Electronic publishing presentation

Skincare and cosmetic tutorial centre

By Focal Point

ProductAdvice:

-Video tutorials-Articles

Products:

-Provide direct link to product-Show reviews and relevant tutorials and articles

App functionality:

-Tablet and phone-Useful search and filter options

MarketMainly targeted at two groups:

- current major consumers of cosmetics industry

All skincare and makeup products lovers, especially those who do like to refer to customer reviews

and blogs before purchasing;

Fashion bloggers and experts working for certain skincare corporations

- potential future consumers

people who are between 16 and 18 years old, sometimes are just starters of learning about skincare

and cosmetics.

Market

Any Gender Difference?

We will do market research to find out if there is any gender difference.

This way, we will know how to tailor the app - e.g. more towards male / female users?

CompetitionThe table below shows several main aspects these five beauty apps cover.

Competition MySkin

Advantages:

-Specifically targeted at skincare;-Users can filter by a wide range of conditions in the product database;

-Has developed a personalized skin assessment to record user's’ skin type

and primary concerns;

Disadvantages:

-Not accessible on tablets;

-Prices of products are all quoted in dollars and cannot be changed into

pounds;

-Does not have enough active users;

-Does not have a one-stop search bar;

Competition Eve Advantages:

-Good fashion styling on layout;

-Contents are divided into different beauty themes like classics, daily work

and party;

-All the tutorials are original works and owned by the app company;

There is an ‘’about me’’ part on the app for the users to know it well;

Disadvantages:

-Not accessible on tablets;

-Does not have a product database;

-Does not have a discussion forum and even users can not comment on

tutorial videos;

-Does not have a one-stop search;

-Besides original videos, the app does not have any contents from other

sources;

Competition Hair & Beauty Advantages:

-Beauty contents come from various sources;

-Shows a tick on the right side of the article headings after users have seen

these articles, which is a good design feautre to help users avoid clicking

same links;

-Users can change font size according to their own needs;

Disadvantages:

-Not accessible on tablets;

-Does not have a product database or a discussion forum;

-Does not have a one-stop search;

-Does not have clear categories for users to filter the contents;

-Bad layouts with popup ads;

-All the contents displayed on the app are just links to the original sources’

websites;

Competition Beautylish Advantages:

-Owns an online shop;

-Users can filter products by different categories;

-Built a discussion forum for users to ask questions and communicate with

others;

-Accessible on tablets;

-Has a search bar on the top of the screen;

Disadvantages:

-Does not have tutorial videos;

-Does not have clear categories to divide contents;

-All the prices are quoted in USD;

-Articles have not been updated frequently;

-Only has 50 brands in the database that users can refer to;

-Privacy reveal risks;

Competition

Venustas:

Aims to provide as comprehensive as possible but at the same time good quality beauty information for our users.

More details about App functions will be covered in our final report!

Technical requirementsPlatform: IOS vs Android

Functionality: database ($8,000-$50,000) + additional functions (In-App Purchasing: $1,000-$3,000;

Share Capabilities: $500-$1,500)

Design: high end

Developer: small agency

http://howmuchtomakeanapp.com/estimates/results $50,100

https://newsignature.com/mobile-app-calculator/ $140,000

User experience

DevelopmentContent:

-Aggregated from existing blog sites & youtube channels

-Uploaded by the community of app users

Staffing:

-Editors

-Marketing

-Sales

-Technical

CostFinancial model:

-The app will be free to download

Revenue:

-Selling advertising space to relevant companies

-Utilise data collected through app to show very relevant adverts at key usage

points

Consumer insights:

-Create in app pay per click advertising (offer generalized, anonymized data to

provide companies with targeted marketing)

PromotionPaid for advertising:

-Pay per click google adwords, facebook and twitter-Word of mouth (bloggers)-Press release

Key selling points:

-Hub for all things beauty and skincare-Easy search functionality on app-Reviews and direct links to purchase products