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7/31/2019 ED Ppt Innovation
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DEVELOPING CREATIVITY AND
UNDERSTANDING INNOVATION
0316 Ruta Joshi
0359 Subin Geo Mathews
10/12/2012 1
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Definition
Creativity is the ability to improve, where by
through improvement value is added.
Creativity (or creativeness) is a mental
process involving the generation of new ideas
or concepts, or new associations between
existing ideas or concepts
Creativity is a lifestyle , a way of living, a way
of perceiving the world.
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INNOVATION AND THE
ENTREPRENEUR Innovation is the key function in the
entrepreneurial process
Innovation is the process by which
entrepreneurs convert opportunitiesinto marketable ideas.
Innovation is more than just a goodidea.
Entrepreneurs blend creativethinking with a systematic,logicalprocess ability
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ROLE OF CREATIVITY
Creativity is the generation of ideasthat result in the improved efficiencyor effectiveness of a system.
Two important aspects of creativityare process and people.
Process is goal oriented.
People are the resources thatdetermine the solution.
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Investment Theory of Creativity
Asserts that creative thinkers are like good investors: They
buy low and sell high.
Creative people generate ideas that are like undervalued
stocks, and are generally rejected by the public.
When creative ideas are proposed, they are often viewedas bizarre, useless, and even foolish, and are summarily
rejected
From the investment view, then, the creative person buys
low by presenting a unique idea and attempts to convince
other people of its value. After convincing others that theidea is worthy, which increases the perceived value of the
investment, the creative person sells high by leaving the
idea to others and moving to another idea.
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TWO APPROACHES TO CREATIVE
PROBLEM SOLVING
Employs a disciplined, precise,methodical approach.
Is concerned with solving, ratherthan finding problems.
Attempts to refine currentpractices.
Tends to be means oriented.
Is capable of extended detailwork.
Is sensitive to group cohesionand cooperation.
Approaches tasks from unusualangles.
Discovers problems and avenues ofsolutions.
Questions basic assumptionsrelated to current practices.
Has little regard for means,is moreinterested in ends.
Has little tolerance for routinework.
Has little or no need forconsensus,often is insensitive toothers.
ADOPTOR INNOVATOR
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NATURE OF CREATIVE PROCESS
Creativity is a process that can bedeveloped and improved.
Everyone is creative to some degree.
Creativity is not some mysterioustalent reserved for few.
Barriers to creative thinking aresometimes the inadvertent killer
phrases.
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SOME IDEA STOPPERS
Naah Thats the dumbest thing I have
ever heard.
We have done all right so far whydo we need that?
That doesnt sound practical.
Lets get back to reality. Where do you get these weird
ideas
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Loss of Creativity
We routinely witness creativity in youngchildren, but it is hard to find in older childrenand adults
Their creative potential has been suppressedby a society that encourages intellectualconformity.
We begin to suppress children's naturalcreativity when we expect them to colorwithin the lines in their coloring books.
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DEVELOPING YOUR CREATIVITY
RECOGNIZING RELATIONSHIPS.
DEVELOPING A FUNCTIONAL
PERSPECTIVE.
USING YOUR BRAIN.
ELIMINATING MUDDLING MIND-SETS.
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DEVELOPING CREATIVITY
RECOGNIZING RELATIONSHIPS :
Seeing new and different relationships among
objects,processes,materials, technologies and
people.
Perceiving in a relational mode.
DEVELOPING A FUNCTIONAL PERSPECTIVE :
View things and people in terms of how they can
satisfy your need to complement a project
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DEVELOPING CREATIVITY
VERBAL
ANALYTICAL
ABSTRACT
RATIONAL
LOGICAL
LINEAR
NONVERBAL
SYNTHESIZING SEEING ANALOGIES
NONRATIONAL
SPATIAL
INTUTIVE
IMAGINATIVE
USING YOUR BRAIN
LEFT HEMISPHERE RIGHT HEMISPHERE
TO BECOME MORE CREATIVE IT IS NECESSARY TO PRACTICE AND DEVELOP BOTH
HEMISPHERE SKILLS
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WAYS TO DEVELOP LEFT AND RIGHT
HEMISPHERE SKILLS
Step by step planning of your work
and life activities.
Reading ancient, medieval, and
scholastic philosophy , legal casesand books on logic.
Establishing timetables for all of
your activities.
Using and working with acomputer program.
Using metaphors andanalogies to describe thingsand people in yourconversation.
Recording your hunches,feelings, and intuition andcalculating their accuracy.
Detailed fantasizing and
visualizing things andsituations in future.
Drawing faces,caricatures, andlandscapes.
LEFT HEMISPHERE SKILLS RIGHT-HEMISPHERE SKILLS
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DEVELOPING CREATIVITY
EITHER / OR THINKING
STEREOTYPING
PROBABILITY THINKING
ELIMINATING MUDDLING MIND-SETS
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Innovation
To renew or change
INVENTION : Totally new product , service orprocess.
EXTENSION : New use or different applicationof an already existing product, service ,orprocess.
DUPLICATION : Creative replication of an
existing concept. SYNTHESIS : Combination of existing concepts
and factors into a new formulation or use.
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Perhaps the most famous example of using an
imaginative and even "crazy" perspective is that
of Einstein visualizing himself riding a beam of
light. That helped him create his theory ofrelativity. It's a great demonstration of how to
develop creativity by using simple but powerful
creative problem solving techniques.
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Drivers of innovation
Frustration with the status quo
A response to crisis
A focus on prevention An emphasis on results
Adaptation of technology
An inclination to do the right thing
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Idea
Should be good for market as well as for
entrepreneur
Should be manageable
Should give satisfactory result
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Rate of adoption
of a new idea
1. Relative Advantage - is it better?
2. Compatibility - is it appropriate?
3. Complexity - is it understandable? 4. Trialability - can it be tested?
5. Observability - what does it look like?
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Most innovations result from a conscious,purposeful search for new opportunities.
Successful innovators use both left and right
sides of the brain. Most successful innovations are simple and
focused.
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Need/Problem
Research
Development
Commercialization
Adoption
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Process of Innovation
Be action oriented.
Make the product, process, or service simple andunderstandable.
Make the product ,process or service customer based.
Start small. Aim high.
Try / Test / revise.
Learn from failures.
Follow a milestone schedule.
Reward heroic activity.
Work , Work , Work .
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Thank You!!
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