As we all know, recent economic trends have affected all industries, forcing companies to reassess their business plans and the types of investments that need to be made to drive differentiation in the market. Today we’re at a crossroads where businesses are being forced to choose between cost cutting OR positioning for breakaway growth. At Cisco, we believe it’s not an either-or situation. In fact, we believe companies can make the right cost adjustments while also being smart about positioning for competitive advantage. What we are doing at Cisco is continuing to grow our leadership by focusing on innovation across many market adjacencies, driving productivity through our own operations, while at the same time, managing our costs--rather than just pure cost cutting. In times like these the competitive landscape will be redrawn in each industry. Leaders will choose to take the path of identifying and executing the right balance between short term and long term objectives, and adjusting resources and investments accordingly. In a volatile economy, understanding how to leverage your assets is critical as you are continually presented with challenges.
Many of these challenges will be new for companies, with some of them facing these issues for the first time. We know our customers are being asked to ensure that IT delivers against core business priorities at the same time that dynamic and complex market environments call for new and innovative technologies. Nimble business architecture transitions are needed to ensure business continuity with mission critical applications, to address service levels, to be faster and more responsive and to manage growing investments in IT infrastructure.
비즈니스가 IT 변화를요구A Critical Business Asset Faces Transition
BusinessPressures
EconomicUncertainty Regulation Competitive
DynamicsGlobalization
OperationalChallenges
BusinessAgility AvailabilityAsset
UtilizationCapacity
Constraints
Creative Use Cases
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What this means is that the data center is at a key transition point as customers look to improve flexibility, reduce costs and increase asset utilization. This all leads to a review of critical business assets. Organizations of all sizes are under tremendous business pressures: a fragile economy, fierce competition and greater government regulation, married with operational challenges. Companies are forced to rethink how best to utilize their assets, drive productivity improvements thru more agile and available infrastructure, and manage the numerous requests from within their business. Determining the best way forward becomes a complex decision.
The choice? Well, in today’s data center infrastructure, compute, virtualization and network resources are separate islands, and each island has a different perspective on virtualization. Managing each silo becomes costly and difficult to control with multiple points of failure.
But there is an alternative, a new answer. Cisco’s strategy is to bring transparency to virtualization. Only an open, intelligent network platform can offer visibility across the islands to enable automation and dynamic provisioning to the data center infrastructure. We’re working with industry-leading partners to deliver the only unified computing solution that brings together the compute/storage, virtualization and network platforms, creating a seamless, integrated architecture that simplifies setup, increases performance, drives utilization improvements, and enables just-in-time resource provisioning.
Cisco’s Data Center 3.0 strategy provides a clear, progressive five phase plan. It starts with leveraging the network as the platform to deliver compelling new virtualization services and scale. It continues with breaking down the silos between the network, compute and storage elements and connectivity across IT infrastructure, enabling cost-effective unified fabrics. Cisco’s revolutionary Unified Computing System brings the compelling combination of lower TCO, breakthrough application performance and virtualization to our customers. This evolution across our customers’ IT infrastructure opens up new business delivery models, including private and public cloud.
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elev
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Technology Integration
Solutions andBusiness Models
Architectural Play
Products
Business Outcomes Cost reduction Increased profitability Increased agility Green IT Employee productivity
Data Center Infrastructure
High Performance Computing
BOT
Business Continuance
Cloud Computing
UCS SP Data Center
Nexus MDS ACE
Catalyst WAAS ACE
ANS
XaaS
Utility-based Services
Web ServicesSystems
Cisco Data Center 3.0
PlatformLeadership
Data Center 3.0Creating Sustainable Differentiation 지속적차별화
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As we work with our customers on the journey to the cloud, what really sets our data center strategy apart from the competition is our leadership position in product development and innovation. It’s our proven ability to create systems and solutions that address your growing business needs, from an integrated and converged network and compute platform thru to service delivery. It’s in how we are helping you move towards IaaS and DCaaS where we offer consumption-based business models allowing you to truly manage and control costs while providing greater end user productivity when you need it.
Cisco brings together technical innovation, system-level excellence and an open approach to partnering to deliver a comprehensive architecture for our customers. This architecture is about simplicity and lower total cost of ownership by converging what have traditionally been costly IT silos: Compute, Storage and the Network. Cisco’s infrastructure enables breakthrough performance of business-critical applications. A suite of integrated Cisco and ecosystem partner management solutions deliver unified monitoring, management and control across the architectural elements. Cisco helps you bring it all together with a range of technical and integration services. And finally, this flexible, open architectural approach helps you move toward innovative cloud-based models, including Infrastructure as a Service, Platform as a Service and Software as a Service.
업계리더들과의협력Bringing Together Infrastructure, Industry
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Cisco brings together technical innovation, system-level excellence and an open approach to partnering to deliver a comprehensive architecture for our customers. This architecture is about simplicity and lower total cost of ownership by converging what have traditionally been costly IT silos: Compute, Storage and the Network. Cisco’s infrastructure enables breakthrough performance of business-critical applications. A suite of integrated Cisco and ecosystem partner management solutions deliver unified monitoring, management and control across the architectural elements. Cisco helps you bring it all together with a range of technical and integration services. And finally, this flexible, open architectural approach helps you move toward innovative cloud-based models, including Infrastructure as a Service, Platform as a Service and Software as a Service.
So why Cisco you ask? Well let’s summarize some of the business and technical differentiators we have seen from many of our engagements in the data center. One of the key benefits from Cisco Data Center 3.0 is the business agility enabled by virtualization. Applications and processes can be deployed and scaled faster and more securely across both physical and virtual infrastructures. The Virtualized Data Center can also extend the life of business assets by improving the utilization and efficiency of existing data center assets and unifying previously silo’d assets into a more efficient resource through unified fabric. This not only defers the need to buy expensive new network components, it improves the return and utilization on the assets you already own, minimizing ongoing TCO. What’s more, the Cisco Data Center 3.0 promotes compliance as well as productivity. Standardization, consolidation and unification of silo’d infrastructure helps provide consistency while reducing risk. Employees and partners can access information and applications from wherever they are located in a reliable, efficient and secure manner. Data can be protected, replicated and archived under a consistent process and managed throughout its lifecycle. And it’s our technical innovation that truly sets Cisco apart. Industry-leading processing power provides higher computation and more virtual machines per server, reducing IT provisioning time. Cisco’s clear leadership in memory density means greater responsiveness and improved transaction throughput resulting in a reduced data center footprint.
Meeting Business Needs, Improving Operational Efficiency
Data Center 3.0Cisco-on-Cisco Success Story 시스코성공사례
Server$20+ Million cost avoidance
50% existing, 75% new servers virtualized
Deployment: 8 weeks 3 days
Unified Fabric
66% Reduction in Cabling: $2M savings
30% greater Compute capability: $50M savings
Storage
$70+ Million cost avoidance
TCO: $0.21/MB $0.01/MB
Overall utilization: 20% 68%DC
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As a proof point, Cisco recently re-architected its own data centers around the 3.0 solution architecture guidelines. By implementing a virtual machine-aware networking infrastructure that leveraged Fibre Channel over Ethernet convergence, Cisco has realized increased storage utilization while providing better efficiency and responsiveness, saving Cisco $70 million in projected storage costs. We’ve seen more efficient and responsive server deployment capabilities that have reduced projected server spend by over $20 million dollars. We’re even experiencing a savings of $2 million in cabling alone. What’s more, we expect a significant reduction in IT power and cooling expenses as well as a 30% increased computing capability attributed to the implementation of unified fabric.