Dynamic personalization of_email_offers

Dynamic personalization

of email offers

How to serve targeted content to your recipients?!

Mack Gorski – Education Expert

The right tools in one place to your rescue! ü  Personaliza+on  via  quick  [[merge_words]]  ü  Advanced  Segmenta+on  ü  GetResponse  Dynamic  Content  

Mack Gorski – Education Expert

Which data may be used for personalization?

 Declara+ve  vs.  behavioural  data.!

Mack Gorski – Education Expert

How to collect data for personalization?

 Custom  Web  Forms,  Facebook  sign  up,  Surveys,  Email  Analy+cs  and  more…  

Mack Gorski – Education Expert

Mack Gorski – Education Expert

Time limited offers.

Make it visible to recipients.

{{TIMER "added_on" "" "You signed up DAYS_UNIT ago"}}!

Personalized email parts Make use of custom data and play with conditions in targeting your emails.!

Mack Gorski – Education Expert

Keep it all the way!

Otherwise,  you’ll  do  worse  than  if  you  never  used    even  first  names  at  all!!

Mack Gorski – Education Expert

Measure and... measure! Use personalization and Dynamic Content to analyze what makes the profit and plan your campaigns even better.!

Mack Gorski – Education Expert

Keep it organized.

Use  Advanced  Segmenta+on  to  organize  your  subscribers.    This  will  also  help  you  with  targe+ng.!

Mack Gorski – Education Expert

Mack Gorski – Education Expert

Need an example?

We put the theory into work.!

Thank you for your attention

maciej.gorski@getresponse.com!

Mack Gorski – Education Expert