View
49
Download
0
Category
Tags:
Preview:
DESCRIPTION
Effect of group behaviour & social influence. Chapter 34. Social Groups & facilitation. Human’s belong to many social groups E.g family, sports team, political party etc. Groups provide a sense of belonging & support But often set standards - PowerPoint PPT Presentation
Citation preview
Effect of group behaviour & Effect of group behaviour & social influencesocial influence
Chapter 34Chapter 34
Social Groups & facilitationSocial Groups & facilitation Human’s belong to many social groupsHuman’s belong to many social groups E.g family, sports team, political party E.g family, sports team, political party
etc.etc. Groups provide a sense of belonging & Groups provide a sense of belonging &
supportsupport But often set standardsBut often set standards Groups often held together by Groups often held together by rulesrules & &
symbolismsymbolism
People are motivated by social People are motivated by social statusstatus Social FacilitationSocial Facilitation - the effect of other’s presence on - the effect of other’s presence on
one’s performanceone’s performance - people work better on well learned or - people work better on well learned or
easy taskseasy tasks - can be worse on difficult or new tasks- can be worse on difficult or new tasks Intensive competition can lead to Intensive competition can lead to
anxiety, hostility, & health issues anxiety, hostility, & health issues
Group Pressure & DeindividuationGroup Pressure & Deindividuation Strong group influence on an Strong group influence on an
individual individual - making them abandon their own - making them abandon their own
views/ideas views/ideas People conform to group pressure:People conform to group pressure: - - identifyidentify with & want to be like with & want to be like
group membersgroup members - desire - desire personal gainpersonal gain from group from group
membershipmembership - want to be - want to be likedliked This loss of identity is This loss of identity is
DEINDIVIDUATIONDEINDIVIDUATION More likely to act More likely to act mindlesslymindlessly, more , more
risk-takingrisk-taking, and more , and more anonymityanonymity
Influences that change beliefsInfluences that change beliefs Internalisation:Internalisation: Incorporating an enduring set of Incorporating an enduring set of
beliefs, values or attitudesbeliefs, values or attitudes Media produces information Media produces information
which may or may not be which may or may not be internalisedinternalised
E.g health campaigns, party E.g health campaigns, party political broadcastspolitical broadcasts
Advertising tries to create Advertising tries to create dissatisfaction with current dissatisfaction with current situation, and a better alternativesituation, and a better alternative
E.g cosmetics will make you E.g cosmetics will make you irresistable to menirresistable to men
Identification:Identification: Where a person changes beliefs Where a person changes beliefs
to be like somebody elseto be like somebody else E.g like a celebrityE.g like a celebrity
Recommended