theory of demand: marginal utility and indifference curve analysis.
theory of firm: production/ cost functions.
Short and long run cost curves.
Economies and diseconomies of scale and the optimum production levels.
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market structures: perfect, imperfect, oligopoly and monopoly.
Privatisation, regulation and nationalisation
Assessment Written examination: 70%
Assessment: 30%
Recommended reading list Turley and Maloney (2001) Principles of Economics 2nd ed, Gill & Macmillam
Journals Central Bank reports
Newspapers and ongoing economic reports
Additional Information Delivered in one semester, with two contact hours per week.
Date of Academic Council approval:
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Dublin Institute of Technology
ν Operations Management
Module author Andrew Horan
Module description In general, operations management is concerned with the generic aspects of how
organisations function and remain competitive in order to generate goods and
services for their customers. In addition, the module explores ways that Operations
can contribute to the achievement of competitive advantage for the organisation.
Specific topic areas include: role and scope, strategy, design, planning and control,
Materials Requirement Planning (MRP), Just in Time (JIT), Supply Chain
Management (SCM), and Total Quality Management (TQM).
Module aim The module is designed to give the student a comprehensive overview of
Operations Management as a critical business function.
Learning outcomes On completion of this module, students will be able to:
01. Describe the role and scope of Operations Management.
02. Explain the methods and techniques used in Operations Management.
03. Discuss strategic initiative programmes in Operations Management, e.g. MRP,
JIT, SCM, TQM etc.
04. Identify the strategic contribution of Operations Management to overall business
success.
Learning and teaching methods Learning activities to help meet module objectives include lectures, case studies and
library research. Students will also be encouraged to develop their learning skills by
problem based learning and self-directed research.
Pre-Requisite Modules code(s)
Co-Requisite Modules code(s)
ECTS Credits
Module Code
Module Title:
5 OPMT 1012 Operations Management
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Module content: Role and Scope of Operations Management: Introduction to Operations
management, Objectives, Policies, Operations Management Strategy
Operations Management Design: Introduction to Product & Process Design,
Network & Capacity Management, Layout & Materials Flow, Job & Work Design
Operations Management Planning and Control: Introduction to Capacity Planning &
Control, Inventory Planning & Control, Materials Requirements Planning (MRP)
Strategic Initiative Programme: Introduction to Supply Chain Management (SCM),
Just In Time (JIT), Total Quality Management (TQM)
Module Assessment The assessment method for this module will be in 2 parts:
Part 1 Presentation of a Group Project based on a Case Study (30%)
Part 2 Presentation of a Group Project based on a Host Company Project (70%)
Essential reading list Chase, RB, Aquilano, NJ & Jacobs, FR (2001), Operations management for
competitive advantage, 9th ed, McGraw-Hill Irwin.
Supplemental reading list Dilworth, J (1999) Operations management. 3rd ed London: Thompson Learning.
Keegan, R & Lynch, J (1995) World class manufacturing in an irish context, Oak
Tree Press, Dublin.
Waller, D (2003) Operations management – a supply chain approach, 2nd ed,
Thompson Learning ,London.
Wild, R (2002) Operations management, 6th ed, Continuum, London.
Journals European journal of operational research.
International journal of operations & production management.
Supply chain management: an international journal.
Additional Information Delivered in one semester, with two contact hours per week.
Date of Academic Council approval:
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Dublin Institute of Technology
Pre-Requisite Modules code(s)
Co-Requisite Modules code(s)
ECTS Credits
Module Code
Module Title
5 MAPT 1004 Materials and Paper Technology
ν Materials and Paper Technology
Module author Noel Bright
Module description In this module the learner will gain knowledge of the materials and consumables
used in print media production. The learner will experience the importance of
selecting the correct materials and printing process for a range of products. This
module introduces to the learner, the technical-terminology and descriptive
language of materials and their manufacture, handling and control. The learner will
develop the skills that will enable them to analyse materials for printed products and
their subsequent impact on print quality.
Module aim The aim of this module is to develop in the learner a critical and observant attitude
towards materials and consumables used in print media production. To introduce
the learner on the impact of the correct selection of quality materials and substrates
has on the final print quality. The aim of this module is to direct the learner towards
an educated and analytical approach towards materials and substrates used in print
media. To develop in the learner the confidence required to effectively communicate
their material needs to suppliers and print production personnel.
Learning outcomes On successful completion of this module the learner will be able to-
01. Use the correct terminology to explain how materials and substrates used by the
printing processes are impacted by the printing processes.
02. Develop the ability to source, research and analyse texts and literature and
compile short literature reviews of a technical nature.
03. Demonstrate skills in handling and selecting substrates i.e. paper and board,
chemicals and inks of various kinds.
04. Demonstrate an increased awareness of the impact which the correct selection
of materials will have on the quality of the finished printed product.
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05. Explain the impact of correct quality controls and procedures used in the
selection and handling of materials and paper/substrates in print media.
Learning and teaching methods The module will be delivered using a combination of methods including workshop
demonstrations, practical work and exercises involving both materials and printing
equipment, including lectures, tutorials and industrial visits to the 3 sectors of the
industry. Delivery of this module will involve discussion, case study, problem-solving
exercises, problem based learning.
Module content Materials, substrates and consumables for the print media market
The terminology of materials in print media
The 3 categories of printed product
Materials for the printing processes and their limitations
The key issues which influence material quality, delivery/production-time and price
of printed products
Issues concerning the quality of printing materials i.e.paper ink and image carriers
Print finishing and print enhancement in relation to material selection
Module assessment The assessment method for this module will be in 2 parts:
Part 1 Presentation of a Group Project based on a Case Study (30%)
Part 2 Presentation of a Group Project based on a Host Company Project (70%)
Essential reading list Speirs, H (2001) Introduction to printing and finishing, Pira International ltd.
Supplemental reading list Kipphan, H (2000) Handbook of print media, Springer.
Additional Information Delivered in one semester, with two contact hours per week.
Date of Academic Council approval:
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Dublin Institute of Technology
Pre-Requisite Modules code(s)
Co-Requisite Modules code(s)
ECTS Credits
Module Code
Module Title:
5 ISRG 1008 Industry Structure and Regulatory Issues
ν Industry Structure and Regulatory Issues
Module author Gerry Glynn
Module description The module provides an introduction to internal and external regulatory issues
confronting industries.
Module aim To provide students with a greater understanding of internal and external regulatory
issues concerning: Human Resource Management, Health and Safety, Quality
Management Systems and Environmental Management Systems.
Learning outcomes On completion of this module, the learner will be able to:
01. State the need to include human resources when developing strategic plans.
02. Describe the steps required when recruiting, selecting and appointing staff.
03. Participate in a selection interview.
04. Carry out performance appraisal and provide valid feedback.
05. Explain the nature of motivation and the range of indirect rewards available to
them.
06. List the essential pieces of employment legislation.
07. Design and develop a health safety management programme in compliance with
the 2005: The Safety Health and Welfare at Work Act.
08. Explain the concept of quality and its fundamental managerial importance
regardless of its area of application – ISO 9001 standard.
09. Recognise the strategic role of quality management in manufacturing and
service organisations.
10. Apply the principles studied in a varied range of environments.
11. Build upon the knowledge gained to further enhance their quality management
capability
12. Define environmental responsibilities for all staff.
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13. Identify opportunities to reduce waste, including raw materials, utility use and
waste disposal costs.
Learning and teaching methods Formal lectures are supplemented by structured classroom discussions and short
group-based and personal exercises. In addition, case studies are presented to
illustrate key themes.
Module content Current best practice including:
Strategic Planning & the management of human resources
Recruitment, Selection & Appointment
Performance Appraisal
Reward management
Employment Legislation
Health and Safety Legislation
Theory and practice of Quality Management Systems
Quality Auditing - supplier certification, quality system auditing
ISO 9001/ ISO 14001 - - structure of the ISO standards, registration process
Module assessment The assessment method for this module will be in 2 parts:
Part 1 Presentation of a Group Project based on a Case Study (30%)
Part 2 Presentation of a Group Project based on a Host Company Project (70%)
Essential reading list Gunnigle, P et al (2006) Human resource management in Ireland, 3rd ed, Gill &
Macmillan, Dublin, Ireland.
Supplemental reading list National standards authority of Ireland, ISO 9001.
National standards authority of Ireland, ISO 14001: 2004.
Evans, JR & Lindsey, W M (1999) The management and control of quality, 4th ed,
South Western College Publishing, USA.
Crosby, PB (1996) Quality is still free: making quality certain in uncertain Times.
McGraw-Hill Book Company, NY.
Juran, JM (1974) Quality control handbook, 3rd ed, McGrath-HiII, New York, NY.
A selection of readings are included in the module handouts.
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Web references Philip Crosby Associates II Inc.: http://www.philipcrosby.com/main.htm
Quality Leaders: http:/ /www.iiacpii.org/Quality Leaders.htm
The W Edwards Deming Institute: http://www.deming.org/
The Quality Gurus: http://www.dti.gov.uk
ISO: www.iso.com
Additional Information Delivered in one semester, with two contact hours per week.
Date of Academic Council approval:
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Dublin Institute of Technology
Pre-Requisite Modules code(s)
Co-Requisite Modules code(s)
ECTS Credits
Module Code
Module Title
10 HRMG 3002 Human Resource Management (part 01 and 02)
ν Human Resource Management
Module author Mary Prendergast
Module description Human Resource Management (HRM) can be viewed as a comparatively new
approach to personnel management which considers people as a key resource. It
subscribes to the notion that it is important to communicate well with employees, to
involve them, and to foster their commitment and identification with the organisation.
HRM thus refers to the development of strategic workforce management. The
module will address both theoretical and practical employer/employee issues,
enabling learners to understand the character and range of Human Resource
Management but at the same time be able to adapt the theories and knowledge to
the practical requirements and demands of today's organisation.
Module aim The aim of this module is to introduce Human Resource Management to learners in
order to ensure that they appreciate the importance of the contribution of employees
to business success. This module introduces managers to some essential HRM
strategies
Learning outcomes On completion of this module, the learner will be able to:
01. Explain the nature and scope of Human Resource Management.
02. Describe the basic functional areas of HRM and able to adapt the theories and
knowledge of HRM to practice.
Learning and teaching methods A variety of methods will be used including a combination of lectures, discussion,
analysis of case studies to encourage participant analytical thinking and decision
making, problem solving exercises which will encourage self-directed learning.
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Module content Overview and introduction – introduction to Human Resource Management
Industrial Psychology, Motivation at Work, Learning, Social Psychology at work,
Communications and change
Acquiring human resources – planning for organisations, jobs and people, job
analysis, recruitment and selection procedures
Rewarding employees, Performance Appraisal – introduction to performance
management systems, performance based pay, collective bargaining
Training and Development – employee training and development, focusing on the
personal growth of the employee
Health and Safety – employer and employee duties, the HR managers role
Current developments in HRM
Assessment Formative Assessment: Continuous assessment consisting of two separate skills
assignments, which will develop the learners awareness of the theories and allow
them to adapt their knowledge of human resource management to the practical day
to day requirements of their own organisations and employees (40%).
Summative Assessment: Theoretical end of year examination where learners will be
able to explain the nature and scope of Human Resource Management and
describe the basic functional areas of Human Resource Management (60%)
Recommended reading list Gunnigle, P., Heraty, N. and Morley, M.( 2002) Human Resource Management in
Ireland, Gill and MacMillan, Dublin
Journals People Focus, Chartered Institute of Personnel and Development Ireland
People Management, Chartered Institute of Personnel and Development UK
Web http://www.cipd.co.uk
http://www.cipd.ie
http://www.hsa.ie
http://www.entemp.ie
Additional information Double module – delivered over 2 semesters, 2 hours class contact per week.
Date of Academic Council approval:
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Dublin Institute of Technology
ν Management Accounting
Module author Edward Fleming
Module description This module covers the management accounting function within organisations with a
focus on information for decision-making in general and the logistics and supply
chain management industries in particular
Module aim The aim of the module is introduce the learner to the role of and techniques applied
in the function of management accounting with regard to the provision of information
for decision-making, planning and control. The learner will gain an understanding of
the interaction between functional management and management accounting in
seeking to optimise financial outcomes
Learning outcome Upon completion of this module, the learner will be able to:
01. Identify the role of management accounting as a provider of information to
management for decision-making.
02. Appreciate the need for information and how its provision is facilitated by
information technology systems.
03. Appreciate the benefits of data storage, data mining, integrated information
systems for the role of management accounting.
04. Apply management accounting techniques to develop information for the
purposes of cost and profit determination, planning and control, decision-making
and performance evaluation.
05. Understand the need for and application of non-financial information in
conjunction with financial information in developing information for decision-
making.
Pre-Requisite Modules code(s)
Co-Requisite Modules code(s)
ECTS Credits
Module Code
Module Title:
ACCT 2012 5 ACCT 2014 Management Accounting
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Learning and teaching methods The module will incorporate a range of learning and teaching methods including:
lectures, group work, e-learning, class assignments, class discussions and case
studies.
Module content Management Accounting Framework.
The relationship between management accounting and financial accounting.
The role of the management accountant in the management process with a focus on
the logistics and supply chain sector
Information Sources
The use of financial accounting information and its limitations; the need for more
detailed information of both a financial and non-financial nature; the nature and
development of information systems to support these needs;
Information for Cost and Profit Determination.
Costing of a service or product and its use in pricing or performance measurement.
Procedures to relate overheads to services/products via cost centers or activities.
Funds flow. Allocate overhead, calculate
Information for Decision-Making:
The accountant's versus economist’s approach to break-even analysis.
Prepare and interpret break-even and profit charts. Manipulate selling prices,
variable costs, contribution, fixed costs and volume within the context
Information for Planning and Control:
Describe the budgeting process of an organisation.
Prepare functional budgets and explain their interrelationships in the master budget.
The roles of budgets: planning, control, motivation and evaluation.
Contrast in
Divisional Performance Evaluation:
Describe the advantages and disadvantages of divisionalisation.
Calculate and use measures of divisional performance including non-financial
measures. Compute and discuss cost based and market based transfer prices.
Assessment Formative Assessment (40 %) – two assignments where the learner will develop a
deeper understanding of a particular aspect of information analysis for decision
making and the relevant underlying theory.
Summative Assessment (60%) – written examination where the learner will be able
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to explain the nature and role of management accounting in providing information to
management for decision making and planning through the application of the
various techniques. The learner will be able to demonstrate the benefits of
information technology systems to the management accountant’s role.
Recommended reading list Drury, C. (2003) Management Accounting for Business Decisions 2nd ed, Thomson
Business Press,
Dyson, J.R. (2003) Accounting for non-accounting students 6th ed, Prentice Hall,
London.
Journals Management accountant
Certified Accountant
The Accountant
Web http://www.booksites.net/dyson
http://www.beyondbudgeting.org
http://www.drury-online.com
http://www.beyondbudgeting.org
Additional Information Course delivered over 12 weeks on the basis of two hours per week.
Date of Academic Council approval:
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Dublin Institute of Technology
ν Marketing
Module author Carol Kelleher
Module description Marketing is concerned with the central purpose for which organisations exist,
namely to understand, create, communicate and deliver customer value and
satisfaction at a profit. Marketing is a business orientation and philosophy; a
management process and a set of practices, which enables the organisation to meet
the expectations of existing and prospective customers, to create and deliver
customer value, thus achieving competitive advantage. This module provides a
comprehensive introduction to the subject and practice of marketing today, with
particular emphasis on the creation and delivery of customer value. It provides the
learner with a detailed foundation of marketing theory, principles and practice. This
theoretical and practical framework is further developed in year three of the
programme in the marketing logistics module., which examines the interface
between the marketing and logistics functions in the organisation and how customer
value can be created and delivered in the wider context of the organisations supply
and value chain.
Module aim The aims of the module are to:
Examine and illustrate the concepts and theories relevant to the discipline of
marketing.
Provide the learner with the theoretical framework and practical skills to develop,
implement, monitor and appraise successful and competitive marketing strategies
and programmes.
Analyse and appraise the role of marketing within the organisation and its wider
environment and networks. Introduce and explore the concepts of customer value
creation and delivery, customer satisfaction and customer relationship management
in the context of the marketing function and the wider organisation.
Pre-Requisite Modules code(s)
Co-Requisite Modules code(s)
ECTS Credits
Module Code
Module Title:
5 MRKT 1001 Marketing
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Learning outcome On completion of this module, the learner will be able to:
01. Explain key marketing concepts and theories and critically evaluate the role of
marketing within the organisation.
02. Exercise appropriate judgement in the application of marketing concepts, tools
and techniques within the organisation and when dealing with internal and
external customers, intermediaries and business networks.
03. Identify the issues that have to be addressed in order create and deliver
customer value and to successfully develop and implement competitive
marketing strategies.
04. Use advanced skills to identify sustainable and profitable market opportunities
and determine competitive market segmentation and positioning strategies
required to create customer value and achieve competitive advantage.
05. Determine, develop, implement and appraise successful marketing strategies in
the context of the micro and macro environments, the organisation’s supply and
value chains, internal and external customers and networks.
06. Develop a comprehensive awareness of the role and importance of other
business functions and processes, particularly the interface between the
marketing and logistics functions, in creating customer value and supporting
marketing objectives.
Learning and teaching methods The module combines formal lectures, interactive presentations, case studies,
participant activities and exercises to maximise the impact of the learning
experience. Students will have ample time to consider the ideas and apply the skills
discussed.
Module content Introduction to Marketing
Defining marketing. Marketing concepts – the production concept, the product
concept, the selling concept, the customer concept, the societal marketing concept,
the role and scope of marketing in the organisation.
Market Opportunity Analysis
Micro Environmental Analysis – company, suppliers, marketing intermediaries,
customers, competitors and other publics.
Macro Environmental Analysis - the nature of competition, demographics and other
socio cultural issues,
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Responding to the marketing environment
Measuring market opportunities - Market information and intelligence systems,
forecasting, concepts and uses of market research.
Effective market segmentation, bases for segmenting consumer and business
markets,
Developing Strategic Marketing Programmes:
Product Decisions, Positioning and differentiating the market offering throughout the
product life cycle. New product development. The nature of brands. The role of
packaging. The product as a service. Managing product.
Pricing Decisions
Developing pricing objectives, strategies and programmes.
Setting prices, using price as promotional tool, price changes. Pricing over the
product life cycle.
Distribution Channel & Logistics Management Decisions
The nature of distribution channels.Designing and managing value networks and
marketing channels.Channel dynamics and organisations.
Managing retail, wholesale and marketing logistics.Physical distribution
Integrated Communication Decisions
The marketing communication mix.
Integrated marketing communications
Building Customer Satisfaction,
Value & Retention
Characteristics of services and services marketing.
Defining and delivering customer value and satisfaction, customer retention and
lifetime customer value, the value chain and the value delivery network.
The Role of Marketing in developing successful business strategies
The marketing management process – the value delivery sequence
Developing competitive marketing strategies – market leader, market challenger,
marketing follower, market niche.
Assessment Assessment will take the form of:
Group assignment: (20%)
based on a debate related to a theme from the above syllabus,
Individual assignment (20%)
based on a written critical evaluation of a marketing article or case study, and
Examination (60%).
Student work will be assessed in accordance with the aims and learning outcomes
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stated above, particularly the student’s ability to think critically in relation to the body
of arguments that comprise the subject matter.
Recommended reading list Kotler, P, Wong V, Saunders J and Armstrong G (2004) Principles of Marketing 4th
ed, European Edition, Prentice Hall, London.
Journals Journal of Marketing
Journal of Advertising Research
The Quarterly Review of Marketing
The Harvard Business Review
Journal of Marketing Research
Journal of Marketing Management
Journal of Services Marketing
Journal of Consumer Behaviour
Industrial Marketing Management
Journal of Services Marketing
European Journal of Marketing
IBAR
Irish Marketing Review
Business and Finance
Irish Marketing and Advertising Journal
Web Marketing Institute of Ireland http://www.mii.ie
Irish Marketing and Business News http://www.adworld
European Marketing Federation http://www.emc.be
CRM portal http://www.crmguru.com
Additional information Class contact hours: 2 hours over one semester.
Date of Academic Council approval:
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Dublin Institute of Technology
ν Services and Production Management
Module author Andrew Horan
Module description This is an introductory module to the applied aspects of marketing disciplines which
are relevant to the manufacturing industry. Its specific emphasis is on the key issues
and characteristics that differentiate services from products and the resulting
management issues and challenges. It pays particular attention to the role of people
in all aspects of services; customers, management and staff.
Module aim The aim of this module is to broaden the students’ view of marketing and to gain a
comprehensive understanding of the nature of service and production management.
In particular it seeks to ground students in a discipline which will support them in
addressing the specific issues which they will encounter as managers of the future
in a manufacturing environment.
Learning outcomes On completion of this module, the learner will be able to:
01. Demonstrate a depth of understanding of the marketing discipline within a
service and production context.
02. Specifically the student will be able to:
03. Discuss the key issues of service and production, delivery and design and the
influence of all people within a manufacturing context; customers, management
and staff.
04. Apply the expanded marketing mix to a manufacturing industry with the
necessary understanding of how its application changes dependent on the type
of product to be marketed.
05. Identify specific customer services issues and challenges.
Pre-Requisite Modules code(s)
Co-Requisite Modules code(s)
ECTS Credits
Module Code
Module Title:
5 SPMT 1023 Services and Production Management
B | 75
Degree in Print & Digital Media Technology Management – Section B
Requis
Learning and teaching methods The module will be delivered through a series of lectures and problem based
learning. Students will be expected to play an active role in weekly discussions to
broaden their understanding of the issues under scrutiny.
Module content An Introduction to Service and Production
The Manufacturing Sector in Ireland.
An overview of the sector in Ireland and beyond. Investigating such issues as
industries in growth and decline, employment trends and the importance of the
sector to the economy.
People Issues; Understanding Customers.
Understanding customers and their role as ‘partial employees’. Managing customer
participation and relationships and developing an insight into the importance of
ethics in service.
People issues; Understanding and Managing Employees.
Understanding the impact of people and staff satisfaction on the profit chain.
Module assessment The assessment method for this module will be in 2 parts:
Part 1 Presentation of a Group Project based on a Case Study (30%)
Part 2 Presentation of a Group Project based on a Host Company Project (70%)
Essential reading list Keegan, R & Lynch, J (1995) World class manufacturing in an irish context, Oak
Tree Press, Dublin.
Web references, journals: these will be given out as lectures progress
Additional information Class contact hours: 2 hours over one semester.
Date of Academic Council approval:
B | 76
Degree in Print & Digital Media Technology Management – Section B
Requis
Dublin Institute of Technology
ν Information Technology 2
Module author Kevin O’Brien
Module description This module builds on the skills and knowledge acquired from previous modules to
examine the potential of management information systems as a strategic tool that
can be used in effective project management. The potential of these systems in
areas such as analysis, problem solving, and design is explored taking cognisance
of emerging communication and information systems.
Module aim The aim of this module is to:
Provide learners with management information systems' skills.
Enable learners to choose a relevant information technology (IT) area in completion
of their work.
Enhance their knowledge and develop appropriate skills in IT to prepare for
professional work in the sector.
Learning outcomes On completion of this module, the learner will be able to:
01. Explain the key concepts, issues and technologies in management information
systems relevant to the sector.
02. Analyse and solve problems using cognitive skills.
03. Work as part of a group to produce professional work in devising and carrying
out a project in information technology (IT) that applies and extends knowledge
and understanding.
Learning and teaching methods Lectures, problem-solving exercises, work-based learning, project work and
dissertation.
Pre-Requisite Modules code(s)
Co-Requisite Modules code(s)
ECTS Credits
Module Code
Module Title:
5 ITGL 1028 Information Technology 2
B | 77
Degree in Print & Digital Media Technology Management – Section B
Requis
Module content Project Management and Communication in Information Technology (IT): Planning
and Organising Work Appropriately.
Problem Solving, Design and Analysis of Small Software System.
Information Technology: Trends and Advances in Sector.
Module assessment The assessment method for this module will be in 2 parts:
Part 1 Presentation of a Group Project based on a Case Study (30%)
Part 2 Presentation of a Group Project based on a Host Company Project (70%)
Essential reading list Microsoft Learning, Microsoft office system inside out.
Supplemental reading list Tupte, ER. Envisioning information.
Web references www.medialifemagazine.com
www.microsoft.com/products
www.micromail.ie
http://infoliteracy.ispress.org/
Additional information Class contact hours: 2 hours over one semester.
Date of Academic Council approval:
B | 78
Degree in Print & Digital Media Technology Management – Section B
Requis
Dublin Institute of Technology
Pre-Requisite Modules code(s)
Co-Requisite Modules code(s)
ECTS Credits
Module Code
Module Title:
5 LAW 2005 Law
ν Law
Module author Fergus Ryan
Module description This module is designed to introduce students to key components of the legal
system in Ireland and in the European Union as they relate to the operation of
companies and the conduct of business and trade.
Module aim The aim of this module is to equip students with a general knowledge and
understanding of principles and rules generally applicable to the study of business
and company law, and to provide a comprehensive legal foundation for the study of
the other modules taught on this programme.
Learning outcomes On completion of this module, the learner will (amongst other things) be able to:
01. Identify and assess the key features of a company, including the separate legal
personality and limited liability thereof
02. Outline and comment upon the different types of company in Irish and European
Union Law
03. Outline and explain the prerequisites to the formation of a company in Irish and
European Union Law
04. Explain how a company is financed, with particular reference to share capital,
debenture stock and the power to borrow
05. Outline the roles and functions of the various officers of a company, in particular
the rights and duties of directors and of the company secretary
06. Outline and comment upon the main principles and rules applying to the sale of
goods and supply of services, with particular reference to the particular rules
that apply to dealing with consumers
07. Identify and broadly to explain the key features of negotiable interests, bills of
exchange and the principles of Irish law as they apply to the provision of credit
B | 79
Degree in Print & Digital Media Technology Management – Section B
Requis
08. Identify and assess the main features of Irish Law as it applies to the concepts
of Agency and Partnership
09. Outline the main principles of Irish law in the area of Insurance Law, Intellectual
Property Law and Employment Law.
Learning and Teaching Methods This programme will comprise a series of lectures, held over one semester,
combined with independent learning requirements. Students will be required to carry
out independent research of legal topics, and may be requested to make class
presentations.
As part of this programme, students may be required to undertake a court visit
and/or a visit to the Houses of the Oireachtas, followed by a written report of each
student’s experience. Students may also participate in problem solving exercises in
class.
Module Content Company Law
What is a Company?
The Characteristics of a Company: Separate Legal Personality and Limited Liability.
Types of companies, the main features of companies.
The Formation of a Company:
Incorporation and corporate personality.
Memorandum and articles of association.
The ultra vires rule
Financing a Company:
Share capital, raising, alteration, allotment.
Shares, types, rights, transfer, capital maintenance.
Dividends, insider dealing.
Company borrowing, types of debentures.
Charges, types, registration, priority of charges,
The Structures of a Company:
The division of power within companies.
Directors: types, appointment, disqualification, restriction.
Directors’ duties and powers. Company meetings, directors’ meetings.
The role of the Company Secretary
Shareholders’ rights: Minority Protection
Companies in Crisis: Receivership. Liquidations. Examinership; Investigations;
Reorganisation of companies;
Elements of Commercial and Business Law
B | 80
Degree in Print & Digital Media Technology Management – Section B
Requis
Contracts for the Sale of Goods and Supply of Services, Hire Purchase and Leasing
Consumer Protection in Contract Law
Selling on the Net: The Distance Sales Directive
Money and its variants: Negotiable Instruments, Bills of Exchange, Cheques and
Promissory Notes. Credit facilities, moneylending and The Concept of Agency:
Express, Implied and Imputedthe Consumer Credit Act, 1995
The Concept of Agency: Express, Implied and Imputed
An Introduction to Partnerships and the Law
Insurance and the Law
An Introduction to Intellectual Property: Copyright, Patents and Trademarks
An Introduction to Employment Law: the key legal elements of the Employment
Relationship.
Assessment Continuous assessment 30%
End-of-semester examination 70%
Examinations may comprise unseen and seen questions. Continuous assessments
may comprise group projects and/or court reports (whereby students will be required
to attend a court case and write a brief report on their experience.)
Assessment will be made on the basis of students’ demonstrated ability to analyse
and comment upon the important principles of and developments in Business and
Company Law.
Recommended reading list The Companies Acts 1963-2003
and any one of:
Keenan, Á (2004) The Essentials of Irish Business Law, Gill and Macmillan, Dublin.
Murphy, E (2004) Business and Company Law for Irish Students, Gill and
Macmillan, Dublin.
Doolan, B (2002) The Principles of Irish Law 6th ed, Gill and Macmillan, Dublin.
Journals Irish Law Times
Law Society Gazette
Irish Current Law Monthly Digest
Web http://www.bailii.org
B | 81
Degree in Print & Digital Media Technology Management – Section B
Requis
Additional information Class contact hours: 2 hours over one semester.
Date of Academic Council approval:
B | 82
Requis
Degree in Print & Digital Media Technology Management – Section B
B | 83
Module descriptors
Year 03
Semester 01 & 02
Degree in Print & Digital Media Technology Management – Section B
Requis
Dublin Institute of Technology
Pre-Requisite Modules code(s)
Co-Requisite Modules code(s)
ECTS Credits
Module Code
Module Title:
10 DAMT 1026 Digital Asset Management
ν Digital Asset Management
Module author Kevin O’Brien
Module description Digital Asset Management has become a necessary business solution to companies
operating within a sector whose key function is to successfully manage client assets
in digital format through a production process and deliver a range of products to suit
customer requirements. This module provides the learner with the opportunity to
explore different DAM systems and examine their specific purpose in areas such as:
data conversion, migration, transformation; protocols; tasks. Students also explore
issues associated adopting DAM within the media industry such as file formats
(decoding/encoding, lossy, lossless), legal issues and standards
Module aim The aim of this module is to:
Provide learners with a knowledge and understanding of digital assets management
(DAM).
Enable learners to understand the various concepts of DAM such as tasks involving
injection and retrieval of assets.
Provide an understanding of the protocol, methodology and standards relevant to
the security and operation of DAM.
Experience the practicalities of using DAM in the context of cataloguing and storage
of metadata relevant to the media industries.
Learning outcomes On completion of this module, the learner will be able to:
01. Explain the concepts of DAM and the issues and evolving technologies involved
in its use.
02. Provide a detailed analysis of the methodology used and the processes involved
in the use of DAM.
03. Describe DAM protocol, systems and tasks and legal issues in relation to its use
in EU states.
B | 84
Degree in Print & Digital Media Technology Management – Section B
Requis
Learning and teaching methods Lectures, problem-solving exercises, work-based learning, project work and a
research report.
Module content DAM: Systems and Purpose
Data: conversion, migration, transformation
Protocols
Tasks: media industries
File formats, decoding/encoding, lossy, lossless
Legal issues and Standards
DAM: Trends and Advances.
Module assessment The assessment method for this module will be in 2 parts:
Part 1 Presentation of a Group Project based on a Case Study (30%)
Part 2 Presentation of a Group Project based on a Host Company Project (70%)
Essential reading list Magan, A, Introduction to digital assets management – just what is DAM?
Supplemental reading list Mauthe, A and Thomas, P (2004) Professional content management systems:
handling digital media assets, Wiley.
Web references www.canto.com
Additional information Class contact hours: 4 hours over one semester.
Date of Academic Council approval:
B | 85
Degree in Print & Digital Media Technology Management – Section B
Requis
Dublin Institute of Technology
ν Estimating for Print
Module author Dr Kevin Byrne
Module description This module will introduce the student to the theoretical and practical approaches to
effective and accurate Estimating within the Print/ Media sector. The module is
designed to enhance and improve the necessary skills in creating an estimate and
communicating the same to both internal and external organisation customers. The
module introduces students to a variety of tools used in a business setting. The
module will include self-directed learning and group work.
Module aim The module is designed to equip the student with the knowledge and skills which will
enable them to become effective in the role of Estimator as well as engendering
skills and knowledge which will allow persons operating in a production
management role to refine their skills.
Learning outcomes Having completed this module the learner will be able to:
01. Articulate an effective and structured professional understanding of the purpose
of estimating.
02. Identify the constituent inputs for effective accurate estimates.
03. Create accurate and timely estimates for the general commercial print sector.
04. Communicate the content of these estimates effectively.
Learning and teaching methods Lectures, case studies, problem solving exercises, self-directed learning,
assignments, project work.
Pre-Requisite Modules code(s)
Co-Requisite Modules code(s)
ECTS Credits
Module Code
Module Title:
10 ESTP 1013 Estimating for Print
B | 86
Degree in Print & Digital Media Technology Management – Section B
Requis
Module content Introduction to the estimating process within the sector
Use of computerised estimating systems
Imposition Schemes
Paper and Board Attributes
Calculating material quantities – including planned and unplanned wastage
Calculating Ink Consumption
Estimating for Pre-Press Operations
Calculating for Web Based Printing Applications
Calculating for Finishing Processes
Market Vs Estimated Pricing Policy
Estimating for Digital Processes
Comparing Digital & Lithographic Applications
Pricing Matrices and Contract Pricing Methods
Module assessment The assessment method for this module will be in 2 parts:
Part 1 Presentation of a Group Project based on a Case Study (30%)
Part 2 Presentation of a Group Project based on a Host Company Project (70%)
Essential reading list Spiers, H (2006) Estimating for printing, BPIF, London.
Supplemental reading list Kipphan, H (2000) Handbook of Print Media, Springer.
Web references www.printweek.co.uk
Additional information Class contact hours: 4 hours over one semester.
Date of Academic Council approval:
B | 87
Degree in Print & Digital Media Technology Management – Section B
Requis
Dublin Institute of Technology
ν Marketing and Sales
Module author Eamon Byrne
Module description This module provides participants with the opportunity to learn the necessary skills
to create customer satisfaction and value and to extend the utilitarian use of the
company’s offerings through the creation of a customer orientated culture within the
company and further extending this concept to the company suppliers along the
Value Chain.
During the formative stages of the module, emphasis will be placed on a critical
appraisal of the more modern popular concepts of marketing such as Guerrilla
Marketing; Branding; Corporate Identity; Differentiating the company Offering;
Identifying potential Outlier Offerings and Building Momentum through the culture of
‘We’.
During the latter stages of the module, emphasis will be placed on the exploration of
re-branding a host company (or its products or services) within the Print & Digital
Media sector through the selection of differentiation strategies designed around a
customer oriented core. Using an evaluation criteria consisting of Business Context,
Evaluation of Opportunities, Location to Compete, selecting the Tactics with greatest
potential for success, an Action Plan for the host company will be developed.
Module aim The aim of this module is to promote awareness about different concepts of
corporate marketing through discourse and debate. The students will develop and
present an Action Plan to Re-brand a host company (its products or services) within
the Print & Digital Media industry
Pre-Requisite Modules code(s)
Co-Requisite Modules code(s)
ECTS Credits
Module Code
Module Title:
5 MKSL 1010 Marketing and Sales
B | 88
Degree in Print & Digital Media Technology Management – Section B
Requis
Learning outcomes On completion of this module, the learner will be able to:
01. Identify successful ‘Outliers’ and Brands within the Print & Digital Media
industry.
02. Reference successful corporate marketing strategies, their criteria for success
and their appropriateness for the Print & Digital Media industry.
03. Prepare and present an Action Plan to Re-brand a host company within the Print
& Digital Media industry.
Learning and teaching methods This module uses a Problem-based Learning approach that supports self
development and student expression. Initially the student will be exposed to Case
Studies to practice their ‘problem solving’ skills. However, the ultimate learning
method employed will be a Group Project experienced through the selection of a
Host Print (or print related) Company where the students will produce an Action Plan
to re-brand a host print Company, its products and services.
Both the Case Study and Host Company Project (HCP) will follow the same format
of research and presentation as that selected for the Dissertation (Year 4 of the
Programme).
Module content Negotiating with and choosing a company to host a Re-branding Action Plan
Researching both the host company, the industry and the macro environment
Designing a Re-branding Action Plan for the host company
Develop a ‘momentum effect’ scenario to assist the implementation of the Action
Plan
Presenting the Re-branding Action Plan to the host company
Module assessment The assessment method for this module will be in 2 parts:
Part 1 Presentation of a Group Project based on a Case Study (30%)
Part 2 Presentation of a Group Project based on a Host Company Project (70%)
B | 89
Degree in Print & Digital Media Technology Management – Section B
Requis
Essential reading list Hammond, J (2008) Branding your business, Kogan Page.
Trout, J (2008) Differentiate or die, Wiley.
Fisk, P (2008) Marketing Genius, Capstone.
Supplemental reading list Kotler, P (2003) Marketing management, Prentice Hall International Editions.
Levinson, JC (2008) Guerrilla marketing, Piatkus Publishing.
Gladwell, M (2008) Outliers – The story of success, Allen Lane (Penguin Books).
Larreche (2008) The momentum effect – how to ignite exceptional growth, Wharton
School Publishing.
Glaser, JE (year) Creating WE, Platinum Press.
Additional information Class contact hours: 2 hours over one semester.
Date of Academic Council approval:
B | 90
Degree in Print & Digital Media Technology Management – Section B
Requis
Dublin Institute of Technology
Pre-Requisite Modules code(s)
Co-Requisite Modules code(s)
ECTS Credits
Module Code
Module Title:
5 LOGT 3001 Procurement
ν Procurement
Module author Margaret Farrell
Module description Procurement, or purchasing, as a supply chain function has developed significantly
over the decades, moving from a purely administrative functioning to recognition that
effective purchasing and supply management can contribute significantly to the
success of modern organisations. Some of the reasons for the increasing
importance given to the purchasing include increasing global competition,
importance of global sourcing, increasing significance of higher quality, changing
needs and wants of customers, growing importance of speed of delivery and
adoption of just-in-time production.
Module aim The module aims to position procurement within the supply chain and show how it
can contribute to the organisation's business strategy and ultimate performance.
The module aims to explore the key procurement strategies and demonstrate their
application within the supply chain, and to develop the key purchasing decisions,
implications and frameworks.
Learning outcome Upon completion of this module, the learner will be able to:
01. Describe and understand the link between procurement strategy development,
organisational and supply chain development.
02. Identify, develop and apply the principles of procurement management.
03. Develop a comprehensive awareness and appreciation of the different types of
purchasing, e.g. products vs services vs low value items
04. Explain the procurement process and the parameters of its development and its
management
05. Exercise appropriate judgement in the application of the principles and
techniques of procurement management within the supply chain
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Degree in Print & Digital Media Technology Management – Section B
Requis
06. Be aware and be able to evaluate the contribution of procurement to effective
supply chain management
07. Analyse the effectiveness and efficiency of a procurement operation
08. Develop a comprehensive awareness of the benefits of interaction of the
procurement function with other business functions.
09. Know how, why and when vendors can be considered as long term assets of a
company.
Learning and teaching methods Formal lectures are supplemented by structured classroom discussions and a series
of relatively short group-based exercises. These interactive exercises will serve to
re-enforce some of the learning on the module.
Module content Introduction to Purchasing within the Supply Chain:
The role of purchasing in the organisation and within the supply chain, development
of the purchasing function – adversarial vs partnership approach; contribution of
purchasing to effective supply chain.
Organising and Managing the purchasing function:
Aligning purchasing strategies within the organisation,
the seven rights and setting objectives, policy manual, ethics, purchasing structure
within the organisation.
Human resources in procurement,
Purchasing Operations and Documentation;
the purchasing process and IT.
Identification and specification of need, supplier sourcing, contract development,
management of chosen supplier.
Request for information (RFI), request for quotation (RFQ),
Vendor Selection and Vendor Management:
Tendering and negotiation, The seven rights; the right product (specification and
quality), the right price (cost vs. price analysis), the right quantity, the right place, the
right time, the right source,
Strategic Procurement: Supply base reduction, supplier development, relationships,
outsourcing, globalisation, technology.
Purchasings’ role in specification development, value analysis, technology, product
development, green issues.
Public Sector Purchasing: government purchasing within the EU – the public sector
procurement process; differences from the private sector; procedures; directives and
constraints in public procurement.
B | 92
Degree in Print & Digital Media Technology Management – Section B
Requis
Information Technology within the purchasing function.
International Procurement: Challenges, obstacles, guidelines.
Assessment Assessment of the course will be a combination of:
continuous assessment (40%) and
final examination (60%).
The continuous assessment assignments will involve a procurement management
case study. This will require the student to demonstrate their ability to use various
procurement strategies and techniques. The case will be worth 15%. Students will
also be required to complete a PBL assignment. This may relate to procurement in a
particular context relevant to the student – e.g. public sector, procuring services, etc.
This assignment will constitute 25% of the overall marks.
Recommended reading list Monczka, Trent and Handfield (2001) Purchasing and Supply Chain Management,
Thompson
Journals European Journal of Purchasing and Supply Management
Industrial Marketing Management
Journal of Business and Industrial Marketing
Supply Chain Management: An International Journal
International Journal of Physical Distribution & Logistical Management
International Journal of Retail and Distribution Management
International Journal of Logistics – Research and Applications
European Journal of Purchasing and Supply Management
Journal of Business Logistics
Additional information Class contact hours: 2 hours over one semester.
Date of Academic Council approval:
B | 93
Degree in Print & Digital Media Technology Management – Section B
Requis
Dublin Institute of Technology
ν Industrial Placement
Module author Eamon Byrne
Module description This module provides the student with an opportunity to undertake independent
research in a ‘working’ environment. It also provides the student with the opportunity
to acquire new skills and to practice newly acquired skills in a working environment
through blended learning.
Module aim The aims of this module are:
To enhance the decision making skills of the student within a fully interactive
working environment.
To permit the student the critical experience of ‘context’ in determining solutions to
problems.
To develop within the student a full appreciation of the role and role reversals of the
‘educational’ and ‘enterprise’ environments and the inter-dependency between both
from inductive and deductive perspectives.
Learning outcomes At the end of this module the student will be able to:
01. Operate with varying effectiveness within those elements outlined in the
programme strands: Technology, Operations, Business and Professional
Development, in enterprise environments related to the Print & Digital Media
industries.
02. Provide a contribution to the overall strategy and objectives of the enterprise.
03. Through the knowledge and practices acquired on the programme, provide a
value-laden theoretical and practical perspective to the enterprise.
Pre-Requisite Modules code(s)
Co-Requisite Modules code(s)
ECTS Credits
Module Code
Module Title:
30 INPL 3005 Industrial Placement
B | 94
Degree in Print & Digital Media Technology Management – Section B
Requis
Learning and teaching methods Selecting a host company, the student will identify a ‘live problem’. Through the
process of acquiring, assimilating and integrating all relevant information into a
Project-based methodology, the student will then draw conclusions from the
research, present the findings, incorporating appropriate recommendations, to the
host company proprietor and lecturer.
Module content Under normal working conditions, the student will spend a large proportion of their
time identifying and researching an agreed ‘problem’ appropriate to the programme
in a host enterprise.
With specific instructions detailing issues such as Health and Safety, Ethics,
Security and Confidentiality of Information etc, and working closely with a
designated ‘supervisor’ from the department of Print & Digital Media, the student will
complete the project, adhere to all instructions, protocols and procedures and report
at regular intervals on progress .
Module assessment The assessment method for this module will be in 3 parts:
Part 1: Submit a written Project of 5,000 words: 60%
Part 2: Present the report to the host company (viva): 30%
Part 3: Present a ‘Learning Log’ to the lecturer: 10%
Additional information Industrial placement takes place over one semester.
Date of Academic Council approval:
B | 95
Degree in Print & Digital Media Technology Management – Section B
Requis
Module descriptors
Year 04
Semester 01 & 02
B | 96
Degree in Print & Digital Media Technology Management – Section B
Requis
Dublin Institute of Technology
Pre-Requisite Modules code(s)
Co-Requisite Modules code(s)
ECTS Credits
Module Code
Module Title:
MGMT1004 10 STMG 4005 Strategic Management (part 01 and part 02)
ν Strategic Management
Module author Pamela Sharkey-Scott
Module description Strategic management is concerned with the overall purpose and direction of the
organisation, encompassing the decisions and the decision making processes which
direct the nature, scope and competitive position of the enterprise. It is an
integrating course emphasising the need for an holistic perspective of the strategic
issues confronting the organisation and of the performance implications of the
alternative structures and processes available for implementing strategy.
Module aim This module aims to introduce the participant to the main analytical techniques and
conceptual frameworks provided by the strategic management discipline. The
practical application of strategic management concepts and theories through case
work aims to develop the learner's understanding of the business issues involved in
managing organisations, and to develop the participant's analytical skills and
decision making ability by integrating the various disciplines and functions studied to
date
Learning outcome Upon completion of this module, the learner will:
01. Have an in-depth knowledge of the concepts and theories underlying the
discipline of strategic management and the role of the executive management
team in directing the enterprise.
02. Be able to demonstrate application of the analytical tools and techniques
available to management for strategic planning and decision making.
03. Be capable of identifying the strategic situations and issues likely to be
encountered by management executives in an organisational context.
04. Demonstrate an ability to apply the appropriate theoretical frameworks to
various business situations and be capable of executing an internal or external
analysis from an organisational perspective.
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Degree in Print & Digital Media Technology Management – Section B
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05. Appreciate the importance and complexities of implementing strategic change in
a dynamic environment.
06. Be aware of the major debates in the discipline of strategic management.
07. Present their diagnoses and recommendations with increased professionalism
and coherency.
Learning and teaching methods The teaching style on this course is highly interactive, and learner participation is a
critical requirement. The delivery of this module combines formal lectures, class
discussion, case study work and problem solving.
Module content Introduction to Strategic Management. Course introduction.
Definition and characteristics of strategy and strategic management decisions.
Strategy Development.
Organisational Vision and Mission.
Definition. Vision and organisational objectives. Alternative approaches. Value to the
enterprise.
External Analysis.
Techniques for analysing the external environment
Internal Analysis. Resources, Capabilities, Core Competences. Value chain.
Competitive Advantage. Analytical techniques.
Stakeholder expectations and organisational purposes
Corporate governance. Directors. Influence of Stakeholder groups.
Business Level Strategy.
Generic competitive strategies in a single business environment. Execution and
sustaining competitive advantage
Corporate Level Strategy.
Operating in a multi business environment. Strategic alternatives
Management of Strategic Performance. Strategy development in practice.
Strategy evaluation and selection.
Organisation structure and design Approaches to organisation structure
Corporate Culture, Structure and Control. Nature of strategic control.
Perspectives on matching strategy, structure and control.
Managing strategic change Diagnosing change needs. Learning organisations.
Current Issues in Strategic Management. Current critical and relevant debates.
B | 98
Degree in Print & Digital Media Technology Management – Section B
Requis
Assessment Individual case study 20% Participants will be assigned an individual case study and
findings must be presented in writing. This exercise will offer an opportunity to apply
and evaluate the concepts and techniques covered in the context of a realistic
business situation. It will also promote the development of the participant’s ability to
identify problems, to apply analytical frameworks and to report in a professional
business style.
Group case study 30% Students will be assigned a group case study allowing each
participant the experience of working in a team situation in applying the concepts
and techniques studied to a realistic business situation. Findings must be presented
both orally and in writing. This exercise will allow the participant to demonstrate his /
her understanding of strategic management concepts and techniques and will
facilitate the development of the student’s ability to identify problems, suggest
solutions and to make oral presentations
Formal end of semester examination 50% This examination will constitute a
conventional unseen time-constrained test. The examination questions will be
designed to assess a student’s understanding and awareness of important
dimensions of strategic management within the organisational context.
Recommended reading list Johnson, G, Scholes, K., and R. Whittington (2004) Exploring Corporate Strategy
Text and Cases 7th ed, Prentice Hall.
De Wit, B. and R. Meyer (2004) Strategy – Process Content Context: An
International Perspective 6th ed, Thomson Learning, London.
Journals Administrative Science Quarterly
Academy of Management Journal
Academy of Management Review
Harvard Business Review
Long Range Planning
Strategic Management Journal
Additional information Class contact hours: 2 hours per week over two semesters.
Date of Academic Council approval:
B | 99
Degree in Print & Digital Media Technology Management – Section B
Requis
Dublin Institute of Technology
ν Quality Management
Module author Paul O’Reilly
Module description The key focus of this module is the tools and techniques that help organisations
improve in all aspects of their product services and processes. The activities
contained within the module are designed to give students a toolkit of improvement
mechanisms for use in a work environment.
Module aim The aims of the module are to introduce the student to the substantive and
procedural aspects of the quality trilogy quality planning, quality control and quality
improvement in both manufacturing firm and service firm, and also to develop their
skills for the analysis of all the major activity of an organisation; such as activity
within the company, supplier-company activity, and company-customer activity;
related to achieving customer satisfaction and loyalty.
Specifically, the goals are:
To evaluate the quality role within an organization and to develop the ability to
define and analyse quality problems dealt with by upper management, middle
management, and workforce.
To provide you some concepts for solving quality problem and measuring
performance, such as six-sigma, balance scorecard, quality function deployment,
process management, and supply chain management.
To implement quality strategic as a integral part of the overall strategy plan of an
organisation by establishing long-range customer focused goals and defining the
approach to meeting those goals.
To acquire the theory of process mapping initiatives and experience the complexity
of developing process mapping methodology.
Pre-Requisite Modules code(s)
Co-Requisite Modules code(s)
ECTS Credits
Module Code
Module Title:
5 MGMT 4009 Quality Management
B | 100
Degree in Print & Digital Media Technology Management – Section B
Requis
Learning outcomes Upon completion of the module the learner will:
01. Have a comprehensive and up-to-date knowledge of quality management and
its key functional areas, including key theories and concepts
02. Recognise the strategic role of quality management in manufacturing and
service organisations.
03. Using advanced skills apply principles studied in a varied range of
environments.
04. Build upon the knowledge gained to further enhance their quality management
capability.
05. Demonstrate a critical understanding of techniques and tools to enhance quality
management and business process improvement within an organisation,
including value analysis; value engineering; balanced scorecard, quality function
deployment, Baldridge A
06. Identify and recognise technical, management and organisational issues in the
implementation of quality management and business improvement programmes.
Learning and teaching methods Formal lectures are supplemented by structured classroom discussions and a series
of relatively short group-based exercises. These interactive exercises will serve to
re-enforce some of the learning on the module.
Module content Introduction to quality:
Defining quality; the history and importance of quality; the new approach to quality
management; the foundations of total quality management; dimensions of quality;
the quality loop; quality characteristics; benefits of quality
Total quality management:
TQM and traditional management practice; the impact of TQM on management;
quality in manufacturing; quality in services; comparison of manufacturing and
services systems.
Quality and the customer:
the importance of a customer focus; understanding customer needs.
Measurement techniques for the improvement of quality:
Taguchi methods, error proofing; sampling; statistical process control for variables;
principles and benefits of SPC; variation; common and special causes; control of
variation; process control.
B | 101
Degree in Print & Digital Media Technology Management – Section B
Requis
Implementing TQM:
corporate culture and organisational change; planning for TQM implementation; the
role of employees; creating and sustaining the quality organisation.
Quality management systems:
quality system auditing; quality system activities; quality system assessment;
supplier certification; ISO 9000; ISO 14001; other approaches.
Quality improvement techniques and tools: value analysis; value engineering;
six-sigma, balance scorecard, quality function deployment, Baldridge Award;
balanced scorecard; EFQM model.
Quality management and business improvement in practice:
case studies in quality management and business improvement.
Business process improvement: definitions;
Baldridge criteria; flow charting; process mapping; responsibility and accountability.
Process improvement model:
improvement model (14 steps); description; team charter; implementation checklist;
stable vs unstable process; measurement systems; special cause identification; root
cause analysis; quality tools deployment.
Assessment Formative assessment will consist of a group project (25%) where students working
in teams will develop quality management and business improvement plans for a
specific organisational context. Groups will be required to present their projects and
5% will be allocated for this presentation. Students will also be required to complete
an individual case study (15%) in order to demonstrate ability to carry out
appropriate analysis of various quality management tools.
Summative assessment (60%) will involve an examination of the theory, practice
and techniques of quality management.
Recommended reading list Evans, James, R., and William, M. Lindsey, (2002) The management and control of
quality, South-Western College Publishing.
Journals International Journal of Quality and Reliability Management
Total Quality Management
International Journal of Operations and Production Management
Management Decision
Long Range Planning
Management Science
Supply Chain Management: An International Journal
B | 102
Degree in Print & Digital Media Technology Management – Section B
Requis
International Journal of Physical Distribution & Logistical Management
European Journal of Purchasing and Supply Management
Web http://www.iso.com
http://www.deming.org
http://www.iiacpii.org
http://www.dti.gov.uk
Additional information Class contact hours: 2 hours over one semester.
Date of Academic Council approval:
B | 103
Degree in Print & Digital Media Technology Management – Section B
Requis
Dublin Institute of Technology
ν Research Methods
Module author Eamon Byrne
Module description This module introduces the student (‘project researcher’) to practical guidance and a
vision of the key issues involved in both technical (non-social – experimental) and
social research. It attempts to provide project researchers with the information that
needs to be known to enable them to successfully complete a dissertation.
Module aim The aims of this module are to introduce the student to the substantive and
procedural aspects of identifying and building quality research topics, developing
and achieving research objectives, categorising findings and presenting conclusions
and recommendations.
Learning outcomes At the end of this module, the student will be able to:
01. Identify value-added research topics within the Printing & Graphic
Communications industry
02. Build a research objective from a provenance table progressing from Area,
Field, Aspect to Topic.
03. Design a research strategy appropriate to the research objectives
04. Choose the most appropriate research methods to achieve the research
objectives
05. Conduct both field and desk research
06. Present the completed research in literary form to academic standards
07. Defend the research at a viva with a host organisation and internal and external
examiners
Pre-Requisite Modules code(s)
Co-Requisite Modules code(s)
ECTS Credits
Module Code
Module Title:
5 RSRH 4005 Research Methods
B | 104
Degree in Print & Digital Media Technology Management – Section B
Requis
Learning and teaching methods Formal lectures are supplemented by structured classroom discussion and a series
of group exercises, the exercises will then be expanded to industry to identify
possible areas for research.
Module content Appreciate the role of research to an industry and acquire the language, the tools
and the concepts of research.
De-construct successful and unsuccessful dissertations and appraise them against
the assessment criteria.
Utilising a provenance table - identify industry topics for research through a process
of brain-storming, consultation and mind-mapping.
Construct a field-map of topics to derive potential research proposals
Build a research proposal through a mapping process.
Examine all possible research tools against the chosen topic to ascertain the most
appropriate tools.
Plan and conduct field and desk research and analyse the findings
Cross reference the findings against the research objectives.
Construct literary and verbal presentations of the construct and the outcomes of the
research .
Assessment Assessment is in 2 parts:
Part A: A Group Project, where students will identify and build proposals from a
theoretical base: 50% marks
Part B: An Individual Project, where each student will conduct both field and desk
research appropriate to the task: 50% marks
Recommended reading list Jankowicz, A.D, (2005) Business Research Projects (4th edition) Thompson
Saunders, M, Lewis, P, Thornhill, A, (2007) Research Methods for Business
Students (4th Edition) Prentice Hall
Somekh, B, Lewin, C, (2005) Research Methods in the Social Sciences, Sage
Bryman, A, (2001) Social Research Methods, Oxford
Denscombe, M, ((2003) The Good Research Guide, Open University Press
Wisker, G, (2001) The Postgraduate Research Handbook, Palgrave Study Guides
B | 105
Degree in Print & Digital Media Technology Management – Section B
Requis
Additional information Class contact hours: 2 hours over one semester.
Date of Academic Council approval:
B | 106
Degree in Print & Digital Media Technology Management – Section B
Requis
Dublin Institute of Technology
ν Finance
Module author Edward Fleming
Module description This course builds on the Financial and Management Accounting modules and
introduces the student to the financing and investment decisions made by the
management of companies in the pursuit of corporate goals.
Module aim The aim of this module is to enable the student to understand the interface between
a company and the financial markets; the influence of the latter on management
decisions concerning capital structure, investment appraisal, financial and
operational management.
Learning outcomes Upon completion the learner will be able to:
01. Undertake financial planning and financial analysis of businesses; interpret and
report on financial plans and performance.
02. Develop a comprehensive understanding of capital investment appraisal
techniques and use advanced skills to apply these techniques in case
situations.
03. Identify sources of both long and short-term funding for business.
04. Use advanced skills and techniques to appraise the suitability and mix of each
financing element in relation to business needs.
05. Understand and using advanced skills apply working capital management
techniques.
Learning and teaching methods The module will incorporate a range of learning and teaching methods including:
lectures, group work, e-learning, class assignments, class discussions and case
studies.
Pre-Requisite Modules code(s)
Co-Requisite Modules code(s)
ECTS Credits
Module Code
Module Title:
ACCT 2012 ACCT 2014 5 FNCE 3007 Finance
B | 107
Degree in Print & Digital Media Technology Management – Section B
Requis
Module Content Financial Statements Analysis and interpretation of financial statements.
Financial Planning and Projected Financial Statements Preparation of projected
financial statements – cash flow, profit and loss and balance sheet. Financial risk
assessment of projected financial statements
Capital Investment Decisions Capital Investment appraisal and decision making
process; risk appraisal. Time value of money. Payback, Internal Rate of Return,
Discounted Cash Flow, Accounting Rate of Return.
Cost of Capital Methods applied to determine the cost of capital; risk and return for
providers of capital; mix of long term capital; relevance of cost of capital for
investment appraisal
Sources of Finance – Equity and non equity; Factors impacting on knowledge based
industries in raising finance; raising finance for business start up, development
finance The various forms of equity ; how equity can be raised; the sources of -
Stock Ex
Working Capital Management Working Capital cycle; difference between liquidity
and profitability; financial techniques for effective working capital management; risk
associated with too little working capital.
Assessment Formative Assessment (30%) – single assessment where the learner will apply the
knowledge of a topic through a combination of practical application and further
reading and research.
Summative Assessment (70%) end of semester written examination where the
learner will be able to demonstrate application of financial management techniques
in addition to demonstrating understanding of the underlying theories.
Recommended reading list Atrill, P (2003) Financial Management for Non-Specialists 3rd ed, Perason
Education, London.
Journals European Financial Management (658.15)
Management Accounting (658.15)
Finance (Dublin) (332)
Journal of Finance (332)
B | 108
Degree in Print & Digital Media Technology Management – Section B
Requis
Web http://www.booksites.net/atrill/mclaney
http://www.beyondbudgeting.org
http://www.beyondbudgeting.org
Additional information Class contact hours: 2 hours over one semester.
Date of Academic Council approval:
B | 109
Degree in Print & Digital Media Technology Management – Section B
Requis
Dublin Institute of Technology
ν Environmental Management
Module author Gerry Glynn
Module description This module introduces the fundamental principles of environmental management.
Module aim To provide students with a greater understanding and appreciation of the need of
both the internal and external environment of the organisation.
Learning outcomes On completion of this module, the learner will be able to:
01. Discuss the theory and practice of Corporate Social Responsibility (CSR).
02. Develop policy concerning ethical practices.
03. Plan and develop a health safety statement.
04. Conduct a hazards audit with particular emphasis to the environment.
05. Define health and safety matters in the day-to-day usage of printing inks and
associated products used in the industry.
06. Describe the range of EU Directives and how they affect working condition.
07. Demonstrate a working understanding of the Health Safety and Welfare in Work
Act (2006).
08. Explain the need to comply with current Government legislation.
Learning and teaching methods Formal lectures are supplemented by structured classroom discussions and short
group-based and personal exercises.
In addition, students will be required to plan and carry out a work based learning
(WBL) exercise consisting of a hazards audit and developing a full Health and
Safety Statement to meet the requirements of Health Safety and Welfare in Work
Act (2006).
Pre-Requisite Modules code(s)
Co-Requisite Modules code(s)
ECTS Credits
Module Code
Module Title:
5 ENMT 1029 Environmental Management
B | 110
Degree in Print & Digital Media Technology Management – Section B
Requis
Module content Current management practices including:
Corporate Social Responsibility
Ethics and the application of ethical practices
EU Directives and how they affect working condition
Health Safety and Welfare in Work Act (2006) current Government legislation
Module assessment The assessment method for this module will be in 2 parts:
Part 1 Presentation of a Group Project based on a Case Study (30%)
Part 2 Presentation of a Group Project based on a Host Company Project (70%)
Additional information Class contact hours: 2 hours over one semester.
Date of Academic Council approval:
B | 111
Degree in Print & Digital Media Technology Management – Section B
Requis
Dublin Institute of Technology
ν New Technology
Module author Noel Bright | Kevin O’Brien
Module description Remaining vigilant to the potential of emerging technology and improvements in
existing technologies in the media industries are essential. This module exposes
participants to new methods and materials used in the conventional and emerging
printing processes and analyses their ability to compete in the changing
communications industries.
Module aim The aim of this module is to:
Develop learners’ abilities to research and report emerging technologies relevant to
the media sector.
Explore the Print Media industry as it is now and look at the development of
technology in other communications industries.
Learning outcomes On completion of this module, the learner will be able to:
01. Develop a strategy to stay abreast of major developments in the areas of
technology, equipment, management information systems, computer systems
and communication systems relevant to the sector.
02. Use the information gathered as a foundation for further study and prospective
employment in a range of areas within the sector where acquired knowledge
and understanding will be applied.
03. Discuss the printing media’s role in a changing electronic media environment.
04. Act as a solutions provider in the selection of the optimum print media process
for any given communications task.
Pre-Requisite Modules code(s)
Co-Requisite Modules code(s)
ECTS Credits
Module Code
Module Title:
10 NTGL 1031 New Technology (part 01 and part 02)
B | 112
Degree in Print & Digital Media Technology Management – Section B
Requis
Learning and teaching methods Delivered using various techniques and a combination of methods including
workshop demonstrations, tutorials and industrial visits, coupled with discussion,
case-studies, problem based learning techniques.
As part of the learners study and research for this module students will visit a
modern print media training centre, either at the Heidelberg Print Academy or the
Man Roland training centre at Offenbach Germany.
Module content Research and development in the media sector: printing/publishing, graphics, video,
sound, multimedia; digital technologies for imaging and printing; printing processes-
hybrid technology; new materials and consumables for printing; waterless printing
technology
Module assessment The assessment method for this module will be in 2 parts:
Part 1 Presentation of a Group Project based on a Case Study (30%)
Part 2 Presentation of a Group Project based on a Host Company Project (70%)
Essential reading list Thompson B, (1998) Printing Materials science and technology, PIRA.
Fenton H, (1997) On Demand Printing, GATF.
Speirs, H (2000) Introduction to Printing and Finishing, PIRA.
Appropriate manufacturers web sites and publications both technical and sales.
Additional information Class contact hours: 2 hours over two semesters.
Date of Academic Council approval:
B | 113
Degree in Print & Digital Media Technology Management – Section B
Requis
Dublin Institute of Technology
ν Entrepreneurial Studies
Module author Thomas Cooney
Module description This subject challenges the students to reflect upon their own entrepreneurial
potential and to examine the key issues of debate within the field of entrepreneurial
activity. This course is strong both theoretically practically as the analysis and
presentation of case studies provides the bridge between theory and practice.
Module aim The overall aim of the course is to engender in the student a spirit of entrepreneurial
behaviour. It will do this by challenging a student's own perception of self-fit with
entrepreneurial activity.
Learning outcomes At the end of this programme, the student will:
01. Have both a strong theoretical and practical insight into entrepreneurship;
02. Have a general understanding of the problems involved with starting and
managing a business;
03. Believe in the importance of entrepreneurial behaviour in many different
contexts;
04. Have developed strong presentation skills;
05. See business ownership as a realistic career option.
Learning and teaching methods The module will be taught through a formal input of lectures and case studies.
Students are encouraged to incorporate their own work experience into the course
content. It is anticipated that these teaching methods will foster skills in areas such
as communication.
Pre-Requisite Modules code(s)
Co-Requisite Modules code(s)
ECTS Credits
Module Code
Module Title:
5 MGMT 4005 Entrepreneurial Studies
B | 114
Degree in Print & Digital Media Technology Management – Section B
Requis
Module Content Introduction
Definitions of the small firm, heterogeneity of small firms, characteristics of small
companies, data sources and problems of measurement.
Government Policy and Small Business
Small firms in the Irish economy, the role of government intervention, an evaluation
of policy and its problems.
The Entrepreneur
Theories of entrepreneurship, psychological and sociological perspectives, women
business owners, the characteristics of entrepreneurs, entrepreneurial types.
The Start-Up of Small Business
Motivations for start-up; problems of start-up and management strategies of survival;
use of outside advice and consultants; the business idea, idea generation,
screening, feasibility studies.
Who is an Entrepreneur
Characteristics, skills, myths
Success is a Choice
Mindset of entrepreneur, overcoming challenges, personal development, positive
thinking
Planning for Growth
Different stages of growth, types of growth, characteristics of fast-growth firms,
reasons for failure.
Functional Management Issues
Manager or Leader, Management deficiencies in small firms, marketing
management, financial management
Entrepreneurship in Different Contexts
Corporate entrepreneurship, mediated entrepreneurship, public sector
entrepreneurship
Assessment Presentation of Case Studies
End of Year Examination 60%
Continuous Assessment Assignment: 40%
B | 115
Degree in Print & Digital Media Technology Management – Section B
Requis
Recommended reading list Bridge, S.; O’Neill, K and Cromie, S. (2002) Understanding Enterprise MacMillan.
Cooney, T.M. (2005) Irish Cases in Entrepreneurship, Blackhall Publishing.
Journals Academy of Entrepreneurship Journal
Enterprise and Innovation Management Studies, Taylor & Francis
Enterprise & Society: The International Journal of Business History, Oxford
University Press
Entrepreneurial Executive, Academy of Entrepreneurship
Entrepreneurship and Regional Development, Taylor & Francis
Entrepreneurship: Theory and Practice, Baylor University, ABI
Family Business Review, Family Firm Institute
Franchise Review, University of Canterbury
International Journal of Entrepreneurial Behaviour & Research, MCB
International Journal of Entrepreneurship Education, Senatehall
International Journal of Entrepreneurship and Innovation, IP Publishing
International Journal of Entrepreneurship and Innovation Management, Inderscience
Enterprises Limited
International Journal of Entrepreneurship and Small Business, Inderscience
Enterprises Limited
International Journal of Franchising and Distribution Law, Kluwer
International Journal of Management and Enterprise Development, Inderscience
Enterprises Limited
International Small Business Journal, Sage
Journal of Business and Entrepreneurship, Ass. for Small Business and
Entrepreneurship
Journal of Business Venturing, Elsevier
Journal of Consumer Marketing featuring Franchising Research, MCB
Journal of Developmental Entrepreneurship, Norfolk State University and Miami
University
Journal of Enterprising Culture, World Scientific
Journal of Entrepreneurship, Sage
Journal of Entrepreneurship Education, Academy of Entrepreneurship
Journal of Private Equity, Institutional Investor
Journal of Small Business and Enterprise Development, MCB
Journal of Research in Marketing & Entrepreneurship in association with MCB
Journal of Small Business Management, West Virginia University and ICSB
B | 116
Degree in Print & Digital Media Technology Management – Section B
Requis
Journal of Small Business Strategies, Small Business Institute Directors Assoc.
Journal of Small Business Finance, JAI
Journal of Technology Transfer, Kluwer
New England Journal of Entrepreneurship, Sacred Heart University (last published
version on the web spring 2001, Editor has been emailed)
Small Business Economics, Kluwer
Small Enterprise Development: An International Journal, Intermediate Technology
Publications
Small Enterprise Research: The Journal of SEAANZ, SEAANZ
Technovation, International Journal of Technical Innovation & Entrepreneurship,
Elsevier, Venture Capital, Taylor & Francis
Additional information Class contact hours: 3 hours over one semester.
Date of Academic Council approval:
B | 117
Degree in Print & Digital Media Technology Management – Section B
Requis
Dublin Institute of Technology
ν Dissertation
Module author Eamon Byrne
Module description This module provides participants with the opportunity to conduct research on a
chosen topic that is important to them and is relevant to the Print & Digital Media
and related industries. Students learn how to develop a research proposal, outlining
a plan and schedule which provides them with an appropriate framework to produce
a dissertation (approximately 10,000 words) that meets the academic rigor suitable
for a BA Hon Degree.
During the early stages of the process, emphasis is placed on offering guidance and
advice in formulating a research topic. The module provides a broad understanding
of research skills, techniques and methodologies that may be utilised in a research
project. Participants are also acquainted with available material and resources as
well as the criteria that should be adhered to when producing research. Drawing on
the academic expertise available in the School of Art, Design & Printing, participants
will also be assigned a supervisor who can offer guidance and direction during the
research process with feedback given on their first and second drafts. At key points
during the two semesters the students are provided with ‘three dissertation weeks’
during which time they can devote all of their class time to their research project.
The submission of the Dissertation is scheduled for May/June.
Module aim The aim of this module is to promote independent research in Print & Digital Media
Technology Management and to develop the appropriate skills and knowledge to
enable the student to produce an academic dissertation at BA Hon level that places
them at the forefront of learning in their chosen field of research.
Pre-Requisite Modules code(s)
Co-Requisite Modules code(s)
ECTS Credits
Module Code
Module Title:
15 DIST 1033 Dissertation
B | 118
Degree in Print & Digital Media Technology Management – Section B
Requis
Learning outcomes On completion of this module, the learner will be able to:
01. Choose a suitable research topic and research question and develop a research
proposal.
02. Plan and manage the complexities associated with an independent research
project.
03. Conduct a critically focused literature review.
04. Evaluate and choose various research methods appropriate to a specific
research project.
05. Conduct an analysis of data demonstrating ability to integrate knowledge
collected from a range of primary and secondary sources.
06. Draw conclusions from the evidence compiled and formulate judgements that
enables appropriate recommendations.
07. Write a dissertation investigating or testing a hypothesis from a research
proposal that is informed by the forefront of learning in their field of research.
08. Reflect upon and critically evaluate the research process and learning
outcomes.
Learning and teaching methods This module uses a mixture of workshops, tutorials, and seminars that focus on
supporting dissertation development and include regular direct one-to-one sessions
with dissertation supervisors. These sessions take in the second semester of year 4.
Module content Choosing a Research Topic
Developing a Dissertation Proposal
Research Skills, using resources, planning and organisation
Research Techniques, methods and analysis
Conducting a search of relevant literature and producing a Literature Review
Writing a Dissertation, required structure and conventions
B | 119
Degree in Print & Digital Media Technology Management – Section B
Requis
Module assessment This module attracts a weighting that is linked with the required student learning
hours i.e. 100 marks x 4 = 400 marks. The assessment of this module consists of a
dissertation of approximately 10,000 words. Specifically students are assessed
according to the following criteria:
Aims and objectives 05%
Background 05%
Literature Review 20%
Data collection and methods 20%
Data analysis and results 20%
Conclusions & recommendations 10%
Presentation 10%
Reflective report 10%
For further details, please refer to assessment criteria sheet p.122.
Essential reading list Jankowicz, AD (2006) Business research projects, Thompson.
Collins, J & Hussey, R (2009) Business research – a practical guide for
undergraduate and postgraduate students, Palgrave.
Saunders, P et al (2007) Research for business students, Prentice Hall.
Anderson J and Poole M(2001) Assignment and thesis writing 4th ed, Wiley and
Sons.
Supplemental reading list Bryman, A (2001) Social research methods, Oxford.
Somekh, B & Lewin, C (2005) Research methods in the social sciences, Sage
Publications.
Denscombe, M (2003) The good research guide, Open University Press.
Wisker, G (2001) The postgraduate research handbook, Palgrave.
Date of Academic Council approval:
B | 120
Degree in Print & Digital Media Technology Management – Section B
Requis
Assessment breakout, criteria and guidelines
B | 121
Degree in Print & Digital Media Technology Management – Section B
Requis
Table 2.11 – Programme modules, Learning hours, ECTS, Assessment weighting
B | 122
Requis
Degree in Print & Digital Media Technology Management – Section B
B | 123
Assessment criteria for report writing and thesis
Student Title
Component Excellent Good Reasonable Poor Very poorAims and Objectives 10
Aims and specific objectives are clearly and coherently stated and worded in a way that makes it clear how they relate and their suitability for a report
Specific objectives are stated with a level of clarity that indicates achievability, but still without a clear link to an overall plan. OR ELSE: The Aim may be clear, but the objectives lack precision or clarity.
Specific objectives stated, but rather too many (more than five) or too few (only one), and no clear relationship to an overall aim but can be found or inferred somewhere in the report.
There is a weak link between the stated aims and objectives with no supporting text linking them throughout the report.
There are no specific aims and/or objectives. OR ELSE: There are aims and objectives but they are not clearly stated, leaving the reader very unclear as to what the project is about.
Mark
5 to 4.1 4 to 3.1 3 to 2.1 2 to 1.1 1 to 0
Background10
Clear and concise description of the overall context, clear description of the approach why the hypotheses matters to the student and others within that context
Clear description of the overall hypotheses within the context of the learning outcome, with a basic (adequate) description of the organisational context.
Description of the hypotheses within the context, but only some limited approach covered.
The context may be stated, but not in line with desired approach.
The hypotheses has not been described nor has any reference been made as to its context within the report.
Mark
5 to 4.1 4 to 3.1 3 to 2.1 2 to 1.1 1 to 0
Literature review 20
Comprehensive analysis and synthesis of critical points of knowledge, ideas and theories,resulting in themes that are concise, unbiased, and relevant to the thesis topic. Clear and logical flow of ideas.
Reasonable analysis andsynthesis of critical points of knowledge, ideas and theories.Themes mostly concise, unbiased, and relevant to the thesis topic. Mostly clear with alogical flow of ideas.
Some analysis and synthesis ofcritical points of knowledge, ideas and theories. Themes not always concise, unbiased, or relevant to the thesis topic. May lack clarity and a logical flow of ideas.
Descriptive summaries of published documents with importance or relevance indicated but not fully explained. Consideration of whether or not any internal documents are relevant.
Published documents summarised, but not linked in any effective way to the aims or objectives of the project under investigation.
Mark
20 to 16.1 16 to 12.1 12 to 8.1 8 to 4.1 4 to 0
Data collection and methods 20
Choice of data and methods of collection clearly described, including extent of data gathering. Methods well handled and convincingly justified against the project aims and objectives, including discussion of access issues. Some discussion of inappropriateness of other data collection approaches. Full relevant background material supplied as appendices.
Choice of data and methods of collection clearly described, including extent of data gathering. Methods adequately handled and justified against the project aims and objectives, including some discussion of access issues. Full relevant background material supplied in appendices.
Choice of data and methods for collecting them described, but with some gaps, there may be some doubt about how well methods have been handled, or how relevant they are to the aims and objectives. Some background material on methods supplied in appendices.
Choice of data and methods of collection somewhat vague and with some gaps in the material. Methods of collection are mixed up but are partially related to the aims and objectives.
Poor choice of data and methods, handled incompletely, with little evidence of link to aims and objectives.
Mark
20 to 16.1 16 to 12.1 12 to 8.1 8 to 4.1 4 to 0
Data analysis and results 20
Approach to analysis clearly explained and applied coherently and convincingly. Relevant results clearly set out and compellingly supported by appropriate evidence Š qualitative and/or quantitative.
Approach to analysis explained and applied clearly, although not completely convincingly. However, results are clearly set out and clearly supported by appropriate evidence Š qualitativeand/or quantitative.
Explanation of analysis is basic, definite linking of results to evidence. However, application of analysis and validity of results and evidence are indicated.
Explanation of analysis is basic, with some indication of linking results to evidence. However, application of analysis and validity of results and evidence are indicated.
Approach to analysis not clear, inappropriate to the aims and objectives, or its application incomplete or inappropriate. Findings bear little or no relation to evidence.
Mark
20 to 16.1 16 to 12.1 12 to 8.1 8 to 4.1 4 to 0
Conclusions and recommendations10
Conclusions and recommendations clearly stated, relevant to aims and objectives, linked to results and to course perspectives. Discussion of what can be strongly concluded and what is more speculative. Clear and realistic proposals for action based on insights and learning.
Conclusions and recommendations stated, which are relevant to aims and objectives and linked to results. Realistic proposals for action follow from conclusions based on insights and learning.
Attempts to draw conclusions and recommendations from results are not entirely convincing. Conclusions are incomplete, but there is still a basic link to the conclusions and results and basic feasibility.
Conclusions and recommendations are weak and do not really follow from data and results.
No detectable conclusions or recommendations .
Mark
10 to 8.1 8 to 6.1 6 to 4.1 4 to 2.1 2 to 0
Presentation10
Structure and style of the the report makes its flow easy to take in and follow. Clearly written and well argued throughout. Fully and correctly referenced. Appropriate use of graphics and diagrams.
Structure and style of the report makes its flow easy to take in and follow. Mostly clearly written and well argued. Correctly referenced.
Structure and style are adequate in terms of making it possible to take in the overall flow. Writing and argument not always clear or convincing. Referencing may be incomplete.
Poorly written and structured, with arguments that are difficult to follow, dense text, poor referencing. Typographical errors so prevalent as to obstruct understanding. Possibly seriously over length.
No discernible logical structure or argument within the report.
Mark
10 to 8.1 8 to 6.1 6 to 4.1 4 to 2.1 2 to 0
Reflective Report, 500 Words10
Key strengths and weaknesses identified and critically discussed, including what happened that was different from the plan and assumptions that needed to be questioned. Clear and convincing summary of learning gained and implications for future practice and learning needs.
Some strengths and weaknesses of the project identified, with good attempt to reflect on them and learning gained from the research. Implications for future practice or learning needs identified. Not as well developed as ŅexcellentÓ category.
Some strengths and weaknesses of the project identified, but not completely convincing. Reasonable attempt to identify implications for future practice or learning needs.
Little evidence of learning and a limited attempt to identify implications for future practice or learning needs.
Demonstrates little or no ability to self-evaluate and identify future implications for learning or professional practice needs.
Mark
10 to 8.1 8 to 6.1 6 to 4.1 4 to 2.1 2 to 0
Total Marks
Comments
Produced by John Greene for the MAPDP 2003 adapted for BA by K Byrne, revised by Programme Team 2009.
Degree in Print & Digital Media Technology Management – Section B
Requis
Structuring Reports
Guide to Structuring Report Assignments
Prepared by the Department of Print and Digital Media, January 8th 2009, Version 3.0
Introduction: Report Assignments The report is the assignment/assessment tool used on the BA in Print & Digital
Media Technology Management. Reports are often used in education but they are
also the method of presentation used in the workplace. The reports you produce at
college are a practice for the way many employers will want you to work. Producing
a report is the most usual way of communicating results from a project or
investigation and they need to be concise and structured in a specific way. All report
assignments on the BA Programme must follow the structure specified in this
document.
1. Report Structure 1.1 Title Page
Should include the Title of the Report. Although normally as descriptive as possible,
it should be limited to four or five words. If further details are needed, a subtitle can
be added. This page should also include the name of the author, date, programme,
module and the name of the tutor.
1.2 Summary
While typically this will be the final part to be written it is useful to place it at the
beginning of the Report. In this way it acts as a foretaste to what follows and helps
familiarise the reader to the content. Consisting normally of one page it should
summarise the whole Report (rather than just recommendations) and should include
a brief statement of the original problem, and of the main evidence that have led to
the conclusions.
1.3 Contents List
Should show major and minor section headings, preferably numbered. Provides a
clear indication of the structure of the Report, as well as acting as an index to enable
one to refer to a specific part of it.
1.4 Introduction
The summary will have begun the process of familiarisation, however it is here in the
Introduction section that this is mainly achieved. The aims and objectives of the
report must be stated here. The introduction may also address the following:
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a) Why is this topic important?
b) What was the remit of the author?
c) What is the main argument in the Report?
d) On what evidence is the argument based?
e) What are the implications for this argument?
1.5 Main Section
This includes a more detailed exploration of the problem/topic. Normally the main
objective here is to make it as clear and as coherent as possible for the reader. To
this end, careful consideration should be given to the use of sub headings, concise
and unambiguous language and careful editing to ensure it meets with the required
word count. Detailed illustrations or further extensive elaboration of points raised are
best left for inclusion in an Appendix.
1.6 Conclusions
The conclusions section should follow naturally from the main body. There should
be no new material introduced at this stage, but rather a drawing together of the
arguments developed in your main section, so that their implications can be spelled
out. It may help to think of the conclusions as being a summary of relevant findings.
1.7 Recommendations
The recommendations should be clearly prioritised, and justified. Those evaluating
your report will be checking that these recommendations are appropriate, and are
consistent with the aims and objectives of the report.
1.8 Appendices
Appendices are where you include supporting evidence for those wishing for more
detail. Thus you might include a copy of a questionnaire, or an interview schedule,
or tables and charts. Any material in your appendices should be referred to at the
appropriate point in your text, so that the reader who does wish to refer to the
supporting evidence knows that it exists, and where to find it.
In the interests of clarity, letters should be used to identify the different appendices,
to avoid confusion with the numbers used to identify the major and minor sections of
your text.
1.9 References/Bibliography
Some of your evidence will be in the form of secondary data. You could also be
drawing on concepts, which have been introduced, in your courses. In both cases,
your readers may wish to reassure themselves that you are making appropriate use
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Degree in Print & Digital Media Technology Management – Section B
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of information or theory. You need to make very clear in your text what source you
are using at any point, and include a list, usually at the end, with full reference to the
material in question. Thus in the text you might say “Handy (1985)”, while in your
references you would say:
Handy, CB (1985) Understanding Organizations (3rd ed), Penguin, London.
The appropriate referencing system used on the Programme is the Harvard System.
The recommended text for guidance on implementing the Harvard system correctly
is Anderson, J and Poole, M (2001) Assignment and thesis writing, (4th ed), Wiley
and Sons, Brisbane (lib ref: 808.066).
1.10 Reflective Report
A reflective report is a summary of the learning you have obtained and the
observations you have made through the course of an assignment. The learning
points and the observations can be derived from memory of events or more often a
Reflective Diary. The reflective report may focus on:
Research approach
Team working issues
Project, time and resource management
Making presentations
Personal goals
Peer evaluation
Other
To help you write the report, under each point above, ask yourself the following
questions:
What was successful?
What could have worked better?
What were the key learning points?
Are there any implications for future practice?
(What would you do differently next time?)
Tip: Keep notes in a diary throughout the course of an assignment, this will make
writing the reflective report much easier when you come to write it.
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Degree in Print & Digital Media Technology Management – Section B
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2. General Production of Report 2.1 Citing references in your report
The required referencing system used on the Programme for report writing is the
Harvard System. The essential text for guidance on implementing the Harvard
system correctly is Anderson, J and Poole, M (2001) Assignment and thesis writing,
(4th ed), Wiley and Sons, Brisbane (lib ref: 808.066).
2.2 Margins
Every page of the report must meet these minimum margin standards:
Top: 1 inch Bottom: 1.25 inch Right: 1 inch Left: 1.5 inch (binding edge)
All Report material must fit within these margin requirements (including tables, page
numbers, figures, and graphs). The margins used should be consistent throughout
the report.
2.3 Fonts and Font Size
Twelve point Times New Roman, left aligned, is standard, but any legible font,
except those that are script, italic, or ornamental, is acceptable for the body of the
text. All print should be letter quality with dark black characters that are consistently
clear and dense.
2.4 Line Spacing
The report must be one and one-half spaced. Spacing must be used consistently
throughout the document. Footnotes, endnotes, bibliographic entries, long
quotations, items in lists, and appendixes may be single-spaced. The line spacing
observed in a report must be consistent throughout, including the spacing between a
chapter heading and the first line of text.
2.5 Pagination
Every page of the entire report must be numbered, except for the title page. Page
numbers must appear in the same location on each page and be consistent in font
size and style, not less than .5 inch from the edge of the page. Preliminary pages of
a report are numbered in lowercase roman numerals. The first page of the report
(main body) follows the preliminary pages and begins in Arabic numbering with 1.
2.6 Paper
The report must be submitted on white, 80 to100gsm, and A4 standard grade paper.
2.7 Print Quality
Report copies submitted should be preferably of laser quality. If you are concerned
about print quality, ask your tutor for advice. Excellent quality photocopies without
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Degree in Print & Digital Media Technology Management – Section B
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any smudges or blemishes may be submitted. Corrections made with correction
fluids or tapes are not acceptable.
2.8 Binding
A single staple in the upper left hand corner of the report should be sufficient in most
cases. If the number of pages precludes this method of binding then a plastic comb
binding is the preferred binding method. Never submit a report unbound in loose
pages.
2.9 Submission Copies
Students are required to produce two hard copies of the report and one electronic
version. One hard copy is submitted to the tutor for assessment. Students must
retain the second hard copy and the electronic version of the report. If requested
students must be able to present these to their tutor.
2.10 Plagiarism
Presenting other peoples work as your own is considered plagiarism. Any report
submitted for assessment, that includes plagiarised material will receives an
automatic fail grade. It is ok to include some information from a primary or
secondary source once it is referenced clearly in the report.
2.11 Word Count
The report should be approximately 1500 words from the Introduction through to
Recommendations, but should not exceed 1800 words. This word count does not
include the prelims (summary, contents page, etc) and end matter pages
(appendices, bibliography etc).
The learning and reflection report should be approximately 500 words but no more
than 600.
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