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DESIRED OUTCOME
ASSUMPTIONS
KEY RELATIONSHIPS MUTUAL BENEFIT
TIMING CONVERSATION PLATFORM
HYPOTHESIS
RISKIEST ASSUMPTION
RELATIONSHIP EXPERIMENT TIMING EXPERIMENT PLATFORM EXPERIMENT
LEAN PUBLIC RELATIONS CANVAS
COPYRIGHT THINK | DIFFERENT [LY] 2015
BENEFIT EXPERIMENT
MEASURE MEASURE MEASURE MEASURE
TM
BR
BR
BR
BR
BR
BR
TM
DESIRED OUTCOME
ASSUMPTIONS
TIMING
HYPOTHESIS
RISKIEST ASSUMPTION
EXPERIMENT TIMING EXPERIMENT EXPERIMENT
CANVAS
COPYRIGHT THINK | DIFFERENT [LY] 2015
EXPERIMENT
MEASURE MEASURE MEASURE MEASURE
TM
DESIRED OUTCOME
ASSUMPTIONS
HYPOTHESIS
RISKIEST ASSUMPTION
EXPERIMENT EXPERIMENT EXPERIMENT
LEAN PUBLICITY CANVAS
COPYRIGHT THINK | DIFFERENT [LY] 2015
EXPERIMENT
MEASURE MEASURE MEASURE MEASURE
TM
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