Dubuque Fighting Saints

Dubuque Fighting Saints

SMG 468

Survey Creation

• Design

• Questions

• Future Changes

Administration of Surveys

• Fan base attitude

• Adjustments made

• Recommendations for future

Focus GroupPreparation into forming a focus group

included:

• We took the participants from the October 7th and October 14th games

• Of the first 10 people we invited, there were not enough responses to attend

• We took the rest of our interested fans and contacted them

• Overall, there were 3 who committed to attend.

Ways to make it work in the future

• The focus group should be held at the ice arena

• The participants should be contacted over the phone as an alternative to email

• Reminders should be sent out before the event to all participants who plan on attending

Questions

• What is your age?• What is your gender?• What is your highest completed education level?• How did you hear about tonight’s game?• How many games did you attend last season?• How many additional game do you plan on attending

this year?• How many people did you attend the game with?

Questions (Cont.)

• What motivated you to come to tonight’s game?• How did you purchase your ticket for tonight’s game?• How far in advance did you purchase your ticket?• Are you a fan of the Saints on Facebook?• Do you follow the Saints on Twitter?• What is your zip code?

What is your age?

18-24 25-34 35-44 45-54 55-64 65+0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

18.42%17.76%

27.63%

19.08%

10.20%

6.91%

Gender

53.62%

46.38%

MaleFemale

Highest completed education level?

Some High School High School Degree College Degree Post Graduate Degree0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

1.64%

44.08% 44.41%

9.87%

What is your annual household income level?

Less than $50,000 $50,001-$75,000 $75,001-$100,000 $100,001-$125,000 $125,000+0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

33.55%

30.92%

21.05%

8.22%6.25%

radio T.V. Newspaper Word of Mouth Billboards Social Media0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

21.05%

3.95%

11.84%

49.67%

1.32%

12.17%

How did you hear about tonight’s game?

Zero 1 to 3 4 to 6 7 to 10 10+0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

17.43%

21.38%

10.20%8.55%

42.43%

How many games did you attend last season?

Zero 1 to 5 6 to 10 11 to 15 15+0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

4.28%

36.51%

15.46%

10.53%

33.22%

How many additional game do you plan on attending this year?

One Two Three Four Five Six or more0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

4.93%

18.75%

14.14%

24.34%

11.18%

26.64%

How many people did you attend the game with?

Opponent Enjoy Hockey Promotions Night out with friends

Date Night Fun for kids Other0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

6.01%

34.12%

6.44%

22.32%

5.79%

10.94%

14.38%

What motivated you to come to tonight’s game?

How did you purchase your ticket for tonight’s game?

Box Office Phone Internet Other0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

34.87%

4.93%

13.49%

46.71%

How far in advance did you purchase your ticket?

Today Last 3 Days 4-7 Days 1-2 Weeks More than 2 Weeks0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

22.70% 22.04%

9.54%8.22%

37.50%

Are you a fan of the Dubuque Fighting Saints on Facebook

49.34%

33.22%

17.43%

YesNoI do not have Facebook

Do you follow the Fighting Saints on Twitter?

7.89%

84.87%

7.24%

YesNoWhat is Twitter?

Zip Code

Jesup IA

Waterlo

o, IA

Bellevu

e, IA

Dyersvi

lle, IA

Farley

, IA

Manchest

er, IA

New Vien

na, IA

Sherr

ill, IA

Hopkinton, IA

North En

glish, IA

Grand M

ound, IA

Davenport,

IA

Cottage Gro

ve, W

I

Sun Prar

ie, W

I

Hazel G

reen, W

I

Lancas

ter, W

I

Potosi, WI

Cary, IL

Oak Fo

rest, I

L

Galena,

IL

Roscoe,

IL

Rockford

, IL

Lincoln, N

E0

50

100

150

200

250

1 1 1 2

207

3 1 6 1 3 1 1 4 1 6 2 1 2 1 1 1 1 1 1 1 1 1 1 3 4 1 18

1 1 3 1 17 6 1 1 1 1 1 1

Zip Code Breakdown

Tri-State Area Iowa Illinois Wisconsin Nebraska0

50

100

150

200

250

300

Enjoy Hockey/Age Cross-tabulation

Night with Friends/Age Cross-tabulation

Promotions/Age Cross-tabulation

Fun for Kids/Age Cross-tabulation

Enjoy Hockey/Gender Cross-tabulation

Night with Friends/Gender Cross-

tabulation

Opponent/Gender Cross-tabulation

Date Night/Gender Cross-tabulation

How Far in Advance/How did you Purchase Cross-tabulation

How did You Purchase Tickets/Age Cross-tabulation

How far in Advance did You Purchase Ticket/Age Cross-tabulation

Limitations

• Question 2 age group split (18-20, 21-24)• Question 4 (add some college education)• Question 10 fill in the blank option– Would have helped us know for sure what “other”

was

Recommendation's

• Market to 18-24 soon before a game– Social media

• Define the “other category”– Season tickets– Personal meetings– Giveaways– Corporate owned tickets

• Market to females

Conclusion

• Male and female responses similar• Tickets bought two weeks in advance or day of• 18-24 buy tickets spontaneously• Enjoyment of hockey and socialization top

reasons for attending• 86% of fan from tri-state area• Word of mouth is most effective marketing– Potential for growth in social media