Eat That Question: Frank Zappa In His Own Words

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Eat That Question (Sony Pictures Classics)

Online Marketing/Mobile/Social Media/Retail DMA: Los Angeles

Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our marketing efforts for EAT THAT QUESTION: FRANK ZAPPA IN HIS OWN WORDS. Our outreach included the following:

1.  Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop 2.  Dedicated Emailing – To CC members in LA and nationally. 3.  Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (19K+) 4.  Sweepstakes – Pages hosted on campuscircle.com 5.  Ad in the digital edition of Campus Circle 6.  Retail Partnership with Amoeba Music The campaign has 7,011 page views to date with 3,351 clicks (2,846 are bitly related clicks). Total facebook reach – 2,670. Total SM interactions – 1,291.

Digital Ad

Ad – Amoeba Music

Amoeba In-store Displays

Amoeba In-store Displays #2

Amoeba Email Newsletter Reaches 180,000+ Members

Dedicated Email #1

Delivered (LA) – 20K+ Opened – 1,297 Clicks – 48

Downloads – 56 to date

Amoeba Digital Special Offer

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. 583K impressions, 185 clicks to date.

Mobile Banners

Social Media #1

Social Media #2

Social Media #3

Social Media #4

Content Page Views – 529 to date

Dedicated Email #2

Delivered (LA) – 20K+ Opened – 2,197 Clicks – 272 Delivered (Nationally) – 113K

Sweepstakes National

Page Views– 2112 Entries – 900 to date SM Interactions - 27

Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status

Sweepstakes Los Angeles

Page Views– 876 Entries – 412 to date SM Interactions - 4

Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status